Sony Pixel Power calrec Sony

Austin Calling: As Texas Absorbs Influx of Residents, Rekor Taps NVIDIA Technology for Roadway Safety, Traffic Relief

05/11/2024

Austin is drawing people to jobs, music venues, comedy clubs, barbecue and more. But with this boom has come a big city blues: traffic jams.

Rekor, which offers traffic management and public safety analytics, has a front-row seat to the increasing traffic from an influx of new residents migrating to Austin. Rekor works with the Texas Department of Transportation, which has a $7 billion project addressing this, to help mitigate the roadway concerns.

Texas has been trying to meet that growth and demand on the roadways by investing a lot in infrastructure, and they're focusing a lot on digital infrastructure, said Shervin Esfahani, vice president of global marketing and communications at Rekor. It's super complex, and they realized their traditional systems were unable to really manage and understand it in real time.

Rekor, based in Columbia, Maryland, has been harnessing NVIDIA Metropolis for real-time video understanding and NVIDIA Jetson Xavier NX modules for edge AI in Texas, Florida, Philadelphia, Georgia, Nevada, Oklahoma and many more U.S. destinations as well as in Israel and other places internationally.

Metropolis is an application framework for smart infrastructure development with vision AI. It provides developer tools, including the NVIDIA DeepStream SDK, NVIDIA TAO Toolkit, pretrained models on the NVIDIA NGC catalog and NVIDIA TensorRT. NVIDIA Jetson is a compact, powerful and energy-efficient accelerated computing platform used for embedded and robotics applications.

Rekor's efforts in Texas and Philadelphia to help better manage roads with AI are the latest development in an ongoing story for traffic safety and traffic management.

Reducing Rubbernecking, Pileups, Fatalities and Jams Rekor offers two main products: Rekor Command and Rekor Discover. Command is an AI-driven platform for traffic management centers, providing rapid identification of traffic events and zones of concern. It offers departments of transportation with real-time situational awareness and alerts that allows them to keep city roadways safer and more congestion-free.

Discover taps into Rekor's edge system to fully automate the capture of comprehensive traffic and vehicle data and provides robust traffic analytics that turn roadway data into measurable, reliable traffic knowledge. With Rekor Discover, departments of transportation can see a full picture of how vehicles move on roadways and the impact they make, allowing them to better organize and execute their future city-building initiatives.

The company has deployed Command across Austin to help detect issues, analyze incidents and respond to roadway activity with a real-time view.

For every minute an incident happens and stays on the road, it creates four minutes of traffic, which puts a strain on the road, and the likelihood of a secondary incident like an accident from rubbernecking massively goes up, said Paul-Mathew Zamsky, vice president of strategic growth and partnerships at Rekor. Austin deployed Rekor Command and saw a 159% increase in incident detections, and they were able to respond eight and a half minutes faster to those incidents.

Rekor Command takes in many feeds of data - like traffic camera footage, weather, connected car info and construction updates - and taps into any other data infrastructure, as well as third-party data. It then uses AI to make connections and surface up anomalies, like a roadside incident. That information is presented in workflows to traffic management centers for review, confirmation and response.

They look at it and respond to it, and they are doing it faster than ever before, said Esfahani. It helps save lives on the road, and it also helps people's quality of life, helps them get home faster and stay out of traffic, and it reduces the strain on the system in the city of Austin.

In addition to adopting NVIDIA's full-stack accelerated computing for roadway intelligence, Rekor is going all in on NVIDIA AI and NVIDIA AI Blueprints, which are reference workflows for generative AI use cases, built with NVIDIA NIM microservices as part of the NVIDIA AI Enterprise software platform. NVIDIA NIM is a set of easy-to-use inference microservices for accelerating deployments of foundation models on any cloud or data center while keeping data secure.

Rekor has multiple large language models and vision language models running on NVIDIA Triton Inference Server in production, according to Shai Maron, senior vice president of global software and data engineering at Rekor.

Internally, we'll use it for data annotation, and it will help us optimize different aspects of our day to day, he said. LLMs externally will help us calibrate our cameras in a much more efficient way and configure them.

Rekor is using the NVIDIA AI Blueprint for video search and summarization to build AI agents for city services, particularly in areas such as traffic management, public safety and optimization of city infrastructure. NVIDIA recently announced a new AI Blueprint for video search and summarization enabling a range of interactive visual AI agents that extracts complex activities from massive volumes of live or archived video.

Philadelphia Monitors Roads, EV Charger Needs, Pollution Philadelphia Navy Yard is a tourism hub run by the Philadelphia Industrial Development Corporation (PIDC), which has some challenges in road management and gathering data on new developments for the popular area. The Navy Yard location, occupying 1,200 acres, has more than 150 companies and 15,000 employees, but a $6 billion redevelopment plan there promises to bring in 12,000-plus new jobs and thousands more as residents to the area.

PIDC sought greater visibility into the effects of road closures and construction projects on mobility and how to improve mobility during significant projects and events. PI
LINK: https://blogs.nvidia.com/blog/rekor-metropolis-ai-jetson-roadway-safet...
See more stories from nvidia

North America Stories

01/10/2026

FCC Unleashes Spectrum Abundance for New Uses

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

Poll: Alabamans Favor PBS Support, but Many Question Its Political Leanings

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

California Governor Signs Community NEWS Act

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

Green Hippo Estuary Series MC1 and MC2 Media Controllers...

Eleven minutes between headliners. The sponsor loop needs to be on screen now, and the only operator on hand is the one running lights. With the Green Hippo Est...

01/10/2026

DigiBox announces partnership with FOR-A for UK and Europ...

DigiBox has announced a new partnership with FOR-A to represent the innovative MixBoard product range in the UK market, further expanding its portfolio of broa...

01/10/2026

Mavis Camera 8.2 adds iPhone 18 Pro support with variable aperture control

Mavis Camera 8.2 adds iPhone 18 Pro support with variable aperture control Brie Clayton September 30, 2026 0 Comments Latest release also introduces P...

01/10/2026

Ghosts of the Gold Rush Shot with PYXIS 6K

Ghosts of the Gold Rush Shot with PYXIS 6K Brie Clayton September 30, 2026 0 Comments Blackmagic Design cameras expertly capture documentary while del...

01/10/2026

RE:Vision Effects - RSMB V7 is here!

RE:Vision Effects - RSMB V7 is here! Lori Freitag September 30, 2026 0 Comments ReelSmart Motion Blur 7 is here, the RSMB V7 cycle is open. ReelSmart ...

01/10/2026

VideoGen raises $3.3M seed as its AI video platform passes 5 million users

VideoGen raises $3.3M seed as its AI video platform passes 5 million users Brie Clayton September 30, 2026 0 Comments VideoGen co-founders Anton Koeni...

01/10/2026

Fullsteam Brewery Opens Its Durham Forever Home at American Tobacco Campus

New taproom, restaurant, lounge and theater in the historic Power Plant add to ATC's growing social hub Fullsteam Brewery and CBC Real Estate celebrate th...

01/10/2026

Berklee and APM Music Launch Global Catalog Bringing Student-Created Music to Film, TV, and Beyond

Berklee and APM Music Launch Global Catalog Bringing Student-Created Music to Fi...

30/09/2026

SVG Students To Watch: Jacquelynn Dupree, Clark Atlanta University

Drawn to the many moving pieces of a live broadcast, this Los Angeles native is building a path in production management and technical operations...

30/09/2026

NHL on TNT Opens New Season in 1080p HDR With Stanley Cup Final on the Horizon

TNT Sports goes big for its season opener in Philadelphia, and REMI workflows at Techwood will again anchor much of regular-season production...

30/09/2026

Katlyn Alexander Named CEO of Qvest North America

Qvest has appointed Katlyn Alexander as CEO of Qvest in North America, effective August 16, 2026. Alexander, who previously served as COO of Qvest US, succeeds ...

30/09/2026

AAPB Wraps 2026 Season with Record Viewership and Expanded Broadcast Footprint

The American Association of Professional Baseball (AAPB) has wrapped its 2026 season, with leaguewide attendance surpassing 1.4 million for the fifth consecutiv...

30/09/2026

Veritone Partners with ATP Media to License Tennis Archive in North America

Veritone has announced a multi-year content licensing agreement with ATP Media, the broadcast production and distribution arm of the ATP Tour, making ATP's ...

30/09/2026

Netflix To Stream WWE Exclusively in Japan Beginning October 1

Netflix has announced it will become the exclusive home for WWE programming in Japan beginning October 1, 2026. The lineup includes Raw, SmackDown, NXT, Premium...

30/09/2026

SES and Sky Extend Satellite Capacity Agreement for UK and Ireland

SES and Sky have announced a new multi-year agreement for direct-to-home satellite services across the United Kingdom and Republic of Ireland, running into the ...

30/09/2026

Big Blue Marble Adds Live Multiview Channels to Cloud Video Kit via AWS Elemental Dynamic Multiview

Big Blue Marble has announced the addition of live multiview channels to its Clo...

30/09/2026

NHRA Announces Multi-Year Media Rights Deals With FOX Sports, The CW, and FloSports

The NHRA has announced multi-year media rights agreements with FOX Sports, The C...

30/09/2026

FOX 5 Atlanta to Broadcast Nashville Predators Games in 2026-27 Season

FOX 5 Atlanta (WAGA-TV) will carry Nashville Predators games during the 2026-27 season as part of Scripps Sports' regional broadcast network for the team. G...

30/09/2026

SVG Sit-Down: Brahma AIs Patrio Cummins on the Possibilities of AI (and the Misconceptions)

AI was a big buzz on the IBC show floor but there weren't a ton of companies...

30/09/2026

PGA TOUR Names Ryan Holcomb Senior Vice President and Head of Original Content

The PGA TOUR has announced the appointment ofRyan Holcomb as Senior Vice President and Head of Original Content, according to The Hollywood Reporter. Holcomb wi...

30/09/2026

ESPN Drops the Puck on Enhanced Audio for the New NHL Season

The sound will be more immersive, with improved design and more mikes on the ice and the players The National Hockey League's season opener on Tuesday nigh...

30/09/2026

TNT Sports' Chris Brown, Lee Mabry on Beginning 2026-27 NHL Season With an Onsite Effort in Philly

TNT Sports is dropping the puck on the 2026-27 NHL season in a big way in Philad...

30/09/2026

International Swimming League Names Gravity Media as Production Partner

The International Swimming League ( ISL ) today announced the appointment of Gravity Media, global leader in live production and content and media services and ...

30/09/2026

Give Me the Backstory: Get to Know Amir Bar-Lev, the Director of The Last First: Winter K2

By Ramona Flume One of the most exciting things about the Sundance Film Festiva...

30/09/2026

AWARN Alliance Urges FCC to Let Broadcasters Tap Full 3.0 Capabilities

Share Copy link Facebook X Linkedin Bluesky Email...

30/09/2026

Senator Asks If All-GOP FCC Would Violate Federal Law

Share Copy link Facebook X Linkedin Bluesky Email...

30/09/2026

Marshall PTZ Cameras Bring Legendary Progressive Rock Exp...

The An Evening with Emerson, Lake and Palmer tour brings one of rock's most iconic bands back to the stage. These performances seamlessly blend live foota...

30/09/2026

Schibsted Media Chooses DHD RX2 and TX2 Mixers for Remote...

Schibsted Media, one of Norways largest and most influential digital media publishers and content producers, has invested in mixers and digital signal processor...

30/09/2026

Big Blue Marble adds live multiview channels to its video...

Big Blue Marble announces the addition of live multiview channels to Cloud Video Kit, its broadcast-grade video processing platform. The feature is powered by A...

30/09/2026

Telekom Slovenije brings local advertising to internation...

Leading video software provider Synamedia today announced that Telekom Slovenije, Slovenia's largest provider of telecommunications and TV services, is open...

30/09/2026

PODCAST EXPO 2026 Recorded Using Blackmagic Design Workflow

PODCAST EXPO 2026 Recorded Using Blackmagic Design Workflow Brie Clayton September 29, 2026 0 Comments Conference featuring 24 sessions over two days ...

30/09/2026

IBC2026 Show Report

IBC2026 Show Report David Kirk September 29, 2026 0 Comments The International Broadcasting Convention has long been Europe's equivalent of the US...

30/09/2026

SGO Unveils Workflows Slate To Enable Automated Burn-ins, Slates

Share Copy link Facebook X Linkedin Bluesky Email...

30/09/2026

Public Advocacy Group Urges Broadcasters to Stop Airing Trump Taxpayer Funded Ad

Share Copy link Facebook X Linkedin Bluesky Email...

30/09/2026

Qvest Promotes Katlyn Alexander to CEO, North America

Share Copy link Facebook X Linkedin Bluesky Email...

30/09/2026

Mavis Camera 8-2 adds iPhone 18 Pro Support with Variable...

Mavis has launched Mavis Camera 8.2, the latest release of its professional camera app for the iPhone and iPad. This update brings support for iPhone 18 Pro and...

30/09/2026

NVIDIA Opens Applications for 2027-2028 Graduate Fellowships With Awards Up to $60,000

Bringing together the world's brightest minds and the latest accelerated com...

30/09/2026

Tribeca Festival Announces 2027 Dates And Calls For Submissions

September 30th, 2026 TRIBECA FESTIVAL ANNOUNCES 2027 DATES AND CALLS FOR SUBMISSIONS Following a Record Box Office Year, the 26th Edition, Presented by OKX,...

30/09/2026

A Look Back at (My) 524 Months with Broadcast Cameras

Thank you to Film-TV Video for the original article - you can view it here It was early 1983. I had just turned 21 when I joined Hitachi Denshi's European...

30/09/2026

From Training to Production, NVIDIA and CoreWeave Close the Loop on Agentic AI

Building on nearly a decade of co-engineering, CoreWeave has built NVIDIA compute, networking and software into a cloud purpose-built for AI that's still re...

29/09/2026

Oak View Group Names Cisco as Official Technology Partner

Oak View Group (OVG) has announced Cisco as an Official Technology Partner, with plans to standardize infrastructure across its venue network on Cisco solutions...

29/09/2026

SportsNet Pittsburgh Wins Three Mid-Atlantic Emmy Awards

SportsNet Pittsburgh (SNP) won three honors at the 2026 Mid-Atlantic Emmy Awards. Program awards went to Bucs BP in the Sports Program Live category (produced ...

29/09/2026

CBC, PWHL Revive Hockey Night in Canada' on Saturdays

The Professional Women's Hockey League has announced home openers for all 12 teams for the 2026-27 season, along with a broadcast partnership with CBC under...

29/09/2026

Manifold Technologies Recognized as MXL Contributor Following IBC Innovation Award

Manifold technologies has been recognized as a contributor to the Media eXchange...

29/09/2026

Fubo Launches My Local Sports RSN Add-On Package

FuboTV has announced My Local Sports, allowing subscribers in select markets to add their local regional sports network (RSN) as an add-on to a Fubo Sports subs...

29/09/2026

ANI Deploys Grass Valley AMPP and Framelight X for News Operations

Asian News International (ANI), a wire agency and video news provider based in India, has deployed Grass Valley's AMPP Media Operating System and Framelight...