CNN International Commercial bernimmt Fhrungsposition in Pangaea Alliance
30/11/2017
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Die Pangaea Alliance ist einer der weltweit f hrenden Zusammenschl sse von Premium-Publishern, die 2015 ins Leben gerufen wurde. Durch die Zusammenarbeit in Sachen Vermarktung k nnen so monatlich ber 200 Millionen Nutzer erreicht werden. Mit dem Wechsel in der F hrungsposition werden weitere Tech und Data -Einsatzm glichkeiten vorgestellt, die Werbern mehr Optionen bieten, Premium-Zielgruppen zu adressieren.
CNN International Commercial (CNNIC) wird in der n chsten Phase der Pangaea Alliance vorsitzen und deren Wandel von der Gr ndung zu einer erfahrenen Vermarktungsallianz begleiten. Seit dem Launch im Fr hjahr 2015 war CNN neben weiteren Premium-Publishern vertreten und will nun aktiver die eigene Expertise auf Programmatic- und Data-Ebene einbringen. In Zusammenarbeit mit dem neuen Tech-Partner AppNexus wird eine L sung f r Marken und Agenturen angeboten werden, die es ihnen erm glicht, ber ein zentrales Buchungssystem das unter Pangaea kumulierte Publikum zu erreichen. Dar ber hinaus werden Kunden von weiterentwickeltem Targeting und detaillierten Datenauswertungen profitieren, die durch technische Neuerungen durch die Mitglieder bereitgestellt werden. Als Teil des Projekts Arete, das federf hrend von Dennis Publishing angeleitet wird und Anfang des Jahres F rderung von der Google Digital News Initiative erhielt, entwickelt Pangaea einen eigenen Digital-Advertising-Handelsplatz.
General Manager Fiona McKinnon, Sales Director Martin Bojtos und das Pangaea-Alliance-Team werden in CNNs R umlichkeiten in London und enger Zusammenarbeit mit Rob Bradley, CNNICs VP Digital Commercial Revenue and Strategy, und seinem Team sowie den weiteren Pangaea-Mitgliedern arbeiten.
Rund 200 Millionen Premium-Nutzer - das Jahreseinkommen von rund 40 % der Nutzer liegt ber 250.000 £ - k nnen ber die Plattformen der Partner CNN International, The Guardian, Reuters, Mansueto Ventures und Dennis Publishings Websites The Week, Alphr und IT Pro erreicht werden. Bis jetzt hat die Pangaea Alliance Kampagnen f r ber 30.000 Werbekunden weltweit umgesetzt.
Pangaea ist der lebende Beweis f r eine erfolgreiche Zusammenarbeit von Medienunternehmen, um das eigene Digital-Advertising-Portfolio zu erg nzen und Werbekunden neue Wege aufzuzeigen, ihre Zielgruppe zu erreichen. CNNICs gesteigertes Engagement in dem Zusammenschluss geht mit unserer Strategie einher, Premium-Inhalte mit datengesteuerten L sungen zu kombinieren, so Rani Raad, President, CNN International Commercial.
Wir zeichneten f r den Launch des Zusammenschlusses verantwortlich und wollten einen einfachen Weg kreieren, um Premium-Zielgruppen zu erreichen. Zusammen mit unseren Partnern haben wir ein funktionierendes System etabliert, von dem sowohl Publisher als auch Werber profitieren, so Daniel Spears, Programmatic Director, Guardian News & Media.
AppNexus existiert, um die Inhalte von Medienunternehmen zu monetarisieren, indem man Werbern hilft, ihre Zielgruppen mit relevanten und ansprechenden Werbem glichkeiten zu erreichen. In der Zusammenarbeit mit Pangaea Alliance wollen wir genau das umsetzen und unseren Partnern sichere und qualitativ hochwertige Werbeumfelder bieten, so Nigel Gilbert, VP Strategic Development, AppNexus.
ber CNN International Commercial
CNN Commercial (CNNIC) ist f r den kommerziellen Gesch ftszweig von CNN International zust ndig, das auf f nf Kontinenten unterschiedliche lineare und digitale Nachrichten und Informationen im Portfolio f hrt. Dadurch soll sowohl im berregionalen TV-Markt als auch im Digitalgesch ft CNNs Dominanz gest rkt werden. Dazu wird das Wachstum linearer und digitaler Marken wie CNN International, CNN en Espa ol, CNN Arabic, Great Big Story, CNN Style und CNN Money sowie weiterer CNN Microsites und Verticals genutzt. CNN International Commercial bietet international ausgezeichnete kommerzielle L sungen im Bereich des Advertising Sales, Brand und Marketing in Kombination mit innovativen Data- und Digitalinitiativen an. Der Content-Sales- und Lizenz-Gesch ftszweig CNN Access ist ebenfalls Bestandteil von CNN International Commercial. Dieser steht CNN Kunden beratend zur Seite und bietet international ausgerichtete Content- und Branded-Advertising-Initiativen an. Er verf gt ferner ber eine Business Development Abteilung, die strategische Partnerschaften f r neue Zuschauerzielgruppen initiiert. Das Branded Content Studio Create produziert seit zehn Jahren preisgekr nte Inhalte f r Werbekunden. CNN International Commercial ist Teil von Turner, einem Unternehmen von TimeWarner. Weitere Informationen unter http://commercial.cnn.com.
LINK: | https://www.turner.com/pressroom/cnn-international-commercial-%C3%BCbe... |
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