By Parsa Saljoughian, Jake Storm, Jules Maltz and Eric Liaw
If we handed you the keys to a car that wouldn't tell you your speed, fuel-level, or engine temperature, and had disabled the warning lights, would you feel comfortable getting behind the wheel? Probably not, because without vital information to manage the car's performance, you might fear a bad outcome. Even though most people would not drive a car this way, this is exactly how most people drive their bodies, every single day. That information gap is why we are so excited to lead the $100M Series E financing for WHOOP. From day one, WHOOP has maintained an intense focus on unlocking human performance and has become the gold standard for 24/7 continuous sleep, recovery, and activity monitoring. The company is in hypergrowth mode and we couldn't be more excited to partner with Will Ahmed, John Capodilupo, and the entire WHOOP team on the journey!
Here's why we invested:
WHOOP Drives Behavior Change
WHOOP develops a wearable and companion app that automatically tracks workouts, sleep performance, cardiovascular strain, and recovery via continuous physiological monitoring. The strap is worn 24/7 and provides members with a very granular and holistic view of their body's daily performance. By equipping members with information to make quantified behavioral decisions, WHOOP empowers members to take ownership of their personal health. While using WHOOP, members experience sustained, incremental improvements across four key health indicators: resting heart rate, heart rate variability, sleep consistency, and time in bed. Members also consume alcohol ( the recovery killer ) 79% less often before bed! It is through this deep behavioral change that WHOOP can maintain best-in-class user engagement. This engagement, in turn, serves as a gateway for WHOOP to continue to launch coaching AI, content, and community features that help drive sustained behavior change and health improvements.
Accelerating Market Demand
Now more than ever, consumers are eager for control over their health. The market demand for personalized health products continues to expand at a rapid pace as the importance of health and sleep monitoring comes to the forefront of human wellness. WHOOP has exhibited extremely strong organic market pull from individuals, athletes, enterprises, and other groups that are interested in better understanding their bodies. WHOOP has also gained rapid awareness by helping members (and even one pro golfer) detect early stages of COVID-19 and through its partnerships with the NFLPA, PGA, and LPGA. Celebrities that love WHOOP include NFL MVP Patrick Mahomes, world top 5 golfers Rory McIlroy and Justin Thomas, and two-time CrossFit Games champion Katr n Dav sd ttir. But WHOOP isn't just for elite athletes, the company is running a full year ahead of plan because the need to know more about our bodies is resonating with consumers everywhere. In the last 12 months, the WHOOP membership has grown by more than 5x.
Integrated Hardware + Software Experience
WHOOP has a best-in-class integrated hardware and software experience, supported by a subscription model, reminding us in many ways of our prior investment in Dropcam. WHOOP sensors collect continuous physiological data at high sampling frequency, enabling WHOOP to deliver granular and accurate data that surpasses the capabilities of similar products in the market. The company takes this data and through its proprietary algorithms, synthesizes it into digestible scores across cardiovascular strain, recovery, and sleep that members can act on. The company's data around heart rate monitoring, sleep staging, and behavior change has been validated by third party studies. Having the hardware and software work together in real-time at high accuracy is no easy feat!
You can't improve what you don't measure WHOOP has built an incredible business so far, but we are only at the tip of the iceberg. It is our view that by capitalizing on market demand, launching new software features, and developing new products, WHOOP will become a major brand at the cross-section of fitness, health, and technology. The future is bright, and we couldn't be more excited to partner with Will, John, and the entire WHOOP team to unlock human performance. Whoop Whoop!
North America Stories
19/05/2026
Cisco and the USGA have announced a multiyear extension of their partnership, which began in 2018. Cisco serves as the Official Technology Partner of the USGA, ...
19/05/2026
Urban Edge Network (UEN), a streaming platform for NAIA sports, has announced a partnership with Spiideo to provide streaming and production tools to UEN's ...
19/05/2026
Warner Bros. Discovery (WBD) will provide live coverage of all 900 Roland-Garros matches across its platforms beginning with qualifiers on May 18. In Europe, 21...
19/05/2026
Tubi, Fox Corporation's free streaming service, has announced the launch of the FIFA World Cup 2026 FOX Hub, a dedicated destination for World Cup programmi...
19/05/2026
Telef nica, in collaboration with Sony, has conducted a 5G connectivity trial at the Movistar Arena in Spain using the 26 GHz millimetre wave (mmWave) band. The...
19/05/2026
Ross Production Services (RPS) has installed a Calrec Argo M console into its new Hypermax-1 remote production truck, replacing one of three Argo S consoles pre...
19/05/2026
Panasonic Projector and Display Corporation has announced the acquisition of 100% of the shares of UK-based media technology company Hive Media Control Ltd. (HI...
19/05/2026
Globecast has announced the completion of a nine-month renovation of its Singapore facility, converting it from a traditional linear broadcast operation into a ...
19/05/2026
Grass Valley has announced a three-year enterprise agreement with Phoenix Broadc...
19/05/2026
Bitmovin has announced that Watch Brasil, a streaming platform operating across Brazil and Europe since 2018, has replaced its legacy systems with Bitmovin'...
19/05/2026
Ateme has announced the migration of Dish Home Nepal's Nepal Premier League (NPL) streaming infrastructure to Ateme's TITAN Live solution deployed on Ak...
19/05/2026
CMSI provided workflow, media management, and HDR support for ESPN during coverage of the NCAA Gymnastics Semifinals and Championships. The company supported fi...
19/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into the six production-technologies nominated for this year's George Wensel Tec...
19/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into the six production-technologies nominated for this year's George Wensel Tec...
19/05/2026
Featuring a fully IP infrastructure, Supershooter 11 is intended for large-scale events. Enabling remote and distributed workflows, Supershooter 65 joins the RE...
19/05/2026
By Jessica Herndon
The line wrapped around the building outside Denver's La...
19/05/2026
When all companies in the market are allowed to compete under the same set of ru...
19/05/2026
Battle-proven technology withstands electronic warfare threats across air, maritime surface and subsea domains....
19/05/2026
WESCAM MX-Series EO/IR systems provide high-precision targeting across domains, including counter-UAS applications...
19/05/2026
Champaign, IL - March 16, 2026 Cobalt Digital, the leading designer and manufa...
19/05/2026
CHAMPAIGN, Ill. April 16, 2026 - Cobalt Digital today announced a partnership ...
19/05/2026
Las Vegas - April 18, 2026 Cobalt Digital, the leading designer and manufactur...
19/05/2026
LAS VEGAS April 18, 2026 - Advanced HDR by Technicolor and Cobalt Digital are ...
19/05/2026
LAS VEGAS - May 4, 2026 - Cobalt Digital, the leading designer and manufacturer of signal processing products, and a founding partner in the openGear initiativ...
19/05/2026
London - 11 May 2026 Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products, and a founding partner in the openGear...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Grass Valley has entered into a three-year enterprise agreement with Phoenix Broadcast Solutions as the Singapore-based company expands its live production oper...
19/05/2026
Clear-Com supported Musikal Perahu Kertas, a large-scale musical theater production in Indonesia adapted from the acclaimed novel by Dee Lestari, through the d...
19/05/2026
Actus Digital, a LiveU company, and a leading provider of intelligent media monitoring and broadcast compliance platforms, announced today that METEO CONSULT ha...
19/05/2026
Globecast, a leading provider of managed services for the broadcast and media industry, today announced the completion of a major renovation of its Singapore fa...
19/05/2026
Following a major upgrade to its Connecticut remote production centre with the installation of three 60-fader Argo S consoles in 2023, RPS has switched one of t...
19/05/2026
PlayBox Technology today announced the launch of Celebro Play, a browser-based media orchestration platform designed specifically for broadcast facilities and p...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
LYNX Technik, provider of modular signal processing solutions for broadcast, post, and professional AV will showcase its latest signal processing solutions at B...
19/05/2026
Media Links, a leading developer and manufacturer of IP media transport solutions, has announced the integration of its Xscend platform with Skyline Communicat...
19/05/2026
Collaboration expands regional partner ecosystem as Media Links showcases IP media transport solutions on stand 4M4-4 and alongside Clearcast Asia on stand
Me...
19/05/2026
Company Highlights Labor-Saving Control and Custom Branding Opportunities Designed to Increase Integrator Profitability
LynTec, a leading manufacturer of ele...
19/05/2026
Mago Studio Moves AI Video Beyond Prompts with New Production-Focused Tools
Brie Clayton May 18, 2026
0 Comments
New Capabilities Bring Controllable, ...
19/05/2026
It May be Time to Stop and Take an AI Breather
Brie Clayton May 19, 2026
0 Comments
If the rock you stay on starts to roll, jump clean. Or you'll...
19/05/2026
Back to All News
Netflix Unveils the Trailer for RAFA, the Documentary Series A...
19/05/2026
Back to All News
Netflix Expands Consumer Products Footprint with Strategic Con...
19/05/2026
Matt Derella Expands Leadership Across LinkedIn Ads and Microsoft Advertising Published on May 19, 2026 Categories: Company News
LinkedIn Corporate Commun...
18/05/2026
Despite a bumpy start to the year, the provider of event-production support and ...
18/05/2026
Daktronics has partnered with the University of North Carolina to manufacture and install 11 LED displays totaling more than 10,000 square feet and more than 14...
18/05/2026
CBS LA has announced a multi-year partnership with the Los Angeles Rams, covering exclusive local broadcasts of Rams preseason games, weekly year-round programm...
By Parsa Saljoughian, Jake Storm, Jules Maltz and Eric Liaw
