Sony Pixel Power calrec Sony

SYOK tambah akses konten indie untuk belia menerusi Rakita

21/07/2022

21

July

2022

SYOK tambah akses konten indie untuk belia menerusi Rakita

Astro Radio baru-baru ini telah memperluas akses kepada kandungankandungan berjiwa muda khusus untuk golongan belia dan peminat muzik indie ( independent ) atau bebas menerusi saluran Radio dan Podcast Rakita di aplikasi SYOK. Rakita 107.9 #MuzikPalingLit (bersiaran dalam Bahasa Melayu) telah dimuatkan dan mula bersiaran sejak April 2022 di aplikasi SYOK.

Rakita (Radio Kita Sdn. Bhd.), yang bersiaran sejak Januari 2019 telah mendapat tempat di hati pendengar dan pengikut yang rata-ratanya dalam lingkungan umur belia iaitu 15 hingga 34 tahun kerana sentiasa menerbitkan kandungan-kandungan terkini dan bermanfaat yang dekat dengan jiwa muda.

Melalui terbitan variasi kandungan-kandungan yang memfokuskan belia seperti segmen bual bicara dengan bakat-bakat muda, dokumentari khas untuk peminat komuniti indie, siri podcast bicarawara agenda-agenda belia, serta memainkan lagu-lagu dengan pilihan genre yang unik seperti muzik indie yang terdiri daripada beberapa sub-genre seperti pop, ballad, rock, hip hop, metal, punk dan macam-macam lagi. Rakita amat dikenali dalam kalangan peminat-peminat indie khususnya komuniti muzik indie sebagai sebuah platform media yang menyokong dan menerajui industri indie.

Sejak Rakita tampil dengan carta lagu indie yang diberi nama Carta Indie Kita dan juga carta lagu Inggeris tempatan yang dipanggil Lokalah Chart Show, jenama media tersebut terus menjadi tumpuan para peminat muzik indie tanah air. Kemudian pada tahun 2020, Rakita bersama dengan rakan-rakan strategik yang berkongsi visi yang sama dalam membangunkan industri muzik indie tanah air telah mengumumkan pelancaran Anugerah Lagu Indie (ALI) yang julung-julung kalinya dianjurkan di Malaysia. ALI 2020 telah mencatatkan sebanyak 630 penyertaan lagu manakala ALI2021 menunjukkan peningkatan kepada 757 penyertaan lagu. Sambutan memberangsangkan ini telah membuktikan bahawa kelompok pemuzik bebas mempunyai pengikutnya yang tersendiri dan sangat bersemangat untuk merebut peluang bagi menonjolkan bakat mereka kepada dunia. Untuk makluman anda, Anugerah Lagu Indie 2022 bakal menemui peminat tidak lama lagi dan peringkat awal dijangka bermula Ogos nanti.

Ahmed Faris Amir, Ketua Pegawai Eksekutif Rakita berkata, Rakita ingin menjadi suara golongan belia Malaysia yang kurang mendapat perhatian dengan berkongsi bakat, pemikiran serta pendapat mereka. Seterusnya meningkatkan kesedaran orang ramai dan minat mereka ke arah gaya hidup progresif dengan penyampaian gaya belia. Sebab itu kami sentiasa mencari ruang untuk meluaskan akses dan menambah saluran bagi memudahkan orang ramai menikmati variasi kandungan-kandungan unik berpaksikan komuniti indie yang ditonjolkan di Rakita. Tinggi harapan kami supaya dengan pertambahan saluran kepada pendengar online menerusi SYOK, bilangan pendengar online Rakita dapat ditingkatkan. Terima kasih kepada Kenny Ong dan pasukan (Astro Radio) selaku rakan strategik yang memberi peluang ini untuk kami menjangkau kepada lebih ramai pendengar dan pengikut yang berjiwa muda seperti kami.

Ketua Pegawai Eksekutif Astro Radio, Kenny Ong pula berkata, Kami amat teruja dengan kerjasama strategik yang terjalin bersama Rakita. Menerusi kolaborasi ini, kami dapat menjangkau komuniti kecil (niche community) iaitu para peminat indie di Malaysia. Para pendengar SYOK dan belia di Malaysia, yang merangkumi sebahagian daripada 17.1 juta pendengar mingguan kami, kini dapat menikmati variasi kandungan segar dari Rakita seperti pilihan genre muzik dan podcast-podcast yang pelbagai, menarik dan unik, di aplikasi SYOK sekarang.

Selain daripada Anugerah Lagu Indie, Rakita turut menerbitkan variasi konten khusus untuk belia seperti Suara Lit, iaitu sebuah segmen bual bicara inspirasi bersama bakat-bakat belia dalam sukan, hiburan, perniagaan, pendidikan dan banyak lagi; Bisnes Muda Mudi, iaitu sebuah segmen temubual eksklusif bersama usahawan-usahawan belia; Akar Muda, iaitu sebuah segmen untuk membincangkan isu, dasar dan program-program belia serta lain-lain.
LINK: https://corporate.astro.com.my/mediaroom-releases/syok-tambah-akses-ko...
See more stories from astro

More from Astro

27/09/2022

Win a share of RM12,000 with contest RAAGAvil Vasanam, Padam, Panam!

27 September 2022 Win a share of RM12,000 with contest RAAGAvil Vasanam, Padam, Panam! RAAGA fans can participate in RAAGAvil Vasanam, Padam, Panam!, ...

26/09/2022

ASTROS Q2FY23 PATAMI +13% Y-O-Y TO RM98MN

26 September 2022 ASTROS Q2FY23 PATAMI 13% Y-O-Y TO RM98MN Broadband base increased by 40% y-o-y Astro Malaysia Holdings Berhad | Result highlights for t...

26/09/2022

ASTRO ANNOUNCES SUCCESSION PLANS

26 September 2022 ASTRO ANNOUNCES SUCCESSION PLANS Astro Malaysia Holdings Berhad ( Astro or the Company ) wishes to announce that Henry Tan Poh H...

23/09/2022

LETS BE KBAT HEBAT WITH SKUAD DETEKTIF KBAT

23 September 2022 LETS BE KBAT HEBAT WITH SKUAD DETEKTIF KBAT Enjoy the premiere of an investigative education programme this September! Dive into non-s...

20/09/2022

RAAGA announces winners for Merdeka Cup 2022 futsal tournament

20 September 2022 RAAGA announces winners for Merdeka Cup 2022 futsal tournament RAAGA announced the winners of the Merdeka Cup 2022, a futsal tournam...

20/09/2022

Win cash prizes with on-air contest RAAGAvil Podungge Saar Paatte with Pondy Bazaar

20 September 2022 Win cash prizes with on-air contest RAAGAvil Podungge Sa...

20/09/2022

Nikmati persembahan dan aktiviti menarik di 'Karnival SYOK Weh!'

20 September 2022 Nikmati persembahan dan aktiviti menarik di Karnival SYOK Weh! 24 & 25 Sept, 10 pagi hingga tengah malam di Dataran Karnival, Stadium Shah...

14/09/2022

Astro customers to enjoy up to 50% off Padma Shree Hariharan concert tickets

14 September 2022 Astro customers to enjoy up to 50% off Padma Shree Hariharan concert tickets Astro customers can enjoy up to 50% off concert tickets to le...

14/09/2022

Enjoy more local Tamil shows premiering in September on Astro

14 September 2022 Enjoy more local Tamil shows premiering in September on Astro Drama telemovie Abaaya Sangili and drama series Oru Kalainganin Diary ...

12/09/2022

Menangi wang tunai dan peluang menarik di ERA, SINAR, ZAYAN dan GEGAR

12 September 2022 Menangi wang tunai dan peluang menarik di ERA, SINAR, ZAYAN dan GEGAR Menangi wang tunai dalam Sound Terabur ERA, Ejaan SINAR dan ...

12/09/2022

Win exciting cash prizes with Mix FM & Lite FM!

12 September 2022 Win exciting cash prizes with Mix FM & Lite FM! All Malaysians can participate in exciting contests Mix FM (Liar Liar) and Lite FM (Read ...

03/09/2022

-The Fabulous '--

03 September 2022 - The Fabulous ' - - ...

02/09/2022

'5 -'

02 September 2022 ' 5 - ' -3 - Astro - ...

02/09/2022

Rap Porkalam Season 2 champion awarded RM20,000 cash prize

02 September 2022 Rap Porkalam Season 2 champion awarded RM20,000 cash prize Following a riveting battle between top five finalists, Og Bangerz was announce...

01/09/2022

MY2022

01 September 2022 MY 2022 1 - - ...

01/09/2022

The Best FIFA World Cup Qatar 2022 Action Only on Astro

01 September 2022 The Best FIFA World Cup Qatar 2022 Action Only on Astro Sports Pack customers get complimentary access to Qatar 2022 Watch all 64 matches...

30/08/2022

SINAR tampilkan personaliti baharu di Pagi Di SINAR, Duo SINAR dan R&R SINAR

30 August 2022 SINAR tampilkan personaliti baharu di Pagi Di SINAR, Duo SINAR dan R&R SINAR Personaliti baharu Pagi Di SINAR, Duo SINAR dan ...

29/08/2022

ZAYAN mengumumkan personaliti baharu Faizal Ismail untuk bersama Mawi dan Anas di ZAYAN Pagi

29 August 2022 ZAYAN mengumumkan personaliti baharu Faizal Ismail untuk bersa...

26/08/2022

Auditions now open for Ultimate Star Search 2022 on Astro

26 August 2022 Auditions now open for Ultimate Star Search 2022 on Astro Aspiring Malaysian talents aged 18 to 35 years old are invited to participate in th...

23/08/2022

Meet Mix FM announcers and participate in the Mix Blood Donation Drive

23 August 2022 Meet Mix FM announcers and participate in the Mix Blood Donation Drive 26 August, 10am to 8pm, Pavilion Bukit Jalil All Malaysians can lo...

23/08/2022

Astro Introduces More Personalised Features for a Better TV Experience

23 August 2022 Astro Introduces More Personalised Features for a Better TV Experience KUALA LUMPUR, 23 August 2022 In line with its promise of the new Astro...

18/08/2022

Sustainability & CSR Malaysia Awards 2022

18 August 2022 Sustainability & CSR Malaysia Awards 2022 Astro was awarded the Company of the Year Award for Excellent Sustainability & CSR Initiatives in M...

16/08/2022

Rap Porkalam Season 2 announces top 5 finalists

16 August 2022 Rap Porkalam Season 2 announces top 5 finalists The top 5 finalists of local Tamil rap competition, Rap Porkalam Season 2 were announced ...

16/08/2022

Complimentary Gemilang Channel 100 For Astro Customers, 21 August - 18 September

16 August 2022 Complimentary Gemilang Channel 100 For Astro Customers, 21 August - 18 September Astro celebrates Hari Kebangsaan and Hari Malaysia with the...

15/08/2022

Hitz FM introduces Malaysias first four-person Morning Crew with Ean, Arnold, Raj and Anne

15 August 2022 Hitz FM introduces Malaysias first four-person Morning Crew wi...

15/08/2022

ASTRO XIAO TAI YANG BRINGS MORE FUNTASTIC LEARNING PROGRAMMES FOR KIDS

15 August 2022 ASTRO XIAO TAI YANG BRINGS MORE FUNTASTIC LEARNING PROGRAMMES FOR KIDS Catch new episodes of QQs Maths Fun & QQ Learn at Home S3 Astro Xiao ...

08/08/2022

Local Tamil romance series Magarantham premieres on Astro Vinmeen (Ch 202) from 10 August

08 August 2022 Local Tamil romance series Magarantham premieres on Astro V...

08/08/2022

Astro Go Shop celebrates National Day with Go Gemilang Sale

08 August 2022 Astro Go Shop celebrates National Day with Go Gemilang Sale Celebrate Malaysias National Day with Go Shop, with discount vouchers of up to...

29/07/2022

ASTRO KASIH presented RM40,000 to SK Sungai Paku, Kapit

29 July 2022 ASTRO KASIH presented RM40,000 to SK Sungai Paku, Kapit Astro Kasih, the Sustainability arm of Astro today presented RM40,000, school bags and ...

25/07/2022

LAST CALL TO THE FINAL ASTRO KEM BADMINTON SELECTION CAMP IN KUCHING, 30/7

25 July 2022 LAST CALL TO THE FINAL ASTRO KEM BADMINTON SELECTION CAMP IN KUCHING, 30/7 Get ready and serve, Sarawak as Astro Kem Badminton is coming to Are...

25/07/2022

YouTube'

25 July 2022 YouTube ' 25 - - MELODY - ...

22/07/2022

ASTRO KASIH Presents RM140,000 to 3 Schools in East Malaysia for Education

22 July 2022 ASTRO KASIH Presents RM140,000 to 3 Schools in East Malaysia for Education In support of its Sustainability focus on championing equal access t...

21/07/2022

Raikan Hari Laksa Sarawak bersama ERA Sarawak pada 23 Julai ini

21 July 2022 Raikan Hari Laksa Sarawak bersama ERA Sarawak pada 23 Julai ini Temui personaliti ERA Sarawak, nikmati pertunjukkan memasak dan hidangan Lak...

21/07/2022

SYOK tambah akses konten indie untuk belia menerusi Rakita

21 July 2022 SYOK tambah akses konten indie untuk belia menerusi Rakita Astro Radio baru-baru ini telah memperluas akses kepada kandungankandungan berjiwa m...

18/07/2022

'- '-

18 July 2022 ' - ' - 18 - ...

18/07/2022

ERA memperkenalkan segmen baharu 3 Pagi ERA, 101 ERA dan Daebak ERA bersama personaliti baharu bermula 18 Julai

18 July 2022 ERA memperkenalkan segmen baharu 3 Pagi ERA, 101 ERA dan ...

17/07/2022

SEARCH FOR YOUNG BADMINTON CHAMPIONS IN KK, 23/7

17 July 2022 SEARCH FOR YOUNG BADMINTON CHAMPIONS IN KK, 23/7 Astro Kem Badminton is heading to Kota Kinabalu, in search of future badminton champions! This...

12/07/2022

-

12 July 2022 - ...

09/07/2022

MELODY 10

09 July 2022 MELODY 10 8 - Astro ...

09/07/2022

Astro Kem Badminton returns with more SMASH!

09 July 2022 Astro Kem Badminton returns with more SMASH! Ever dreamt of being the next international badminton champion? Here is the chance for YOU to shin...

08/07/2022

Shop for best buys and enjoy big savings with Astro Go Shops Go Giler Sale!

08 July 2022 Shop for best buys and enjoy big savings with Astro Go Shops Go Giler Sale! Go Shop, Malaysias home shopping and e-commerce platform, is off...

04/07/2022

- ---'-

04 July 2022 - - - - '- 4 - ...

01/07/2022

UNSTOPPABLE ENTERTAINMENT WITH OVER 135 CHANNELS FOR ONLY RM99.99*

01 July 2022 UNSTOPPABLE ENTERTAINMENT WITH OVER 135 CHANNELS FOR ONLY RM99.99* KUALA LUMPUR, 1 July 2022 Stream endless entertainment with over 135 channe...

30/06/2022

Astro Kem Badminton is back after 3 years!

30 June 2022 Astro Kem Badminton is back after 3 years! Since launched in 2012, Astro Kem Badminton aims to discover, train and nurture young shuttlers to b...

30/06/2022

Enjoy new channel Oppa Mania (Ch 100) for more Korean hits from 1 July

30 June 2022 Enjoy new channel Oppa Mania (Ch 100) for more Korean hits from 1 July Hit films, dramas, variety shows and concerts with popular Oppas on TV, ...

30/06/2022

SYOK---74-- -

30 June 2022 SYOK - - - 7 4 - - -...

28/06/2022

Local Tamil family drama series Uppuroti Chidambaram premieres on Astro Vaanavil from 4 July

28 June 2022 Local Tamil family drama series Uppuroti Chidambaram premiere...

27/06/2022

Astro '

27 June 2022 Astro ' ...

26/06/2022

' - --

26 June 2022 ' - ...

24/06/2022

-The Fabulous72-Astro 12 -

24 June 2022 - The Fabulous 7 2 - Astro 12 - ...