IABM Member Blog - Imagine Communications ask Is it Time to Start Moving Some of Your Media Operations to the Cloud? 07 April 2016
IABM Member Blog - Imagine Communications ask Is it Time to Start Moving Some of Your Media Operations to the Cloud? Written by Joe McGarvey, Director of Marketing at IABM Platinum Member Imagine Communications
Click here to view the original
It's always good to have options.
Whether you're a recent university graduate on the brink of a 40-year career, an up-and-coming actor looking to avoid career-paralyzing typecasting or a producer or distributor of high-quality video battling to keep pace with a rapidly evolving industry, a surplus of choices is exactly what you need to take on the future.
For the longest time, broadcasters and other media companies were limited to a single option for practicing their craft, producing their wares. For roughly the past 75 years they relied solely on purpose-built hardware platforms for all stages of the workflow. And that approach served them well, as long as viewers were content to consume their news and entertainment from their couches and at a precisely appointed time.
But times have changed. Television is just as popular and intrinsic to the culture as ever before if not more so. But everything else about the video consumption experience is evolving. People now view video whenever and on whatever device suits them. Binge viewing is becoming commonplace. Cords are being cut and consumers are satisfying their video joneses from a variety of sources, including bypassing traditional distributors and going directly to content creators.
So long Hardware What this means to broadcasters is that the reign of big iron production practices is coming to an end. Video production, playout and distribution environments require major infusions of agility to keep pace with consumer demand. Only a migration to software-based, virtualized environments makes that happen.
Anchoring operations exclusively to purpose-built hardware no longer cuts it. To produce and distribute the amount of video that consumers now crave and that is compatible with an ever-diversifying roster of formats and distribution models requires the severing of functionality from dedicated hardware. It's becoming increasingly clear that broadcasters must expand their current deployment and operational models to include options for moving production, playout and monetization operations to virtualized environments, including the public cloud.
It's so clear, in fact, that 57% of media and entertainment industry professionals expect that between 25 and 50% of their operations will be located in a private or public cloud setting in the next five years, according to a recently published survey conducted by Imagine Communications.
2016: Focus Forward Technology Trends Report What percentage of your operations do you expect will be located in a private or public cloud in five years?
Hello Software Imagine Communications has been adapting its next-gen solutions for the datacenter for the past few years, abstracting market-leading functionality from purpose-built hardware and conditioning it to deliver the same precision and performance on commercial-off-the-shelf (COTS) compute and networking platforms that media professionals demand and expect. All of the company's next-gen solutions now run on software, empowering broadcasters, content distributors and other media companies to adopt the deployment model premises-based, datacenter or hybrid that best fits their current requirements and best positions them for the future.
In recognition of the power of choice, Imagine Communications recently broadened the number of deployment options it offers broadcasters, making several of its next-gen solutions available from the Microsoft Azure cloud platform. The company announced at the end of March that its market-leading playout, live encoding and dynamic ad insertion solutions are Microsoft Azure Certified and available through the Azure Marketplace.
The new services, based on Versio , SelenioFlex Live and xG Ad Insertion for Multiscreen (AIM), provide broadcasters, video service providers and other segments of the ecosystem with new monetization opportunities and the potential to dramatically improve the speed, efficiency and flexibility of media workflow operations by enabling secure, scalable and on-demand access via Azure.
By moving operations to a cloud environment, media companies can realize an array of cost, service and performance advantages:
No upfront hardware investment
Simple provisioning and decommissioning of resources
Virtualization of operations
No additional datacenter footprint investment
Ability to use elastic capacity to support new launches or peak events
A geographically dispersed platform with built-in security and reliability
A choice of on-premises, private or public cloud or hybrid deployment models for video processing and distribution
Cloud Services Webinar These benefits and others will be the primary focus of a free webinar sponsored by Microsoft and Imagine Communications on April 6. The Cloud for Video: Seizing the Opportunity is hosted by TV Technology and features Tony Emerson, Managing Director, Worldwide Media & Cable, Microsoft, and Imagine Communications CTO Steve Reynolds.
These two industry experts will discuss the inherent advantages of accessing Imagine Communications' technologies from the cloud like global availability, scalability, security, reliability, and ease of deployment and how Azure provides media companies with a low-risk platform for meeting consumer demand and staying ahead of the competitive curve. Webinar attendees will also learn how to open up business opportunities with targeted themed channels, increase revenue with targeted advertising and ensure business conti
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
04/05/2024
NEW YORK As the Asian Pacific American Heritage Month kicks off in May, Nielsen has released an extensive new report diving into their media habits with data sh...
04/05/2024
PHILADELPHIA As National Military Appreciation Month gets underway, Comcast has announced several new initiatives to help veterans, service members, and their f...
04/05/2024
WASHINGTON, D.C. Federal Communications Commission chairwoman Jessica Rosenworcel has announced a tentative agenda for the May Open Commission Meeting scheduled...
04/05/2024
The Broadband Forum has announced major enhancements to key 5G convergence standards that the group said will help advance next-generation applications, improve...
04/05/2024
Spotify Wrapped Campaign Spot Graded With DaVinci Resolve Studio
Brie Clayton May 3, 2024
0 Comments
Blackmagic Design today announced that Colorist M...
04/05/2024
Three Boston Conservatory at Berklee Alums Nominated for Tony Awards An additional eight alums and two current students performed in nominated productions.
...
03/05/2024
An innovative learning tool to help media and civil society better understand ho...
03/05/2024
PARK CITY, UTAH - JANUARY 21: (L-R) Actors K stutis Cic nas and Greta Grinevi i t , Director Marija Kavtaradze and Producer Marija Razgute attend the 2023 Sunda...
03/05/2024
If you aren't familiar with Danny Ocean's music, it's only a matter ...
03/05/2024
Spotify has an unwavering commitment to supporting emerging artists across all genres, to helping them launch and thrive in their careers, and to connecting the...
03/05/2024
Como uno de los sonidos de mayor expansi n en el mundo, la M sica Mexicana va m ...
03/05/2024
As one of the fastest-growing sounds worldwide, M sica Mexicana is more than jus...
03/05/2024
NEW YORK FuboTV reported that it lost 110,000 subs in Q1 2024 but it exceeded its guidance for the quarter with double digit year-over-year increases across key...
03/05/2024
Only 3 Weeks Left To Enter The Creative Industries Most Award
Brie Clayton May 3, 2024
0 Comments
Creativepool is giving a last call to the creative i...
03/05/2024
WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear
Brie Clayton May 3, 2024
0 Comments
By 2032, the esports market is expec...
03/05/2024
WASHINGTON Shannon Bream, Fox News Sunday anchor and chief legal correspondent, sat for a keynote chat at The Business of TV News, with Tom Umstead, senior co...
03/05/2024
WASHINGTON Asked how important is local news, Martha Raddatz, who has covered foreign conflicts for decades and moderated presidential debates for ABC News, s...
03/05/2024
Sony Pictures and Apollo Global Management have made a $26 billion cash offer fo...
03/05/2024
CBS announced its 2024-2025 primetime schedule, which features the new dramas NCIS: Origins, Matlock and Watson, and new comedies Poppa's House and Georgie ...
03/05/2024
Sports-focused streaming service Fubo said it reduced its red ink in the first quarter, despite losing 110,000 subscribers since the end of the year....
03/05/2024
Walmart is reportedly about to release a new 4K streaming box/smart speaker hybrid device for Google TV that could retail for as low as $50, according to a repo...
03/05/2024
Enhancements to its Delivery Workspace solution provide increased content delivery robustness and security
By Matthew Corrigan
Published: May 3, 2024
Enha...
03/05/2024
According to reports, if the bid is successful, Sony would be the significant majority shareholder of the new private company
By Jenny Priestley
Published: M...
03/05/2024
Located in Manchesters Spinningfields district, the course aims to equip students with the skills, knowledge and industry insight for a career in the creative s...
03/05/2024
Lightbridge has created a new Cine Reflect Lighting System kit, dedicated to enabling artistic lighting with consideration of today's productivity practical...
03/05/2024
Broadcast media systems integrator BeckTV and Lawo worked together on a large-scale AES67 build of radio control rooms at KPBS, San Diego's NPR and PBS memb...
03/05/2024
Raleigh, NC, April 12, 2024 SmallHD announces PageOS 6, a powerful software update free for owners of SmallHD monitors, featuring increased functionality, exp...
03/05/2024
SmallHD announces the Quantum 32 a new 31.5 OLED monitor designed to provide reference HDR/SDR images for post-production final color grading, as well as cri...
03/05/2024
By 2032, the esports market is expected to grow to $9.29 billion, bolstered by a global player count and fan following that both continue to climb. The 2023 Lea...
03/05/2024
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that the 11th edition of the Amagi Global FAST Rep...
03/05/2024
Riedel Communications today announced that Westdeutscher Rundfunk (WDR) is relying on a media and intercom network based on Riedel technology for the renewal of...
03/05/2024
Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...
03/05/2024
Media technology innovator Limecraft will exhibit the latest updates to its online platform on stand G79 at the 15-16 May 2024 Media Production & Technology Sho...
03/05/2024
Audio interface specialist Prism Sound is partnering with console manufacturer Solid State Logic, professional monitor manufacturer PMC and acoustic panel and d...
03/05/2024
Intinor, Sweden's leading developer of products and solutions for high-quality video over the internet, is set to join forces with its UK partner Zest Techn...
03/05/2024
NAKIVO Inc., a fast-growing software company dedicated to protecting physical, virtual, cloud, and SaaS environments, announced its Q1 2024 financial results to...
03/05/2024
Hiltron Communications announces an addition to its range of satellite communication products and systems: a field-upgradable motorisation kit specifically desi...
03/05/2024
Visit LiveU at Stand D30
With this year an exceptional one for major sporting events alongside multiple, key elections, the power and flexibility of LiveU'...
03/05/2024
Agile Content, the leader in the development of technology and solutions for the provision of television services over the Internet, announces Koldo Unanue as i...
03/05/2024
Eight co-signers representing streaming services, pay TV operators and public interest groups have sent a letter to Congressional leaders urging their Committee...
03/05/2024
BOSTON Brightcove has announced that it has implemented Amazon Q Business, a new generative AI assistant on Amazon Web Services (AWS)....
03/05/2024
NEW YORK CBS has declared that it will finish the 2023-24 season as Americas Most-Watched Network in primetime for the 16th consecutive season....
03/05/2024
A new survey indicates that U.S. businesses and consumers had an overall positive attitude towards their technology spending plans in the first quarter of 2024,...
03/05/2024
Sony and Apollo Global Management have sent an offer letter to Paramount Global's board of directors making an $26 billion all cash offer for Paramount Glob...
03/05/2024
EMG / Gravity Media has appointed Charlie Cubbon chief operating officer (COO) and Jamie Hindhaugh regional CEO for the U.K., U.S., Australia and the Middle Eas...
03/05/2024
Final 2024 Season Games to Air Saturdays on WRAL at 10:30am in May, Championship on June 1
Taping for the final episodes of the 2024 season of WRAL-TV's Br...
03/05/2024
Estrella MediaCo said it is expanding its connected TV portfolio by launching three new channels with Curiosity that will first appear on Samsung TV Plus....
IABM Member Blog - Imagine Communications ask Is it Time to Start Moving Some of Your Media Operations to the Cloud? 07 April 2016
