Sony Pixel Power calrec Sony

Austin Calling: As Texas Absorbs Influx of Residents, Rekor Taps NVIDIA Technology for Roadway Safety, Traffic Relief

05/11/2024

Austin is drawing people to jobs, music venues, comedy clubs, barbecue and more. But with this boom has come a big city blues: traffic jams.

Rekor, which offers traffic management and public safety analytics, has a front-row seat to the increasing traffic from an influx of new residents migrating to Austin. Rekor works with the Texas Department of Transportation, which has a $7 billion project addressing this, to help mitigate the roadway concerns.

Texas has been trying to meet that growth and demand on the roadways by investing a lot in infrastructure, and they're focusing a lot on digital infrastructure, said Shervin Esfahani, vice president of global marketing and communications at Rekor. It's super complex, and they realized their traditional systems were unable to really manage and understand it in real time.

Rekor, based in Columbia, Maryland, has been harnessing NVIDIA Metropolis for real-time video understanding and NVIDIA Jetson Xavier NX modules for edge AI in Texas, Florida, Philadelphia, Georgia, Nevada, Oklahoma and many more U.S. destinations as well as in Israel and other places internationally.

Metropolis is an application framework for smart infrastructure development with vision AI. It provides developer tools, including the NVIDIA DeepStream SDK, NVIDIA TAO Toolkit, pretrained models on the NVIDIA NGC catalog and NVIDIA TensorRT. NVIDIA Jetson is a compact, powerful and energy-efficient accelerated computing platform used for embedded and robotics applications.

Rekor's efforts in Texas and Philadelphia to help better manage roads with AI are the latest development in an ongoing story for traffic safety and traffic management.

Reducing Rubbernecking, Pileups, Fatalities and Jams Rekor offers two main products: Rekor Command and Rekor Discover. Command is an AI-driven platform for traffic management centers, providing rapid identification of traffic events and zones of concern. It offers departments of transportation with real-time situational awareness and alerts that allows them to keep city roadways safer and more congestion-free.

Discover taps into Rekor's edge system to fully automate the capture of comprehensive traffic and vehicle data and provides robust traffic analytics that turn roadway data into measurable, reliable traffic knowledge. With Rekor Discover, departments of transportation can see a full picture of how vehicles move on roadways and the impact they make, allowing them to better organize and execute their future city-building initiatives.

The company has deployed Command across Austin to help detect issues, analyze incidents and respond to roadway activity with a real-time view.

For every minute an incident happens and stays on the road, it creates four minutes of traffic, which puts a strain on the road, and the likelihood of a secondary incident like an accident from rubbernecking massively goes up, said Paul-Mathew Zamsky, vice president of strategic growth and partnerships at Rekor. Austin deployed Rekor Command and saw a 159% increase in incident detections, and they were able to respond eight and a half minutes faster to those incidents.

Rekor Command takes in many feeds of data - like traffic camera footage, weather, connected car info and construction updates - and taps into any other data infrastructure, as well as third-party data. It then uses AI to make connections and surface up anomalies, like a roadside incident. That information is presented in workflows to traffic management centers for review, confirmation and response.

They look at it and respond to it, and they are doing it faster than ever before, said Esfahani. It helps save lives on the road, and it also helps people's quality of life, helps them get home faster and stay out of traffic, and it reduces the strain on the system in the city of Austin.

In addition to adopting NVIDIA's full-stack accelerated computing for roadway intelligence, Rekor is going all in on NVIDIA AI and NVIDIA AI Blueprints, which are reference workflows for generative AI use cases, built with NVIDIA NIM microservices as part of the NVIDIA AI Enterprise software platform. NVIDIA NIM is a set of easy-to-use inference microservices for accelerating deployments of foundation models on any cloud or data center while keeping data secure.

Rekor has multiple large language models and vision language models running on NVIDIA Triton Inference Server in production, according to Shai Maron, senior vice president of global software and data engineering at Rekor.

Internally, we'll use it for data annotation, and it will help us optimize different aspects of our day to day, he said. LLMs externally will help us calibrate our cameras in a much more efficient way and configure them.

Rekor is using the NVIDIA AI Blueprint for video search and summarization to build AI agents for city services, particularly in areas such as traffic management, public safety and optimization of city infrastructure. NVIDIA recently announced a new AI Blueprint for video search and summarization enabling a range of interactive visual AI agents that extracts complex activities from massive volumes of live or archived video.

Philadelphia Monitors Roads, EV Charger Needs, Pollution Philadelphia Navy Yard is a tourism hub run by the Philadelphia Industrial Development Corporation (PIDC), which has some challenges in road management and gathering data on new developments for the popular area. The Navy Yard location, occupying 1,200 acres, has more than 150 companies and 15,000 employees, but a $6 billion redevelopment plan there promises to bring in 12,000-plus new jobs and thousands more as residents to the area.

PIDC sought greater visibility into the effects of road closures and construction projects on mobility and how to improve mobility during significant projects and events. PI
LINK: https://blogs.nvidia.com/blog/rekor-metropolis-ai-jetson-roadway-safet...
See more stories from nvidia

North America Stories

02/11/2026

Just Women's Sports' Haley Rosen on the Need To Keep Fans Connected as Momentum Grows

The founder/CEO says new app combines JWS content and scoreboard with real-time ...

02/11/2026

US College Basketball Season Kicks Off in Rome with Villanova v Notre Dame Doubleheader

The men's and women's Villanova and Notre Dame basketball teams will get...

02/11/2026

CONMEBOL Renews GRUP MEDIAPRO Deal Through 2030

CONMEBOL has renewed its trust in GRUP MEDIAPRO, which will continue at the helm of the CONMEBOL Hub's end-to-end operation through 2030, producing and dist...

02/11/2026

WTA, TikTok Expand Global Effort With Dedicated GamePlan Experience

Building on the growth in women's sports, the dedicated sports-content initiative aims to enhance fan engagement and content creation The WTA (Women's ...

02/11/2026

UNA Sports Group Leads Investment in The Curling Group

UNA Sports Group has led an eight-figure investment round in The Curling Group (TCG), with participation from Relay Ventures. TCG is the company behind the Gran...

02/11/2026

Sony To Launch RIALTO 65 Camera Extension System for VENICE 2

Sony Electronics will launch the RIALTO 65 Camera Extension System (CBK-6510XS) for the VENICE 2 CineAlta camera. It is expected to be available in the first ha...

02/11/2026

ESL One Heads to Munich for April 2027 Dota 2 Tournament

ESL FACEIT Group (EFG) has announced that ESL One, its Dota 2 tournament series, is coming to Munich, Germany, from April 4-11, 2027. ESL One Munich 2027 will b...

02/11/2026

X Games Names Paul Asencio Chief Revenue Officer

X Games has appointed Paul Asencio Chief Revenue Officer, effective Nov. 9. He will lead global partnerships, sponsorship sales and commercial revenue strategy ...

02/11/2026

Cloudbass Tests Software-Defined Remote Production With SSL System T Virtual Tempest Engine

UK outside broadcast specialist Cloudbass has completed a proof of concept for s...

02/11/2026

Tubi to Simulcast Two MLS Decision Day Matches on Nov. 7

Tubi and Major League Soccer will stream two Decision Day matches live and free on Saturday, Nov. 7, in the U.S. The games are Inter Miami CF vs. Charlotte FC a...

02/11/2026

Grand Slam of Curling Adds DAZN for International Coverage

The Grand Slam of Curling (GSOC) has signed a multi-year media agreement with DAZN. DAZN will carry live and on-demand GSOC and Rock League action free outside ...

02/11/2026

WTA and TikTok Announce Global Content Partnership

The WTA and TikTok announced a global content partnership to expand how fans discover and follow women's tennis through player-led storytelling, creator con...

02/11/2026

RTL News Upgrades Cologne Audio Control Room With Lawo mc96 and IP Infrastructure

RTL News has rebuilt Audio Control Room TR 1 at its Cologne headquarters around ...

02/11/2026

Behind the Mic: Ernie Johnson To Leave Inside the NBA After 2026-27 NBA Season; Golf Channel Shares 2026 Optum Golf Channel Games Roster

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

02/11/2026

Pliant Technologies Returns as SVG Sponsor With New Production-Oriented Tech

VP, Global Sales, Gary Rosen describes an expanded product line that enhances the company's sports focus The pain of parting is nothing to the joy of meet...

02/11/2026

Dakar 2026 First Olympics Event to Deploy Fully Virtualized MCR

Share Copy link Facebook X Linkedin Bluesky Email...

02/11/2026

France Tlvisions Deploys Grass Valley-Based ST 2110 IP Franceinfo Facility

Share Copy link Facebook X Linkedin Bluesky Email...

02/11/2026

NAB Opens Nominations for 2027 Technology Awards

Share Copy link Facebook X Linkedin Bluesky Email...

02/11/2026

Is Your Facility AI-Ready? Rethinking 24/7 Resiliency and Infrastructure

Share Copy link Facebook X Linkedin Bluesky Email...

02/11/2026

MOQ Standard Promises More Efficient Streaming, Less Latency

Share Copy link Facebook X Linkedin Bluesky Email...

02/11/2026

Who's Really Watching?

Share Copy link Facebook X Linkedin Bluesky Email...

02/11/2026

Blackmagic Design Launches UltraStudio Express HD

Share Copy link Facebook X Linkedin Bluesky Email...

02/11/2026

Lightware Strengthens Small Meeting Room USB-C Connecti...

Lightware is highlighting two practical, value-focused solutions for organisations equipping smaller meeting and collaboration rooms: the Taurus SCX-2x1-HC60 st...

01/11/2026

Park Street Post Software updates AAF Player and AAF Look

Park Street Post Software has updated its two macOS utilities for picture-to-sound AAF turnovers. AAF Player 1.2.0 lets sound teams audition a turnover and expo...

31/10/2026

Sonnet Announces Compact Three-Slot Thunderbolt 5 to PCIe Card Expansion System

Sonnet Announces Compact Three-Slot Thunderbolt 5 to PCIe Card Expansion System Brie Clayton October 31, 2026 0 Comments Echo SE III T5 Connects Three...

31/10/2026

ITU Updates Handbook on Precise Frequency, Time Systems

Share Copy link Facebook X Linkedin Bluesky Email...

31/10/2026

House Members Push for Anna Gomez's FCC Renomination

Share Copy link Facebook X Linkedin Bluesky Email...

31/10/2026

FOH Productions Deploys Riedel MediorNet Artist and Boler...

Riedel Communications today announced that live event production company FOH Productions has built a portable camera switching and control flypack that uses Rie...

30/10/2026

The Approval Click: What Live-Production Review Really Catches

A highlight clip goes to air after a person says yes. What would it take to say how often that yes had to be earned? Andreas EhstandA common design for automat...

30/10/2026

Ratings Roundup: Brewers' Clincher, Record NBA Tip-Off, Chiefs-Seahawks Hits Primetime Season-High

SNF's Chiefs-Seahawks leads the week with 26.3 million, Prime Video's Pa...

30/10/2026

GRUP MEDIAPRO To Rebrand as Imagina in 2027

The company aims to be more horizontal and not vertical' in managing sports rights and producing events GRUP MEDIAPRO has begun charting a new course that...

30/10/2026

USA Sports To Crown WNBA Champion in Historic Game 7, Capping Inaugural Season With Expanded Production

Player mics, an in-arena drone, enhanced replay operations, and a full onsite pr...

30/10/2026

What to Watch: 9 Sundance Institute-Supported Documentaries About Farming the Land and Fighting for a Sustainable Future

By Ramona Flume Each harvest season brings a sense of renewal and possibility. ...

30/10/2026

Wicker Spins Social Norms and Marriage Tropes Into a Charming, Comedic Fable

(L-R) Peter Dinklage, Alexander Skarsg rd, and Olivia Colman attend the Q&A for Wicker by Eleanor Wilson and Alex Huston Fischer, an official selection of the...

30/10/2026

RTL News Rebuilds Audio Control Room With 5.1 Surround, IP Stream Support

Share Copy link Facebook X Linkedin Bluesky Email...

30/10/2026

FCC to Auction 25 MHz of Midband Spectrum, Update Drone Rules

Share Copy link Facebook X Linkedin Bluesky Email...

30/10/2026

Sony Debuts RIALTO 65 Camera Extension System

Share Copy link Facebook X Linkedin Bluesky Email...

30/10/2026

NAB Urges FCC Flexibility on Software-Based EAS

Share Copy link Facebook X Linkedin Bluesky Email...

30/10/2026

GB Labs Wins Futures Best of Show Award for CoreONE Prese...

GB Labs Wins Future's Best of Show Award for Core.ONE, Presented by TVBEurope at IBC 2026 GB Labs, a leader in scalable, shared storage solutions, has rec...

30/10/2026

Lightware brings simple physical MTR BYOD switching to Mi...

Lightware is introducing GPIO Button control for its Microsoft Teams Rooms on Windows (MTRoW) integration, giving users a simple, one-touch way to switch betwee...

30/10/2026

Lightware Now Offers AVIXA Renewal Units for Dusseldorf...

Lightware has added AVIXA Renewal Units (RUs) to its D sseldorf in-person training program, allowing AV professionals to earn recognized professional developmen...

30/10/2026

FCC to Auction 25 MHz of Midband Spectrum, Changes Drone Rules

Share Copy link Facebook X Linkedin Bluesky Email...

30/10/2026

New AVIXA Online Training Course Tackles End-to-End Video Workflow

Share Copy link Facebook X Linkedin Bluesky Email...

30/10/2026

AES Dials In on Dialogue Intelligibility

Share Copy link Facebook X Linkedin Bluesky Email...

30/10/2026

Foundry makes virtual production more accessible with Nuk...

Creative software developer Foundry today announced Nuke Stage now supports macOS, making the end-to-end virtual production and in-camera visual effects (ICVFX)...

30/10/2026

Things That Go Beep in the Night: Agentic AI Joins the Search for Extraterrestrial Signals

While science fiction lore tells us that humans will meet extraterrestrial life ...

29/10/2026

Playmaker HQ Builds Out Player-Driven NFL Slate, Moves Bomani Jones Into New NYC Studio

Jameis Winston and Willie Colon are among current and former players hosting pro...

29/10/2026

SVG Students To Watch: Hope Durkee, University of Arkansas

After arriving in Fayetteville with dreams of calling games, the Arkansas native found her passion in the control room, building a promising future in replay an...

29/10/2026

NHL's Andre Carrington on Expanding Local Broadcast Operations, Evolving Cloud Workflows, and What's Next

The National Hockey League is taking on a larger role in local game production w...

29/10/2026

Media Links Appoints Mikhail Zavalin Market Development Technical Specialist, EMEA

Media Links has appointed Mikhail Zavalin Market Development Technical Specialis...