comScore Reports $09 Billion in Q4 06 Total Digital U.S. Retail E-Commerce Spending, Up 8 Percent vs. Year Ago

comScore Reports $109 Billion in Q4 2016 Total Digital U.S. Retail E-Commerce Spending, Up 18 Percent vs. Year Ago comScore M-Commerce Data Shows Mobile Contributed $22.7 Billion to Q4 Spending, Up 45 Percent Y/Y

M-Commerce Spending on Smartphones and Tablets Accounted for 21 Percent of Online Sales for the Quarter

RESTON, VA, February 13, 2017 - comScore today reported Q4 2016 U.S. retail e-commerce spending from desktop computers and mobile devices. For Q4 2016, $109.3 billion was spent online, marking an 18-percent increase versus the same quarter in 2015. The majority of online buying occurred on desktop computers, with $86.6 billion spent, up 13 percent vs. year ago. Meanwhile, m-commerce spending on smartphones and tablets contributed $22.7 billion, with a significantly higher year-over-year growth rate than desktop at 45 percent.

Q4 2016 vs. Q4 2015: Desktop and Mobile Spending

Non-Travel (Retail) Total Digital Commerce Spending

Excludes Auctions and Large Corporate Purchases

Total U.S. - Home & Work Desktop Computers, Smartphones, Tablets

Source: comScore E-Commerce and M-Commerce Measurement

Millions ($)

Q4 2015 Q4 2016 Percent Change

Desktop $76,881 $86,584 13%

Mobile $15,625 $22,680 45%

Total Digital $92,507 $109,264 18%

Overall, mobile accounted for 21 percent of total digital commerce dollars in Q4 2016, which is mobile's highest recorded share of online sales for a single quarter since comScore began measuring m-commerce in 2010. This mobile share of digital commerce dollars grew considerably from 17 percent a year ago and from only 4 percent in Q4 2010. Smartphones and tablets have become increasingly important to online buying with every succeeding year.

Mobile Commerce as a Share of Total Digital Commerce

Excludes Auctions, Autos and Large Corporate Purchases

Total U.S. - Smartphones & Tablets

Source: comScore E-Commerce and M-Commerce Measurement

Quarter M-Commerce % Share

Q4 2010 3.6%

Q4 2011 9.0%

Q4 2012 11.3%

Q4 2013 11.7%

Q4 2014 13.0%

Q4 2015 16.9%

Q4 2016 20.8%

For comScore's final desktop and mobile online spending estimates from the 2016 holiday season, check out our blog post on the topic here.

LINK:	http://www.comscore.com/Insights/Press-Releases/2017/2/comScore-Report...
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