
In MWC Barcelona, operators and authorities discussed how to connect the quarter of Brazilian population who do not use mobile internet services despite living within broadband coverage.
21 March, 2023, Bras lia: The Brazilian mobile industry has joined forces for digital inclusion. During MWC Barcelona, the GSMA, the global mobile industry association, with operators Algar, Claro, TIM and Vivo, launched the report Closing the usage gap in Brazil. Key barriers to mobile internet adoption and use.' The study was presented to the Ministry of Communications, the Federal Court of Accounts and the regulatory authority Anatel. The initiative is part of We Care, a global initiative led by the GSMA to support the mobile industry's commitment in achieving the United Nations Sustainable Development Goals (SGDs).
The majority of Brazilians who cannot enjoy the benefits of mobile connectivity face demand-side barriers rather than constraints linked to network reach, says Lucas Gallitto, Head of Latin America, GSMA. The usage gap is today the main challenge to universal access. By uniting the industry and facilitating a dialogue between the public and private sectors, We Care offers a platform to address it. With this initiative, the Brazilian industry sends a clear message: we care about connecting everyone to the mobile broadband.
According to the report, around 25% of the Brazilian population (54 million people) live within coverage of a network but do not use mobile internet services. The study highlights three main barriers to overcome this situation:
Affordability. In Brazil, an entry-level broadband subscription costs less than 2% of gross national income per capita, a cost aligned with the affordability targets set by the International Telecommunication Union (ITU). The cost of an internet-enabled handset, however, is 6% of monthly GDP per capita, significantly higher than the level seen for the leader countries that have the largest online populations (2.5%). The weight of this barrier is much greater for the lower income segments of the population, and calls for further collaboration to address the issue of handset affordability.
Taxation. Brazil imposes several taxes on mobile services and handsets, including state VAT (ICMS), federal VAT (IPI), municipal services tax (ISS), PIS/COFINS, FUST and FUNTELL charges. Although tax burdens such as ICMS have been reduced in 2022, the proportion of mobile service costs that are driven by taxation in Brazil still remains among the highest globally, equating to approximately 30% of operators' net income. Reducing these sector specific taxes result in more affordable services and handsets for end consumers.
Digital literacy. According to an ITU survey, the percentage of people with basic ICT skills in Brazil is 21%, compared to 62% in leading countries. Considering standard ICT skills, the comparison is 12% versus 46%, while for advanced skills, the percentage in Brazil is 2% versus 8% in leading countries.
Based on the diagnosis, the mobile industry proposed to the authorities a series of public policy recommendations focusing on:
Improve digital literacy by developing a policy impact analysis on current government programmes and an improvement plan in synergy with other digital instruments already made available by telecom companies.
Reform the tax policy of the mobile sector, promoting a simple, transparent and symmetric system, compatible with connectivity goals and a more efficient use of the Universal Telecommunications Service Fund (FUST in Portuguese).
Boost investment incentives through appropriate fiscal and regulatory conditions, public-private partnerships for network deployment in remote areas and the adoption of additional investment alternatives from other players in the digital ecosystem.
The report highlights a series of initiatives put in place by mobile operators in Brazil to address barriers such as digital literacy. For example, Algar's Talents of the Future promotes the development of technical and behavioural skills on young people aged 15 and over. Claro, in partnership with the University of S o Paulo (USP), developed Campus Mobile', a competition for university students and recent graduates focused in various study areas including Education and Smart Cities. TIM partnered with other companies to strengthen the agenda of female empowerment though the project Positive Women'. Vivo's Think Big Tech' program trains educators and students in technology-related topics.
Through the We Care campaign, the mobile industry in Brazil is looking to join forces and collaborate with the Government and authorities to achieve shared goals of connecting everyone to the opportunities offered by mobile broaband connectivity.
Closing the usage gap in Brazil. Key barriers to mobile internet adoption and use' is available for download here.
-ENDS-
About the GSMA
The GSMA is a global organisation unifying the mobile ecosystem to discover, develop and deliver innovation foundational to positive business environments and societal change. Our vision is to unlock the full power of connectivity so that people, industry, and society thrive. Representing mobile operators and organisations across the mobile ecosystem and adjacent industries, the GSMA delivers for its members across three broad pillars: Connectivity for Good, Industry Services and Solutions, and Outreach. This activity includes advancing policy, tackling today's biggest societal challenges, underpinning the technology and interoperability that make mobile work, and providing the world's largest platform to convene the mobile ecosystem at the MWC and M360 series of events.
We invite you to find out more at gsma.com
Like what you read? Share.
Click to share on Twitter (Opens in new window)
Click to share on Facebook (Open
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
07/01/2026
Spotify is launching a week-long celebration spotlighting creators at the center...
07/01/2026
We know people use Spotify not just to listen, but to share the songs, podcasts, and audiobooks they love with their friends and family. When we launched Messag...
07/01/2026
This week, all eyes are on the podcast industry as the Golden Globes recognizes ...
07/01/2026
Podcasts are stepping onto a new stage this week as the Golden Globes recognize the medium for the first time. To mark this milestone moment, we're hosting ...
06/01/2026
Spotify is launching a week-long celebration spotlighting creators at the center...
06/01/2026
Lorde. A$AP Rocky. JENNIE. Baby Keem. KATSEYE. That's just a taste of who...
06/01/2026
Channel 4 and UKTV are giving viewers even more reasons to stream, with UKTV's U service set to feature thousands of hours of free, unmissable and bingeable...
06/01/2026
Tuesday 6 January 2026
An update on our Sky Mobile prices
Devesh Raj, Chief Operating Officer, Sky
Today, we've announced some changes to the prices of ...
06/01/2026
Comscore Launches Daily Program-Level Reporting with Deduplicated Insights on Sh...
06/01/2026
Comscore Completes Recapitalization Transaction with Preferred Stockholders Foll...
05/01/2026
Bad Bunny's DeB TiRAR M S FOToS defined the sound of 2025 for listeners eve...
05/01/2026
As the clock struck midnight and 2026 was born, so was an exciting range of new ...
05/01/2026
These Sacred Vows starring Tom Vaughan-Lawlor, Justine Mitchell and Jason O'...
05/01/2026
DANDANCING WITH THE STARS RETURNS TO SHAKE UP SUNDAY NIGHTS
Reigning Rose of Tr...
02/01/2026
Any Given Day: Cork University Hospital premieres Wednesday 7 January on RT One and RT Player at 9:35pm
RT will debut a powerful new six-part documentary se...
02/01/2026
Friday 2 January 2026
All episodes of Heated Rivalry will be landing on Sky and...
02/01/2026
Sequins, chat shows, live sporting action, ground-breaking docuseries and brand-new Irish drama to kick off 2026
New Year, New Content Coming Soon across RT
...
01/01/2026
We had been using the club's previous console for the last ten years, so we researched manufacturer information very carefully, says venue audio manager Mr...
30/12/2025
Your live countdown to 2026 with Inhaler, David Gray, Lyra, Garron Noone, Sharon...
29/12/2025
From crisper Lossless audio and immersive music videos in beta to new Audiobooks+ plans, custom transitions between tracks, and in-app Messages, we keep levelin...
24/12/2025
RT has unveiled an exclusive first look at the new Dancing with the Stars promo...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Monday 22 December 2025
Sky extends PGA TOUR partnership until 2029, as Sky Spo...
22/12/2025
Siobh n McSweeney, Rory McIlroy, Elon Musk, Catherine Connolly, Jim Gavin, Ivan Yates and Traitor Paudie Moloney lead new characters for Callan Kicks the Year 2...
22/12/2025
Winner announced in the picturesque surroundings of Wicklow's Avondale Tower and Treetop Walk
Andrew Trimble wins the show in his first series as coach
Th...
22/12/2025
The 2025 winners have been announced today, Sunday 21 December, for Ireland's largest choral competition Choirs for Christmas hosted by RT lyric fm.
Ove...
21/12/2025
John Shortt named Young Sportsperson of the Year Kerry are the Team of the Year
...
19/12/2025
With Playout Release 2025.4, ToolsOnAir continues to push professional playout w...
19/12/2025
19 Dec 2025
VEON's Mobilink Microfinance Bank Launches Islamic Banking Oper...
19/12/2025
The six-part drama, set in a close-knit Welsh town fractured by an unspeakable c...
19/12/2025
Rohde & Schwarz drives the future of mobility at CES 2026 At the 2026 Consumer Electronics Show in Las Vegas, Rohde & Schwarz will present a powerful lineup o...
19/12/2025
RT is proud to return to the RDS to support the 2026 Stripe Young Scientist & T...
18/12/2025
Canada's largest indoor arena has transformed its live production capabilities with a full ST 2110 infrastructure and Calrec's compact Argo S console. S...
18/12/2025
Long-term agreement includes the SES SCORE platform and hybrid distribution worldwide to deliver more than 5,000 hours of golf tournaments annually featuring th...
18/12/2025
18 Dec 2025
VEON Upgraded to Nasdaq Global Select Market, Enhancing Investor Visibility Dubai, December 18, 2025 - VEON Ltd. (Nasdaq: VEON), a global digital o...
18/12/2025
Thursday 18 December 2025
Sky Sports remains the exclusive home of the Masters ...
18/12/2025
Using the additive process of 3D printing, layer after layer gets printed until an object is as close to the final shape needed as possible. Historically, machi...
18/12/2025
In 2025, RT proudly supported 185 arts and cultural events across the island of Ireland, reflecting significant growth since the scheme was re-launched in 2014...
18/12/2025
RT Sports Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December
On Saturday 20 December live on RT One and RT Player at the earlier t...
18/12/2025
RT lyric fm presents a very special Winter Solstice edition of Ambient Orbit, l...
18/12/2025
At 7.45pm on 1st January 1926, the precursor to RT , then 2RN, delivered the fledgling new Irish state's first public radio transmission. From those first c...
18/12/2025
December 18 2025, 05:30 (PST) The Movie Experience SLO Becomes First U.S. Exhib...
17/12/2025
Investigative journalists across the Western Balkans and T rkiye continue to con...