
London, 18th May 2022 A global study from IBM (NYSE: IBM) has revealed UK businesses are not progressing their use of artificial intelligence (AI) at the same pace as other major European nations. Around a third of UK respondents said their company had accelerated their rollout of AI in the past two years, compared with a European average of 49%. More than a third (36%) of UK companies surveyed had also stalled their AI investment in that period, versus 27% across Europe.
The data revealed that Italian and Spanish businesses are leaping ahead of their neighbours in leveraging AI, with 57% and 56% respectively saying they have increased their use of AI in the past two years. Other European economies surveyed include France (49%) and Germany (46%).
The findings from the IBM Global AI Adoption Index, conducted by Morning Consult in April 2022, reveal that a shortage of skills is the top barrier to UK businesses leveraging AI. The skills gap was cited by 38% of UK respondents as the key inhibitor to AI adoption, compared with 28% across Europe and only 24% in France.
A different IBM study conducted earlier this year revealed the most sought-after, but hard to find, AI skills for UK employers include problem-solving, software engineering and knowledge of programming languages.
However, data from the AI Adoption Index suggests a significant proportion of UK companies are planning to use AI applications to address the shortage of labour and skills. Just over 40% plan to use AI to retrain their workforce the second highest priority for AI investment after research & development while 59% plan to use AI automation tools to reduce manual or repetitive tasks.
The findings also indicate the UK could be catching up with its neighbours as businesses emerge from the pandemic. The UK narrowly had the highest proportion of companies that were exploring using AI (47%). A majority (85%) of UK respondents also said their companies either have some kind of AI strategy or are developing one only slightly behind the Europe average of 89%.
The findings come as the UK government pursues its National AI Strategy, launched in September 2021, which aims to nurture the country's AI ecosystem and transition to an AI-enabled economy. The UK is ranked third globally for private investment into AI companies and home to a third of Europe's total AI businesses.[1]
Commenting on the data, Ebru Binboga, Director of Data, AI & Automation, IBM UK & Ireland said: Nearly three-quarters of UK businesses surveyed in the IBM Global AI Adoption Index said they are either exploring the use of AI or are actively deploying it in their operations. There is clear recognition of the value AI can bring to organisations as they look to address a range of priorities and unlock growth.
The findings reveal that companies in the UK, and around the world, are investing in AI capabilities to help them overcome challenges such as skills and labour shortages and accelerate innovation. We're also seeing a large proportion of UK businesses looking to AI to help them meet ambitious sustainability targets, highlighting the important role AI is playing both for organisations and society at large.
Other key findings from the study include:
Addressing sustainability goals with AI
58% of UK companies surveyed are either executing (31%) or planning to apply AI (27%) to help meet their environmental, social and governance (ESG) goals.
44% of UK respondents said they're either planning to invest in AI to address their sustainability goals (30%) or that investing in AI for sustainability is among their top priorities for technology investments in the next 1-2 years (14%).
The importance of trustworthy AI
71% of UK companies surveyed said that being able to explain how their AI arrived at decisions is important for their business.
82% of UK respondents believe consumers are more likely to choose the services of a company that offers transparency and an ethical framework for how its data and AI models are built, managed and used.
However, the findings suggest a majority of UK businesses have not taken key steps to ensure their AI is trustworthy and responsible, such as reducing bias (71%), tracking performance variations/model drift (72%), and making sure they can explain AI-powered decisions (64%).
Supporting the workforce
UK companies say AI is helping them address labour and skills shortages by automating repetitive and manual tasks (59%), supporting learning and training (45%), and improving recruitment and HR processes (42%).
Top use cases for AI in business
UK businesses are using AI for a wide range of purposes. The most cited in the study include business analytics or intelligence (29%); automation of key IT processes (25%) or business processes (24%); supporting marketing & sales (23%); and fraud detection (22%).
For the full findings of the IBM Global AI Adoption Index 2022, visit www.ibm.com/watson/resources/ai-adoption.
IBM Contact
Gregor Hastings
UKI External Relations
Gregor.Hastings@IBM.com
ENDS
Notes to Editors
Survey Methodology
The polling was conducted online through Morning Consult's proprietary network of online providers in April 2022. All respondents were required to have significant insight or input into their firm's IT decision-making.
REPRESENTATIVE SAMPLE OF 7,502 BUSINESS DECISION-MAKERS
500 in each country (United States, China, India, UAE, South Korea, Australia, Singapore,
Canada, UK, Italy, Spain, France, Germany)
1000 in Latin America ((Brazil, Mexico, Colombia, Argentina, Chile, Peru)
Conducted online through MC's proprietary network of online providers
RESPONDENTS REPRESENTED A MIX OF SMALL AND LARGE FIRMS
32% of respondents came from firms with more than 1,000 employees
27% of respondents came from firms with between
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
23/05/2026
In its second year as rightsholder, FOX Sports goes bigger across the board for ...
23/05/2026
Tonight's MLS matchup between the LA Galaxy and the Houston Dynamo FC will m...
23/05/2026
AI-powered vocal tool gains first new language expansion
IK Multimedia's AI-powered voice-creation software has seen a number of updates since it launch...
23/05/2026
Nielsen Global Leadership Network graduates celebrate Earth Day 2026
Nielsen vo...
23/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/05/2026
Germany's Magenta TV, which will have 44 exclusive FIFA World Cup match broa...
22/05/2026
DAZN, the world's leading sports entertainment platform, has acquired global broadcast rights to the International Federation of American Football's ( I...
22/05/2026
ATHLOS, the all-women's professional track and field league, has announced i...
22/05/2026
The National Academy of Television Arts & Sciences (NATAS) today announced that the 47th Annual Sports Emmy Awards and the 47th Annual News & Documentary Emmy A...
22/05/2026
Wooden Camera today announced the release of new accessories for the Blackmagic URSA Cine Immersive. The new lineup includes a redesigned Top Plate and Side Rai...
22/05/2026
YES Network and OTT Advisors have announced a sixth consecutive season of their streaming partnership, continuing their collaboration on the Gotham app. OTT Adv...
22/05/2026
NESN, New England's premier sports network, will again turn its camera to Fe...
22/05/2026
Dale Pro Audio is hosting an RF over Fiber Livestream Webinar on May 28 from 1-2:30 pm EST. With major sporting events and large-scale productions putting incre...
22/05/2026
Audio-Technica has announced key leadership appointments designed to further strengthen its sales organization and drive continued growth across the Americas. M...
22/05/2026
After nearly four decades shaping the global combat sports landscape, Scott Coker has announced a powerful return as he looks to build a new international mixed...
22/05/2026
Skyline Communications, the company behind the globally deployed DataMiner xOps platform, today announced the launch of xOps Vanguard Runway, a strategic accele...
22/05/2026
For the fully onsite production, 30 cameras - including a SkyCam and Megalodon - will capture the action in Texas
One of the world's biggest rodeo producti...
22/05/2026
Leading Argentina-based sports media company Torneos y Competencias S.A. has modernized its playout operations, implementing a fully redundant, multichannel env...
22/05/2026
As the 2026 Major League Pickleball season kicks off this weekend in Dallas, it ...
22/05/2026
Shure has become a minority investor in Edge Sound Research, a start-up company that is developing new experiential audio technologies that redefine how many au...
22/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into...
22/05/2026
The National Hockey League (NHL) and Amazon Music announced that GRAMMY Award-winning superstar Jelly Roll will provide the official theme song of the 2026 Stan...
22/05/2026
David Pogue will keynote SVV Summer Camp and discuss Apple at 50: How the World...
22/05/2026
In its second year as rightsholder, FOX Sports goes bigger across the board for ...
22/05/2026
The broadcaster is drawing on lessons learned in its first year of covering the ...
22/05/2026
At our 2026 Investor Day, we shared an inside look at the rebuild of our advertising business. This pivot to our own purpose-built platform is already driving s...
22/05/2026
Podcasting on Spotify continues to grow, and so do the ways listeners engage with it. At Investor Day 2026, we shared how we're building the next chapter of...
22/05/2026
Limited-time collections now available
Restoration experts CEDAR Audio have recently launched a new line of Icons plug-ins that make their powerful processo...
22/05/2026
Three new classics join Model Pass line-up
Boss' PX-1 Plugout Pedal offers an innovative approach to guitar pedals, providing users with a hardware stom...
22/05/2026
At its Meitingen site, SGL Carbon has implemented two key projects to further de...
22/05/2026
Statement regarding 2026 National NAIDOC Lifetime Achievement Award for the late...
22/05/2026
Latest data reveals steady distributor rankings, a seasonal shift toward digital...
22/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/05/2026
Amagi Media Labs Limited (NSE: AMAGI, BSE: 544679), a cloud-native SaaS platform providing AI-enabled solutions to global media and entertainment companies, tod...
22/05/2026
An nima Post Relies on Cintel to Revive Classic Mexican Films
Brie Clayton May 22, 2026
0 Comments
Film scanner and DaVinci Resolve Studio help manage...
22/05/2026
Boris FX Sapphire Adds Optical Beauty and Hypnotic Textures
Jessie Electa Petrov May 22, 2026
0 Comments
The 2026.5 release introduces advanced defocu...
22/05/2026
Deployment Preserves Trusted Workflows While Enabling a Path to UHD and SMPTE ST 2110
Leading Argentina-based sports media company Torneos y Competencias S.A....
22/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/05/2026
Back to All News
Ex-Husband, Current Husband, One Wild Rescue: Korean Action Co...
22/05/2026
Catch the latest in Irish music live from venues such as Whelan's, R is n Du...
21/05/2026
Game Creek Video Columbia and Celtic, NEP Supershooter 8 will house onsite produ...