Move over, Merriam-Webster: Enterprises this year found plenty of candidates to add for word of the year. Generative AI and generative pretrained transformer were followed by terms such as large language models and retrieval-augmented generation (RAG) as whole industries turned their attention to transformative new technologies.
Generative AI started the year as a blip on the radar but ended with a splash. Many companies are sprinting to harness its ability to ingest text, voice and video to churn out new content that can revolutionize productivity, innovation and creativity.
Enterprises are riding the trend. Deep learning algorithms like OpenAI's ChatGPT, further trained with corporate data, could add the equivalent of $2.6 trillion to $4.4 trillion annually across 63 business use cases, according to McKinsey & Company.
Yet managing massive amounts of internal data often has been cited as the biggest obstacle to scaling AI. Some NVIDIA experts in AI predict that 2024 will be all about phoning a friend - creating partnerships and collaborations with cloud service providers, data storage and analytical companies, and others with the know-how to handle, fine-tune and deploy big data efficiently.
Large language models are at the center of it all. NVIDIA experts say advancements in LLM research will increasingly be applied in business and enterprise applications. AI capabilities like RAG, autonomous intelligent agents and multimodal interactions will become more accessible and more easily deployed via virtually any platform.
Hear from NVIDIA experts on what to expect in the year ahead:
MANUVIR DAS
Vice President of Enterprise Computing
One size doesn't fit all: Customization is coming to enterprises. Companies won't have one or two generative AI applications - many will have hundreds of customized applications using proprietary data that is suited to various parts of their business.
Once running in production, these custom LLMs will feature RAG capabilities to connect data sources to generative AI models for more accurate, informed responses. Leading companies like Amdocs, Dropbox, Genentech, SAP, ServiceNow and Snowflake are already building new generative AI services built using RAG and LLMs.
Open-source software leads the charge: Thanks to open-source pretrained models, generative AI applications that solve specific domain challenges will become part of businesses' operational strategies.
Once companies combine these headstart models with private or real-time data, they can begin to see accelerated productivity and cost benefits across the organization. AI computing and software are set to become more accessible on virtually any platform, from cloud-based computing and AI model foundry services to the data center, edge and desktop.
Off-the-shelf AI and microservices: Generative AI has spurred the adoption of application programming interface (API) endpoints, which make it easier for developers to build complex applications.
In 2024, software development kits and APIs will level up as developers customize off-the-shelf AI models using AI microservices such as RAG as a service. This will help enterprises harness the full potential of AI-driven productivity with intelligent assistants and summarization tools that can access up-to-date business information.
Developers will be able to embed these API endpoints directly into their applications without having to worry about maintaining the necessary infrastructure to support the models and frameworks. End users can in turn experience more intuitive, responsive and tailored applications that adapt to their needs.
IAN BUCK
Vice President of Hyperscale and HPC
National treasure: AI is set to become the new space race, with every country looking to create its own center of excellence for driving significant advances in research and science and improving GDP.
With just a few hundred nodes of accelerated computing, countries will be able to quickly build highly efficient, massively performant, exascale AI supercomputers. Government-funded generative AI centers of excellence will boost countries' economic growth by creating new jobs and building stronger university programs to create the next generation of scientists, researchers and engineers.
Quantum leaps and bounds: Enterprise leaders will launch quantum computing research initiatives based on two key drivers: the ability to use traditional AI supercomputers to simulate quantum processors and the availability of an open, unified development platform for hybrid-classical quantum computing. This enables developers to use standard programming languages instead of needing custom, specialized knowledge to build quantum algorithms.
Once considered an obscure niche in computer science, quantum computing exploration will become more mainstream as enterprises join academia and national labs in pursuing rapid advances in materials science, pharmaceutical research, subatomic physics and logistics.
KARI BRISKI
Vice President of AI Software
From RAG to riches: Expect to hear a lot more about retrieval-augmented generation as enterprises embrace these AI frameworks in 2024.
As companies train LLMs to build generative AI applications and services, RAG is widely seen as an answer to the inaccuracies or nonsensical replies that sometimes occur when the models don't have access to enough accurate, relevant information for a given use case.
Using semantic retrieval, enterprises will take open-source foundation models, ingest their own data so that a user query can retrieve the relevant data from the index and then pass it to the model at run time.
The upshot is that enterprises can use fewer resources to achieve more accurate generative AI applications in sectors such as healthcare, finance, retail and manufacturing. End users should expect to see more sophistic
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
Move over, Merriam-Webster: Enterprises this year found plenty of candidates to add for word of the year. Generative AI and generative pretrained transformer were followed by terms such as large language models and retrieval-augmented generation (RAG) as whole industries turned their attention to transformative new technologies.
