UHD Alliance formed to support innovation

A new UHD (Ultra High Definition) Alliance has been launched by a coalition of Hollywood studios, consumer electronics brands, content distributors, post production and technology companies.

The companies have collaborated to set the bar for next generation video entertainment by establishing new standards to support innovation in video technologies including 4K and higher resolutions, high dynamic range, wider colour gamut and immersive 3D audio.

The UHD Alliance provides information on premium Ultra-HD content and devices to deliver best-in-class home entertainment. The Alliance is also focused on helping consumers benefit from an integrated and high-quality Ultra-HD ecosystem from end-to-end. Premium Ultra-HD content and devices will be clearly identified so consumers can easily recognise them in-store.

The Alliance was formed by global companies including DIRECTV, Dolby, LG Electronics, Netflix, Panasonic Corporation, Samsung Electronics, Sharp Corporation, Sony Visual Product, Technicolor, The Walt Disney Studios, Twentieth Century Fox and Warner Bros. Entertainment.

As the UHD ecosystem continues to evolve, we are strengthening our commitment to high-quality UHD content and devices, said Hyunsuk Kim, president, Visual Display Business at Samsung Electronics. The Alliance will encourage the development of high-quality UHD content while distinguishing TVs that provide the most premium UHD viewing experience.

The innovative advancements and quality improvements with TVs are evolving rapidly, as seen throughout CES, said Mike Dunn, president, Twentieth Century Fox Home Entertainment. The UHD Alliance will benefit consumers by identifying products and content that will give the true UHD experience.

These technologies allow us to utilise a much broader palette to tell our stories while providing viewers with true-to-life colours, superior contrast and premium picture quality, said Ron Sanders, president, Warner Bros. Home Entertainment. Working with a wide industry consortium is the best way to deliver these experiences within premium entertainment.

The UHD Alliance aims to ensure that all of the links in the chain - from the production, distribution and consumption of content to the playback capability of devices - meet the identified premium quality standards, while embracing standards that are open and allow flexibility in the market yet give consumers confidence that they can watch the content they want on their devices. In the coming months, the group will convene to outline a technology roadmap for the rapid evolution of UHD technology worldwide.

Photo: Samsung SUHD TV

This story also appears on IBC's Content Everywhere.

LINK:	http://www.tvbeurope.com/uhd-alliance-formed-support-innovation/...
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