TF1 France delights UEFA Euro 2020 TM audiences with Vizrt XR (Extended Reality)

TF1 France delights UEFA Euro 2020 TM audiences with Vizrt XR (Extended Reality) posted: 13/07/2021

Vizrt, the leading provider of software-defined visual storytelling solutions (#SDVS) for media content creators, today announced TF1, the biggest private broadcaster in France with one of the largest audiences in Europe, is using Vizrt XR (Extended Reality) Playbook for post-match analysis for its coverage of UEFA Euro 2020TM.

Vizrt XR Playbook gives in-studio and outdoor broadcasters the ultimate creative potential in visual storytelling capabilities and sports analysis including virtual, augmented, mixed, and extended reality graphics and video wall control. Using Vizrt XR Playbook, TF1 audiences are taken on a journey into fully rendered virtual stadiums and immersed into critical game action where analysts control the replay, viewpoint, and other cutting-edge graphics features with a set of easy-to-use tools, further enhancing audience understanding of the action.

Daniel Nergard, President of Vizrt, said, To compete in the modern media marketplace, you must engage your audience with spectacular visuals. By any measurement, Vizrt XR liberates TF1's analysts and commentators to unleash their boundless creativity and insight into the game with speed, efficiency, and high quality. Their immersive and compelling extended reality shows delight fans and viewers alike signaling a new era of storytelling for sports.

Vizrt XR provides a range of capabilities allowing broadcasters to extend the visualization of their stories to tell them better. Video or virtual studio walls and floors as well as the pitch and stands within sports arenas or any other outdoor environment become blank canvasses allowing for interaction between presenters and graphics objects on scales ranging from finely detailed to gargantuan.

Vizrt XR is one of five software Solution Suites made available exclusively through Flexible Access, allowing customers to adapt and scale their production software up and down to meet rapidly changing production needs.

Notes to Editors

About Vizrt:

Vizrt is the world's leading provider of visual storytelling tools for media content creators in the broadcast, sports, digital and esports industries. Vizrt offers market-defining software-based solutions for real-time 3D graphics, video playout, studio automation, sports analysis, media asset management, and journalist story tools. Vizrt's promise is to master complexity and maximise creativity.

More than three billion people watch stories told by Vizrt customers everyday including from media companies such as CNN, CBS, NBC, Fox, BBC, BSkyB, Sky Sports, Al Jazeera, NDR, ZDF, Network 18, Tencent, and many more.

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