IP and software tools provide game-changing benefits

The contrast between traditional news delivery a decade ago and today is the emergence of social media platforms, which are becoming consumers' first point of contact when it comes to breaking news.

The following is an excerpt of the original article by Asia-Pacific Broadcasting.

In an attempt to bring live production over IP into the newsroom environment, NewTek collaborated with Vizrt to integrate the latter's Viz Mosart studio automation system with NewTek's live production systems.

Designed to combine several production elements, such as video, graphics and sound, into a single interface, Viz Mosart enables the creation automation templates, alongside the ability to have one newsroom script to be aired anywhere, from any studio.

Particularly in breaking-news situations, Viz Mosart allows operators to make live changes on the fly using the system's functionalities and rundown modification tools, thus simplifying operations to enable users to focus on content creation.

Andrew Cross, president and CTO of NewTek, adds that the combination of the Viz Mosart automation system with NewTek's solutions for live production addresses the demands being placed on media companies today, which is to deliver the latest news and live sports fast and accurately to multiple audiences across many screens, including social media.

Viz Mosart features a user-configurable interface, and is equipped with the ability to store and recall interface configuration settings. Story elements such as cameras, clips and graphics can be assigned to buttons to allow ease of access.

Commenting on the emergence of IP technology, Straker Coniglio, vice-president, media asset management, Vizrt, says: We support IP production workflows with our graphics and automation products, and our media asset management (MAM) platforms have always been designed as IP-based solutions. But for us, IP is just another transport layer, as we are always focused on enhancing the overall workflow efficiencies.

Vizrt has also developed its Viz One and Viz Story solutions to provide journalists with a single tool, giving them the ability to publish their stories via a single user interface. Viz Story allows media producers to create video stories with 3D graphics, and distribute to online social media platforms. Designed as a Web interface, Viz Story allows users to edit a story, adjust video and graphics to cater to different aspect ratios for Facebook and other online targets.

As for Viz One, it is a MAM platform that supports several applications, from a single clip store managing videos and stills for playout, to large enterprise systems running over several servers that manages news, archive, sports, programmes, promos and online workflows.

Coniglio continues: We are in an Everything on Demand' era where there is an expectation of the consumer that all content should be available on all platforms, on-demand.

One of the trends we are seeing in the industry is the desire to leverage Web- and social media-based live production with broadcast production. This includes 3D graphics and branding, switching between multiple cameras and sources, and rolling in clips from various sources.

Read the full article at apb-news.com.

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