A new concept for Prolight + Sound 06 continues pa to grow

A new concept for Prolight Sound 2016 continues path to growth posted: 03/12/2015

Broad-based training programme delivers expert knowledge for the event sector

Confidence surrounding the future development of Prolight Sound: the 2016 international trade fair of technologies and services for entertainment, integrated systems and creation will be noted, not just for many changes and developments, but also for a broad spectrum of exhibitors from all segments of the event sector.

So, whilst 2015 was a record year, the prediction is for further growth, with the new optimised concept, put forward by the organisers, laying the necessary groundwork. Prolight Sound will take place from 5 to 8 April 2016 and underscore its reputation as the most important meeting place for companies and trade visitors from all spheres of event and stage technology, AV media technology and systems integration along with studio technology and broadcasting. Over many years the event industry has rode a strong economic wave. So it needs a trade fair platform that keeps pace with this impressive growth trend. Commitment to Prolight Sound, combined with strong investment, has made the show fit for the future, providing the sector with an unrivalled global show space and trading point , explains Michael Biwer, Director of Prolight Sound.

Christopher Sparkes, Stephan Kurzawski and Michael Biwer

All the key players in the event technology market have already announced their attendance, including Adam Hall, Audio-Technica, Avid Technology, Ayrton Sas, B&K Braun, Chain Master B hnentechnik, Clay Paky, d&b audiotechnik, dBTechnologies, DiGiCo, Elation, Harman International, JB-Lighting, L-Acoustics, Lawo, MA Lighting, Martin Professional, Meyer Sound, Monacor, nivtec-flexibel, Peavey, Pioneer DJ, Riedel, Robe Lighting and Sennheiser. The high number of companies that have re-booked space or increased the size of their stand is testament to their confidence in the changes. What is more, there are many manufacturers and service providers who will be at Prolight Sound for the first time for this premiere of the new concept.

Cornerstones of the new concept

The increasing demand for exhibition space for the booming event sector resulted in a fundamental change to the hall layout. From 2016 Prolight Sound will be held on the East Side of the Frankfurt Fair and Exhibition Centre. It has been possible to extend the range of products and subject areas by utilising six halls and an extensive outdoor area. The sequence of days is also changing: in future Prolight Sound will open Tuesday to Friday from 10 am to 7 pm. Holding the trade fair over four working days underscores Prolight Sound's profile as a professional trade fair. To the same end the conference and seminar programme will be extended to fill every day of the trade fair and will also undergo further structural optimisation. Messe Frankfurt has also further expanded the global marketing of the event to reinforce Prolight Sound's outstanding reputation as international coming-together' and global trading platform.

The new hall layout on the east side

Six product areas provide a unique global overview of new product development across the sector. Hall 3.0 features exhibitors from theatre, studio and stage lighting along with stage technology, machinery and lifting beams. In addition to current trends in the field of lighting, visitors to Hall 4.0 will find innovative new products relating to media, film and camera technology, displays, video and LED. Spectacular effects for shows and events are on display in Hall 5.0 along with innovative installation fittings for event venues.

Halls 3.1 and 4.1 provide a special focal point for sound, studio and radio engineers. The first hall focuses on public address systems of all sizes and application areas, while the second gives prominence to manufacturers from the areas of microphone technology, production, broadcasting and recording. Digital audio networking technology is a growth area which is also featured extensively in this hall.

Forum.0 creates a perfect presentational environment for associations, publishers, service providers and educational establishments. Companies on the outdoor area have the opportunity to display their products in outdoor conditions: from PA systems to mobile stages, from LED walls to tent systems.

This coming year, to help visitors find the products which are particularly relevant to them, there will again be brochures for specific product groups. These so-called quickfinders provide a concise list of each respective exhibitor in the special interest' areas of Broadcast, Production Recording (e.g. audio-interfaces, mixing consoles, monitoring systems), Media Systems (e.g. loudspeakers for permanent installations, control systems, communications technology), Stagery (e.g. lifting beams, stage components, theatre fixtures and fittings) in addition to Eventplaza (e.g. furniture, decoration, transportation solutions, software for organisers). Exhibitors from the individual special interest areas are also able to advertise directly through the online search on the Prolight Sound Internet site and the Prolight Sound app.

Wide-ranging offers for young professionals on Future Talents Day

Prolight Sound 2016 is set to extend its appeal to event sector students, trainees and vocational school pupils. The Future Talents Day on the new trade fair Tuesday (5 April) brings talented young people together with the sector's companies. Young professionals are able to get a broad idea of the career possibilities in these companies and for this target group the trade fair also provides effective matchmaking programmes, guided tours and special lectures.

Significant knowledge platform on all four days of the show

As a consequence of the new sequence of days, t

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