ETV Network Adopts Ross Video Technology to Empower ETV Bharat - India's National Digital News Platform

ETV Network Adopts Ross Video Technology to Empower ETV Bharat - India's National Digital News Platform posted: 07/04/2019

One of India's leading broadcasters, ETV Network, has adopted Ross Video technology for their national digital media news platform - ETV Bharat.

ETV Bharat is a comprehensive digital national news platform aimed to deliver seamless news and information services using a video-centric Mobile App. One Nation-One App is a Web platform to deliver regional, national and international news and sports information to the people of India. It is a first-of-its kind offering in India in terms of diversity and depth; a dedicated journalist network reaches 29 states with services in 13 different regional languages - Hindi, Urdu, Telugu, Tamil, Kannada, Malayalam, Gujarati, Marathi, Bengali, Punjabi, Assamese, Odia and English. ETV Bharat is a part of India's multi-faceted Ramoji Group and is headquartered in the city of Hyderabad India.

ETV Bharat's 6 storey HQ comprises 24 studios across 4 floors, plus 2 floors of office and equipment space, and the building was designed to be tourist-friendly' with several areas allowing visitors to see the studios in operation. Each studio has been equipped with Carbonite Black Solo production switchers from Ross Video, as well as 3 MC1 master control units to facilitate 3 simultaneous live feeds per channel. All 72 MC1 units are being used with XPression LiveCG graphics solution from Ross Video to render still graphics and send these stills with alpha over a network directly into the MC1 Storage without consuming the Key and Fill video inputs of MC1. Also widely in use across the facility is Ross Video's Ultrix FR5 - the 144x144 routing and AV processing platform. Two Ultrix-FR5 units are used for routing and signal distribution across the facility, and Ultrix's built-in 100 PIP Multi-Viewers are used for the centralized monitoring of every signal. The entire facility is also connected using Ross Video's OpenGear platform.

The Technical team at ETV Bharat noted that Ross video has been working with the ETV group as its technology partner for more than two decades. When we were about to finalize equipment for our 24 Channel OTT project, Ross video was our first choice because of its innovative, industry proven and value for money product line up and after sales support .

Andrew Tan, Ross Video's Director of Sales for APAC, points to the power of the Ross ecosystem. ETV Bharat is feeding an enormous number and diverse range of information-hungry consumers. The latest digital platforms obviously facilitate content delivery, but the channel still needs to produce an incredible amount of creative content cost-effectively and efficiently. Ross makes that easy with the industry's widest range of high impact, high efficiency solutions that drive down the cost of live production while simplifying workflows .

Ross Video - High Impact, High Efficiency Production Solutions

Ross powers video productions for billions of global viewers daily with the industry's widest range of high impact, high efficiency production solutions. Ross makes it easy to create compelling news, weather and sports broadcasts, engaging material for sports stadium screens, entertainment shows and rock concerts, educational institutions, legislative assemblies, corporate applications and inspiring content for houses of worship.

Ross solutions have impressed the audiences and marketing partners of NBC Sunday Night Football, Eurosport, BBC World, Google YouTube Space London and China's eSports powerhouse VSPN. Ross delivers an unrivalled range of products and services comprising virtual studios, real-time motion graphics, cameras, robotic camera systems, production switchers, video servers, infrastructure and routers, social media management, newsroom systems and mobile live events.

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