
SVG On Demand: ROOT SPORTS Northwest VP/EP Jon Bradford Breaks Down the Eye-Popping Aerial Camera Used on Seattle Mariners Broadcasts The two-point aerial camera system has pulled in gorgeous visuals that has garnered praise from viewers By Brandon Costa, Director of Digital
Wednesday, September 23, 2020 - 8:00 am
Print This Story | Subscribe
Story Highlights
As this unique Major League Baseball regular season nears its conclusion, regional sports networks across the country are putting the finishing touches on a shortened schedule that required operations teams to think outside the box to accomplish their goal of bringing live baseball to viewers at home.
Some, like the team at ROOT SPORTS Northwest (the regional sports network based in Seattle), took advantage of opportunity to try some innovative technology on its live broadcasts of the Seattle Mariners. Most notably, the network rigged a two-point aerial camera system the DACTYLCAM PRO by DEFY above the stands down the third base line at T-Mobile Park to pull in gorgeous cinematic views of on-field play.
Jon Bradford, Vice President and Executive Producer for ROOT SPORTS Northwest chats with SVG's Director of Digital Brandon Costa about the creative inspiration behind the camera and what advice he would give to other broadcasters looking to experiment more in aerial cameras for baseball:
The DACTYLCAM PRO can reach maximum speeds of up to 40 miles-per-hour, can carry a maximum payload of 100 pounds, and can run for up to 10 hours on a pair of 48v batteries. In this use case, the cable runs nearly 500 feet over T-Mobile Park's lower bowl of seats on the side of the third base line.
For more one-on-one interviews and highlights from SVG events, visit SVG On Demand.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
14/05/2026
Car ad spend rises sharply in March as more auto buyers turn to electric, hybrid...
14/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/05/2026
CueScript's CueiT 4.0 Wins Future's Best of Show Award, Presented at 2026 NAB Show by TV Tech
CueScript, a leading international developer of professio...
14/05/2026
Expert-Led Education Sessions and Development of Online Training Program Accelerate IPMX Adoption and Deployment
The Alliance for IP Media Solutions (AIMS) to...
14/05/2026
Klvr is launching in the United States with a professional-grade rechargeable battery solution that cuts costs and improves performance across live entertainmen...
14/05/2026
Shooting into the depths of Bedlam with URSA Cine 17K 65
Brie Clayton May 14, 2026
0 Comments
Indie feature film paired digital 65mm capture with a Bl...
14/05/2026
WeMakeColor expands with Baselight, becoming hybrid color facility
Caroline Shawley May 14, 2026
0 Comments
Boutique Mexican-based studio integrates B...
14/05/2026
Berklee's Summer in the City Returns with Free Concerts Throughout Boston Ar...
14/05/2026
Chelsey Green Named to Billboard's 2026 Women in Music List The Berklee professor and chair of the Recording Academy Board of Trustees joins other high-pr...
14/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/05/2026
Six decades of products built around the people who use them...
14/05/2026
Designed to embrace multiple production processes and deliver high-end live broadcast workflows, Vivid Broadcast has combined Calrec True Control 2.0 enabled co...
14/05/2026
Today, Jigsaw24, the UK's leading media equipment supplier and systems integrator, announces a new partnership with EVS, a global leader in live video techn...
14/05/2026
Transforming bold ideas into market-ready productions: Digital Originals returns 14 May 2026
Top (L-R): Bronte Gosper (Musket), Mema Munro (Rogue One), Nathan ...
14/05/2026
Berklee Convenes Leaders in AI, Music for Inaugural AIMS Symposium The three-day event puts musicians at the center of the future of music creation, ethics, a...
14/05/2026
Scripps Research establishes endowed chair honoring renowned structural biologist Ian Wilson Keren Lasker to be inaugural chair holder
May 13, 2026
LA JOLLA ...
14/05/2026
Back From The Brink airs Sunday 17 May and Sunday 24 May at 6.30pm on RT One an...
14/05/2026
Dive masks on - Subnautica 2 is making a splash on GeForce NOW day-and-date with launch, so members can plunge into the title's brand-new alien ocean from a...
13/05/2026
New Adobe Premiere Color Grading Mode Accelerated on NVIDIA GPUs
Joel Pennington May 13, 2026
0 Comments
New NVIDIA RTX-accelerated features streamlin...
13/05/2026
Grass Valley announced that dB Broadcast has delivered new IP-based outside broadcast (OB) trucks for Cloudbass, featuring Grass Valley LDX 100 Series cameras a...
13/05/2026
Ikegami will exhibit the latest additions to its wide range of broadcast production cameras, control units, viewfinders and monitors on stand 5D3-1 at Broadcast...
13/05/2026
FISE, working with the founding members of the XR Sports Alliance (XRSA), Accedo, Qualcomm Technologies, Inc. and HBS, have collaborated to develop an immersive...
13/05/2026
Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Bu...
13/05/2026
Boston Conservatory at Berklee Honors Beth Morrison and Moses Pendleton at Comme...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...
13/05/2026
A definitive portrait of one of Ireland's most influential musicians
New TV documentary airs Monday 18 May on RT One and RT Player at 9.35pm
Watch the...
13/05/2026
Agentic AI is changing the way users get work done. Following the success of OpenClaw, the community is embracing new open source agentic frameworks. The latest...
13/05/2026
Reinforcement-learning agents - AI systems that learn by trial and error - can c...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...