
Austin is drawing people to jobs, music venues, comedy clubs, barbecue and more. But with this boom has come a big city blues: traffic jams.
Rekor, which offers traffic management and public safety analytics, has a front-row seat to the increasing traffic from an influx of new residents migrating to Austin. Rekor works with the Texas Department of Transportation, which has a $7 billion project addressing this, to help mitigate the roadway concerns.
Texas has been trying to meet that growth and demand on the roadways by investing a lot in infrastructure, and they're focusing a lot on digital infrastructure, said Shervin Esfahani, vice president of global marketing and communications at Rekor. It's super complex, and they realized their traditional systems were unable to really manage and understand it in real time.
Rekor, based in Columbia, Maryland, has been harnessing NVIDIA Metropolis for real-time video understanding and NVIDIA Jetson Xavier NX modules for edge AI in Texas, Florida, Philadelphia, Georgia, Nevada, Oklahoma and many more U.S. destinations as well as in Israel and other places internationally.
Metropolis is an application framework for smart infrastructure development with vision AI. It provides developer tools, including the NVIDIA DeepStream SDK, NVIDIA TAO Toolkit, pretrained models on the NVIDIA NGC catalog and NVIDIA TensorRT. NVIDIA Jetson is a compact, powerful and energy-efficient accelerated computing platform used for embedded and robotics applications.
Rekor's efforts in Texas and Philadelphia to help better manage roads with AI are the latest development in an ongoing story for traffic safety and traffic management.
Reducing Rubbernecking, Pileups, Fatalities and Jams Rekor offers two main products: Rekor Command and Rekor Discover. Command is an AI-driven platform for traffic management centers, providing rapid identification of traffic events and zones of concern. It offers departments of transportation with real-time situational awareness and alerts that allows them to keep city roadways safer and more congestion-free.
Discover taps into Rekor's edge system to fully automate the capture of comprehensive traffic and vehicle data and provides robust traffic analytics that turn roadway data into measurable, reliable traffic knowledge. With Rekor Discover, departments of transportation can see a full picture of how vehicles move on roadways and the impact they make, allowing them to better organize and execute their future city-building initiatives.
The company has deployed Command across Austin to help detect issues, analyze incidents and respond to roadway activity with a real-time view.
For every minute an incident happens and stays on the road, it creates four minutes of traffic, which puts a strain on the road, and the likelihood of a secondary incident like an accident from rubbernecking massively goes up, said Paul-Mathew Zamsky, vice president of strategic growth and partnerships at Rekor. Austin deployed Rekor Command and saw a 159% increase in incident detections, and they were able to respond eight and a half minutes faster to those incidents.
Rekor Command takes in many feeds of data - like traffic camera footage, weather, connected car info and construction updates - and taps into any other data infrastructure, as well as third-party data. It then uses AI to make connections and surface up anomalies, like a roadside incident. That information is presented in workflows to traffic management centers for review, confirmation and response.
They look at it and respond to it, and they are doing it faster than ever before, said Esfahani. It helps save lives on the road, and it also helps people's quality of life, helps them get home faster and stay out of traffic, and it reduces the strain on the system in the city of Austin.
In addition to adopting NVIDIA's full-stack accelerated computing for roadway intelligence, Rekor is going all in on NVIDIA AI and NVIDIA AI Blueprints, which are reference workflows for generative AI use cases, built with NVIDIA NIM microservices as part of the NVIDIA AI Enterprise software platform. NVIDIA NIM is a set of easy-to-use inference microservices for accelerating deployments of foundation models on any cloud or data center while keeping data secure.
Rekor has multiple large language models and vision language models running on NVIDIA Triton Inference Server in production, according to Shai Maron, senior vice president of global software and data engineering at Rekor.
Internally, we'll use it for data annotation, and it will help us optimize different aspects of our day to day, he said. LLMs externally will help us calibrate our cameras in a much more efficient way and configure them.
Rekor is using the NVIDIA AI Blueprint for video search and summarization to build AI agents for city services, particularly in areas such as traffic management, public safety and optimization of city infrastructure. NVIDIA recently announced a new AI Blueprint for video search and summarization enabling a range of interactive visual AI agents that extracts complex activities from massive volumes of live or archived video.
Philadelphia Monitors Roads, EV Charger Needs, Pollution Philadelphia Navy Yard is a tourism hub run by the Philadelphia Industrial Development Corporation (PIDC), which has some challenges in road management and gathering data on new developments for the popular area. The Navy Yard location, occupying 1,200 acres, has more than 150 companies and 15,000 employees, but a $6 billion redevelopment plan there promises to bring in 12,000-plus new jobs and thousands more as residents to the area.
PIDC sought greater visibility into the effects of road closures and construction projects on mobility and how to improve mobility during significant projects and events. PI
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
17/06/2026
EVS has announced it has received the EcoVadis Gold Medal for sustainability performance, ranking among the top 5% of companies globally in the Technology/Mid-S...
17/06/2026
Chyron has released Weather 2.4, an update to its weather suite for broadcasters and meteorologists. The release focuses on enhancements to the DataFlow module,...
17/06/2026
VSiN, The Sports Betting Network, has announced the launch of Best Bets TV, a free ad-supported streaming TV (FAST) channel. The 24/7 channel is currently avail...
17/06/2026
DAZN's Team Whistle and Snap Inc. have announced a creator program centered ...
17/06/2026
LiveU is providing video transmission technology for broadcasters, production companies, and public safety agencies across North America's busy Summer of So...
17/06/2026
The National Academy of Television Arts and Sciences (NATAS) has announced that Laurens Grant and Jacob Ullman have joined its Board of Directors. Chief of Staf...
17/06/2026
Akta, the AI-First SaaS video platform for modern broadcast and streaming operations, today announced that its video platform is now generally available on Orac...
17/06/2026
This recent graduate from Houston found inspiration in technical directing and now eyes a future career in sports production...
17/06/2026
Audio-Technica (booth C7959) arrives at InfoComm 2026 in Las Vegas with a slate ...
17/06/2026
SNS has published a guide addressing growing demand for AI-powered video indexing, transcription, facial recognition, and searchable metadata across media libra...
17/06/2026
Providius has announced Providius Direct, a workflow for investigating network i...
17/06/2026
NEP Group has announced the commercial availability of NEP Platform, a software ...
17/06/2026
A new white paper examining Secure Reliable Transport (SRT) and Reliable Interne...
17/06/2026
New research from subscription bundling platform Bango finds that younger sports fans are increasingly consuming sport through highlights, clips, and social med...
17/06/2026
SMPTE has announced that its complete Standards catalog is now freely available to the global media technology community, including all published SMPTE Standard...
17/06/2026
Harmonic has completed the sale of its Video Business to MediaKind for $145 mill...
17/06/2026
Omaha Productions will produce the 2026 World Series of Poker (WSOP) in Las Vega...
17/06/2026
New features, changes & bug fixes
SoundBridge have just released another update for their remote collaboration-focused DAW - reviewed here in SOS March 2026...
17/06/2026
Valve-based front end for digital & modelling rigs
The latest addition to Fryette's product range delivers a packed-down, pedalboard-friendly version of...
17/06/2026
GearExpo UK - 27 June 2026
Sound On Sound are proud to announce GearExpo UK, a major new recording and music technology exhibition in London! This is the bi...
17/06/2026
SAM monitoring line-up gains Dante and AES67 support
The latest expansion of Genelec's UNIO monitoring ecosystem introduces a new device that provides D...
17/06/2026
The R&S PR300 portable receiver from Rohde & Schwarz sets new standards in spect...
17/06/2026
Elt Group and Rohde & Schwarz sign a cooperation agreement to explore commercial...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
The Immersive Supervisor Emerges as Hollywood's Next Production Role
Brie Clayton June 17, 2026
0 Comments
Above image: On set live immersive revi...
17/06/2026
Vertical Musical Playback Shot with Blackmagic PYXIS 6K
Brie Clayton June 17, 2026
0 Comments
Large format sensor and DaVinci Resolve workflow used fo...
17/06/2026
DAZ 3D Launches New Game-Ready Character Assets Built for Modern Engines and Pro...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Montr al, Quebec, June 11, 2026 Kiloview, a leading provider of AV-over-IP and NDI -based video transmission solutions, today announced a distribution partner...
17/06/2026
Changsha, China, June 15, 2026 Kiloview officially announced the launch of U4 IP Video Dock, a compact IP video decoder and output dock designed to bring prof...
17/06/2026
Save 50% on All Ivory II Pianos and Collections
Were halfway through the year, and we're cutting prices in half for the Ivory II Summer Sale!
For a limite...
17/06/2026
Wednesday 17 June 2026
Two in three fans will connect to venue WiFi this World ...
17/06/2026
Visibility builds credibility - the tools you use every day, now visible on your LinkedIn profile Published on Jun 17, 2026 Categories: Company News, Product ...
17/06/2026
Transaction Positions Harmonic as a Pure-Play Broadband Company SAN JOSE, Calif. - June 17, 2026 - Harmonic Inc. (NASDAQ: HLIT), the worldwide leader in virtual...
17/06/2026
FOX Advertising To Launch Industry's First End-to-End Agentic Advertising Pl...
17/06/2026
How SGN is future-proofing critical national infrastructure with Arqiva Managed Connectivity.
When disruption becomes the norm As Storm Eunice tore across the ...
17/06/2026
The RT Concert Orchestra will bring the timeless music of The Beach Boys to aud...
17/06/2026
Calibr-Skaggs awarded $5.1M by NIH to develop long-acting hepatitis B virus therapy A new program aims to replace a daily HBV drug with once-monthly or even qua...
16/06/2026
Thomson's highly regarded expert-led online learning courses are now easier to access on the go via our new App.
Available now on Google Play Store, the J...
16/06/2026
Neumann.Berlin has released firmware version 2.0 for the MT 48 audio interface, adding plugin compatibility, expanded Dante networking options, broadcast encode...
16/06/2026
TVNewsCheck has announced that nominations are now open for its 2027 Women in Technology Awards, to be presented at NAB Show 2027 on Tuesday, April 6 in the Med...