
Austin is drawing people to jobs, music venues, comedy clubs, barbecue and more. But with this boom has come a big city blues: traffic jams.
Rekor, which offers traffic management and public safety analytics, has a front-row seat to the increasing traffic from an influx of new residents migrating to Austin. Rekor works with the Texas Department of Transportation, which has a $7 billion project addressing this, to help mitigate the roadway concerns.
Texas has been trying to meet that growth and demand on the roadways by investing a lot in infrastructure, and they're focusing a lot on digital infrastructure, said Shervin Esfahani, vice president of global marketing and communications at Rekor. It's super complex, and they realized their traditional systems were unable to really manage and understand it in real time.
Rekor, based in Columbia, Maryland, has been harnessing NVIDIA Metropolis for real-time video understanding and NVIDIA Jetson Xavier NX modules for edge AI in Texas, Florida, Philadelphia, Georgia, Nevada, Oklahoma and many more U.S. destinations as well as in Israel and other places internationally.
Metropolis is an application framework for smart infrastructure development with vision AI. It provides developer tools, including the NVIDIA DeepStream SDK, NVIDIA TAO Toolkit, pretrained models on the NVIDIA NGC catalog and NVIDIA TensorRT. NVIDIA Jetson is a compact, powerful and energy-efficient accelerated computing platform used for embedded and robotics applications.
Rekor's efforts in Texas and Philadelphia to help better manage roads with AI are the latest development in an ongoing story for traffic safety and traffic management.
Reducing Rubbernecking, Pileups, Fatalities and Jams Rekor offers two main products: Rekor Command and Rekor Discover. Command is an AI-driven platform for traffic management centers, providing rapid identification of traffic events and zones of concern. It offers departments of transportation with real-time situational awareness and alerts that allows them to keep city roadways safer and more congestion-free.
Discover taps into Rekor's edge system to fully automate the capture of comprehensive traffic and vehicle data and provides robust traffic analytics that turn roadway data into measurable, reliable traffic knowledge. With Rekor Discover, departments of transportation can see a full picture of how vehicles move on roadways and the impact they make, allowing them to better organize and execute their future city-building initiatives.
The company has deployed Command across Austin to help detect issues, analyze incidents and respond to roadway activity with a real-time view.
For every minute an incident happens and stays on the road, it creates four minutes of traffic, which puts a strain on the road, and the likelihood of a secondary incident like an accident from rubbernecking massively goes up, said Paul-Mathew Zamsky, vice president of strategic growth and partnerships at Rekor. Austin deployed Rekor Command and saw a 159% increase in incident detections, and they were able to respond eight and a half minutes faster to those incidents.
Rekor Command takes in many feeds of data - like traffic camera footage, weather, connected car info and construction updates - and taps into any other data infrastructure, as well as third-party data. It then uses AI to make connections and surface up anomalies, like a roadside incident. That information is presented in workflows to traffic management centers for review, confirmation and response.
They look at it and respond to it, and they are doing it faster than ever before, said Esfahani. It helps save lives on the road, and it also helps people's quality of life, helps them get home faster and stay out of traffic, and it reduces the strain on the system in the city of Austin.
In addition to adopting NVIDIA's full-stack accelerated computing for roadway intelligence, Rekor is going all in on NVIDIA AI and NVIDIA AI Blueprints, which are reference workflows for generative AI use cases, built with NVIDIA NIM microservices as part of the NVIDIA AI Enterprise software platform. NVIDIA NIM is a set of easy-to-use inference microservices for accelerating deployments of foundation models on any cloud or data center while keeping data secure.
Rekor has multiple large language models and vision language models running on NVIDIA Triton Inference Server in production, according to Shai Maron, senior vice president of global software and data engineering at Rekor.
Internally, we'll use it for data annotation, and it will help us optimize different aspects of our day to day, he said. LLMs externally will help us calibrate our cameras in a much more efficient way and configure them.
Rekor is using the NVIDIA AI Blueprint for video search and summarization to build AI agents for city services, particularly in areas such as traffic management, public safety and optimization of city infrastructure. NVIDIA recently announced a new AI Blueprint for video search and summarization enabling a range of interactive visual AI agents that extracts complex activities from massive volumes of live or archived video.
Philadelphia Monitors Roads, EV Charger Needs, Pollution Philadelphia Navy Yard is a tourism hub run by the Philadelphia Industrial Development Corporation (PIDC), which has some challenges in road management and gathering data on new developments for the popular area. The Navy Yard location, occupying 1,200 acres, has more than 150 companies and 15,000 employees, but a $6 billion redevelopment plan there promises to bring in 12,000-plus new jobs and thousands more as residents to the area.
PIDC sought greater visibility into the effects of road closures and construction projects on mobility and how to improve mobility during significant projects and events. PI
More from Nvidia
26/06/2025
As of today, NVIDIA now supports the general availability of Gemma 3n on NVIDIA RTX and Jetson. Gemma, previewed by Google DeepMind at Google I/O last month, in...
26/06/2025
Editor's note: This blog is a part of Into the Omniverse, a series focused o...
26/06/2025
Mark Theriault founded the startup FITY envisioning a line of clever cooling products: cold drink holders that come with freezable pucks to keep beverages cold ...
26/06/2025
This GFN Thursday rolls out a new reward and games for GeForce NOW members. Whether hunting for hot new releases or rediscovering timeless classics, members can...
24/06/2025
To get the most out of AI, optimizations are critical. When developers think about optimizing AI models for inference, model compression techniques-such as quan...
24/06/2025
To speed up AI adoption across industries, HPE and NVIDIA today launched new AI factory offerings at HPE Discover in Las Vegas.
The new lineup includes everyth...
24/06/2025
From the heart of Germany's automotive sector to manufacturing hubs across F...
19/06/2025
GeForce NOW is throwing open the vault doors to welcome the legendary Borderland series to the cloud.
Whether a seasoned Vault Hunter or new to the mayhem of P...
18/06/2025
Project G-Assist - available through the NVIDIA App - is an experimental AI assistant that helps tune, control and optimize NVIDIA GeForce RTX systems.
NVIDIA&...
17/06/2025
As a global labor shortage leaves 50 million positions unfilled across industrie...
13/06/2025
Industrial AI isn't slowing down. Germany is ready.
Following London Tech Week and GTC Paris at VivaTech, NVIDIA founder and CEO Jensen Huang's Europea...
12/06/2025
Generative AI has reshaped how people create, imagine and interact with digital ...
12/06/2025
Level up GeForce NOW experiences this summer with 40% off Performance Day Passes. Enjoy 24 hours of premium cloud gaming with RTX ON, delivering low latency and...
11/06/2025
NVIDIA is launching a comprehensive, industry-defining autonomous vehicle (AV) software platform to accelerate large-scale deployment of safe, intelligent trans...
11/06/2025
NVIDIA Research has developed an AI light switch for videos that can turn daytim...
11/06/2025
Using NVIDIA platforms, tools and libraries, European telecommunications institu...
11/06/2025
NVIDIA was today named an Autonomous Grand Challenge winner at the Computer Visi...
11/06/2025
In the face of growing labor shortages and need for sustainability, European man...
11/06/2025
AI is packing and shipping efficiency for the retail and consumer packaged goods (CPG) industries, with a majority of surveyed companies in the space reporting ...
11/06/2025
Urban populations are expected to double by 2050, which means around 2.5 billion...
11/06/2025
Telecom companies last year spent nearly $295 billion in capital expenditures an...
11/06/2025
In a new effort to advance sovereign AI for European public service media, NVIDI...
11/06/2025
At GTC Paris - held alongside VivaTech, Europe's largest tech event - NVIDIA founder and CEO Jensen Huang delivered a clear message: Europe isn't just a...
10/06/2025
Germany's Leibniz Supercomputing Centre, LRZ, is gaining a new supercomputer...
10/06/2025
With a more detailed simulation of the Earth's climate, scientists and resea...
10/06/2025
Cisco and NVIDIA are helping set a new standard for secure, scalable and high-performance enterprise AI.
Announced today at the Cisco Live conference in San Di...
09/06/2025
AI isn't waiting. And this week, neither is Europe.
At London's Olympia, under a ceiling of steel beams and enveloped by the thrum of startup pitches, ...
08/06/2025
U.K. Prime Minister Keir Starmer's ambition for Britain to be an AI maker, not an AI taker, is becoming a reality at London Tech Week.
With NVIDIA's ...
05/06/2025
GeForce NOW is a gamer's ticket to an unforgettable summer of gaming. With 25 titles coming this month and endless ways to play, the summer is going to be e...
04/06/2025
NVIDIA is working with companies worldwide to build out AI factories - speeding ...
04/06/2025
Humans learn the norms, values and behaviors of society from each other - and Bernt B rnich, founder and CEO of 1X Technologies, thinks robots should learn like...
04/06/2025
4:2:2 cameras - capable of capturing double the color information compared with most standard cameras - are becoming widely available for consumers. At the same...
02/06/2025
Editor's note: This blog, originally published on October 28, 2024, has been...
02/06/2025
Since a 7.8-magnitude earthquake hit Syria and T rkiye two years ago - leaving 5...
29/05/2025
Ready for a front-row seat to the next scientific revolution?
That's the idea behind Doudna - a groundbreaking supercomputer announced today at Lawrence Be...
29/05/2025
Large language models (LLMs), trained on datasets with billions of tokens, can generate high-quality content. They're the backbone for many of the most popu...
29/05/2025
GeForce NOW is supercharging Valve's Steam Deck with a new native app - delivering the high-quality GeForce RTX-powered gameplay members are used to on a po...
28/05/2025
Building effective agentic AI systems requires rethinking how technology interac...
27/05/2025
Over a century ago, Henry Ford pioneered the mass production of cars and engines...
27/05/2025
NVIDIA and Google share a long-standing relationship rooted in advancing AI inno...
22/05/2025
GeForce NOW is turning up the heat this summer with a hot new deal. For a limited time, save 40% on six-month Performance memberships and enjoy premium GeForce ...
21/05/2025
As robots increasingly make their way to the largest enterprises' manufacturing plants and warehouses, the need for access to critical business and operatio...
20/05/2025
Industrial AI is transforming how factories operate, innovate and scale.
The convergence of AI, simulation and digital twins is poised to unlock new levels of ...
19/05/2025
Agentic AI is redefining scientific discovery and unlocking research breakthroughs and innovations across industries. Through deepened collaboration, NVIDIA and...
19/05/2025
Across robot training and development, NVIDIA Research is uncovering breakthroughs in areas such as multimodal generative AI and synthetic data generation.
The...
19/05/2025
Generative AI is transforming PC software into breakthrough experiences - from digital humans to writing assistants, intelligent agents and creative tools.
NVI...
18/05/2025
Electricity. The Internet. Now it's time for another major technology, AI, to sweep the globe.
NVIDIA founder and CEO Jensen Huang took the stage at a pack...
18/05/2025
Empowering engineering teams with more tools for building AI factories, NVIDIA t...
18/05/2025
The age of video analytics AI agents is here.
Video is one of the defining feat...
18/05/2025
TSMC, Cadence, KLA, Siemens and Synopsys are advancing semiconductor manufacturi...