
CNN International Commercial bernimmt F hrungsposition in Pangaea Alliance Thursday, November 30, 2017
Share:
Share on facebook
Share on Twitter
Email this article
Download:
Download PDF
Die Pangaea Alliance ist einer der weltweit f hrenden Zusammenschl sse von Premium-Publishern, die 2015 ins Leben gerufen wurde. Durch die Zusammenarbeit in Sachen Vermarktung k nnen so monatlich ber 200 Millionen Nutzer erreicht werden. Mit dem Wechsel in der F hrungsposition werden weitere Tech und Data -Einsatzm glichkeiten vorgestellt, die Werbern mehr Optionen bieten, Premium-Zielgruppen zu adressieren.
CNN International Commercial (CNNIC) wird in der n chsten Phase der Pangaea Alliance vorsitzen und deren Wandel von der Gr ndung zu einer erfahrenen Vermarktungsallianz begleiten. Seit dem Launch im Fr hjahr 2015 war CNN neben weiteren Premium-Publishern vertreten und will nun aktiver die eigene Expertise auf Programmatic- und Data-Ebene einbringen. In Zusammenarbeit mit dem neuen Tech-Partner AppNexus wird eine L sung f r Marken und Agenturen angeboten werden, die es ihnen erm glicht, ber ein zentrales Buchungssystem das unter Pangaea kumulierte Publikum zu erreichen. Dar ber hinaus werden Kunden von weiterentwickeltem Targeting und detaillierten Datenauswertungen profitieren, die durch technische Neuerungen durch die Mitglieder bereitgestellt werden. Als Teil des Projekts Arete, das federf hrend von Dennis Publishing angeleitet wird und Anfang des Jahres F rderung von der Google Digital News Initiative erhielt, entwickelt Pangaea einen eigenen Digital-Advertising-Handelsplatz.
General Manager Fiona McKinnon, Sales Director Martin Bojtos und das Pangaea-Alliance-Team werden in CNNs R umlichkeiten in London und enger Zusammenarbeit mit Rob Bradley, CNNICs VP Digital Commercial Revenue and Strategy, und seinem Team sowie den weiteren Pangaea-Mitgliedern arbeiten.
Rund 200 Millionen Premium-Nutzer - das Jahreseinkommen von rund 40 % der Nutzer liegt ber 250.000 £ - k nnen ber die Plattformen der Partner CNN International, The Guardian, Reuters, Mansueto Ventures und Dennis Publishings Websites The Week, Alphr und IT Pro erreicht werden. Bis jetzt hat die Pangaea Alliance Kampagnen f r ber 30.000 Werbekunden weltweit umgesetzt.
Pangaea ist der lebende Beweis f r eine erfolgreiche Zusammenarbeit von Medienunternehmen, um das eigene Digital-Advertising-Portfolio zu erg nzen und Werbekunden neue Wege aufzuzeigen, ihre Zielgruppe zu erreichen. CNNICs gesteigertes Engagement in dem Zusammenschluss geht mit unserer Strategie einher, Premium-Inhalte mit datengesteuerten L sungen zu kombinieren, so Rani Raad, President, CNN International Commercial.
Wir zeichneten f r den Launch des Zusammenschlusses verantwortlich und wollten einen einfachen Weg kreieren, um Premium-Zielgruppen zu erreichen. Zusammen mit unseren Partnern haben wir ein funktionierendes System etabliert, von dem sowohl Publisher als auch Werber profitieren, so Daniel Spears, Programmatic Director, Guardian News & Media.
AppNexus existiert, um die Inhalte von Medienunternehmen zu monetarisieren, indem man Werbern hilft, ihre Zielgruppen mit relevanten und ansprechenden Werbem glichkeiten zu erreichen. In der Zusammenarbeit mit Pangaea Alliance wollen wir genau das umsetzen und unseren Partnern sichere und qualitativ hochwertige Werbeumfelder bieten, so Nigel Gilbert, VP Strategic Development, AppNexus.
ber CNN International Commercial
CNN Commercial (CNNIC) ist f r den kommerziellen Gesch ftszweig von CNN International zust ndig, das auf f nf Kontinenten unterschiedliche lineare und digitale Nachrichten und Informationen im Portfolio f hrt. Dadurch soll sowohl im berregionalen TV-Markt als auch im Digitalgesch ft CNNs Dominanz gest rkt werden. Dazu wird das Wachstum linearer und digitaler Marken wie CNN International, CNN en Espa ol, CNN Arabic, Great Big Story, CNN Style und CNN Money sowie weiterer CNN Microsites und Verticals genutzt. CNN International Commercial bietet international ausgezeichnete kommerzielle L sungen im Bereich des Advertising Sales, Brand und Marketing in Kombination mit innovativen Data- und Digitalinitiativen an. Der Content-Sales- und Lizenz-Gesch ftszweig CNN Access ist ebenfalls Bestandteil von CNN International Commercial. Dieser steht CNN Kunden beratend zur Seite und bietet international ausgerichtete Content- und Branded-Advertising-Initiativen an. Er verf gt ferner ber eine Business Development Abteilung, die strategische Partnerschaften f r neue Zuschauerzielgruppen initiiert. Das Branded Content Studio Create produziert seit zehn Jahren preisgekr nte Inhalte f r Werbekunden. CNN International Commercial ist Teil von Turner, einem Unternehmen von TimeWarner. Weitere Informationen unter http://commercial.cnn.com.
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
01/05/2025
Paul Reubens appears in Pee-wee as Himself, an official selection of the 2025 Sundance Film Festival. Courtesy of Sundance Institute | photo by Michael Ochs A...
01/05/2025
After four years of lectures, study sessions, exams, and parties, college senior...
01/05/2025
72.4% of overall TV viewing in Q1 2025 is of content that includes advertising
...
01/05/2025
NEW YORK LiveNow From Fox, Fox Television Stations' national news streaming service, has released viewing data showing the first quarter was the best quarte...
01/05/2025
The global installed base of Smart TVs and Connected TV (CTV) devices will reach 4.2 billion units by 2030, growing at a CAGR of 9.6% from 2.65 billion in 2025,...
01/05/2025
Samsung TV Plus has announced that it is expanding its existing lineup of more than 50 sports channels with five new free, ad-supported streaming television (FA...
01/05/2025
MELBOURNE, Fla. Carlo DiMarco has joined USSI Global as vice president of strategic marketing and growth, with responsibility for strategic business development...
01/05/2025
WASHINGTON The NAB has filed a wide-ranging rebuttal to proposals by the pay TV industry that the FCC delete and/or significantly change rules governing retrans...
01/05/2025
WASHINGTON The Corporation for Public Broadcasting has filed a lawsuit to stop the Trump administration from firing three of its board members, claiming the pre...
01/05/2025
HONG KONG Riedel Communications today said it has opened a new office in Hong Kong, enhancing its presence in the Asia-Pacific region....
01/05/2025
MUMBAI, India & BALTIMORE In a development that could advance efforts to bring NextGen TV to cellphones, FreeStream Technologies, Lava International and HMD hav...
01/05/2025
01 05 2025 - Media release Screen Australia empowers 100 distinctive Australian narratives
All The Boys Are Here writer/director Goran Stolevski and It s All...
01/05/2025
How PFX Delivered 750 VFX Shots in Just Four Months For Anthony Hopkins Thriller...
01/05/2025
Careline's New Wave Makeup Commercial Shot With URSA Cine 12K LF
Brie Clayton May 1, 2025
0 Comments
CAD Studios relies on large format, full fram...
01/05/2025
Telling the story: Extensive technical set-up delivers comprehensive Special Oly...
01/05/2025
Just Around the Bend: Olympic Broadcasting Services Readies for the Milano-Corti...
01/05/2025
Wireless Microphone Spectrum Alliance Gets Going With Lobbying To Ensure RF Acce...
01/05/2025
Voice actor and producer Mark Yoshimoto Nemcoff shares his first impressions of the DPA 2017 Shotgun Microphone, from real-world auditions to side-by-side compa...
01/05/2025
With my previous console, Freeman recalls, I always had to run a Waves server for EQ and compression, but when I switched to DiGiCo, I found it was such an op...
01/05/2025
Stream all episodes ofLook Who's Hangry from April 29
An RT Player Original in partnership with Heinz...
01/05/2025
Here is your host, Patrick Kielty!
T naiste, Minister for Foreign Affairs and T...
01/05/2025
Exclusive interviews and un-seen footage feature in new two-part series...
01/05/2025
May brings more than just rainbows and sunshine - it's also time for fresh adventures and epic battles. This GFN Thursday spotlights 20 can't-miss games...
01/05/2025
RT Investigates reveals details of Christian Brothers who were senior leaders a...
01/05/2025
RT Statement
The Enterprise Resource Planning (ERP) project is one of the projects that was funded from the proceeds of RT 's land sale in 2017, the init...
01/05/2025
Watch our promo: RT Supporting the Arts | What's on
This May, RT is delighted to support Bealtaine Festival, Fastnet Film Festival, and Dublin Dance Fest...
01/05/2025
For Nicolas Simon, advancing the field of robotics is a personal mission that could change his siblings' lives.
Two-thirds of Simon's family members us...
30/04/2025
Film elements held at the Deluxe warehouse in March of 2015. Photo by Luis Silva...
30/04/2025
EA SPORTS FC 25 fans in Australia and Saudi Arabia, get ready to immerse yourselves in the beautiful game like never before. Spotify is excited to announce a n...
30/04/2025
The past year has been nothing short of a whirlwind for Tucker Wetmore. After th...
30/04/2025
Mexico's love for podcasts is no longer a trend-it's a lifestyle. With m...
30/04/2025
Slam poet Huda the Goddess wins 2025 Les Murray Award
30 April, 2025
Media releases
Australia for UNHCR and SBS are proud to announce that Huda Fadlelmawla...
30/04/2025
SBS, NITV and NIDA partner to empower the next generation of screen creatives
30 April, 2025
Media releases
SBS, National Indigenous Television (NITV) and ...
30/04/2025
By Joyce JC Cataldo
The media and entertainment industry is evolving faster than ever. Technology is shifting the way we create, distribute, and experience c...
30/04/2025
An image of Valencia, Spain, in the OneAtlas Living Library...
30/04/2025
NEWPORT BEACH, Calif. WPSD-TV, the NBC affiliate in Paducah, Ky., has selected Bitcentral's Central Control playout system to upgrade the station's mast...
30/04/2025
AMSTERDAM Zero Density, a global provider of virtual studio productions and on-air graphics, has appointed Baris Zavaroglu as its new CEO. Zavaroglu succeeds Of...
30/04/2025
The Avit Group, a forward-thinking audio-visual technology company, is bringing over 50 years of combined experience in delivering audio-visual design and insta...
30/04/2025
NXTGENbps will be showcasing its latest sustainable battery power solutions at this year's Media Production & Technology Show (MPTS), appearing alongside pa...
30/04/2025
Van Dyke skates and operates on Shoresy | photo by Dave Ferguson
Toronto-based Cinematographer Brett Van Dyke (Heartland, Jann, Carter) stepped into the rink...
30/04/2025
Leading provider of media playout solutions PlayBox Neo will exhibit a vast array of significant upgrades to its range of smart media innovations at CABSAT from...
30/04/2025
ITV Studios is renowned for its award-winning productions, including the reality TV phenomenon I'm a Celebrity Get Me Out of Here! Produced by Lifted Ente...
30/04/2025
The UK's presence at this year's CABSAT brings together 20 innovative companies under the GREAT Britain and Northern Ireland banner. From advanced infra...
30/04/2025
Lightware continues to strengthen its Environmental, Social, and Governance (ESG) initiatives by fostering diversity, inclusion, and community engagement within...
30/04/2025
LiveU is demonstrating for the first time in the UK, its revolutionary technological breakthrough in IP-video transport, LiveU IQ (LIQ ) and bringing its expand...
30/04/2025
Stand: A40
Calrec has been putting sound in the picture for more than six decades and is still pushing the boundaries of audio broadcasting with a full range o...
30/04/2025
Buckinghamshire New University (BNU) has opened its new virtual production studio, designed and integrated by CJP Broadcast. The installation equips students wi...
30/04/2025
Independent news producer in India focuses on delivering stories
nxtedition has supplied a complete newsroom system to Collective Newsroom, based in New Delhi,...
30/04/2025
Connecting the present, building the future
FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, will showcase it...