12 April, 2016 - 07:53
Egg Films and its sister company Arcade Content both featured prominently at last week's Creative Circle Ad of the Year Awards, with Dani Hynes working on the Digital Ad of the Year; Rob Smith and Jason Fialkov being part of the campaigns that came second and third respectively in Integrated; and Terence Neale having three finalists in the Film category.
Egg Films' Dani Hynes directed the appeal video at the core of Mullenlowe's Get Me To 21 campaign for Jenna Lowe, which was named Digital Ad of the Year.
The campaign invited people to Jenna's 21st birthday party - if they became an organ donor to help the 19-year-old get there. The campaign created a national conversation about organ donors, with over eight million Twitter impressions and R17m in earned media coverage. It won an APEX Grand Prix and a Gold Loerie award, among other accolades.
Tragically, while Jenna eventually found a donor, she didn't make it to her 21st, passing away last July.
We dont often get to save lives in advertising but when Kirk and Eric from MullenLowe introduced us to Jen we knew she really could, says Dani. Her generous spirit, her genuine care for everyone and her ability to get you to want to be a better version of yourself was extraordinary. Jenna decided she wanted to make a difference and thanks to #getmeto21 she really has. Her courage and care changed minds and got people thinking. She was one of those rare people who leave the world forever changed.
South Africa has one of the worst organ donor rates in the world, with less than 0.3% of the population registered as donors. While the campaign generated 40 000 new organ donor registrations at a 287% new registration growth rate, over 4 000 South Africans are still awaiting transplants. Please become an organ donor, says Dani. Even one person on the register is reason enough to do it and there are still thousands.
Sanlam One Rand Family, directed by Arcade's Rob Smith for King James, was the Runner Up in the Integrated category. The five-part documentary series followed a South African family living beyond their means, who have their salaries paid in one rand coins for one month to give themselves and their country a new perspective on spending and saving. One Rand Family has also won four Gold Midas Awards, among other accolades.
Egg Films' Jason Fialkov directed the commercial driving JWT's Smirnoff Ice Double Black Explore The Night campaign, which placed third in the Integrated category. His commercial captured a wild night out, inviting viewers to download the Explore The Night app and order a cab to take you to your club, with the knowledge that every cab is free but some are special
Egg Films' Terence Neale had three finalists in the Best of Film Category: Chicken Licken The Great Escape for Net#work BBDO; 5FM Without 5 for King James II; and his Careers24 campaign for Ogilvy Cape Town.
For more information, visit http://eggfilms.tv or http://arcadecontent.tv, or sign up to become an organ donor at https://www.getmeto21.com/.
About Egg Films
The most awarded South African production company at The 2015 Loerie Awards, Egg Films represents directors Brent Harris, Dani Hynes, Jason Fialkov, Slim, Sunu and Terence Neale. We do tv ads, music videos, short films and other things too. For more information, visit http://eggfilms.tv
About Arcade Content
Arcade is a division of Egg Films that produces content that falls outside the realm of traditional TV commercials. This includes brand films, web series, music videos and documentaries. Arcade represents directors Kyle Lewis, Lebogang Rasethaba and Rob Smith. For more information, visit http://arcadecontent.tv.
00:00
--
Commercials
Africa South Africa
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
12 April, 2016 - 07:53 
