New KIA Xceed Commercial Kicks into Gear with the URSA Mini Pro 12K
data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c561c0e7-bpfull.jpg 2x class=lazyload avatar avatar-80 photo height=80 width=80 />
Brie Clayton May 11, 2021
0 Comments
Blackmagic Design today announced that freystil, a Salzburg based content production agency, has shot the latest advertising campaign for Kia Motors Austria using the URSA Mini Pro 12K.
At the beginning of the year, the car company presented its new corporate identity to the public. With a new logo, a new color scheme and a new slogan, the entire brand image has undergone an overhaul.
data-src=https://gcs.creativecow.net/wp-content/uploads/2021/05/11194617/1-kia-xceed.jpg alt= class=lazyload wp-image-2409980 data-srcset=https://gcs.creativecow.net/wp-content/uploads/2021/05/11194617/1-kia-xceed.jpg 1000w, https://gcs.creativecow.net/wp-content/uploads/2021/05/11194617/1-kia-xceed-300x164.jpg 300w, https://gcs.creativecow.net/wp-content/uploads/2021/05/11194617/1-kia-xceed-768x420.jpg 768w, https://gcs.creativecow.net/wp-content/uploads/2021/05/11194617/1-kia-xceed-624x341.jpg 624w, https://gcs.creativecow.net/wp-content/uploads/2021/05/11194617/1-kia-xceed-50x27.jpg 50w, https://gcs.creativecow.net/wp-content/uploads/2021/05/11194617/1-kia-xceed-100x55.jpg 100w data-sizes=(max-width: 1000px) 100vw, 1000px />The campaign was shot over ten days, with a further seven days for post production. We had an initial meeting online with KIA, who quickly gave us the green light with only minor changes to our creative concept, reveals Michael Frey, owner and founder of freystil.
The production agency opted for the URSA Mini Pro 12K as its principal camera package and combined it with the Xeen XC Carbon 8K full frame lenses. We expected it to take us to the next level when it came to production quality, and it did precisely that. Not only that, we knew the camera was the best tool for the job given the requirements of the shoot and the tight schedule, Frey adds.
data-src=https://gcs.creativecow.net/wp-content/uploads/2021/05/11194632/2-kia-xceed.jpg alt= class=lazyload wp-image-2409981 data-srcset=https://gcs.creativecow.net/wp-content/uploads/2021/05/11194632/2-kia-xceed.jpg 1000w, https://gcs.creativecow.net/wp-content/uploads/2021/05/11194632/2-kia-xceed-300x164.jpg 300w, https://gcs.creativecow.net/wp-content/uploads/2021/05/11194632/2-kia-xceed-768x420.jpg 768w, https://gcs.creativecow.net/wp-content/uploads/2021/05/11194632/2-kia-xceed-624x341.jpg 624w, https://gcs.creativecow.net/wp-content/uploads/2021/05/11194632/2-kia-xceed-50x27.jpg 50w, https://gcs.creativecow.net/wp-content/uploads/2021/05/11194632/2-kia-xceed-100x55.jpg 100w data-sizes=(max-width: 1000px) 100vw, 1000px />The campaign was mastered in 4K, and a further nine different full HD formats were delivered to match the national Austrian broadcast stations' requirements. We shot the bulk of this production in 8K, the rest in the highest resolution possible, and we loved it. The higher resolution was ideal for reframing and cropping in post.
Aside from Covid 19 restrictions, mother nature was the biggest challenge faced by Frey and his team, who had to cope with the harsh Austrian winter.
As for the weather, the only constant was change. However, our URSA Mini Pro 12K never let us down. We shot with it for a minimum of two hours in a row at minus 12 degrees centigrade, on top of a mountain, one hour in the rain at night, a whole day outside in the snow with minus four degrees centigrade, and it worked just fine.
data-src=https://gcs.creativecow.net/wp-content/uploads/2021/05/11194645/4-kia-xceed.jpg alt= class=lazyload wp-image-2409982 data-srcset=https://gcs.creativecow.net/wp-content/uploads/2021/05/11194645/4-kia-xceed.jpg 1000w, https://gcs.creativecow.net/wp-content/uploads/2021/05/11194645/4-kia-xceed-300x164.jpg 300w, https://gcs.creativecow.net/wp-content/uploads/2021/05/11194645/4-kia-xceed-768x420.jpg 768w, https://gcs.creativecow.net/wp-content/uploads/2021/05/11194645/4-kia-xceed-624x341.jpg 624w, https://gcs.creativecow.net/wp-content/uploads/2021/05/11194645/4-kia-xceed-50x27.jpg 50w, https://gcs.creativecow.net/wp-content/uploads/2021/05/11194645/4-kia-xceed-100x55.jpg 100w data-sizes=(max-width: 1000px) 100vw, 1000px />Perfect skin tones, as well as easy reframing and cropping, are other advantages of the URSA Mini Pro 12K that came to the fore: We love the skin tones, which are smoother and truer to life, as well as the ability to shoot 110fps in 8K. There is one shot where the eyes widen, which we filmed in slow motion 8K. It turned out just perfect.
We have come to appreciate the camera a lot both from a technical and creative standpoint, concludes Frey. Our productions are already benefiting from the oversampled 4K images we get when combining the camera's resolution with our 8K lenses.
The KIA XCeed commercial campaign is currently running across Austria.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
15/10/2025
Across the world, early-career reporters are interrogating systems that shape daily life, from mortuaries and classrooms to the corridors of legal education and...
15/10/2025
St. Louis Blues Pay Tribute to Ozzy Osbourne in New Pregame Open VideoThe NHL franchise worked with production firms 2WEI and 4th Floor CreativeBy Mark J Burns,...
15/10/2025
Cobalt Digital, G3DVu, Proxima Vision, and Telos Alliance Renew Premier Sponsors...
15/10/2025
By Paige Bethmann
Before my grandmother passed away in 2019, I went to visit her in the hospital where she'd been for a few weeks. When I arrived, the nurs...
15/10/2025
Two years ago, Spotify set out to grow the entire publishing industry by making ...
15/10/2025
People turn to DJ for a listening experience that feels personal, dynamic, and j...
15/10/2025
Las personas recurren a DJ para vivir una experiencia de escucha personal, din m...
15/10/2025
Rock legend Bruce Springsteen and luminary actor Jeremy Allen White came togethe...
15/10/2025
At Spotify, we're all about supporting rising talent and helping them connec...
15/10/2025
New SBS Documentary Series THE CANCER KILLERS Premieres 4 November on SBS & SBS ...
15/10/2025
SBS celebrates the Festivals of Lights with bold, illuminating stories across th...
15/10/2025
One of humanity's most profound questions continues: Is there any place in our galaxy suitable for life beyond Earth? NASA intends to find out, with the hel...
15/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
15/10/2025
Scality, a global leader in cyber-resilient storage software for the AI era, today announced the advancement of its comprehensive AI ecosystem certification pro...
15/10/2025
The Hollywood Professional Association (HPA) today unveiled key highlights of the 2026 HPA Tech Retreat, scheduled for Feb. 15 19 at the Westin Rancho Mirage Go...
15/10/2025
At NAB Show New York 2025 (Stand 244), Interra Systems will showcase the future of media QC, monitoring, and captioning, highlighting its award-winning, AI- and...
15/10/2025
Grass Valley today announced that RMC BFM, part of the CMA-CGM Group and France's third-largest private media group, has chosen Grass Valley's productio...
15/10/2025
Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future of hybrid, s...
15/10/2025
Rakim to Join Berklee's Hip-Hop Hall of Fame at Signature Series Concert The rap icon becomes the latest inductee, following luminaries such as Roxanne Sh...
15/10/2025
Berklee Brings Live Music to the Head of the Charles Student artists will perform on multiple riverfront stages during the 60th anniversary of the world's...
15/10/2025
CobbTV, the government access television channel for Cobb County, Ga. recently acquired an automated playout system from Pebble, a global provider of automation...
15/10/2025
OSLO, Norway Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future...
15/10/2025
NEW YORK The NBA is making major changes to the NBA App and NBA TV as it takes control of them from TNT Sports, which has long managed the league's digital ...
15/10/2025
SAN MATEO, Calif. In what promises to be a major expansion of interactive features and personalized content on the DirecTV platform, the operator and Glance hav...
15/10/2025
SAN JOSE, Calif. Roku has launched changes to its user interface (UI) that the streaming platform says will better showcase original programming on the platform...
15/10/2025
LOS ANGELES Software-defined data storage and data services provider OpenDrives has elevated Alex Dunfey to chief technology officer, responsible for driving th...
15/10/2025
Abu Dhabi, UAE October 15, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powe...
15/10/2025
Sheldon Nichols and Will Trickett to find and prepare more classic cars for budget conscious would-be owners from Wiser Films
UKTV have recommissioned the clas...
15/10/2025
Wednesday 15 October 2025
Nick Cave
JPEG (275 KB)
Explore the creative univer...
15/10/2025
Wednesday 15 October 2025
From breaking up with your partner to quitting your job - new polling shows some messages are just too scary to send
Over a fifth (...
15/10/2025
Rohde & Schwarz unveils compact MXO 3 oscilloscopes with 4 and 8 channels: Advan...
15/10/2025
Back to All News
Revenge Series The Resurrected' Captivates Audiences Across Asia
Entertainment
15 October 2025
GlobalTaiwan
Link copied to clipboard
...
15/10/2025
Back to All News
Bringing the Best in VFX and Virtual Production Together as Eyeline
Jeffrey Shapiro
CEO, Eyeline
Business
15 October 2025
GlobalCanadaInd...
15/10/2025
Deployed by Astound Business Solutions, Harmonic's Primary Distribution Solution Ensures Outstanding Video Quality and Seamless Ad Insertion at the Edge
SA...
15/10/2025
Collaboration extends a trusted relationship as RMC BFM invests in scalable, fut...
15/10/2025
Series coming in 2026 stars Tom Vaughan-Lawlor, Justine Mitchell and Jason O'Mara released today
RT today released first look images of new comedy-drama ...
14/10/2025
SVG Europe Summit 2025: All Sessions Now Available to Watch on SVG PLAYNetworking event that preceded IBC2025 shone a light on elite live sports innovation acro...
14/10/2025
SVG Sit-Down: Author Rich Podolsky on Writing Madden & Summerall: How They Revo...
14/10/2025
SVG All-Stars: Michael Reiners, Coordinating Producer, FloRacingThe Illinois State grad steers a vast schedule of motorsports events at tracks across the countr...
14/10/2025
Content protection: Getting the right management for your DRM By Neal Romanek
Friday, October 10, 2025 - 10:11
Print This Story
Eluvio power the EPCR'...
14/10/2025
As League Takes Over Ops, NBA TV and NBA App Add 60 Games, Weekday Studio Show, ...
14/10/2025
Time and effort: World's largest student-led broadcast prepares to go On Air...
14/10/2025
(L-R) Guest, Kimberly Robinson Jones, Geeta Gandbhir, Pamela Dias, and Takema Ro...
14/10/2025
Lossless ist jetzt mit Spotify Premium verf gbar.
Verlustfreies Audio war eine...
14/10/2025
La qualit Lossless est disponible sur Spotify Premium.
Le format sans perte de...
14/10/2025
For the seventh edition of Spotify and FC Barcelona's artist jersey series, ...
14/10/2025
Spotify is committed to bringing the best listening experience to all our users, and that includes parents and families. That's why we're expanding mana...
14/10/2025
Since its debut, the Spotify Original podcast Caso 63 has been more than just a story; it's been a cultural sensation. The science fiction thriller captivat...
New KIA Xceed Commercial Kicks into Gear with the URSA Mini Pro 12K 
