Sony Pixel Power calrec Sony

IBM Study: Skills Shortage Stalls UK's AI Adoption as Europe Accelerates

18/05/2022

London, 18th May 2022 A global study from IBM (NYSE: IBM) has revealed UK businesses are not progressing their use of artificial intelligence (AI) at the same pace as other major European nations. Around a third of UK respondents said their company had accelerated their rollout of AI in the past two years, compared with a European average of 49%. More than a third (36%) of UK companies surveyed had also stalled their AI investment in that period, versus 27% across Europe.

The data revealed that Italian and Spanish businesses are leaping ahead of their neighbours in leveraging AI, with 57% and 56% respectively saying they have increased their use of AI in the past two years. Other European economies surveyed include France (49%) and Germany (46%).

The findings from the IBM Global AI Adoption Index, conducted by Morning Consult in April 2022, reveal that a shortage of skills is the top barrier to UK businesses leveraging AI. The skills gap was cited by 38% of UK respondents as the key inhibitor to AI adoption, compared with 28% across Europe and only 24% in France.

A different IBM study conducted earlier this year revealed the most sought-after, but hard to find, AI skills for UK employers include problem-solving, software engineering and knowledge of programming languages.

However, data from the AI Adoption Index suggests a significant proportion of UK companies are planning to use AI applications to address the shortage of labour and skills. Just over 40% plan to use AI to retrain their workforce the second highest priority for AI investment after research & development while 59% plan to use AI automation tools to reduce manual or repetitive tasks.

The findings also indicate the UK could be catching up with its neighbours as businesses emerge from the pandemic. The UK narrowly had the highest proportion of companies that were exploring using AI (47%). A majority (85%) of UK respondents also said their companies either have some kind of AI strategy or are developing one only slightly behind the Europe average of 89%.

The findings come as the UK government pursues its National AI Strategy, launched in September 2021, which aims to nurture the country's AI ecosystem and transition to an AI-enabled economy. The UK is ranked third globally for private investment into AI companies and home to a third of Europe's total AI businesses.[1]

Commenting on the data, Ebru Binboga, Director of Data, AI & Automation, IBM UK & Ireland said: Nearly three-quarters of UK businesses surveyed in the IBM Global AI Adoption Index said they are either exploring the use of AI or are actively deploying it in their operations. There is clear recognition of the value AI can bring to organisations as they look to address a range of priorities and unlock growth.

The findings reveal that companies in the UK, and around the world, are investing in AI capabilities to help them overcome challenges such as skills and labour shortages and accelerate innovation. We're also seeing a large proportion of UK businesses looking to AI to help them meet ambitious sustainability targets, highlighting the important role AI is playing both for organisations and society at large.

Other key findings from the study include:

Addressing sustainability goals with AI

58% of UK companies surveyed are either executing (31%) or planning to apply AI (27%) to help meet their environmental, social and governance (ESG) goals.

44% of UK respondents said they're either planning to invest in AI to address their sustainability goals (30%) or that investing in AI for sustainability is among their top priorities for technology investments in the next 1-2 years (14%).

The importance of trustworthy AI

71% of UK companies surveyed said that being able to explain how their AI arrived at decisions is important for their business.

82% of UK respondents believe consumers are more likely to choose the services of a company that offers transparency and an ethical framework for how its data and AI models are built, managed and used.

However, the findings suggest a majority of UK businesses have not taken key steps to ensure their AI is trustworthy and responsible, such as reducing bias (71%), tracking performance variations/model drift (72%), and making sure they can explain AI-powered decisions (64%).

Supporting the workforce

UK companies say AI is helping them address labour and skills shortages by automating repetitive and manual tasks (59%), supporting learning and training (45%), and improving recruitment and HR processes (42%).

Top use cases for AI in business

UK businesses are using AI for a wide range of purposes. The most cited in the study include business analytics or intelligence (29%); automation of key IT processes (25%) or business processes (24%); supporting marketing & sales (23%); and fraud detection (22%).

For the full findings of the IBM Global AI Adoption Index 2022, visit www.ibm.com/watson/resources/ai-adoption.

IBM Contact

Gregor Hastings

UKI External Relations

Gregor.Hastings@IBM.com

ENDS

Notes to Editors

Survey Methodology

The polling was conducted online through Morning Consult's proprietary network of online providers in April 2022. All respondents were required to have significant insight or input into their firm's IT decision-making.

REPRESENTATIVE SAMPLE OF 7,502 BUSINESS DECISION-MAKERS

500 in each country (United States, China, India, UAE, South Korea, Australia, Singapore,

Canada, UK, Italy, Spain, France, Germany)

1000 in Latin America ((Brazil, Mexico, Colombia, Argentina, Chile, Peru)

Conducted online through MC's proprietary network of online providers

RESPONDENTS REPRESENTED A MIX OF SMALL AND LARGE FIRMS

32% of respondents came from firms with more than 1,000 employees

27% of respondents came from firms with between
LINK: https://uk.newsroom.ibm.com/2022-05-18-IBM-Study-Skills-Shortage-Stall...
See more stories from ibm

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

23/05/2026

FOX Sports, IMS Productions Scale Up Indy 500 Production With New In-Car Cameras, AR Graphics, Cinematic Sets

In its second year as rightsholder, FOX Sports goes bigger across the board for ...

23/05/2026

Inside Apple TVs MLS iPhone Production with Royce Dickerson, Apple Live Sports, Executive Producer

Tonight's MLS matchup between the LA Galaxy and the Houston Dynamo FC will m...

23/05/2026

IK Multimedia reveal ReSing Voices Japanese Pack

AI-powered vocal tool gains first new language expansion IK Multimedia's AI-powered voice-creation software has seen a number of updates since it launch...

23/05/2026

Building a better future: Nielsen celebrates Global Volunteer Month and Earth Day 2026 with record participation

Nielsen Global Leadership Network graduates celebrate Earth Day 2026 Nielsen vo...

23/05/2026

Gray Media Names New Station General Managers

Share Copy link Facebook X Linkedin Bluesky Email...

23/05/2026

New CIMM Paper Urges Industry to Rethink How Media Is Evaluated

Share Copy link Facebook X Linkedin Bluesky Email...

23/05/2026

Lawo to Showcase Edge One, Efficient IP Workflows at InfoComm 2026

Share Copy link Facebook X Linkedin Bluesky Email...

23/05/2026

Spectrum Launches Ultra-Low Latency Internet

Share Copy link Facebook X Linkedin Bluesky Email...

22/05/2026

Germanys Magenta TV Selects DMC to Provide FIFA World Cup Technical Support for Studios in Munich, New York City

Germany's Magenta TV, which will have 44 exclusive FIFA World Cup match broa...

22/05/2026

DAZN Grabs IFAF Flag Football Global Rights

DAZN, the world's leading sports entertainment platform, has acquired global broadcast rights to the International Federation of American Football's ( I...

22/05/2026

ATHLOS 2026 Season Set for October Debut in London; Aurora Media Worldwide Named Host Broadcast Partner

ATHLOS, the all-women's professional track and field league, has announced i...

22/05/2026

NATAS to Stream Sports, News, and Documentary Emmy Awards Live on YouTube

The National Academy of Television Arts & Sciences (NATAS) today announced that the 47th Annual Sports Emmy Awards and the 47th Annual News & Documentary Emmy A...

22/05/2026

Wooden Camera Rolls Out New Blackmagic URSA Accessories

Wooden Camera today announced the release of new accessories for the Blackmagic URSA Cine Immersive. The new lineup includes a redesigned Top Plate and Side Rai...

22/05/2026

YES Network, OTT Advisors Extend Streaming Partnership for Sixth Season

YES Network and OTT Advisors have announced a sixth consecutive season of their streaming partnership, continuing their collaboration on the Gotham app. OTT Adv...

22/05/2026

NESN Monster Week' Returns With Full Red Sox Broadcast From Atop Green Monster

NESN, New England's premier sports network, will again turn its camera to Fe...

22/05/2026

Dale Pro Audio RF Over Fiber Webinar Set for May 28

Dale Pro Audio is hosting an RF over Fiber Livestream Webinar on May 28 from 1-2:30 pm EST. With major sporting events and large-scale productions putting incre...

22/05/2026

Audio-Technica Appoints Humrichouser, Schanz to New Roles

Audio-Technica has announced key leadership appointments designed to further strengthen its sales organization and drive continued growth across the Americas. M...

22/05/2026

Scott Coker Launches Global MMA League With $60 Million in Backing

After nearly four decades shaping the global combat sports landscape, Scott Coker has announced a powerful return as he looks to build a new international mixed...

22/05/2026

Skyline Launches xOps Vanguard Runway for Autonomous Era

Skyline Communications, the company behind the globally deployed DataMiner xOps platform, today announced the launch of xOps Vanguard Runway, a strategic accele...

22/05/2026

The American Rodeo Takes Over Globe Life Field for Championship Weekend

For the fully onsite production, 30 cameras - including a SkyCam and Megalodon - will capture the action in Texas One of the world's biggest rodeo producti...

22/05/2026

Argentinas Torneos Taps Imagine Versio for Playout Operations Upgrade

Leading Argentina-based sports media company Torneos y Competencias S.A. has modernized its playout operations, implementing a fully redundant, multichannel env...

22/05/2026

Owl AI and Major League Pickleball Go Live with First-Ever AI Officiating System Powered by Broadcast Cameras and the Cloud

As the 2026 Major League Pickleball season kicks off this weekend in Dallas, it ...

22/05/2026

Shure, Edge Sound Research Look to Innovate via Partnership

Shure has become a minority investor in Edge Sound Research, a start-up company that is developing new experiential audio technologies that redefine how many au...

22/05/2026

SVG Rewind: MLBs UmpCam AR System Puts Fans Inside the Strike Zone Like Never Before

In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into...

22/05/2026

Jelly Roll Offers Up 2026 Stanley Cup Playoff Theme Song for NHL, Amazon Music

The National Hockey League (NHL) and Amazon Music announced that GRAMMY Award-winning superstar Jelly Roll will provide the official theme song of the 2026 Stan...

22/05/2026

David Pogue, Andy Beach Keynotes Highlight Silicon Valley Video Summer Camp, July 14 at De Anza College

David Pogue will keynote SVV Summer Camp and discuss Apple at 50: How the World...

22/05/2026

FOX Sports, IMS Productions Scale Up Indy 500 Production in Year Two With New In-Car Cameras, AR Graphics, and Cinematic Sets

In its second year as rightsholder, FOX Sports goes bigger across the board for ...

22/05/2026

FOX Sports' Indy 500 Director Mitch Riggin on the Tech and Storytelling for the Greatest Spectacle in Racing

The broadcaster is drawing on lessons learned in its first year of covering the ...

22/05/2026

How Spotify's Rebuilt Ad Platform Is Delivering New Value for Brands

At our 2026 Investor Day, we shared an inside look at the rebuild of our advertising business. This pivot to our own purpose-built platform is already driving s...

22/05/2026

Spotify Levels Up Our Podcast Experience With New Features for Fans and Creators

Podcasting on Spotify continues to grow, and so do the ways listeners engage with it. At Investor Day 2026, we shared how we're building the next chapter of...

22/05/2026

CEDAR Audio introduce Icons Bundles

Limited-time collections now available Restoration experts CEDAR Audio have recently launched a new line of Icons plug-ins that make their powerful processo...

22/05/2026

Boss expand PS-1 Plugout Pedal

Three new classics join Model Pass line-up Boss' PX-1 Plugout Pedal offers an innovative approach to guitar pedals, providing users with a hardware stom...

22/05/2026

SGL Carbon commissions photovoltaic system and lays the foundation for a new nitrogen plant at its Meitingen site

At its Meitingen site, SGL Carbon has implemented two key projects to further de...

22/05/2026

Statement regarding 2026 National NAIDOC Lifetime Achievement Award for the late Rhoda Roberts AO

Statement regarding 2026 National NAIDOC Lifetime Achievement Award for the late...

22/05/2026

Polsat Reclaims Second Place and ByteDance Enters Top 10 as Polish Viewing Moves Beyond the Living Room in April

Latest data reveals steady distributor rankings, a seasonal shift toward digital...

22/05/2026

FCC Votes to Update Disaster Information Reporting System

Share Copy link Facebook X Linkedin Bluesky Email...

22/05/2026

Amagi delivers 30 per cent revenue growth in FY26 Adjuste...

Amagi Media Labs Limited (NSE: AMAGI, BSE: 544679), a cloud-native SaaS platform providing AI-enabled solutions to global media and entertainment companies, tod...

22/05/2026

Annima Post Relies on Cintel to Revive Classic Mexican Films

An nima Post Relies on Cintel to Revive Classic Mexican Films Brie Clayton May 22, 2026 0 Comments Film scanner and DaVinci Resolve Studio help manage...

22/05/2026

Boris FX Sapphire Adds Optical Beauty and Hypnotic Textures

Boris FX Sapphire Adds Optical Beauty and Hypnotic Textures Jessie Electa Petrov May 22, 2026 0 Comments The 2026.5 release introduces advanced defocu...

22/05/2026

Deployment Preserves Trusted Workflows While Enabling a P...

Deployment Preserves Trusted Workflows While Enabling a Path to UHD and SMPTE ST 2110 Leading Argentina-based sports media company Torneos y Competencias S.A....

22/05/2026

Study: AI Labeling Does Not Hurt Video Ad Performance

Share Copy link Facebook X Linkedin Bluesky Email...

22/05/2026

NAB Show Makes 200+ Sessions Available on Demand

Share Copy link Facebook X Linkedin Bluesky Email...

22/05/2026

Torneos Upgrades Multichannel Playout with Imagine's Versio

Share Copy link Facebook X Linkedin Bluesky Email...

22/05/2026

Ex-Husband, Current Husband, One Wild Rescue: Korean Action Comedy Husbands in Action' Premieres June 19

Back to All News Ex-Husband, Current Husband, One Wild Rescue: Korean Action Co...

22/05/2026

Beta Da Silva hosts live performances from 20 new Irish artists in Sessions from Oblivion on 2FM's New Music Show

Catch the latest in Irish music live from venues such as Whelan's, R is n Du...

21/05/2026

CBS Sports Expands WNBA Tip-Off Show To Cover Half of 20-Game, Regular-Season Package

Game Creek Video Columbia and Celtic, NEP Supershooter 8 will house onsite produ...