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16/12/2022

23/12/2022

16 December 2022,

With just two matches remaining in the 2022 FIFA World Cup, audiences remain locked in to the on-field action, with the semi final closer between France and Morocco again drawing strong viewing numbers to SBS's linear TV and digital channels.

The reigning champions' defeat of Morocco drew an average audience of 726,000 viewers for the 6am match, with linear accounting for 432,000 viewers and BVOD for 294,000, via SBS On Demand.

Linear reach for the match achieved a phenomenal 870,000 viewers, with BVOD reach hitting 687,000.

The first African side to progress to this stage of a FIFA World Cup campaign, Morocco's heroic run is reflected in local audiences' interest, with roughly 4% of total active watchers on SBS On Demand consuming at least one video in Arabic.

*TOTAL = Metro Regional BOVD (LIVE) BVOD (VOD).

Source: OzTAM (Metro, VPM), Regional TAM, Reach based on 1 min, BVOD based on 15 sec. BVOD excludes viewing less than 15 minutes.
LINK: https://www.sbs.com.au/aboutus/2022-fifa-world-cup-semi-finals-ratings...
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