Billboard reported on the first ever Hispanic hologram tribute the late Mexican-American star Jenni Rivera, in a surprise performance at the Day of the Dead Festival in Hollywood. The event was created by Hologram USA for sponsor Estrella Jalisco in cooperation with Universal Music and the Rivera Family.
As Billboard's Griselda Flores writes, The 17th annual Day of the Dead event at the Hollywood Forever Cemetery set the stage for the epic and historical return of the late singer Jenni Rivera who, via hologram, was able to perform once again for her fans and family on Saturday night (Oct. 29).
As the eventful and colorful night came to an end, Juan Rivera, Jenni's younger brother, took the stage to reveal the highly anticipated surprise in store for attendees. Just like he did at every one of her concerts, Juan introduced his sister onstage while admitting he was feeling very nervous but excited that his sister would be the first regional Mexican singer and Latin artist to have a hologram.
It's safe to say he wasn't the only one feeling anxious or apprehensive. The rest of the Rivera family, who watched from a private pit in front of the stage, eagerly awaited for the curtain to drop and see the Diva de la Banda make history and perform again four years after her passing.
Flores goes on to write: Juan Rivera, who was 100 percent involved in the creation of the hologram, spoke to Billboard just days before the Day of the Dead event explaining why it was the right time to create a Jenni Rivera hologram.
Our goal is to maintain my sister's legacy and memory vibrant. We had been asked before in 2013 if we wanted to do a hologram, but we asked my sister's kids how they felt about it, and they felt it was still too fresh and to be honest, we were all going through a very difficult time. Now, we're able to manage our emotions a little bit more.
Going above and beyond for this special tribute for the chart-topping artist, Estrella Jalisco's Yonathan Bendesky, marketing director for Mexican Imports - Anheuser-Busch, said their goal was to find an innovative way to celebrate the Day of the Dead. The company was also in charge of selecting Cuando muere una dama, penned by Jenni Rivera, for the performance. The lyrics talk about how Jenni wanted her fans and family to remember her when she died, It's the perfect song for the occasion.
For Juan and the rest of the Rivera family, the hologram was all about trying to do is give my sister's fans something special and something to remember. I am grateful that we're doing it on such a special day. It's as if we're bringing her to life.
Read the full story here:
http://www.billboard.com/articles/columns/latin/7557820/jenni-rivera-hologram-day-of-the-dead-hollywood-forever-cemetary
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Billboard reported on the first ever Hispanic hologram tribute the late Mexican-American star Jenni Rivera, in a surprise performance at the Day of the Dead Festival in Hollywood. The event was created by Hologram USA for sponsor Estrella Jalisco in cooperation with Universal Music and the Rivera Family. 
