The Qatar Football Association (QFA), in cooperation with Sponix and broadcaster Alkass, has deployed virtual advertising technology for the first time in QFA's history, during an international friendly match between Qatar and Ireland in Dublin. The implementation used Sponix's cloud-based virtual advertising platform to integrate sponsor placements directly into the live broadcast feed.
We are pleased with the successful implementation of virtual advertising technology during our match against Ireland. This project demonstrates our commitment to innovation and creating additional value for our sponsors and partners. Sponix delivered the project professionally and efficiently, helping us unlock new commercial opportunities while maintaining the highest broadcast standards. We look forward to exploring further opportunities in this area in the future, says Mansoor Al Ansari, Secretary General, Qatar Football Association.
We are proud to have worked with the Qatar Football Association and Alkass on this historic project and to implement virtual advertising technology for QFA for the first time. Our mission is to help rights holders create new commercial opportunities and maximize the value of their media assets through innovative technology. This project represents another important milestone for Sponix in the region. Following our successful collaborations with the Jordan Football Association, UAE Pro League, beIN Sports, MBC and other leading sports organizations, we are now expanding our partnerships across the Middle East, including upcoming projects for several major competitions in the region. We believe virtual advertising will play a significant role in the future of sports sponsorship and fan engagement. I would also like to thank the Qatar Football Association, Mr. Mansoor Al Ansari, the entire Alkass team, and also Aspire Zone Foundation as our strategic partner, for their trust and excellent cooperation throughout this project. We look forward to building on this success together in the future, says Mohammad Ali Abbaspour, CEO, Sponix.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
14/10/2026
Staines-upon-Thames, UK, 13, October, 2026 - Yospace, the trusted leader in Dynamic Ad Insertion (DAI), has been selected by Court TV to monetize its ad-suppor...
14/10/2026
The Silicon Valley Video Summit (SVVS), the premier gathering for the region'...
14/10/2026
Hosted at Warner Bros. Discovery's Techwood Studios, the event explored the ...
14/10/2026
Tape simulator plug-in gains native version
Universal Audio's recreation of the Empirical Labs FATSO has just become the latest of the company's plu...
14/10/2026
Bitwig Studio now integrates with Rekordbox
Bitwig have joined forces with AlphaTheta to bring together two different areas of modern music creation: DJing ...
14/10/2026
New granular synthesis plug-in revealed
Delta Sound Labs have just launched a new granular synthesis plug-in that allows composers, producers and sound desi...
14/10/2026
Double the Eurovision!
14 October, 2026
Media releases
SBS turns up the volume as the official Australian broadcaster for Eurovision Asia
Also, the searc...
14/10/2026
Mastering complex signal environments: Rohde & Schwarz launches new R&S ADD607 c...
14/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/10/2026
SMPTE, the home for media professionals, technologists and engineers, is expanding its presence in Africa through a series of industry events in South Africa th...
14/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/10/2026
HuskerVision, the video production and multimedia operation for University of Nebraska Athletics, has deployed Grass Valley K-Frame production switchers and LDX...
14/10/2026
Eden Project, the UK-based visitor attraction, social enterprise and educational charity, is using the LiveU EcoSystem to produce and deliver its new Eden Proje...
14/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/10/2026
IPC Announces Plans to Showcase its One Connect Intercom Platform at
NAB New York 2026
Visit IPC as a Featured Vendor in the Dale Pro Audio Booth
IPC, a le...
14/10/2026
Dr Trauma selected for Dynamic Television Scripted Initiative 14 October 2026
L-R: Sarah Bailey, Troy Lum.
Screen Australia and Dynamic Television today annou...
14/10/2026
3D Artists Design Cars for GTA VI in a No-AI Rendering Challenge
Brie Clayton October 13, 2026
0 Comments
3DModels.org has opened its annual Car Rende...
14/10/2026
RE:Vision Effects Announces ARRI Film Lab 1.5 Release
Brie Clayton October 13, 2026
0 Comments
ARRI Film Lab 1.5 adds many user requested features inc...
14/10/2026
MTI FILM DRS Nova V7.0 Major Release Now Available
Brie Clayton October 13, 2026
0 Comments
A step forward in digital film restoration
DRS Nova V7.0 ...
14/10/2026
As our world becomes increasingly digital, demand for electricity is surging while the transition to cleaner energy systems is creating new challenges. Yet desp...
13/10/2026
#GALSNGEAR has released Season 3 of its Tequity Talk podcast, with new episodes dropping every Tuesday through December 15. Hosted and executive produced by #GA...
13/10/2026
Most Valuable Promotions (MVP) has appointed Joe Setley as Senior Vice President...
13/10/2026
Zixi and TAG Video Systems have announced an extended integration enabling the Z...
13/10/2026
LTN has announced an integration between LTN Schedule Playout and Sony's Ci Media Cloud platform, connecting cloud-based media management with linear playou...
13/10/2026
Infront has established a new management structure for Infront Productions. Amikam Kranz, Senior Vice President Media, Betting, Technology and Production, assum...
13/10/2026
Just Women's Sports (JWS) has announced three developments: the acquisition ...
13/10/2026
Cinematographer Philip Lozano AFC used the Sony Rialto Mini (VENICE Extension Sy...
13/10/2026
In a fundamental change, one expensive act of content creation could become many...
13/10/2026
The annual event will explore streaming, personalization, partnering with indepe...
13/10/2026
Freestyle Chess has announced a partnership with Game+, bringing coverage to 3.5 million households across Canada and the United States. The partnership launche...
13/10/2026
The St. Louis Blues and Gray Media have announced a multi-year partnership to si...
13/10/2026
Spalk has announced expanded multilingual commentary partnerships with the NBA and NFL. For the NBA, Spalk will provide remote broadcasts in Greek, Portuguese, ...
13/10/2026
Every NHL team. Five hours of nonstop hockey. ESPN's Frozen Frenzy is back
The busiest night of the NHL season returns tonight with ESPN's NHL Frozen F...
13/10/2026
The longtime production-facilities provider also continues to roll out new mobil...
13/10/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
13/10/2026
StreamU, the college athletics livestreaming network from TheLinkU and Twitch, has opened its first on-campus content studio at UC Berkeley. Cal student-athlete...
13/10/2026
By Ramona Flume
One of the most exciting things about the Sundance Film Festiva...
13/10/2026
Two new MPE-capable libraries announced
Sonora Cinematic's The Founders Locker line-up has just gained two new additions: Penombra Celli and Penombra Vi...
13/10/2026
Debut offering in new oneTHNG plug-in series
Modular synth experts Modbap have just announced the launch of Fidelity Theory, a new creative effect that mark...
13/10/2026
Last week, SGL Carbon celebrated the expansion of its production capacity at its St. Marys site (USA). SGL Carbon has invested around USD 100 million in the exp...
13/10/2026
Rohde & Schwarz presents unique R&S NTS transfer standards for RF power traceabi...
13/10/2026
The Minister of Sport, Arts and Culture, Mr Gayton McKenzie, invites suitably qu...
The Qatar Football Association (QFA), in cooperation with Sponix and broadcaster Alkass, has deployed virtual advertising technology for the first time in QFA's history, during an international friendly match between Qatar and Ireland in Dublin. The implementation used Sponix's cloud-based virtual advertising platform to integrate sponsor placements directly into the live broadcast feed.
