By Parsa Saljoughian, Jake Storm, Jules Maltz and Eric Liaw
If we handed you the keys to a car that wouldn't tell you your speed, fuel-level, or engine temperature, and had disabled the warning lights, would you feel comfortable getting behind the wheel? Probably not, because without vital information to manage the car's performance, you might fear a bad outcome. Even though most people would not drive a car this way, this is exactly how most people drive their bodies, every single day. That information gap is why we are so excited to lead the $100M Series E financing for WHOOP. From day one, WHOOP has maintained an intense focus on unlocking human performance and has become the gold standard for 24/7 continuous sleep, recovery, and activity monitoring. The company is in hypergrowth mode and we couldn't be more excited to partner with Will Ahmed, John Capodilupo, and the entire WHOOP team on the journey!
Here's why we invested:
WHOOP Drives Behavior Change
WHOOP develops a wearable and companion app that automatically tracks workouts, sleep performance, cardiovascular strain, and recovery via continuous physiological monitoring. The strap is worn 24/7 and provides members with a very granular and holistic view of their body's daily performance. By equipping members with information to make quantified behavioral decisions, WHOOP empowers members to take ownership of their personal health. While using WHOOP, members experience sustained, incremental improvements across four key health indicators: resting heart rate, heart rate variability, sleep consistency, and time in bed. Members also consume alcohol ( the recovery killer ) 79% less often before bed! It is through this deep behavioral change that WHOOP can maintain best-in-class user engagement. This engagement, in turn, serves as a gateway for WHOOP to continue to launch coaching AI, content, and community features that help drive sustained behavior change and health improvements.
Accelerating Market Demand
Now more than ever, consumers are eager for control over their health. The market demand for personalized health products continues to expand at a rapid pace as the importance of health and sleep monitoring comes to the forefront of human wellness. WHOOP has exhibited extremely strong organic market pull from individuals, athletes, enterprises, and other groups that are interested in better understanding their bodies. WHOOP has also gained rapid awareness by helping members (and even one pro golfer) detect early stages of COVID-19 and through its partnerships with the NFLPA, PGA, and LPGA. Celebrities that love WHOOP include NFL MVP Patrick Mahomes, world top 5 golfers Rory McIlroy and Justin Thomas, and two-time CrossFit Games champion Katr n Dav sd ttir. But WHOOP isn't just for elite athletes, the company is running a full year ahead of plan because the need to know more about our bodies is resonating with consumers everywhere. In the last 12 months, the WHOOP membership has grown by more than 5x.
Integrated Hardware + Software Experience
WHOOP has a best-in-class integrated hardware and software experience, supported by a subscription model, reminding us in many ways of our prior investment in Dropcam. WHOOP sensors collect continuous physiological data at high sampling frequency, enabling WHOOP to deliver granular and accurate data that surpasses the capabilities of similar products in the market. The company takes this data and through its proprietary algorithms, synthesizes it into digestible scores across cardiovascular strain, recovery, and sleep that members can act on. The company's data around heart rate monitoring, sleep staging, and behavior change has been validated by third party studies. Having the hardware and software work together in real-time at high accuracy is no easy feat!
You can't improve what you don't measure WHOOP has built an incredible business so far, but we are only at the tip of the iceberg. It is our view that by capitalizing on market demand, launching new software features, and developing new products, WHOOP will become a major brand at the cross-section of fitness, health, and technology. The future is bright, and we couldn't be more excited to partner with Will, John, and the entire WHOOP team to unlock human performance. Whoop Whoop!
North America Stories
28/01/2026
Airlines, cruise and tour operators double down on ad spend as Australians' prioritise travel
Sydney January 28, 2026 - New Nielsen Ad Intel data shows a...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Marshall Electronics launches the CV420-27X, its next-generation ultra-high-definition (UHD) IP camera, at ISE 2026 (Stand 4N900). Engineered for modern IP-base...
28/01/2026
Grass Valley has announced that Television Mobiles Ltd. (TVM), one of Europe's leading independent outside broadcast providers, has carried out a major refu...
28/01/2026
AI, graphics and virtual software power new production capabilities
FOR-A is bringing remarkable new technologies to FOMEX, the Future of Media Exhibition (ex...
28/01/2026
Continuing a longstanding collaboration, Riedel Communications and Nordic media technology company Media Tailor have once again joined forces to deliver a state...
28/01/2026
Pebble has appointed Paul Nagle-Smith as vice president for customer fulfilment, strengthening its senior leadership focus on customer delivery and operational ...
28/01/2026
Cloud playout solutions provider, Veset has announced that leading Mexican broadcaster, TV Azteca is using Veset Nimbus on AWS as a disaster recovery (DR) playo...
28/01/2026
Ensuring it can keep pace with a rapidly evolving live sports market, Balkan broadcast facility provider MVP Most Valuable Production has upgraded its flags...
28/01/2026
Akamai Technologies, Inc. (NASDAQ: AKAM), the cloud solutions provider that powers and protects life online, and Yospace, the leader in dynamic ad insertion tec...
28/01/2026
The renowned Reykjavik City Theatre (RCT) recently underwent a major intercom system upgrade using Clear-Com solutions. This milestone project utilizes Clear-C...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Boston Conservatory Orchestra Premieres a New Piano Concerto by Peter and Leonar...
27/01/2026
L-R: Jonathan Cuchacovich, Sonia Kennebeck, Alan Fischer, Daeil Kim, Andrew Sta...
27/01/2026
Nielsen will continue to drive growth and provide local audience measurement
in...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Amagi Media Labs Limited, the only cloud-native SaaS provider offering end-to-end solutions across live production, content preparation, distribution, and monet...
27/01/2026
Miri Technologies Inc. today unveiled its V410 live 4K video encoder/decoder for streaming, IP-based production workflows and AV-over-IP distribution. Designed ...
27/01/2026
The Paul E. Tsongas Center at UMass Lowell in Massachusetts has chosen Ikegami cameras for incorporation into its broadcast-quality television production facili...
27/01/2026
SipRadius, specialists in secure, low latency media transport, will show the pro AV community its end-to-end solution for high quality content distribution and ...
27/01/2026
Hiltron will highlight the fruits of its 45-plus years of experience in satellite communications system integration and product development at the annual GovSat...
27/01/2026
Klvr will demonstrate how its Charger Pro solution is delivering cost reduction and performance benefits for live entertainment and pro AV markets at ISE 2026 (...
27/01/2026
Amino, a global media technology leader in enterprise video and digital signage, today announced that its Integrated Systems Europe (ISE) 2026 booth (4N700) wil...
27/01/2026
ANI, India's leading news agency and a major content provider across the Asia Pacific region, today announced a significant expansion of its long standing p...
27/01/2026
Independent analysis confirms faster encoding, lower CPU usage, and improved perceptual quality compared to CBR and CRF
VisualOn, a leader in multimedia playba...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Back to All News
When It Feels Real, Is It Still a Lie? The Art of Sarah' ...
27/01/2026
Back to All News
That Night premiering on Netflix March 13
Entertainment
27 January 2026
GlobalSpain
Link copied to clipboard
DOWNLOAD THE KEY ART
DOWNLO...
27/01/2026
Back to All News
Netflix Revealed the Future of Mexican Stories Coming in 2026
Entertainment
27 January 2026
GlobalMexico
Link copied to clipboard
Among t...
27/01/2026
Back to All News
Four New Japan Titles Announced for 2026: Viral Hit', On...
27/01/2026
Back to All News
What's Next on Netflix from Japan: Expanding the Possibili...
27/01/2026
AI, graphics and virtual software power new production capabilities...
26/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
26/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
26/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
26/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
26/01/2026
Advanced Systems Group (ASG) today announced an exclusive partnership with Nu Studio, the company behind the first modular, portable studio designed for immersi...
26/01/2026
OpenDrives, the leader in high-end video data management and workflow solutions, today announced an add-on investment to its previous funding rounds, led by IAG...
26/01/2026
SmallHD today announced a major update to its award-winning PageOS software, introducing Fleet Control, Portrait Mode, expanded Camera Control features, and Dow...
26/01/2026
Whether rigging a PTZ on a truss, sliding a Blackmagic camera across a mezzanine railing, or capturing the mayhem from inside a drum, Filipic delivers visuals t...
26/01/2026
Back to All News
Netflix Unveils Official Trailer for Salvador
Entertainment
26 January 2026
GlobalSpain
Link copied to clipboard
DISCOVER THE TRAILER
DO...
By Parsa Saljoughian, Jake Storm, Jules Maltz and Eric Liaw
