Sony Pixel Power calrec Sony

Austin Calling: As Texas Absorbs Influx of Residents, Rekor Taps NVIDIA Technology for Roadway Safety, Traffic Relief

05/11/2024

Austin is drawing people to jobs, music venues, comedy clubs, barbecue and more. But with this boom has come a big city blues: traffic jams.

Rekor, which offers traffic management and public safety analytics, has a front-row seat to the increasing traffic from an influx of new residents migrating to Austin. Rekor works with the Texas Department of Transportation, which has a $7 billion project addressing this, to help mitigate the roadway concerns.

Texas has been trying to meet that growth and demand on the roadways by investing a lot in infrastructure, and they're focusing a lot on digital infrastructure, said Shervin Esfahani, vice president of global marketing and communications at Rekor. It's super complex, and they realized their traditional systems were unable to really manage and understand it in real time.

Rekor, based in Columbia, Maryland, has been harnessing NVIDIA Metropolis for real-time video understanding and NVIDIA Jetson Xavier NX modules for edge AI in Texas, Florida, Philadelphia, Georgia, Nevada, Oklahoma and many more U.S. destinations as well as in Israel and other places internationally.

Metropolis is an application framework for smart infrastructure development with vision AI. It provides developer tools, including the NVIDIA DeepStream SDK, NVIDIA TAO Toolkit, pretrained models on the NVIDIA NGC catalog and NVIDIA TensorRT. NVIDIA Jetson is a compact, powerful and energy-efficient accelerated computing platform used for embedded and robotics applications.

Rekor's efforts in Texas and Philadelphia to help better manage roads with AI are the latest development in an ongoing story for traffic safety and traffic management.

Reducing Rubbernecking, Pileups, Fatalities and Jams Rekor offers two main products: Rekor Command and Rekor Discover. Command is an AI-driven platform for traffic management centers, providing rapid identification of traffic events and zones of concern. It offers departments of transportation with real-time situational awareness and alerts that allows them to keep city roadways safer and more congestion-free.

Discover taps into Rekor's edge system to fully automate the capture of comprehensive traffic and vehicle data and provides robust traffic analytics that turn roadway data into measurable, reliable traffic knowledge. With Rekor Discover, departments of transportation can see a full picture of how vehicles move on roadways and the impact they make, allowing them to better organize and execute their future city-building initiatives.

The company has deployed Command across Austin to help detect issues, analyze incidents and respond to roadway activity with a real-time view.

For every minute an incident happens and stays on the road, it creates four minutes of traffic, which puts a strain on the road, and the likelihood of a secondary incident like an accident from rubbernecking massively goes up, said Paul-Mathew Zamsky, vice president of strategic growth and partnerships at Rekor. Austin deployed Rekor Command and saw a 159% increase in incident detections, and they were able to respond eight and a half minutes faster to those incidents.

Rekor Command takes in many feeds of data - like traffic camera footage, weather, connected car info and construction updates - and taps into any other data infrastructure, as well as third-party data. It then uses AI to make connections and surface up anomalies, like a roadside incident. That information is presented in workflows to traffic management centers for review, confirmation and response.

They look at it and respond to it, and they are doing it faster than ever before, said Esfahani. It helps save lives on the road, and it also helps people's quality of life, helps them get home faster and stay out of traffic, and it reduces the strain on the system in the city of Austin.

In addition to adopting NVIDIA's full-stack accelerated computing for roadway intelligence, Rekor is going all in on NVIDIA AI and NVIDIA AI Blueprints, which are reference workflows for generative AI use cases, built with NVIDIA NIM microservices as part of the NVIDIA AI Enterprise software platform. NVIDIA NIM is a set of easy-to-use inference microservices for accelerating deployments of foundation models on any cloud or data center while keeping data secure.

Rekor has multiple large language models and vision language models running on NVIDIA Triton Inference Server in production, according to Shai Maron, senior vice president of global software and data engineering at Rekor.

Internally, we'll use it for data annotation, and it will help us optimize different aspects of our day to day, he said. LLMs externally will help us calibrate our cameras in a much more efficient way and configure them.

Rekor is using the NVIDIA AI Blueprint for video search and summarization to build AI agents for city services, particularly in areas such as traffic management, public safety and optimization of city infrastructure. NVIDIA recently announced a new AI Blueprint for video search and summarization enabling a range of interactive visual AI agents that extracts complex activities from massive volumes of live or archived video.

Philadelphia Monitors Roads, EV Charger Needs, Pollution Philadelphia Navy Yard is a tourism hub run by the Philadelphia Industrial Development Corporation (PIDC), which has some challenges in road management and gathering data on new developments for the popular area. The Navy Yard location, occupying 1,200 acres, has more than 150 companies and 15,000 employees, but a $6 billion redevelopment plan there promises to bring in 12,000-plus new jobs and thousands more as residents to the area.

PIDC sought greater visibility into the effects of road closures and construction projects on mobility and how to improve mobility during significant projects and events. PI
LINK: https://blogs.nvidia.com/blog/rekor-metropolis-ai-jetson-roadway-safet...
See more stories from nvidia

North America Stories

25/02/2026

Record Global Audiences Announced as Olympic Baton Passes to French Alps 2030

With the Olympic Flag officially handed over to the organisers of the next Winter Games and the baton passed from Milano Cortina 2026 to French Alps 2030, the I...

25/02/2026

BBC Shrinks IBC Footprint as Remote Production Takes Center Stage

From a studio overlooking the Dolomites to workflows routed through Milan and into Salford, the BBC delivered a lean and mean operation for its Winter Games c...

25/02/2026

Making the Warner Bros. Discovery Sports Winter Olympics Production Work, From Monitoring to Transmission to Comms

Warner Bros. Discovery (WBD) Sports is managing a huge network of channels acros...

25/02/2026

How Warner Bros. Discovery Sports Used XR to Bring the Peaks of the Dolomites Into View

From its base in the northern Italian town of Cortina, Warner Bros. Discovery (W...

25/02/2026

New AWS Elemental Inference' Offers AI-Powered, Real-Time Vertical-Video Conversion

In addition to 16:9-to-9:16 intelligent cropping for live video, Inference autom...

25/02/2026

Netflix To Livestream Floyd Mayweather Jr. vs. Manny Pacquiao Rematch on Sept. 19 From Sphere

Longtime rivals Floyd Money Mayweather Jr. (50-0, 27 KOs) and Manny PacMan P...

25/02/2026

Portland Fire, Thorns Announce Landmark Broadcast Partnership with Gray Media's FOX 12 Plus

The WNBA's Portland Fire and NWSL's Portland Thorns announce a groundbre...

25/02/2026

NHL, Cosm Install C360 10.5K Capture Systems at the League's Arenas

Multi-angle coverage, on-demand access to ultra-high-resolution video are provided for replays and clips across multiple distribution channels The NHL and Cosm...

25/02/2026

SVG Sit-Down: Cosm's Devin Poolman and Evan Wimer on Installing 10.5K C360 Cameras at All 32 NHL Venues

The implementation standardizes an integrated workflow connecting ultra-high-res...

25/02/2026

Hangin' With the Hornets: Enjoy Basketball Goes Behind the Scenes at NBA Charlotte Franchise

Targeting a younger audience, creator-led network's Access Granted series hi...

25/02/2026

Orlando Magic Jump Into ST 2110 With New Production-Control Room at Kia Center

Alpha, the project's systems integrator, assisted in the workflow transformation Tipping off the second half of the 2025-26 home schedule against the Houst...

25/02/2026

OCVIBE and Global Digital Display Firm Daktronics Announce Technology Partnership

OCVIBE, the 100-acre mixed-use development transforming the area surrounding Hon...

25/02/2026

Keeping America's Space Watchtower Sharp: US and Australia Work to Advance Critical Telescope Capacity

L3Harris technicians recently completed a major mirror refurbishment for the U.S...

25/02/2026

Nielsen Utilizes Scarborough To Introduce 200+ New, Advanced Audience Segments Via Nielsen ONE

This new offering helps solve for the need to move beyond traditional audience d...

25/02/2026

Samsung taps Gracenote to supercharge range of AI initiatives

Gold-standard Gracenote content metadata will power Samsung's LLM-enabled entertainment search discovery experiences and more NEW YORK February 25, 202...

25/02/2026

Afrobeats Icon Tiwa Savage Joins Forces with Berklee to Empower African Talent

Afrobeats Icon Tiwa Savage Joins Forces with Berklee to Empower African Talent In collaboration with Berklee Global, the Tiwa Savage Music Foundation will hos...

25/02/2026

Wowza Names Jon Corley as Chief Innovation Officer

Share Copy link Facebook X Linkedin Bluesky Email...

25/02/2026

Milan Cortina Winter Olympics U.S. Viewing Best Since 2014

Share Copy link Facebook X Linkedin Bluesky Email...

25/02/2026

When It Comes to the Upper C-Band, Wireless Carriers Want More

Share Copy link Facebook X Linkedin Bluesky Email...

25/02/2026

ASG Elevates Jody Boatwright to Chief Strategy Officer

Share Copy link Facebook X Linkedin Bluesky Email...

25/02/2026

Study: Premium Video Ads Outperform YouTube

Share Copy link Facebook X Linkedin Bluesky Email...

25/02/2026

TelevisaUnivision's ViX Streamer Achieves Profitability

Share Copy link Facebook X Linkedin Bluesky Email...

25/02/2026

Arch Platform Technologies and Wacom Announce Strategic I...

Arch Platform Technologies, a leading platform for creating and managing cloud workstation infrastructure, and Wacom, the world's leading manufacturer of in...

25/02/2026

Transform live video for mobile audiences with AWS Elemen...

Today, AWS is announcing AWS Elemental Inference, a fully managed AI service that automatically transforms and maximizes live and on-demand video broadcasts to ...

25/02/2026

TeleTicino Brings Remote Guests to Air With Precision Usi...

As the only private television broadcaster serving Italian-speaking Switzerland, TeleTicino has long been committed to delivering authoritative, locally focused...

25/02/2026

Netflix Releases Exclusive Video and First Images From 'Brazil 70 - The Third Star'

Back to All News Netflix Releases Exclusive Video and First Images From Brazil ...

24/02/2026

TNDV Supports Passion Conference 2026 with Cinematic Live Production Workflow

TNDV, a division of Live Media Group, delivered broadcast and live event product services for Passion 2026, marking the company's 17th year supporting the a...

24/02/2026

Seattle Kraken, TEGNA Announce Multi-Year TV Extension

Ryan Schaber has had a front row seat to both the dynamics behind the Kraken's now-extended broadcast affiliation with TEGNA and its impact on the broader s...

24/02/2026

Whoopi Goldberg's All Women's Sports Network Debuts Live Boxing

All Women's Sports Network (AWSN) announces the debut of women's professional boxing on its fast-growing television platform in partnership with Hall of...

24/02/2026

NFL and StatusPRO Expand Partnership with New Rights, Renewed Gaming License

The NFL and StatusPRO, a sports entertainment and technology company that combines AI and performance data with emerging technology to create experiential conte...

24/02/2026

Pro League Network Expands to 24/7 Programming with Connected TV Channel on Prime Video and LG

Pro League Network (PLN), a next-generation sports media and entertainment compa...

24/02/2026

Sportel Asia Set to Bring World Together

Sportel Asia returns to Singapore for the first time since 2018 on March 24-25 and Agn s Marsan, Executive Director of SPORTEL Asia, says the return to Singapor...

24/02/2026

Join ARRI's Webinar: Sports Cinematographer Domenick Satterberg's Game Day Playbook for Sports Shooters

Join ARRI for a conversation and Q&A with Sports Cinematographer Domenick Satter...

24/02/2026

U.S. Soccer Extends Agreement with Veritone to Monetize Archive Footage Using AI-Powered Content Licensing

Veritone, Inc announces a renewal of its agreement with U.S. Soccer to license a...

24/02/2026

SVG in Indy: NCAA's Natalie Steger on Producing Championship Broadcasts, Embracing Technology

Commitment to innovation at network, conference, and institutional levels have i...

24/02/2026

Braves To Launch New BravesVision' Regional Sports Network

The new RSN, which will produce 140+ games a year, arrives after the Braves exited Main Street Sports and FanDuel Sports Network earlier this month....

24/02/2026

2027 Sundance Film Festival To Take Place January 21-31 in Boulder, Colorado

Official Venues Unveiled for Festival's Milestone Colorado Debut in 2027...

24/02/2026

Disney Scores Best Performance in a Year in Nielsen's January 2026 Media Distributor Gauge

Disney Captures 11.9% of TV in January, Boosted by ESPN's ( 82%) College Foo...

24/02/2026

Griffin Media modernizes its newsroom operations with Bit...

Bitcentral, the leading provider of professional media solutions for broadcast and digital video, today announced that Griffin Media, an Oklahoma-based multimed...

24/02/2026

Intinor Appoints Ideal Systems as Authorized Reseller in...

Intinor announces the appointment of Ideal Systems as an authorized reseller, covering Singapore, Malaysia and Indonesia, and strengthening local access to resi...

24/02/2026

Dagens Industri moves to new base with nxtedition

Di TV implements its own nxtedition platform for continuity Dagens Industri, the popular Swedish financial publisher, has moved to a new base in the Nasdaq bu...

24/02/2026

Appear X Platform now SRT Verified for YouTube Live conte...

Appear, a global leader in live production technology, today announced that its X Platform has been officially verified by YouTube for Secure Reliable Transport...

24/02/2026

Telycam PTZ Cameras Support Production of U.S. Curling Trials

Share Copy link Facebook X Linkedin Bluesky Email...

24/02/2026

FCC Approves Transfers of Three Station Licenses to Sinclair

Share Copy link Facebook X Linkedin Bluesky Email...

24/02/2026

Women's Hockey Final Pulls in a Record 5.3 Million Viewers

Share Copy link Facebook X Linkedin Bluesky Email...

24/02/2026

The Gotham Sports App Revamps Options, Pricing

Share Copy link Facebook X Linkedin Bluesky Email...

24/02/2026

COBALT ARIA AUD-MON Receives Best of Show Awards at ISE 2...

Cobalt Digital, the leading designer and manufacturer of award-winning ST 2110 and SDI signal processing products, and a founding partner in the openGear initi...

24/02/2026

From Radiology to Drug Discovery, Survey Reveals AI Is Delivering Clear Return on Investment in Healthcare

AI is accelerating every aspect of healthcare - from radiology and drug discover...

23/02/2026

Dignity Health Sports Park Improves Fan Engagement Through Daktronics LED Display, Control System Upgrade

Dignity Health Sports Park, a multi-use sports complex in Carson, Calif., and Da...