comScore Announces Launch of MMX Multi-Platform in Germany to Deliver Unduplicated View of Users across Desktop and Mobile Platforms56 Percent of Germany's Digital Media Population is Now Multi-Platform', Accessing the Internet from Both Desktop and Mobile Platforms
FRANKFURT, Germany, October 2, 2014 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the official Germany launch of MMX Multi-Platform, the next generation of digital audience measurement and media planning. Building on MMX , Mobile Metrix and Video Metrix from comScore's Audience Analytics suite, MMX Multi-Platform offers unduplicated accounting of audience size and demographics that reflects today's multi-platform digital media environment. MMX Multi-Platform is available in eight markets worldwide, including the European markets U.K., Spain, France and now Germany.
With 56 percent of the digital media population in Germany now accessing the internet from more than one device each month, the need has never been greater for an unduplicated view of digital audiences. comScore's introduction of MMX Multi-Platform helps address this important measurement challenge in Germany as part of its continued evolution of mobile measurement capabilities in the market.
To learn more about MMX Multi-Platform, click here. Those interested in requesting a live product demonstration can click here.
MMX Multi-Platform Brings Unified View of Digital Audiences
Driving value for advertisers, agencies and publishers, MMX Multi-Platform includes some of the following applications:
Demonstrating the size and characteristics of your Total Digital Population to agencies & advertisers.
Understanding the dynamics of incremental, overlapped and exclusive audiences by platform.
Deciding whether to strengthen or eliminate underperforming platforms from a campaign or strategy.
Using benchmarks against competitors and plan against their success and failures.
Using market averages to identify opportunities and fine tune growth strategies.
As part of the MMX Multi-Platform introduction in Germany, comScore is also launching Mobile Metrix - one of the three product pillars that combine to enable the multi-platform solution. Mobile Metrix is now available in Germany to deliver measurement of smartphone and tablet audiences whether content is accessed via mobile web or mobile apps. To learn more about Mobile Metrix , contact us at learnmore@comscore.com.
Tag Your Digital Content Today!
As part of comScores commitment to a global rollout, this version of the product has been developed based on comScores innovative census based methodology that enables in-market mobile measurement without the need of a traditional mobile panel, using census-only methodologies. The output delivers person-centric measurement for tagged entities. It is therefore crucial for digital asset owners with a need to understand or monetize their mobile audiences to help this measurement work harder for their market by tagging all pages and apps. Only tagged entities will feature in rankings.
If you have any questions about implementing these additional tags, please feel free to reach out to us today.
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comScore Announces Launch of MMX Multi-Platform in Germany to Deliver Unduplicated View of Users across Desktop and Mobile Platforms56 Percent of Germany's Digital Media Population is Now Multi-Platform', Accessing the Internet from Both Desktop and Mobile Platforms
