Pixellot, a leading provider of AI-automated sports production solutions, is excited to announce a strategic partnership with KT Skylife, a premier satellite broadcasting company owned by KT Corporation, and HCN, a top-tier cable TV operator in South Korea. This collaboration, facilitated by Hogak (Whistle in Korean), Pixellot s partner in Korea, aims to revolutionise the sports broadcasting landscape in Korea by leveraging cutting-edge AI technology and enhancing viewer experiences across multiple platforms.
The partnership represents a significant investment in sports technology, with KT Skylife investing $4.9 million in Hogak to enhance its technological capabilities and media reach. Hogak, a broadcasting production company, produces the K4 League of the Korea Football Association (KFA) and holds exclusive rights to Pixellot in Korea. With the launch of the new platform, Hogak is expanding its services in the Korean sports market by acquiring media rights contracts with the Korea Volleyball Association, the Korea Handball Association, and the Korea Little League Baseball Federation. This investment will not only enhance the broadcasting capabilities of KT Skylife and HCN but also foster the development of sports at various levels across Korea.
Choi Young-beom, CEO of SkyLife, said, "We are happy to partner with Pixellot, the world s best AI sports solution company, and Hogak, which has the best amateur sports broadcasting infrastructure in Korea. Together, we will successfully expand AI sports in the broadcast market and become an AI broadcasting platform."
The goal of this strategic initiative is to secure 320,000 subscribers within five years, targeting 200,000 student athletes, their families, and approximately 5 million people who enjoy sports in clubs and communities across Korea. The new platform will livestream automatically-produced content using Pixellot's camera systems in various amateur sports. This partnership will enable the coverage of a wide range of sports, from grassroots to professional levels, ensuring high-quality broadcasts without the need for traditional production crews.
"Hogak CEO Jeon Young-saeng stated, Through our cooperation with SkyLife, which has been at the forefront of applying advanced broadcasting technologies like UHD in Korea for over 20 years, AI-based sports OTT Hogak is poised to become Asia s leading AI sports platform. We aim to create a new wave in sports broadcasting that will resonate globally. "
"We are thrilled to partner with KT Skylife and HCN to further advance our innovative AI-automated video and data solution to Korean sports fans," said Alon Werber, CEO of Pixellot. "This collaboration underscores our commitment to making sports accessible to all, enhancing the viewer experience, and supporting the growth of sports in Korea."
KT Skylife and HCN plan to integrate this system into local government sports facilities, school gyms, and other public and private sports facilities, which collectively number over 45,000 locations. This ambitious project aims to make sports broadcasting more accessible by significantly reducing production costs while expanding the range of available sports content. In the future, when the service is expanded, game videos will be stored on KT Cloud s local cloud, and competitions will be available on Skylife TV s ENA (South Korean nationwide pay television network) and through HCN regional channels.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
06/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
06/04/2026
From high school sports all the way up to the major leagues, building high-quali...
06/04/2026
Quickplay, an AI company for the media and entertainment industry, has been accepted into the Advanced tier of the TwelveLabs Ecosystem Partner Program. Quickpl...
06/04/2026
Grass Valley has announced the Future Playmakers Program, a global initiative to...
06/04/2026
El l der de operaciones impulsa la producci n en estudio mientras encuentra insp...
06/04/2026
The ops leader helps lead the charge in studio for the Spanish-language broadcas...
06/04/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
06/04/2026
The National Hockey League (NHL), in partnership with Verizon and the New Jersey Devils, today announced the opening of the NHL Innovation Lab powered by Verizo...
06/04/2026
Rock League, a new professional curling league, has announced that ESPN+ will stream its inaugural 2026 season for fans in the United States. The first Rock Lea...
06/04/2026
Advanced Systems Group has announced the appointment of Andrea (Andy) Cummis as Vice President of Systems Design and Engineering. In this role, she will lead de...
06/04/2026
Backed by Bolt Ventures, the venture brings Bryson DeChambeau, Grant Horvat, and...
06/04/2026
With this environment we can start that collaboration even earlier because we ca...
06/04/2026
Like the immortal lives of vampires, some stories never really end. That's t...
06/04/2026
As podcasting continues to evolve, growth increasingly means building beyond aud...
06/04/2026
Multiband dynamics plug-in enhanced
California-based developer FSK Audio have released a significant update for their innovative multiband dynamics processo...
06/04/2026
Share official & user-created full-rig presets
IK Multimedia's latest TONEX update makes it possible for users of the popular amp and effects modelling ...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Dalet Showcases Dalia Agentic AI and End-to-End Media Workflows at NAB Show 2026
Brie Clayton April 6, 2026
0 Comments
Dalet, a leading technology and...
06/04/2026
OpenDrives Shows Off Sports Expertise in Sports Business Hub located in NAB Show...
06/04/2026
Proton to Demonstrate 3D Application at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Yet further creative potential unleashed through innovation in ...
06/04/2026
Autoscript Highlights Voice-Driven Prompting and PTZ Solutions at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Experience Autoscript Voice, PTZ prom...
06/04/2026
Mediaproxy Highlights Significant Enhancements to its LogServer suite at NAB Sho...
06/04/2026
Wayne, N.J., April 6th, 2026 Phantom High-Speed announces the release of PCC 4...
06/04/2026
April 6th, 2026
TRIBECA STUDIOS AND LILLY ANNOUNCE WINNERS OF INAUGURAL VITAL...
06/04/2026
Back to All News
Netflix Expands Kids Entertainment Lineup With Playground App ...
05/04/2026
Tackles all reported bugs!
SoundBridge have just announced the launch of a new update that introduces a couple of minor changes to their remote collaboratio...
04/04/2026
The University of Arizona's Men's Basketball team has only loss twice th...
04/04/2026
1080p HDR arrives, a new generation of storytelling tools takes center stage, an...
04/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
04/04/2026
Faster, cleaner and more intuitive than ever
The control software for Flock Audio's digitally controlled patchbay systems has just been treated to an up...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
DHD Introduces AI-Based Audio Noise Reduction to XD3 IP Core
Brie Clayton April 3, 2026
0 Comments
The accompanying image shows the rear panel of the ...
04/04/2026
Macnica Redefines ST 2110 Flexibility with Two Speeds on One Card
Brie Clayton April 3, 2026
0 Comments
New for NAB Show 2026, MEP100 SmartNIC now sup...
04/04/2026
Unified Media Workflows for Story-Centric Production
Brie Clayton April 3, 2026
0 Comments
Framelight X unifies field capture, editing and publishing ...
03/04/2026
Michigan's Fab Five will reunite for an alternate presentation of the Mich...
03/04/2026
Avid will exhibit at NAB Show 2026 (April 18-22, Booth N2226, Las Vegas Convention Center), demonstrating its Content Core platform and new AI-driven workflow c...
03/04/2026
Mark Roberts Motion Control (MRMC) has announced the appointment of Nick Barthee as Chief Operating Officer.
The announcement follows MRMC's transition fro...
03/04/2026
Interra Systems has announced that Elite Media Technologies has selected its BATON file-based QC solution for media workflows. Elite Media Technologies speciali...
03/04/2026
Ateme has announced that Moldtelecom has deployed Ateme technologies across its streaming workflow, covering encoding, delivery, operations, and analytics.
Mol...
03/04/2026
Grass Valley will demonstrate Framelight X, its content management platform, at NAB Show 2026. The platform connects capture, ingest, editing, and publishing in...
03/04/2026
Encompass Digital Media and Techex have announced a cloud-native Master Control ...
Pixellot, a leading provider of AI-automated sports production solutions, is excited to announce a strategic partnership with KT Skylife, a premier satellite broadcasting company owned by KT Corporation, and HCN, a top-tier cable TV operator in South Korea. This collaboration, facilitated by Hogak (Whistle in Korean), Pixellot s partner in Korea, aims to revolutionise the sports broadcasting landscape in Korea by leveraging cutting-edge AI technology and enhancing viewer experiences across multiple platforms.
