community
Jan 1, 2019
Words by Justin Hoost Wilkenfeld
When I think about what has made the GoPro brand so successful over the years, I think about the amazing community of passionate people around the globe that want to celebrate and share so much of the beauty, adventure, excitement, Zen, joy and multitude of other adjectives or emotions that could try to articulate just how special this world truly is, and why we should protect it.
When it comes to protecting our planet, our home and all the awesome playgrounds that we have been blessed with, we are so fortunate to have great organizations and stewards of the environment working tirelessly to protect it, not for our generation so much as it's for the generations to come.
The Redford Center, founded by the son-and-father team of James and Robert Redford, is one such great organization that GoPro has had the pleasure of working with in recent years. The Redford Center focuses on environmental topics and has produced a number of great documentary films about various topics ranging from water conservation to environmental justice to simply what's happening in the world of renewable energy. Additionally, they have created a documentary filmmaker fiscal grant program that is helping fund and support filmmakers with their environmental film projects.
This year, GoPro took part in the Redford Center Grants Program and provided seven different filmmaking teams with GoPro kits, complete with the HERO7 Black and lots of the accessories, to help them capture immersive shots, including behind-the-scenes looks and other uniquely GoPro aspects of creative filmmaking. In addition, GoPro offered up an expert team of storytelling advisors, including Phil Matteini and Daniel Sherer, combined with old-school GoPro Family members Mario Callejas, Brad Schmidt and myself, to provide a hands-on workshop enabling filmmakers to really get to know their GoPro. We also shared insights into marketing, content distribution and social media that will hopefully provide additional firepower to maximize the opportunity for their films to have the greatest positive impact.
Set in the stunning setting of Utahs Sundance Resort, the experience was awesome. Beyond the GoPro workshop, the filmmakers took part in storytelling workshops and listened to a diverse group of speakers covering topics like our food sources, solutions journalism, fundraising and much more. The goal was to elevate the filmmakers and help them achieve a higher level of success through the support of a new network of friends.
Making Friends Wins Again!
It is so inspiring to know that there are so many people out there with good intentions. There are so many people that want to make a difference. Films about dancers and environmental waste, international group of women trekking across the Arctic and GoPro's very own Daniel Sherer partnering on a project about how humans adapt to climate change in remarkable ways. Getting to know the people and to interact with them and to see their passions reminds me of the GoPro Community-so passionate and intertwined with our environment. It's that energy that fuels the human spirit to make the impossible, possible.
Knowing that GoPro has a program like GoPro for a Cause, that stewards creating and supporting organizations like the Redford Center, gives me hope on many levels. To know that the GoPro team cares, actually gets involved and supports through donations, workshops and exposure to a fantastic audience around the world, makes me smile. At the heart of this great company, at its core, people care. And that speaks volumes to the character of this great brand. There are lots of kind humans inside and out and that is worth celebrating!
To kickoff the new year, start inspired and get motivated to be your best self and ask what you can do to make a positive impact on others and the planet! The future will appreciate it!
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
09/06/2026
Kiswe announces an expanded long-term partnership with ONE Championship (ONE), t...
09/06/2026
SiriusXM will broadcast FOX Sports' English-language commentary for all 104 FIFA World Cup 2026 matches from June 11 through July 19, available to subscribe...
09/06/2026
EVS has announced it is changing its corporate name from EVS Broadcast Equipment to EVS, reflecting the company's expanded portfolio beyond broadcast equipm...
09/06/2026
Fox Corporation and the NFL have announced a multi-year agreement to bring NFL c...
09/06/2026
FOX Sports and ReachTV, an airport media network, have announced an agreement to...
09/06/2026
Cosm Atlanta, a 70,000-square-foot, three-level immersive entertainment venue located within Centennial Yards adjacent to State Farm Arena and Mercedes-Benz Sta...
09/06/2026
NESN captured five awards at the 2026 Boston/New England Emmy Awards, including four program honors and one individual award.
These awards reflect the passion...
09/06/2026
Ateme has announced that its support for Apple Immersive Video workflows was referenced by Apple during its 2026 Worldwide Developers Conference (WWDC26).
Atem...
09/06/2026
Bitmovin has announced that Axel Springer SE has deployed Player Web X, Bitmovin's web video player, to power audio readouts of news articles and an audio-o...
09/06/2026
Grass Valley and Lawo have announced a technology collaboration to validate orch...
09/06/2026
LiveU has announced a deployment with the Oceania Football Confederation (OFC) t...
09/06/2026
Globecast has announced the launch of its Content Exchange platform, powered by ...
09/06/2026
NBC Sports will present live coverage of Overtime's OT7 football league Championship Weekend from Sullivan Field at Loyola Marymount University in Los Angel...
09/06/2026
We're in three different locations, three different production teams. Coveri...
09/06/2026
The intro video for Men's Basketball won Outstanding In-Venue Video in the C...
09/06/2026
Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...
09/06/2026
Since their debut, the clock-and-score graphic has drawn the affinity and ire of...
09/06/2026
Last month, Spotify hosted PURE FLOWERS LIVE, a special event celebrating the re...
09/06/2026
Last month, RADAR U.K. artist Skye Newman took the stage in East London for a sp...
09/06/2026
Company to cease operating on 30 June 2026
Australian loudspeaker and amplifier manufacturer Wayne Jones Audio have announced that after much consideration,...
09/06/2026
Increases low-end weight and character
The latest plug-in release from Sheffield-based fedDSP aims to offer an all-in-one solution for users in search of mo...
09/06/2026
Introduces AI Studio Assistant, Moises Studio integration & more
Fender Studio have just announced the launch a significant update that brings an array of n...
09/06/2026
The National Film and Video Foundation (NFVF) is a statutory body mandated to spearhead the equitable growth and development of the South African film and video...
09/06/2026
The BBC has found its Hercule Poirot.
After Deadline revealed last month that t...
09/06/2026
Media buyers and sellers can now compare YouTube reach from computer, mobile, an...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
A project aimed at modernizing scheduling operations across Mediaset's channel portfolio
Mediagenix, a global leader in smart content solutions to profitab...
09/06/2026
tvONE, an ACT Entertainment brand, debuts its most powerful video processor ever built: the 4RU CALICO PRO (C7-PRO-4200), at InfoComm 2026 (Booth N6813). Engine...
09/06/2026
Composer and Conductor Eric Whitacre to Receive Honorary Doctorate at Berklee Va...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Technology collaboration to validate AMPP and Lawo HOME orchestration integration, showcasing Dynamic Media Facility principles in practice.
Grass Valley and ...
09/06/2026
Bitmovin, a leading provider of video streaming solutions, today announced that Axel Springer SE, international media and technology company, has deployed Playe...
09/06/2026
LiveU, the global leader in live IP-video solutions, today announced a landmark deployment with the Oceania Football Confederation (OFC) that has brought Video ...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Two Alumni Win Tony Awards Mike Morris and Cedric Leiba Jr. won awards for Best Orchestrations and Best Play, respectively.
June 8, 2026
By
Tori Donahue
...
09/06/2026
Tuesday 9 June 2026
Katie Price: Nothing to Hide, a candid and unfiltered accou...
09/06/2026
Back to All News
Netflix Unveils First Images And Poster For Wrath, A New Brazi...
09/06/2026
Enni Continues to Rely on Arvato Systems - And Will Be Using AEP.EnerS4 Billing Solution
Arvato Systems to implement transformation project for SAP S/4HANA Ut...
09/06/2026
These special programmes will highlight RT 's connection with the Irish diaspora
This year, RT is marking 100 years of public broadcasting in Ireland with...
community 
