
Move over, Merriam-Webster: Enterprises this year found plenty of candidates to add for word of the year. Generative AI and generative pretrained transformer were followed by terms such as large language models and retrieval-augmented generation (RAG) as whole industries turned their attention to transformative new technologies.
Generative AI started the year as a blip on the radar but ended with a splash. Many companies are sprinting to harness its ability to ingest text, voice and video to churn out new content that can revolutionize productivity, innovation and creativity.
Enterprises are riding the trend. Deep learning algorithms like OpenAI's ChatGPT, further trained with corporate data, could add the equivalent of $2.6 trillion to $4.4 trillion annually across 63 business use cases, according to McKinsey & Company.
Yet managing massive amounts of internal data often has been cited as the biggest obstacle to scaling AI. Some NVIDIA experts in AI predict that 2024 will be all about phoning a friend - creating partnerships and collaborations with cloud service providers, data storage and analytical companies, and others with the know-how to handle, fine-tune and deploy big data efficiently.
Large language models are at the center of it all. NVIDIA experts say advancements in LLM research will increasingly be applied in business and enterprise applications. AI capabilities like RAG, autonomous intelligent agents and multimodal interactions will become more accessible and more easily deployed via virtually any platform.
Hear from NVIDIA experts on what to expect in the year ahead:
MANUVIR DAS
Vice President of Enterprise Computing
One size doesn't fit all: Customization is coming to enterprises. Companies won't have one or two generative AI applications - many will have hundreds of customized applications using proprietary data that is suited to various parts of their business.
Once running in production, these custom LLMs will feature RAG capabilities to connect data sources to generative AI models for more accurate, informed responses. Leading companies like Amdocs, Dropbox, Genentech, SAP, ServiceNow and Snowflake are already building new generative AI services built using RAG and LLMs.
Open-source software leads the charge: Thanks to open-source pretrained models, generative AI applications that solve specific domain challenges will become part of businesses' operational strategies.
Once companies combine these headstart models with private or real-time data, they can begin to see accelerated productivity and cost benefits across the organization. AI computing and software are set to become more accessible on virtually any platform, from cloud-based computing and AI model foundry services to the data center, edge and desktop.
Off-the-shelf AI and microservices: Generative AI has spurred the adoption of application programming interface (API) endpoints, which make it easier for developers to build complex applications.
In 2024, software development kits and APIs will level up as developers customize off-the-shelf AI models using AI microservices such as RAG as a service. This will help enterprises harness the full potential of AI-driven productivity with intelligent assistants and summarization tools that can access up-to-date business information.
Developers will be able to embed these API endpoints directly into their applications without having to worry about maintaining the necessary infrastructure to support the models and frameworks. End users can in turn experience more intuitive, responsive and tailored applications that adapt to their needs.
IAN BUCK
Vice President of Hyperscale and HPC
National treasure: AI is set to become the new space race, with every country looking to create its own center of excellence for driving significant advances in research and science and improving GDP.
With just a few hundred nodes of accelerated computing, countries will be able to quickly build highly efficient, massively performant, exascale AI supercomputers. Government-funded generative AI centers of excellence will boost countries' economic growth by creating new jobs and building stronger university programs to create the next generation of scientists, researchers and engineers.
Quantum leaps and bounds: Enterprise leaders will launch quantum computing research initiatives based on two key drivers: the ability to use traditional AI supercomputers to simulate quantum processors and the availability of an open, unified development platform for hybrid-classical quantum computing. This enables developers to use standard programming languages instead of needing custom, specialized knowledge to build quantum algorithms.
Once considered an obscure niche in computer science, quantum computing exploration will become more mainstream as enterprises join academia and national labs in pursuing rapid advances in materials science, pharmaceutical research, subatomic physics and logistics.
KARI BRISKI
Vice President of AI Software
From RAG to riches: Expect to hear a lot more about retrieval-augmented generation as enterprises embrace these AI frameworks in 2024.
As companies train LLMs to build generative AI applications and services, RAG is widely seen as an answer to the inaccuracies or nonsensical replies that sometimes occur when the models don't have access to enough accurate, relevant information for a given use case.
Using semantic retrieval, enterprises will take open-source foundation models, ingest their own data so that a user query can retrieve the relevant data from the index and then pass it to the model at run time.
The upshot is that enterprises can use fewer resources to achieve more accurate generative AI applications in sectors such as healthcare, finance, retail and manufacturing. End users should expect to see more sophistic
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...