Sony Pixel Power calrec Sony

IVP's Got WHOOP!

28/10/2020

By Parsa Saljoughian, Jake Storm, Jules Maltz and Eric Liaw

If we handed you the keys to a car that wouldn't tell you your speed, fuel-level, or engine temperature, and had disabled the warning lights, would you feel comfortable getting behind the wheel? Probably not, because without vital information to manage the car's performance, you might fear a bad outcome. Even though most people would not drive a car this way, this is exactly how most people drive their bodies, every single day. That information gap is why we are so excited to lead the $100M Series E financing for WHOOP. From day one, WHOOP has maintained an intense focus on unlocking human performance and has become the gold standard for 24/7 continuous sleep, recovery, and activity monitoring. The company is in hypergrowth mode and we couldn't be more excited to partner with Will Ahmed, John Capodilupo, and the entire WHOOP team on the journey!

Here's why we invested:

WHOOP Drives Behavior Change

WHOOP develops a wearable and companion app that automatically tracks workouts, sleep performance, cardiovascular strain, and recovery via continuous physiological monitoring. The strap is worn 24/7 and provides members with a very granular and holistic view of their body's daily performance. By equipping members with information to make quantified behavioral decisions, WHOOP empowers members to take ownership of their personal health. While using WHOOP, members experience sustained, incremental improvements across four key health indicators: resting heart rate, heart rate variability, sleep consistency, and time in bed. Members also consume alcohol ( the recovery killer ) 79% less often before bed! It is through this deep behavioral change that WHOOP can maintain best-in-class user engagement. This engagement, in turn, serves as a gateway for WHOOP to continue to launch coaching AI, content, and community features that help drive sustained behavior change and health improvements.

Accelerating Market Demand

Now more than ever, consumers are eager for control over their health. The market demand for personalized health products continues to expand at a rapid pace as the importance of health and sleep monitoring comes to the forefront of human wellness. WHOOP has exhibited extremely strong organic market pull from individuals, athletes, enterprises, and other groups that are interested in better understanding their bodies. WHOOP has also gained rapid awareness by helping members (and even one pro golfer) detect early stages of COVID-19 and through its partnerships with the NFLPA, PGA, and LPGA. Celebrities that love WHOOP include NFL MVP Patrick Mahomes, world top 5 golfers Rory McIlroy and Justin Thomas, and two-time CrossFit Games champion Katr n Dav sd ttir. But WHOOP isn't just for elite athletes, the company is running a full year ahead of plan because the need to know more about our bodies is resonating with consumers everywhere. In the last 12 months, the WHOOP membership has grown by more than 5x.

Integrated Hardware + Software Experience

WHOOP has a best-in-class integrated hardware and software experience, supported by a subscription model, reminding us in many ways of our prior investment in Dropcam. WHOOP sensors collect continuous physiological data at high sampling frequency, enabling WHOOP to deliver granular and accurate data that surpasses the capabilities of similar products in the market. The company takes this data and through its proprietary algorithms, synthesizes it into digestible scores across cardiovascular strain, recovery, and sleep that members can act on. The company's data around heart rate monitoring, sleep staging, and behavior change has been validated by third party studies. Having the hardware and software work together in real-time at high accuracy is no easy feat!

You can't improve what you don't measure WHOOP has built an incredible business so far, but we are only at the tip of the iceberg. It is our view that by capitalizing on market demand, launching new software features, and developing new products, WHOOP will become a major brand at the cross-section of fitness, health, and technology. The future is bright, and we couldn't be more excited to partner with Will, John, and the entire WHOOP team to unlock human performance. Whoop Whoop!
LINK: https://www.ivp.com/news/blog/ivps-got-whoop/...
See more stories from ivp

North America Stories

30/07/2026

CP Communications Provides Broadcast Support for 2026 MLB All-Star Week in Philadelphia

CP Communications provided RF audio, RF video, communications, RF coordination, ...

30/07/2026

OpenDrives Named to 2026 CRN Storage 100 List

OpenDrives has been included in CRN's 2026 Storage 100 list in the Software-Defined Storage category. The annual list, selected by the CRN editorial team, r...

30/07/2026

SES Selected by LATAM Airlines for Multi-Orbit Satellite Connectivity

LATAM Airlines has selected SES to provide multi-orbit inflight connectivity to its fleet of Airbus and Embraer aircraft. More than 60 aircraft - including Airb...

30/07/2026

Tagboard Launches Producer API with Elgato Stream Deck Integration

Tagboard has launched the Producer API, an open interface that allows key commands in Tagboard's live production environment to be triggered from external d...

30/07/2026

FOX Sports Adds Del Mar to Horse Racing Coverage in Multi-Year Deal

FOX Sports and the New York Racing Association (NYRA) have announced a multi-year agreement with Del Mar Thoroughbred Club that will make FOX Sports the exclusi...

30/07/2026

ABC Commercial Launches Four FAST Channels on LG Smart TVs

ABC Commercial has launched four free ad-supported streaming television (FAST) channels on LG Smart TVs across North America, Great Britain, and select countrie...

30/07/2026

Six Kings Slam Returns to Netflix in October with Sinner, Alcaraz, Djokovic

The Six Kings Slam exhibition tennis tournament will return to Riyadh on October 21, 22, and 24, streaming live on Netflix at no additional cost to subscribers....

30/07/2026

Central Christian Church Uses Clear-Coms Gen-IC to Connect Remote Production Teams

Central Christian Church in Mt. Vernon, Illinois has deployed Clear-Com's LQ...

30/07/2026

Blackmagic Design Releases UltraStudio Express 3G Capture and Playback Devices

Blackmagic Design has released the UltraStudio Express 3G family, a pair of USB4 capture and playback devices compatible with Mac, Windows, and Linux computers ...

30/07/2026

ESPN Secures Media Rights to Womens Pro Baseball League

ESPN has reached a media rights agreement with the Women's Pro Baseball League (WPBL), making ESPN the national streaming home of the league's 2026 seas...

30/07/2026

Most Valuable Promotions and Professional Fighters League Merge

Most Valuable Promotions (MVP) and the Professional Fighters League (PFL) have announced a merger that will operate under the MVP banner. PFL CEO John Martin wi...

30/07/2026

Columbus Blue Jackets To Simulcast TV and Radio Broadcasts Beginning 2026-27

The Columbus Blue Jackets will simulcast all game broadcasts across television and radio beginning with the 2026-27 NHL season. Under the new format, the televi...

30/07/2026

TMRW Sports Selects Populous To Design Professional Flag Football Stadium

TMRW Sports has selected Populous as architect for a purpose-built stadium for its professional flag football league, being developed in partnership with the NF...

30/07/2026

SiriusXM Launches Sports Pass Subscription at $5 per Month

SiriusXM has announced SiriusXM Sports Pass, a new subscription plan launching September 1 that bundles the company's sports audio programming into a single...

30/07/2026

SVG Cloud & Content Workflows Summit Focuses on Live Production, Content Management, AI

Leagues, broadcasters, and technologists gather to tackle cloud economics, distr...

30/07/2026

AWSs Jason Dvorkin on the Power of AWS Elemental Inference, Agentic AI in Live Sports Production

A major player in the cloud-based solutions, Amazon Web Services (AWS) has conti...

30/07/2026

Minnesota Timberwolves Ink Local-Media-Rights Deal With DAZN

The NBA will provide production for all local game broadcasts, including pregame and postgame coverage...

30/07/2026

Cosm Detroit To Open September 10

Cosm will open its fourth immersive sports and entertainment venue in downtown Detroit on September 10. Located at 25 Cadillac Square, adjacent to Campus Martiu...

30/07/2026

NFL Network Added to ESPN App Beginning July 30

NFL Network will be available on the ESPN App beginning July 30 for Unlimited plan subscribers. The addition brings NFL Network's live games, studio program...

30/07/2026

NEP Platform Adds Riedels SimplyLive Production Suite

NEP Group has added Riedel's SimplyLive Production Suite to NEP Platform, giving customers access to the live production software through NEP's orchestr...

30/07/2026

SUNDANCE INSTITUTE NAMES TRISTA SCHROEDER GENERAL COUNSEL & CHIEF OPERATING OFFICER

LOS ANGELES, CA, July 30, 2026 - The nonprofit Sundance Institute today announce...

30/07/2026

TVNZ Works with Evergent to Successfully Debut New Stream...

TVNZ and Evergent are celebrating a major TVNZ milestone - the evolution from a free-to-view, ad-supported business into a hybrid model, offering premium sport...

30/07/2026

WebMiere Adds Native VP9/AV1 WebM/MKV Import to Adobe Premiere Pro

WebMiere Adds Native VP9/AV1 WebM/MKV Import to Adobe Premiere Pro Brie Clayton July 29, 2026 0 Comments Brought to you by KawaiiEngine, WebMiere is a...

30/07/2026

Comments on FCC License Renewals for ABC Stations Top 150,000

Share Copy link Facebook X Linkedin Bluesky Email...

30/07/2026

CW Sports Live Streaming to Launch Aug. 4 on the ESPN App

Share Copy link Facebook X Linkedin Bluesky Email...

30/07/2026

Fox Advertising, iSpot Expand Measurement Deal

Share Copy link Facebook X Linkedin Bluesky Email...

30/07/2026

GlobalM Expands Software-Defined Media Platform for Cloud...

At IBC2026, GlobalM will showcase the latest evolution of its software-defined media platform, enabling broadcasters, telecom operators and media organisations ...

30/07/2026

Digital Alert Systems at 2026 TAB Show

At the 2026 TAB Show, Digital Alert Systems will highlight and demo the new DAS-Link AIR, an over-the-air common alert protocol (CAP) dissemination system for ...

30/07/2026

OpenDrives Named to the 2026 CRN Storage 100 List

OpenDrives Named to the 2026 CRN Storage 100 List Company Recognized Among the 50 Coolest Software-Defined Storage Vendors for Unlimited Capacity, S3 Hybrid M...

30/07/2026

VIDA Brings AI Scene-Level Search to Media Archives Endin...

New Scene Search capability in VIDA Content OS makes video content itself searchable, letting broadcasters and streamers find key moments across millions of ass...

30/07/2026

Best in Class: Stream PC Games and Study on the Same Laptop With GeForce NOW

Back to school means balancing assignments, deadlines and downtime. GeForce NOW makes it easy to have it all. With cloud gaming, everyday laptops used for clas...

29/07/2026

Grass Valley Op-Ed Series: Seven Paradoxes Shaping the Next Era of Media Production

In this series, Grass Valley explores the seven paradoxes shaping the next era o...

29/07/2026

SVG Students to Watch: A Look Back at a Year of Spotlighting the Emerging Talent in Live Sports Production

Thats a wrap on Season 1 of SVG Students to Watch! Across the country, these stu...

29/07/2026

DAZN to Become Exclusive DTC In-Market Streaming Home of YES Network, MSG Networks; Gotham App to Shut Down

The agreement will move Gotham Sports App subscribers to DAZN during the 2026-27...

29/07/2026

Big South Promotes Emily Dassel to Associate Commissioner for Brand and Creative Strategy

Longtime digital-media leader expands role overseeing conference branding, video...

29/07/2026

Give Me the Backstory: Get to Know Gregg Araki, the Director of I Want Your Sex

By Bailey Pennick One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. ...

29/07/2026

Streaming Embarks on Annual Summer Ascent in Nielsen's May 2026 Gauge Reports

Streaming Hits 48.6% of Total TV Usage in May YouTube Leads in Media Distributo...

29/07/2026

WVIT's Joseph DiMaggio Named SBE Flanders Engineer of the Year

Share Copy link Facebook X Linkedin Bluesky Email...

29/07/2026

Amagi Appoints Martin Wacker to Lead Sales for DACH -- St...

Industry veteran joins Amagi to drive growth in Europe's leading broadcast market and advance cloud-native broadcast, FAST, and AI-driven operations. LONDO...

29/07/2026

WebTransport opens new route for broadcast-quality media...

Work is ongoing to specify how to run RIST over WebTransport. This will deliver secure, stable, broadcast quality video playback and origination to any platform...

29/07/2026

Offline Files Makes the Drive Shelf Searchable on Mac

Offline Files Makes the Drive Shelf Searchable on Mac Brie Clayton July 29, 2026 0 Comments A local Mac app for finding files, photos, and footage acr...

29/07/2026

Blackmagic Design Announces New UltraStudio Mini 12G

Blackmagic Design Announces New UltraStudio Mini 12G Brie Clayton July 29, 2026 0 Comments New extremely portable Thunderbolt 4 capture and playback ...

29/07/2026

Brightline Lighting Introduces the MOD1

Brightline Lighting, a premier manufacturer of energy-efficient lighting systems for broadcast, videoconferencing, government, education and corporate applicati...

29/07/2026

Brightline Unveils Compact, Suspended MOD1 LED Light

Share Copy link Facebook X Linkedin Bluesky Email...

29/07/2026

NAB Meets With Trusty on Ownership Caps

Share Copy link Facebook X Linkedin Bluesky Email...

29/07/2026

QuickLink To Feature New StudioPro AnywhereTally At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

29/07/2026

HBO Max Launches Vertical Shorts to Improve Content Discovery

Share Copy link Facebook X Linkedin Bluesky Email...

29/07/2026

New Tool Identifies Sources Of Fake Videos

Share Copy link Facebook X Linkedin Bluesky Email...

29/07/2026

DNEG Migrates Editorial Workflows to Foundrys Hiero

Foundry today announced that Academy Award-winning creative studio DNEG has implemented Hiero to support its editorial workflows. Part of the Nuke product famil...

29/07/2026

QuickLink Unveils New StudioPro AnywhereTally Remote Tall...

The Latest Addition to the Brand's StudioPro Ecosystem Combines Simple Deployment, Cloud Control and Professional Grade Wireless Reliability QuickLink, a l...