Sony Digital Rapids Pixel Power calrec Sony

Genesis champions new film-makers as part of expanded 'Origins' partnership with Great Big Story

18/06/2018

Genesis champions new film-makers as part of expanded Origins partnership with Great Big Story Sunday, June 17, 2018

Share:

Share on facebook

Share on Twitter

Email this article

Download:

Download PDF

Image

Luxury automotive brand Genesis is expanding its partnership with Great Big Story by renewing its exclusive yearlong sponsorship of the Origins channel and the creation of a fellowship program dedicated to supporting and showcasing emerging film-makers.

This unique partnership began its quest back in 2016 with Genesis serving as the launch partner of Great Big Story's Origins channel of micro-documentary films, which explore the unexpected history of things from design, to food, to pop culture. Since then, the Genesis brand has been associated with over 50 Origins videos from Great Big Story delving into topics from Comic Sans: The Man Behind The World's Most Contentious Font to Brewing Korea's Favorite Drink from a 300-Year-Old Recipe as well as branded content about Genesis's own origin story and how it draws inspiration from Korea's legacy and heritage.

The expanded partnership created by CNN International Commercial (CNNIC) sees the Genesis brand integrated into Origins over the next 12 months, featuring as sponsor on all Origins editorial films. Two branded content videos produced by CNNIC's global brand studio Create will delve into Genesis and what it stands for. All content will run across Great Big Story's platforms and social accounts reaching over 10 million fans around the world and targeted to Genesis's key audiences.

In addition, the partnership sees the creation of the Genesis Student Film Fellowship - a programme offering two college students $20,000 grants to support the production of their very own micro documentaries, which will premiere before public audiences at select international film festivals Fall 2018. The fellows selected from the University of Texas Austin and the Korean National University of Arts will grow their filmmaking skills and experience through professional mentoring and project oversight from dedicated Great Big Story producers.

Genesis is a long-standing partner of CNN's, and we are committed to build on this robust partnership to align the DNA of the luxury brand with the immersive storytelling from Great Big Story. Building on the success of Origins, our collaboration this time is powered by in-depth audience insight and tailor-made to deliver tangible benefits through a smart combination of branded content across Great Big Story platforms along with the exciting addition of the Genesis Student Film Fellowship said Sunita Rajan, Senior Vice President, Advertising Sales, Asia Pacific, CNN International Commercial.

In the first year of partnership with Great Big Story, Genesis unfolded stories of diverse cultures and values, said Manfred Fitzgerald, Head of Genesis Brand. In our second year of this partnership, we are very excited to endorse a student fellowship program. As a brand that values culture and lifestyle, we are hoping that Genesis and aspiring filmmakers can open new doors to discovering remarkable stories.

The success and popularity of the Origins channel is directly attributed to our fans' desire to see the world from a different perspective and Great Big Story's uncanny ability to satisfy that desire through cinematic cross-cultural storytelling, said Uyen Tieu, SVP and General Manager of Great Big Story. Whether you are a native English speaker watching from Western Europe or a Spanish-speaking South American, you're likely to identify with an Origins story because of its uniqueness, quality and ability to leave a lasting impression. It's no surprise we see engagement rates for these stories hovering between 70-80 percent, on average.

The U.S. screening of the Student Film Fellowship projects will take place at the Rollins Theatre during the 25th annual Austin Film Festival (October 25 - November 1), followed by a filmmaker Q&A to discuss the Fellowship projects with attendees. Additionally, a special screening for the fellows will take place in South Korea at the Busan International Film Festival (October 4 - 13).

-Ends-

About CNN International Commercial

CNN International Commercial (CNNIC) is the division of Turner International responsible for the business operations of CNN's properties outside of the United States. All the commercial activities for brands such as CNN International, CNN en Espa ol, CNN Arabic, CNN Style, CNNMoney and Great Big Story are aligned within the division. This encompasses the advertising sales, sponsorship partnerships, commercial content development, content sales, brand licensing, distribution and out-of-home operations, business development and marketing for the world's leading international news provider. CNNIC is a recognised industry leader in international advertising sales and its use of award-winning commercial content, produced through its Create unit and driven by its advanced data usage and digital capabilities, has resulted in strong and enduring partnerships with many of the world's most recognised brands. Its Content Sales and Licensing unit has relationships with more than 1000 affiliates ranging from licensing the CNN brand through to content supply contracts as well as offering consultancy services. CNNIC has offices across the world, with key hubs in London, Hong Kong and Miami. For more information visit http://commercial.cnn.com

About Great Big Story

Great Big Story is a global media company devoted to cinematic storytelling. Headquartered in New York, with bureaus in London and Stockholm, our studios create and distribute micro docs and short films, as well as series for digital, social, TV and theatrical release. Since our launch in late 2015, our producers have traveled to 100 cou
LINK: https://www.turner.com/pressroom/genesis-champions-new-film-makers-par...
See more stories from turner

Most recent headlines

17/11/2018

Watch: Generations The Legacy latest episode Friday, 16 November [video]

On tonight's episode: Not everyone is happy about Zitha's presence at the Moroka house. Sphe is shocked when Nandi calls her from Cape Town. Grace is f...

17/11/2018

Technicolor's Maxine Gervais and The Mill's Adam Scott Win 2018 HPA Awards for Outstanding Color Grading

OUTSTANDING COLOR GRADING - FEATURE FILM WINNER Alpha Technicolor Maxine Ge...

17/11/2018

Who Will Win the Latin Grammy Awards? Here's What Our Streaming Data Says

Honoring the biggest stars in Latin music, the 19th Annual Latin Grammy Awards on November 15 are just around the corner, and the lucky winners are anyone's...

17/11/2018

Herrick Goldman Explores Elation ZCL, Artiste on Mamma Mia

Herrick Goldman Explores Elation ZCL , Artiste on Mamma Mia posted: 17/11/2018 Leading theatre lighting designer Herrick Goldman recently lit a Cape Re...

17/11/2018

DPA Microphones Deliver Clear and Consistent Sound on Mission: Impossible- Fallout

DPA Microphones Deliver Clear and Consistent Sound on Mission: Impossible - Fall...

17/11/2018

Homebrew Films Diversifies with Blackmagic Design Ultra HD Studio

-- Blackmagic Design today announced that South Africa-based Homebrew Films has completed an Ultra HD 4K facilities upgrade that relies on broadcast infrastru...

17/11/2018

Unreal Engine Supports DeckLink Products, DeckLink SDK Available from Unreal Marketplace

-- Blackmagic Design announced today Epic Games' Unreal Engine 4.21 now su...

17/11/2018

Sony Pictures Post Production Services Provides Stellar Sound for Columbia Pictures' Venom

-- Box office hit, Venom, from Columbia Pictures, was among the first films to...

17/11/2018

The Future Group and Riot Games Collaborate on Augmented Reality Performance by K/DA

-- The League of Legends World Championship Finals Opening Ceremony presented ...

17/11/2018

RDECaster Pro is an all-in-one studio for podcasters

Features 8 channels, Bluetooth, USB and phone inputs, SFX pads, SD recording and more! Hardware > Recording System Production Podcasting continues to be one...

17/11/2018

Akai's MPC 2.3 update adds three new synths and autosampling

Synths from AIR added as well as crossfade looping and an arpeggiator Hardware > Sampler, Sequencer Software > Virtual Instrument Akai really upped their MP...

17/11/2018

Primetime Ratings: Fox Wins With Seahawks-Packers Thriller

Fox won the Thursday prime ratings, with football leading to a 3.3 in viewers 18-49, per Nielsen's overnights, and a 13 share. In second was CBS at 1.3 and ...

17/11/2018

SMILF' Back on Showtime Jan. 20

Showtime comedy SMILF starts season two Sunday, Jan. 20. Frankie Shaw is the creator, executive producer, showrunner and star. SMILF is a raw look at the life ...

17/11/2018

As Parts Unknown Wraps Up, Fans and Brands Say Farewell to Anthony Bourdain

Viewers bid farewell to a travel and food icon on Sunday, as the last episode of Anthony Bourdain: Parts Unknown aired on CNN. On June 8, 2018 the chef and expl...

17/11/2018

dB Makes Top Companies Listing

November 2018 dB Broadcast has been listed once again in the honour role of top Cambridgeshire companies. The annual report, compiled by Grant Thornton and Mi...

17/11/2018

Opportunities at dB Broadcast in 2019

November 2018 dB continues to experience a period of impressive growth with a line-up of top name clients and cutting edge projects in broadcast system install...

17/11/2018

Powerball and Powerball Plus results for Friday, 16 November 2018

It's Friday night and that can only mean one thing; cash dollar bills (not really) are ready to be won in the Powerball draw. Powerball and Powerball Plus ...

17/11/2018

Watch: Uzalo latest episode, Friday 16 November 2018 [video]

In today's episode of Uzalo: Nosipho breaks it off with Mondli. GC struggles to juggle his salon job with running the KwaMashu celebrations. Watch: Latest ...

17/11/2018

MSL T20: Jozi Stars vs Nelson Mandela Bay Giants Starting time, teams and live stream

Date: 17 November Starting time: 19:00 Venue: The Wanderers, Johannesburg TV ...

17/11/2018

LinkedIn Closes on Acquisition of Glint: Helping Leaders...

LinkedIn Closes on Acquisition of Glint: Helping Leaders Build Winning Teams Published on Nov 16, 2018 LinkedIn Corporate Communications Team Share Link...

17/11/2018

I'm A Celebrity...Get Me Out Of Here! trailer

Published: Fri 16 Nov 2018 Video of IACGMOOH18 Sneak peek at Im A Celebrity...Get Me Out Of Here! trailer airing on ITV tonight This is the first look at De...

17/11/2018

NETFLIX ORDERS WORLD WAR II ANIMATED DRAMA SERIES THE LIBERATOR

-- From A E Studios, Unique Features, School of Humans, and Jeb Stuart -- -- The series will be the first ever produced in Trioscope Enhanced Hybrid Animation...

17/11/2018

NETFLIX TO PRODUCE ANIMATED FEATURE FILM ESCAPE FROM HAT FROM ACADEMY AWARD NOMINATED DIRECTOR MARK OSBORNE

Hollywood, Calif. - Nov. 16, 2018 - Netflix today announced that it will produce...

17/11/2018

HPA Announces 2018 Award Winners

November 15, 2018 (Los Angeles) The 13th annual Hollywood Professional Association (HPA) Awards took place tonight, honoring the accomplishments of industry l...

17/11/2018

Arvato Systems building AWS expertise

Arvato Systems increases Amazon Web Services skill-set 50 AWS certifications awarded G tersloh - Just a year after launching the AWS Business Group', Arv...

17/11/2018

WarnerMedia and Criterion Collection Announce New Chapter for the Beloved Criterion Films Collection

WarnerMedia and Criterion Collection Announce New Chapter for the Beloved Criter...

17/11/2018

50 Ways to Make it Better

50 Ways to Make it Better...

17/11/2018

IPI World Congress heads to Geneva in partnership with EBU

IPI World Congress heads to Geneva in partnership with EBU...

17/11/2018

That Was Fast: GPUs Now Accelerate Almost 600 HPC Apps

Just over 10 years ago accelerated applications didn't exist. Today, almost 600 are accelerated by NVIDIA GPUs. The reason: GPU acceleration works. And that...

17/11/2018

Dazzling in Dallas: Tsinghua University Wins Student Cluster Competition at SC18

A 48-hour supercomputing battle pushes students to question decisions. GPUs aren't one of them. At the SC18 supercomputing show's Student Cluster Compe...

16/11/2018

Es'hail-2 Mission

SpaceX successfully launched the Es'hail-2 satellite on Thursday, November 15 from Launch Complex 39A (LC-39A) at NASA's Kennedy Space Center in Florida...

16/11/2018

Data and Analytics: Advice from European TV Operators

16 November 2018 Data and Analytics: Advice from European TV Operators Share Data projects are complicated, hard work and expensive. Most TV providers ar...

16/11/2018

\u003cb\u003eMETLIFE DECLARES FOURTH QUARTER 2018 PREFERRED STOCK DIVIDENDS\u003c/b\u003e

METLIFE DECLARES FOURTH QUARTER 2018 PREFERRED STOCK DIVIDENDS NEW YORK, Novem...

16/11/2018

First in Finland: Nokia signs the UN Standards of Conduct for Business to pledge support for LGBTI rights worldwide

Press Release Nokia is the first company in Finland to sign the United Nations...

16/11/2018

Segovia welcomes a new 5G use case

Use case is applicable to Industry 4.0 with remote monitoring of assembly work Demonstrates need for low-latency 5G to support the offer of certain services F...

16/11/2018

EE and Virgin Media fined for overcharging customers

EE and Virgin Media fined for overcharging customers Add to Your Pages 16 November 2018 Ofcom fines EE 6.3m and Virgin Media 7m for breaking consume...

16/11/2018

Casa Limn Hosts a Week of Music in NYC

For the second year, Berklee musicians and the Mediterranean Music Institute joined forces with Casa Lim n, a record label and production company owned and dire...

16/11/2018

Six Berklee Alumni Recognized at Latin Grammy Awards

Six Berklee alumni won gold-plated gramophones at the 19th annual Latin Grammy Awards, which took place November 15 at the MGM Grand Garden Arena in Las Vegas. ...

16/11/2018

SGL Carbon receives major order for heat exchangers in China

Order value in the low single-digit million euro range Large package including corrosion-resistant heat exchangers, bellows and piping SGL Carbon received a ...

16/11/2018

2018-11-15

The latest update to Final Cut Pro X, available today on the Mac App Store, introduces workflow extensions that enable professional video editors to use third-p...

16/11/2018

SIGGRAPH Asia 2018 To Take Place In Tokyo, December 4-7

TOKYO - The future of computer graphics animation will be on vibrant display next month at SIGGRAPH Asia 2018, the region's leading annual interdisciplinary...

16/11/2018

Nvidia Introduces Mid-Range Quadro RTX 4000 GPU

LAS VEGAS - At the Autodesk University Conference in Las Vegas, Nvidia introduced the Quadro RTX 4000 graphics card, the company's first midrange profession...

16/11/2018

CG Market to Reach $147 Billion by 2012

Ever since it came into being during the 1970s, the computer graphics industry has been a mixed bag of technologies, users, and applications, and has had, for t...

16/11/2018

League of Legends Finals Offers AR Experience

OSLO, NORWAY & ROCKY HILL, CT - The League of Legends World Championship Finals Opening Ceremony presented by Mastercard included a special performance this yea...

16/11/2018

Digital Technology Looks Inside the Head of a Dinosaur

During the Early Jurassic, 195 million years ago, in what is now known as Antarctica, there existed a landmass still tenuously connected to Africa, Madagascar, ...

16/11/2018

Oh My Disney Princesses

In Ralph Breaks the Internet , Ralph and Vanellope decide to make a viral video to pay for an eBay bid gone awry. And the subject of this video? The Disney prin...

16/11/2018

Friday Tips: Easy Song Level Matching

As you've probably figured out, these tips document something I needed, and the solution. If you've ever put together an album or collection of songs, y...

16/11/2018

Bravo Offers Sneak Peek of Dirty John'

Dirty John, the scripted limited series from Bravo that is based on the true-crime podcast, will be available for a sneak peek on YouTube, BravoTV.com, on deman...

16/11/2018

WVTM Birmingham GM Hank Price to Retire

Hank Price will retire from his position as WVTM Birmingham president and general manager at the end of the year. He's held the position since 2014. WVTM is...

16/11/2018

BBC Studioworks pulls out all the stops for Children in Need

Sixth annual show to be broadcast tonight Author: Ann-Marie CorvinPublish date: Nov 16, 2018 BBC's Children in Need Appeal show is to be broadcast this ...