Sony Pixel Power calrec Sony

Austin Calling: As Texas Absorbs Influx of Residents, Rekor Taps NVIDIA Technology for Roadway Safety, Traffic Relief

05/11/2024

Austin is drawing people to jobs, music venues, comedy clubs, barbecue and more. But with this boom has come a big city blues: traffic jams.

Rekor, which offers traffic management and public safety analytics, has a front-row seat to the increasing traffic from an influx of new residents migrating to Austin. Rekor works with the Texas Department of Transportation, which has a $7 billion project addressing this, to help mitigate the roadway concerns.

Texas has been trying to meet that growth and demand on the roadways by investing a lot in infrastructure, and they're focusing a lot on digital infrastructure, said Shervin Esfahani, vice president of global marketing and communications at Rekor. It's super complex, and they realized their traditional systems were unable to really manage and understand it in real time.

Rekor, based in Columbia, Maryland, has been harnessing NVIDIA Metropolis for real-time video understanding and NVIDIA Jetson Xavier NX modules for edge AI in Texas, Florida, Philadelphia, Georgia, Nevada, Oklahoma and many more U.S. destinations as well as in Israel and other places internationally.

Metropolis is an application framework for smart infrastructure development with vision AI. It provides developer tools, including the NVIDIA DeepStream SDK, NVIDIA TAO Toolkit, pretrained models on the NVIDIA NGC catalog and NVIDIA TensorRT. NVIDIA Jetson is a compact, powerful and energy-efficient accelerated computing platform used for embedded and robotics applications.

Rekor's efforts in Texas and Philadelphia to help better manage roads with AI are the latest development in an ongoing story for traffic safety and traffic management.

Reducing Rubbernecking, Pileups, Fatalities and Jams Rekor offers two main products: Rekor Command and Rekor Discover. Command is an AI-driven platform for traffic management centers, providing rapid identification of traffic events and zones of concern. It offers departments of transportation with real-time situational awareness and alerts that allows them to keep city roadways safer and more congestion-free.

Discover taps into Rekor's edge system to fully automate the capture of comprehensive traffic and vehicle data and provides robust traffic analytics that turn roadway data into measurable, reliable traffic knowledge. With Rekor Discover, departments of transportation can see a full picture of how vehicles move on roadways and the impact they make, allowing them to better organize and execute their future city-building initiatives.

The company has deployed Command across Austin to help detect issues, analyze incidents and respond to roadway activity with a real-time view.

For every minute an incident happens and stays on the road, it creates four minutes of traffic, which puts a strain on the road, and the likelihood of a secondary incident like an accident from rubbernecking massively goes up, said Paul-Mathew Zamsky, vice president of strategic growth and partnerships at Rekor. Austin deployed Rekor Command and saw a 159% increase in incident detections, and they were able to respond eight and a half minutes faster to those incidents.

Rekor Command takes in many feeds of data - like traffic camera footage, weather, connected car info and construction updates - and taps into any other data infrastructure, as well as third-party data. It then uses AI to make connections and surface up anomalies, like a roadside incident. That information is presented in workflows to traffic management centers for review, confirmation and response.

They look at it and respond to it, and they are doing it faster than ever before, said Esfahani. It helps save lives on the road, and it also helps people's quality of life, helps them get home faster and stay out of traffic, and it reduces the strain on the system in the city of Austin.

In addition to adopting NVIDIA's full-stack accelerated computing for roadway intelligence, Rekor is going all in on NVIDIA AI and NVIDIA AI Blueprints, which are reference workflows for generative AI use cases, built with NVIDIA NIM microservices as part of the NVIDIA AI Enterprise software platform. NVIDIA NIM is a set of easy-to-use inference microservices for accelerating deployments of foundation models on any cloud or data center while keeping data secure.

Rekor has multiple large language models and vision language models running on NVIDIA Triton Inference Server in production, according to Shai Maron, senior vice president of global software and data engineering at Rekor.

Internally, we'll use it for data annotation, and it will help us optimize different aspects of our day to day, he said. LLMs externally will help us calibrate our cameras in a much more efficient way and configure them.

Rekor is using the NVIDIA AI Blueprint for video search and summarization to build AI agents for city services, particularly in areas such as traffic management, public safety and optimization of city infrastructure. NVIDIA recently announced a new AI Blueprint for video search and summarization enabling a range of interactive visual AI agents that extracts complex activities from massive volumes of live or archived video.

Philadelphia Monitors Roads, EV Charger Needs, Pollution Philadelphia Navy Yard is a tourism hub run by the Philadelphia Industrial Development Corporation (PIDC), which has some challenges in road management and gathering data on new developments for the popular area. The Navy Yard location, occupying 1,200 acres, has more than 150 companies and 15,000 employees, but a $6 billion redevelopment plan there promises to bring in 12,000-plus new jobs and thousands more as residents to the area.

PIDC sought greater visibility into the effects of road closures and construction projects on mobility and how to improve mobility during significant projects and events. PI
LINK: https://blogs.nvidia.com/blog/rekor-metropolis-ai-jetson-roadway-safet...
See more stories from nvidia

North America Stories

16/06/2026

Chyron Unveils Chyron Weather 2.4

Share Copy link Facebook X Linkedin Bluesky Email...

16/06/2026

Historic Zhuque-3 Reusable Rocket Test Mission Captured with URSA Cine Immersive

Historic Zhuque-3 Reusable Rocket Test Mission Captured with URSA Cine Immersive Brie Clayton June 16, 2026 0 Comments Apple Immersive Video puts view...

16/06/2026

SMPTE Plans ST 2110 Education Summer Programs

Share Copy link Facebook X Linkedin Bluesky Email...

16/06/2026

Rise Awards Returns for 2026 to Celebrate Excellence in B...

Rise WIB, the award-winning advocacy group championing gender diversity and career progression across the broadcast and media technology industry, today announc...

16/06/2026

Limecraft Expands its Media Production Platform with Team...

Limecraft today announced the availability of Limecraft 2026.4, the fourth of eight planned platform releases this year. The update introduces Team-Based Access...

16/06/2026

Perry Sook: Big Tech Poses 'Very Urgent Threat to Broadcast Stations

Share Copy link Facebook X Linkedin Bluesky Email...

16/06/2026

FIFA World Cup Delivers Record Ratings on Fox

Share Copy link Facebook X Linkedin Bluesky Email...

16/06/2026

AIMS Launches the Official IPMX Training Series Online

Free Program Supports IPMX Education from Foundational Concepts Through System and Network Design The Alliance for IP Media Solutions (AIMS) today announced t...

16/06/2026

Fastest, Largest, Strongest: NVIDIA Blackwell Sweeps MLPerf Training 6.0

Every breakthrough AI model starts the same way: with a training run. The infrastructure running those training jobs shapes everything: how fast teams can itera...

15/06/2026

University of South Carolina's Valerie Gerfin on Gamecock Productions' Growth, Upgrades at Williams-Brice Stadium

One of the more exciting internal video production divisions within a college at...

15/06/2026

Fox Corp. To Acquire Roku, Pairs Live Sports Powerhouse With Major CTV Platform

The deal valued at $22 Billion is expected to close in the first half of 2027...

15/06/2026

Golf Channel Mobile to Live Stream 2026 Arnold Palmer Cup Beginning July 13th

Golf Channel and the Arnold Palmer Cup have announced a partnership to livestream the 2026 Arnold Palmer Cup on Golf Channel Mobile and GolfChannel.com. The tou...

15/06/2026

TikTok and Panini Launch Digital Collectible Card Experience for FIFA World Cup 2026

TikTok and Panini have announced a partnership to bring a digital collectible ca...

15/06/2026

Cosm and Monster Energy Launch First Full-Dome Immersive Advertisement in Shared Reality Venues

Cosm and Monster Energy have announced the debut of the first full-dome immersiv...

15/06/2026

Fox Nation and Real American Freestyle Sign International Media Rights Deal

Real American Freestyle (RAF) and Fox Nation have announced an exclusive streaming agreement for three RAF international events, beginning with RAF Georgia on J...

15/06/2026

FanConnect and Extreme Networks Announce IPTV Integration for Large Venue Deployments

FanConnect has announced a partnership with Extreme Networks integrating FanConn...

15/06/2026

2026 Sundance Institute Ignite x Adobe Fellows Named

Ten Emerging Filmmakers Ages 18 to 25 Will Start Fellowship Year at Ignite Lab from June 14-19 LOS ANGELES, CA, June 15, 2026 - The nonprofit Sundance Institut...

15/06/2026

Clear-Com Introduces Avalon IP Intercom Platform

Share Copy link Facebook X Linkedin Bluesky Email...

15/06/2026

DoJ Approves Paramount Skydance, Warner Bros. Discovery Merger

Share Copy link Facebook X Linkedin Bluesky Email...

15/06/2026

Clear-Com Introduces Avalon IP Station for Modern Communi...

Clear-Com has introduced Avalon , a purpose built 1RU IP intercom communication platform for modern networked production, designed to simplify and scale workfl...

15/06/2026

Fox Makes CTV Play with Roku Acquisition

Share Copy link Facebook X Linkedin Bluesky Email...

15/06/2026

Gray Announces Plans to Expand Lansing, Mich. Broadcast HQ

Share Copy link Facebook X Linkedin Bluesky Email...

15/06/2026

Richmond Flying Squirrels Raise the Bar for Live Baseball...

MiLB Club Deploys LDX 110 Cameras at CarMax Park to Deliver A New Standard in Engaging Fan Experience Grass Valley today announced that the Richmond Flying Sq...

15/06/2026

Detach from Direct-Attached: How Remote Editing with EVO Keeps Creative Teams Moving

Detach from Direct-Attached: How Remote Editing with EVO Keeps Creative Teams Mo...

14/06/2026

HBO Comedy Rooster Shot with URSA Cine 17K 65

HBO Comedy Rooster Shot with URSA Cine 17K 65 Brie Clayton June 14, 2026 0 Comments Large format brings viewers intimately close to characters. Black...

13/06/2026

Spectrum Reach Taps Anoki AI for Contextual Intelligence

Share Copy link Facebook X Linkedin Bluesky Email...

13/06/2026

Google TV Launches Soccer Hub, New Voice Command Features

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

YES Network and Gotham Sports App to Air Seven Athletes Unlimited Softball League Games

YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...

12/06/2026

UFL to Feature FAST Innovation Suite at 2026 United Bowl

The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...

12/06/2026

InfoComm 2026: PTZOptics and LayerJot to Demo AI-Driven Camera Control

PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...

12/06/2026

InfoComm 2026: MultiDyne to Debut VF-9100 Fiber Transport Platform and Crescendo Audio Monitor

MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...

12/06/2026

Eurovision Services Deploys Ateme Software-Based Frame-Rate Conversion

Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...

12/06/2026

Bitmovin, Simplestream, and Xperi Partner to Support OTT Services on TiVo OS

Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...

12/06/2026

Net Insight Deploys Nimbra 520 and Nimbra Edge for Multinational Corporate Live Production Workflow

Net Insight has announced that a multinational technology company is deploying a...

12/06/2026

MLB Players Inc., Athletes First Announce Content Partnership

MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...

12/06/2026

G&D and VuWall Announce CommandKeyboard-Advanced for Network-Independent Control Room Operations

Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...

12/06/2026

Philadelphia Union and Comcast Deploy Smart Technology at Subaru Park and WSFS Bank Sportsplex

Comcast Smart Solutions announces a new smart technology deployment with Major L...

12/06/2026

Elevation Worship Completes First Leg of 2026 Tour Using SSL Live Consoles and New UMD192 Interface

Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...

12/06/2026

AJA Announces KONA IP25 Integration with Colorfront Transkoder and On-Set Dailies

AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...

12/06/2026

InfoComm 2026: Audinate To Exhibit With New AVIO Install Adapters and Iris Camera Control Platform

Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...

12/06/2026

Pac-12 Appoints Scott Adametz as Chief Technology Officer

Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...

12/06/2026

InfoComm 2026: Grass Valley Introduces AMPP Edge Live for Enterprise Production

Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...

12/06/2026

University of Texas's Brandon Rudy on a New Era of Live Sports Production in Austin

At one time a trailblazer with the launch of the Longhorn Network, the Universit...

12/06/2026

Ratings Roundup: NBA Finals Game 3 Hits 28-Year High; Stanley Cup Final Is Best Since 2015 Through Four Games

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

12/06/2026

Chyron Releases PAINT 10.4 with Pro Football Data Integration and AI Player Cutout

Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...

12/06/2026

ESPN's MLB Productions Heat Up in June as Core Summer Schedule Gets Rolling

SVP, Production, Mark Gross: With the new schedule, with not having every Sunday night, it has given us an opportunity to take a step back and reimagine what o...

12/06/2026

Televisas IBC Team Delivers for Opening Mexico Match

For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...

12/06/2026

Research: Mixed Picture for FIFA World Cup Broadcast Revenues

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

Viant Launches Enhanced Publisher Solutions for CTV, Programmatic

Share Copy link Facebook X Linkedin Bluesky Email...