Sony Pixel Power calrec Sony

Austin Calling: As Texas Absorbs Influx of Residents, Rekor Taps NVIDIA Technology for Roadway Safety, Traffic Relief

05/11/2024

Austin is drawing people to jobs, music venues, comedy clubs, barbecue and more. But with this boom has come a big city blues: traffic jams.

Rekor, which offers traffic management and public safety analytics, has a front-row seat to the increasing traffic from an influx of new residents migrating to Austin. Rekor works with the Texas Department of Transportation, which has a $7 billion project addressing this, to help mitigate the roadway concerns.

Texas has been trying to meet that growth and demand on the roadways by investing a lot in infrastructure, and they're focusing a lot on digital infrastructure, said Shervin Esfahani, vice president of global marketing and communications at Rekor. It's super complex, and they realized their traditional systems were unable to really manage and understand it in real time.

Rekor, based in Columbia, Maryland, has been harnessing NVIDIA Metropolis for real-time video understanding and NVIDIA Jetson Xavier NX modules for edge AI in Texas, Florida, Philadelphia, Georgia, Nevada, Oklahoma and many more U.S. destinations as well as in Israel and other places internationally.

Metropolis is an application framework for smart infrastructure development with vision AI. It provides developer tools, including the NVIDIA DeepStream SDK, NVIDIA TAO Toolkit, pretrained models on the NVIDIA NGC catalog and NVIDIA TensorRT. NVIDIA Jetson is a compact, powerful and energy-efficient accelerated computing platform used for embedded and robotics applications.

Rekor's efforts in Texas and Philadelphia to help better manage roads with AI are the latest development in an ongoing story for traffic safety and traffic management.

Reducing Rubbernecking, Pileups, Fatalities and Jams Rekor offers two main products: Rekor Command and Rekor Discover. Command is an AI-driven platform for traffic management centers, providing rapid identification of traffic events and zones of concern. It offers departments of transportation with real-time situational awareness and alerts that allows them to keep city roadways safer and more congestion-free.

Discover taps into Rekor's edge system to fully automate the capture of comprehensive traffic and vehicle data and provides robust traffic analytics that turn roadway data into measurable, reliable traffic knowledge. With Rekor Discover, departments of transportation can see a full picture of how vehicles move on roadways and the impact they make, allowing them to better organize and execute their future city-building initiatives.

The company has deployed Command across Austin to help detect issues, analyze incidents and respond to roadway activity with a real-time view.

For every minute an incident happens and stays on the road, it creates four minutes of traffic, which puts a strain on the road, and the likelihood of a secondary incident like an accident from rubbernecking massively goes up, said Paul-Mathew Zamsky, vice president of strategic growth and partnerships at Rekor. Austin deployed Rekor Command and saw a 159% increase in incident detections, and they were able to respond eight and a half minutes faster to those incidents.

Rekor Command takes in many feeds of data - like traffic camera footage, weather, connected car info and construction updates - and taps into any other data infrastructure, as well as third-party data. It then uses AI to make connections and surface up anomalies, like a roadside incident. That information is presented in workflows to traffic management centers for review, confirmation and response.

They look at it and respond to it, and they are doing it faster than ever before, said Esfahani. It helps save lives on the road, and it also helps people's quality of life, helps them get home faster and stay out of traffic, and it reduces the strain on the system in the city of Austin.

In addition to adopting NVIDIA's full-stack accelerated computing for roadway intelligence, Rekor is going all in on NVIDIA AI and NVIDIA AI Blueprints, which are reference workflows for generative AI use cases, built with NVIDIA NIM microservices as part of the NVIDIA AI Enterprise software platform. NVIDIA NIM is a set of easy-to-use inference microservices for accelerating deployments of foundation models on any cloud or data center while keeping data secure.

Rekor has multiple large language models and vision language models running on NVIDIA Triton Inference Server in production, according to Shai Maron, senior vice president of global software and data engineering at Rekor.

Internally, we'll use it for data annotation, and it will help us optimize different aspects of our day to day, he said. LLMs externally will help us calibrate our cameras in a much more efficient way and configure them.

Rekor is using the NVIDIA AI Blueprint for video search and summarization to build AI agents for city services, particularly in areas such as traffic management, public safety and optimization of city infrastructure. NVIDIA recently announced a new AI Blueprint for video search and summarization enabling a range of interactive visual AI agents that extracts complex activities from massive volumes of live or archived video.

Philadelphia Monitors Roads, EV Charger Needs, Pollution Philadelphia Navy Yard is a tourism hub run by the Philadelphia Industrial Development Corporation (PIDC), which has some challenges in road management and gathering data on new developments for the popular area. The Navy Yard location, occupying 1,200 acres, has more than 150 companies and 15,000 employees, but a $6 billion redevelopment plan there promises to bring in 12,000-plus new jobs and thousands more as residents to the area.

PIDC sought greater visibility into the effects of road closures and construction projects on mobility and how to improve mobility during significant projects and events. PI
LINK: https://blogs.nvidia.com/blog/rekor-metropolis-ai-jetson-roadway-safet...
See more stories from nvidia

North America Stories

29/01/2026

Report: Performance TV Ties With Social Media in Driving Ad Results

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

29/01/2026

ISE: NDI and OBSBOT Expand Partnership

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

29/01/2026

NTCA Asks FCC to Block Nexstar, Tegna Deal

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

29/01/2026

FCC Announces Tentative Agenda for February Open Meeting

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

29/01/2026

CBS Sports AFC Championship Game Attracts 48.6 Million Viewers

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

29/01/2026

Boston Conservatory Orchestra Presents East Coast Premiere of Peter and Leonardo Dugan Piano Concerto

Boston Conservatory Orchestra Presents East Coast Premiere of Peter and Leonardo...

29/01/2026

Into the Omniverse: Physical AI Open Models and Frameworks Advance Robots and Autonomous Systems

Editor's note: This post is part of Into the Omniverse, a series focused on ...

29/01/2026

GeForce NOW Brings GeForce RTX Gaming to Linux PCs

Get ready to game - the native GeForce NOW app for Linux PCs is now available in beta, letting Linux desktops tap directly into GeForce RTX performance from the...

28/01/2026

2026 Sundance Film Festival Reveals Short Film Program Award Winners

Top L-R: The Liars, Jazz Infernal, Living with a Visionary Second Row L-R: Paper Trail, The Baddest Speechwriter of All, Crisis Actor Third Row: The Boys and ...

28/01/2026

Aussies' love of travel sees 12% surge in ad investment according to Nielsen

Airlines, cruise and tour operators double down on ad spend as Australians' prioritise travel Sydney January 28, 2026 - New Nielsen Ad Intel data shows a...

28/01/2026

Daniel Finn Joins LABF in Philanthropy Role

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

28/01/2026

Tegna Expands Local News Offering with Revamped Mobile App

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

28/01/2026

Marshall Electronics Unveils CV420 27X UHD Camera at ISE...

Marshall Electronics launches the CV420-27X, its next-generation ultra-high-definition (UHD) IP camera, at ISE 2026 (Stand 4N900). Engineered for modern IP-base...

28/01/2026

TVM Selects Grass Valley Technology for OB Truck Refurbis...

Grass Valley has announced that Television Mobiles Ltd. (TVM), one of Europe's leading independent outside broadcast providers, has carried out a major refu...

28/01/2026

FOR-A to show cutting edge technology at FOMEX 2026

AI, graphics and virtual software power new production capabilities FOR-A is bringing remarkable new technologies to FOMEX, the Future of Media Exhibition (ex...

28/01/2026

Riedel and Media Tailor Deliver Unified Broadcast and AV...

Continuing a longstanding collaboration, Riedel Communications and Nordic media technology company Media Tailor have once again joined forces to deliver a state...

28/01/2026

Pebble appoints Paul Nagle-Smith to drive fulfilment

Pebble has appointed Paul Nagle-Smith as vice president for customer fulfilment, strengthening its senior leadership focus on customer delivery and operational ...

28/01/2026

TV Azteca Strengthens Disaster Recovery Capabilities with...

Cloud playout solutions provider, Veset has announced that leading Mexican broadcaster, TV Azteca is using Veset Nimbus on AWS as a disaster recovery (DR) playo...

28/01/2026

MVP kicks off major football tournament with a tactical s...

Ensuring it can keep pace with a rapidly evolving live sports market, Balkan broadcast facility provider MVP Most Valuable Production has upgraded its flags...

28/01/2026

Akamai and Yospace Deliver Seamless Personalized Ad Exper...

Akamai Technologies, Inc. (NASDAQ: AKAM), the cloud solutions provider that powers and protects life online, and Yospace, the leader in dynamic ad insertion tec...

28/01/2026

Clear-Com Empowers Reykjavik City Theatre with New Upgrad...

The renowned Reykjavik City Theatre (RCT) recently underwent a major intercom system upgrade using Clear-Com solutions. This milestone project utilizes Clear-C...

28/01/2026

OpenDrives Announces New Funding, Appoints Trevor Morgan CEO

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

28/01/2026

AWARN Alliance Backs ATSC Sunset, NextGen TV Security Measures

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

28/01/2026

More Than Two Dozen Groups Tell FCC to Reject Nexstar-Tegna Deal

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

28/01/2026

Boston Conservatory Orchestra Premieres a New Piano Concerto by Peter and Leonardo Dugan

Boston Conservatory Orchestra Premieres a New Piano Concerto by Peter and Leonar...

28/01/2026

Accelerating Science: A Blueprint for a Renewed National Quantum Initiative

Quantum technologies are rapidly emerging as foundational capabilities for economic competitiveness, national security and scientific leadership in the 21st cen...

28/01/2026

The Wait Is Over: Teaser Trailer Drops for 'Jo Nesbo's Detective Hole'

Back to All News The Wait Is Over: Teaser Trailer Drops for Jo Nesbo's Dete...

28/01/2026

Netflix Announces a Fictional Miniseries Inspired by the Marta del Castillo Case

Back to All News Netflix Announces a Fictional Miniseries Inspired by the Marta del Castillo Case Entertainment 28 January 2026 GlobalSpain Link copied to ...

28/01/2026

Netflix Announces Santiago Mitre's New Film Starring Vernica Llins and Peter Lanzani

Back to All News Netflix Announces Santiago Mitres New Film Starring Ver nica L...

28/01/2026

Netflix Unveils the Teaser Trailer for 'Berlin and the Lady with an Ermine'

Back to All News Netflix Unveils the Teaser Trailer for Berlin and the Lady wit...

27/01/2026

Alfred P. Sloan Foundation and Sundance Institute Name Winners of Science-In-Film Initiative's Feature Film Prize and Artist Grants

L-R: Jonathan Cuchacovich, Sonia Kennebeck, Alan Fischer, Daeil Kim, Andrew Sta...

27/01/2026

Hubbard Broadcasting Renews Partnership With Nielsen in Albany and Albuquerque-Santa Fe Markets

Nielsen will continue to drive growth and provide local audience measurement in...

27/01/2026

Pebble Adds Paul Nagle-Smith as VP of Customer Fulfillment

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

27/01/2026

Study: Top Reason for Cancelling Streaming Service Is Programming

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

27/01/2026

U.K.'s Digital TV Group Taps Leslie Mackenzie as Chair

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

27/01/2026

Amagi becomes the first cloud-native SaaS company offerin...

Amagi Media Labs Limited, the only cloud-native SaaS provider offering end-to-end solutions across live production, content preparation, distribution, and monet...

27/01/2026

Miri Technologies Launches V410 Live 4K Video Encoder-Dec...

Miri Technologies Inc. today unveiled its V410 live 4K video encoder/decoder for streaming, IP-based production workflows and AV-over-IP distribution. Designed ...

27/01/2026

UML Tsongas Center Upgrades with Ikegami UHK-X600 Cameras

The Paul E. Tsongas Center at UMass Lowell in Massachusetts has chosen Ikegami cameras for incorporation into its broadcast-quality television production facili...

27/01/2026

SipRadius provides simplicity and security for AV content...

SipRadius, specialists in secure, low latency media transport, will show the pro AV community its end-to-end solution for high quality content distribution and ...

27/01/2026

Hiltron to Showcase its Full Range of Satcom Solutions at...

Hiltron will highlight the fruits of its 45-plus years of experience in satellite communications system integration and product development at the annual GovSat...

27/01/2026

Broadcast and pro AV professionals cut costs and single-u...

Klvr will demonstrate how its Charger Pro solution is delivering cost reduction and performance benefits for live entertainment and pro AV markets at ISE 2026 (...

27/01/2026

Amino Showcases Single Player Digital Signage and Enterpr...

Amino, a global media technology leader in enterprise video and digital signage, today announced that its Integrated Systems Europe (ISE) 2026 booth (4N700) wil...

27/01/2026

ANI Expands Strategic Partnership with LiveU

ANI, India's leading news agency and a major content provider across the Asia Pacific region, today announced a significant expansion of its long standing p...

27/01/2026

VisualOn and The Channel Store Demonstrate Up to 65 Perce...

Independent analysis confirms faster encoding, lower CPU usage, and improved perceptual quality compared to CBR and CRF VisualOn, a leader in multimedia playba...

27/01/2026

EVS Officially Launches eShop

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

27/01/2026

Miri to Showcase New V410 Video Encoder/Decoder at ISE 2026

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

27/01/2026

FCC Settles Two Investigations, Renews Three TV Station Licenses

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

27/01/2026

UML Tsongas Center Upgrades to Ikegami UHK-X600 Cameras

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

27/01/2026

'That Night' Premiering on Netflix March 13

Back to All News That Night Premiering on Netflix March 13 Entertainment 27 January 2026 GlobalSpain Link copied to clipboard DOWNLOAD THE KEY ART DOWNLO...