Sony Pixel Power calrec Sony

Austin Calling: As Texas Absorbs Influx of Residents, Rekor Taps NVIDIA Technology for Roadway Safety, Traffic Relief

05/11/2024

Austin is drawing people to jobs, music venues, comedy clubs, barbecue and more. But with this boom has come a big city blues: traffic jams.

Rekor, which offers traffic management and public safety analytics, has a front-row seat to the increasing traffic from an influx of new residents migrating to Austin. Rekor works with the Texas Department of Transportation, which has a $7 billion project addressing this, to help mitigate the roadway concerns.

Texas has been trying to meet that growth and demand on the roadways by investing a lot in infrastructure, and they're focusing a lot on digital infrastructure, said Shervin Esfahani, vice president of global marketing and communications at Rekor. It's super complex, and they realized their traditional systems were unable to really manage and understand it in real time.

Rekor, based in Columbia, Maryland, has been harnessing NVIDIA Metropolis for real-time video understanding and NVIDIA Jetson Xavier NX modules for edge AI in Texas, Florida, Philadelphia, Georgia, Nevada, Oklahoma and many more U.S. destinations as well as in Israel and other places internationally.

Metropolis is an application framework for smart infrastructure development with vision AI. It provides developer tools, including the NVIDIA DeepStream SDK, NVIDIA TAO Toolkit, pretrained models on the NVIDIA NGC catalog and NVIDIA TensorRT. NVIDIA Jetson is a compact, powerful and energy-efficient accelerated computing platform used for embedded and robotics applications.

Rekor's efforts in Texas and Philadelphia to help better manage roads with AI are the latest development in an ongoing story for traffic safety and traffic management.

Reducing Rubbernecking, Pileups, Fatalities and Jams Rekor offers two main products: Rekor Command and Rekor Discover. Command is an AI-driven platform for traffic management centers, providing rapid identification of traffic events and zones of concern. It offers departments of transportation with real-time situational awareness and alerts that allows them to keep city roadways safer and more congestion-free.

Discover taps into Rekor's edge system to fully automate the capture of comprehensive traffic and vehicle data and provides robust traffic analytics that turn roadway data into measurable, reliable traffic knowledge. With Rekor Discover, departments of transportation can see a full picture of how vehicles move on roadways and the impact they make, allowing them to better organize and execute their future city-building initiatives.

The company has deployed Command across Austin to help detect issues, analyze incidents and respond to roadway activity with a real-time view.

For every minute an incident happens and stays on the road, it creates four minutes of traffic, which puts a strain on the road, and the likelihood of a secondary incident like an accident from rubbernecking massively goes up, said Paul-Mathew Zamsky, vice president of strategic growth and partnerships at Rekor. Austin deployed Rekor Command and saw a 159% increase in incident detections, and they were able to respond eight and a half minutes faster to those incidents.

Rekor Command takes in many feeds of data - like traffic camera footage, weather, connected car info and construction updates - and taps into any other data infrastructure, as well as third-party data. It then uses AI to make connections and surface up anomalies, like a roadside incident. That information is presented in workflows to traffic management centers for review, confirmation and response.

They look at it and respond to it, and they are doing it faster than ever before, said Esfahani. It helps save lives on the road, and it also helps people's quality of life, helps them get home faster and stay out of traffic, and it reduces the strain on the system in the city of Austin.

In addition to adopting NVIDIA's full-stack accelerated computing for roadway intelligence, Rekor is going all in on NVIDIA AI and NVIDIA AI Blueprints, which are reference workflows for generative AI use cases, built with NVIDIA NIM microservices as part of the NVIDIA AI Enterprise software platform. NVIDIA NIM is a set of easy-to-use inference microservices for accelerating deployments of foundation models on any cloud or data center while keeping data secure.

Rekor has multiple large language models and vision language models running on NVIDIA Triton Inference Server in production, according to Shai Maron, senior vice president of global software and data engineering at Rekor.

Internally, we'll use it for data annotation, and it will help us optimize different aspects of our day to day, he said. LLMs externally will help us calibrate our cameras in a much more efficient way and configure them.

Rekor is using the NVIDIA AI Blueprint for video search and summarization to build AI agents for city services, particularly in areas such as traffic management, public safety and optimization of city infrastructure. NVIDIA recently announced a new AI Blueprint for video search and summarization enabling a range of interactive visual AI agents that extracts complex activities from massive volumes of live or archived video.

Philadelphia Monitors Roads, EV Charger Needs, Pollution Philadelphia Navy Yard is a tourism hub run by the Philadelphia Industrial Development Corporation (PIDC), which has some challenges in road management and gathering data on new developments for the popular area. The Navy Yard location, occupying 1,200 acres, has more than 150 companies and 15,000 employees, but a $6 billion redevelopment plan there promises to bring in 12,000-plus new jobs and thousands more as residents to the area.

PIDC sought greater visibility into the effects of road closures and construction projects on mobility and how to improve mobility during significant projects and events. PI
LINK: https://blogs.nvidia.com/blog/rekor-metropolis-ai-jetson-roadway-safet...
See more stories from nvidia

North America Stories

14/11/2025

ATSC 3.0 Interop Puts NextGen TV Advanced Features In The Crosshairs

PLYMOUTH, Wisc. A group of about 20 TV technology vendors supporting NextGen TV are wrapping up their ATSC 3.0 Interop here at Heartland Video Services headquar...

14/11/2025

NECF Launches Patented AI Platform That Turns Idle Contro...

What if your idle operations centers, inactive cloud time, staff or you as a freelancer could start generating revenue tomorrow? NECF Corporation today announc...

14/11/2025

Dalet Named a Major Player in the 2025 IDC MarketScape fo...

Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, today announced that it has been recognized as a Major Player in the IDC MarketS...

14/11/2025

Record-Breaking Live Broadcast Achieved with Clear-Com at...

The recent ADAC RAVENOL 24h Race at Germany's legendary N rburgring circuit marked a milestone for live broadcast production, and Clear-Com played a pivota...

14/11/2025

To stream FIFA Club World Cup 2025 to millions DAZN trust...

Streaming tech companies M2A Media and Unified Streaming provided key software components that enabled the world's leading sports entertainment platform, DA...

14/11/2025

Lightware ESG initiatives empower communities and inspire...

Lightware, an industry leader in signal management solutions, is strengthening its commitment to sustainability through a series of people-focused ESG (Environm...

14/11/2025

FCC Extends Filing Deadlines

WASHINGTON As the federal government shut down comes to an end, the Federal Communications Commission has further extended some filing deadlines and issued some...

14/11/2025

Versant Consolidates Sports Operations Under 'USA Sports' Brand

STAMFORD, Conn. In the run-up to being spun off from Comcast, Versant has announced that USA Sports will be the new brand and division name for the company'...

14/11/2025

November 13, 2025

Scripps Research study reveals how uterine contractions are regulated by stretch and pressure during childbirth Molecular insights could lead to improved labor ...

13/11/2025

Versant Announces USA Sports as New Brand for Sports Portfolio

Versant Announces USA Sports as New Brand for Sports PortfolioBy SVG Staff Thursday, November 13, 2025 - 6:15 am Print This Story | Subscribe Story Highli...

13/11/2025

SVG Campus Shot Callers: Mike Szlamowicz, Assistant Athletics Director, Sport and Broadcast Production, University of Virginia

SVG Campus Shot Callers: Mike Szlamowicz, Assistant Athletics Director, Sport an...

13/11/2025

REMI Realities: Finding Success in Switching, Replay, Graphics, Commentary, and More in At-Home Production

REMI Realities: Finding Success in Switching, Replay, Graphics, Commentary, and ...

13/11/2025

SVG Sit-Down: E1's Laurence Boyd Shares the Tech Challenges of the 2025 Race Season

SVG Sit-Down: E1's Laurence Boyd Shares the Tech Challenges of the 2025 Race...

13/11/2025

Versant's USA Sports Inks Five-Year Rights Deal With New Pac-12 Conference

Versant's USA Sports Inks Five-Year Rights Deal With New Pac-12 ConferencePac-12 Enterprises will produce all USA Network games in partnership with USA Spor...

13/11/2025

NBCU To Launch New NBC Sports Network on Nov. 17

NBCU To Launch New NBC Sports Network on Nov. 17By SVG Staff Thursday, November 13, 2025 - 10:40 am Print This Story | Subscribe Story Highlights NBCUniv...

13/11/2025

2025 Sports Broadcasting Hall of Fame: Glenn Adamo, Artist of Storytelling

2025 Sports Broadcasting Hall of Fame: Glenn Adamo, Artist of StorytellingBy Ken Kerschbaumer, Editorial Director Thursday, November 13, 2025 - 11:29 am Pri...

13/11/2025

In Come See Me in the Good Light Andrea Gibson Turns Dying Into Something Beautiful

(L-R) Jessica Hargrave, Tig Notaro, Stef Willen, Ryan White, Megan Falley, and A...

13/11/2025

Dinner and a Movie: Remaining Native and Chicken Adobo for the Soul

By Roni Jo Draper My father was born and raised in the Yurok village of Weitpus, in what is now considered Northern California. There at the fork of the Klamat...

13/11/2025

L3Harris Successfully Tests Second RS-25 Engine for Artemis V

NASA and L3Harris conducted a full-duration RS-25 hot fire test Nov. 12 on the Fred Haise Test Stand at Stennis Space Center near Bay St. Louis, Mississippi, ma...

13/11/2025

Major Study Finds Many Mistakes in AI-Generated News Summaries

A groundbreaking new study by the BBC and the European Broadcasting Union (EBU) has found serious problems with news summaries generated by AI assistants....

13/11/2025

Field & Stream, Outdoor America Launch Field & Stream TV

NASHVILLE, Tenn. Field & Stream and Outdoor America have formed a strategic partnership to launch Field & Stream TV, rebranding Outdoor America's free ad-su...

13/11/2025

Silicondust Becomes An ATSC 3.0 Certificate Authority

PHOENIX, Ariz. Silicondust has announced it is now an ATSC 3.0 Certificate Authority for NextGen TV and said that it is offering an Online Certificate Status Pr...

13/11/2025

Nielsen Names Peter Naylor Its First Chief Client Officer

NEW YORK Nielsen has announced that Peter Naylor, an ad sales executive who has worked at some of the largest media companies in the world, will be its first ch...

13/11/2025

CBS Philadelphia's Jim Donovan to Retire in December

PHILADELPHIA After more than 20 years at CBS Philadelphia and an award-winning career spanning nearly four decades, Jim Donovan, anchor of CBS News Philadelphia...

13/11/2025

Frontline Announces 2025-26 Local Journalism Initiative Partners

BOSTON Frontline, PBS's investigative documentary series produced at GBH in Boston, has announced the newest class of partners for its Local Journalism Init...

13/11/2025

Major Study Finds High Levels of Mistakes in AI-Generated News Summaries

A groundbreaking new study by the BBC and the European Broadcasting Union (EBU) has found serious problems with news summaries generated by AI assistants....

13/11/2025

AI On: 3 Ways to Bring Agentic AI to Computer Vision Applications

Editor's note: This post is part of the AI On blog series, which explores the latest techniques and real-world applications of agentic AI, chatbots and copi...

13/11/2025

Synthogy Black Friday - Save Up To 25% on ALL Ivory 3 Products!

Black Friday Sale: Save Up to 25% on All Ivory 3 Products!* From November 13th through December 1st, enjoy our biggest savings of the year on Ivory 3 Products!...

13/11/2025

Netflix Starts Production of the Fourth Season of 'Death Inc.'

Back to All News Netflix Starts Production of the Fourth Season of Death Inc. Entertainment 13 November 2025 GlobalSpain Link copied to clipboard The four...

13/11/2025

Action, Comedy, and Chaos Return in Mission: Cross 2' as Netflix Confirms Production and Both Returning and New Cast

Back to All News Action, Comedy, and Chaos Return in Mission: Cross 2' as ...

13/11/2025

Made in California: Los Angeles Feels the Love in Nobody Wants This' Season 2

Back to All News Made in California: Los Angeles Feels the Love in Nobody Want...

13/11/2025

LinkedIn Introduces New AI-Powered People Search Experience...

LinkedIn Introduces New AI-Powered People Search Experience to Premium Subscribers in the U.S. Published on Nov 13, 2025 Categories: Product News LinkedIn...

13/11/2025

GeForce NOW Enlists Call of Duty: Black Ops 7' for the Cloud

Chaos has entered the chat. It's GFN Thursday, and things are getting intense with the launch of Call of Duty: Black Ops 7, streaming at launch this week on...

12/11/2025

SVG TranSPORT 2025: All Sessions Now Available to Watch on SVG PLAY

SVG TranSPORT 2025: All Sessions Now Available to Watch on SVG PLAYEvent addressed the latest in live sports video contribution and distribution technologyBy SV...

12/11/2025

2026 Sundance Film Festival Annual Event Celebrating Sundance Institute: A Tribute to Founder Robert Redford

L-R: Ed Harris, Gyula Gazdag Inaugural Robert Redford Luminary Award to Honor E...

12/11/2025

Give Me the Backstory: Get to Know Alireza Khatami, the Director of The Things You Kill

By Bailey Pennick One of the most exciting things about the Sundance Film Festi...

12/11/2025

Clear-Com Deployed for Record-Breaking Live Broadcast

ALAMEDA, Calif. Clear-Com says its communications gear was recently deployed for the ADAC RAVENOL 24h Race at Germany's N rburgring circuit, which set a rec...

12/11/2025

Mediagenix Joins AWS ISV Accelerate Program

BRUSSELS Mediagenix has announced that it has joined the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Program (ISV). This acceptance f...

12/11/2025

Alfalite Partners with Adistec to Expand Presence in the Americas

HUELVA, Spain Alfalite, Europe's only LED screen manufacturer, has announced a strategic partnership with Adistec Corp, a leading distributor of infrastruct...

12/11/2025

Stingray to Acquire TuneIn for up to $175 Million

MONTREAL Stingray Group Inc. has announced that it has entered into a definitive agreement to acquire TuneIn Holdings, Inc. ( 'TuneIn''), a pioneer ...

12/11/2025

Vubiquity Earns AWS Media and Entertainment Competency St...

Vubiquity, an Amdocs company and global leader in technology-led media services, today announced it has achieved the Amazon Web Services (AWS) Media & Entertain...

12/11/2025

DirecTV Launches New CTV Political Ad Platform

NEW YORK and WASHINGTON DirecTV Advertising has launched DirecTV Elect, a new digital platform powered by AI that is specifically designed for political adverti...

12/11/2025

Carr Weighs in on Disney, YouTube Dispute

WASHINGTON Federal Communications Commission Chair Brendan Carr has weighed in on the blackout of ABC, ESPN and other Disney programming on YouTube TV with a po...

12/11/2025

How Connected Systems Power Converged Linear and Digital Media Operations

Success in today's rapidly evolving media environment depends on the ability to seamlessly manage advertising across both linear and digital platforms. For ...

12/11/2025

'The Accident 2' Welcomes Brbara de Regil to the Cast and Premieres Official Trailer

Back to All News The Accident 2 Welcomes B rbara de Regil to the Cast and Premi...

12/11/2025

NVIDIA Wins Every MLPerf Training v5.1 Benchmark

In the age of AI reasoning, training smarter, more capable models is critical to scaling intelligence. Delivering the massive performance to meet this new age r...

12/11/2025

Faster Than a Click: Hyperlink Agent Search Now Available on NVIDIA RTX PCs

Large language model (LLM)-based AI assistants are powerful productivity tools, but without the right context and information, they can struggle to provide nuan...

11/11/2025

SVG Sit-Down: How Pixellot's Automated-Production-Tech Stack Is Evolving in the AI Era

SVG Sit-Down: How Pixellot's Automated-Production-Tech Stack Is Evolving in ...

11/11/2025

Introducing SVG's New Platinum White Papers' Platform

Introducing SVG's New Platinum White Papers' PlatformTop technology providers detail how they are innovating in sports productionBy SVG Staff Tuesday...