community
Jan 1, 2019
Words by Justin Hoost Wilkenfeld
When I think about what has made the GoPro brand so successful over the years, I think about the amazing community of passionate people around the globe that want to celebrate and share so much of the beauty, adventure, excitement, Zen, joy and multitude of other adjectives or emotions that could try to articulate just how special this world truly is, and why we should protect it.
When it comes to protecting our planet, our home and all the awesome playgrounds that we have been blessed with, we are so fortunate to have great organizations and stewards of the environment working tirelessly to protect it, not for our generation so much as it's for the generations to come.
The Redford Center, founded by the son-and-father team of James and Robert Redford, is one such great organization that GoPro has had the pleasure of working with in recent years. The Redford Center focuses on environmental topics and has produced a number of great documentary films about various topics ranging from water conservation to environmental justice to simply what's happening in the world of renewable energy. Additionally, they have created a documentary filmmaker fiscal grant program that is helping fund and support filmmakers with their environmental film projects.
This year, GoPro took part in the Redford Center Grants Program and provided seven different filmmaking teams with GoPro kits, complete with the HERO7 Black and lots of the accessories, to help them capture immersive shots, including behind-the-scenes looks and other uniquely GoPro aspects of creative filmmaking. In addition, GoPro offered up an expert team of storytelling advisors, including Phil Matteini and Daniel Sherer, combined with old-school GoPro Family members Mario Callejas, Brad Schmidt and myself, to provide a hands-on workshop enabling filmmakers to really get to know their GoPro. We also shared insights into marketing, content distribution and social media that will hopefully provide additional firepower to maximize the opportunity for their films to have the greatest positive impact.
Set in the stunning setting of Utahs Sundance Resort, the experience was awesome. Beyond the GoPro workshop, the filmmakers took part in storytelling workshops and listened to a diverse group of speakers covering topics like our food sources, solutions journalism, fundraising and much more. The goal was to elevate the filmmakers and help them achieve a higher level of success through the support of a new network of friends.
Making Friends Wins Again!
It is so inspiring to know that there are so many people out there with good intentions. There are so many people that want to make a difference. Films about dancers and environmental waste, international group of women trekking across the Arctic and GoPro's very own Daniel Sherer partnering on a project about how humans adapt to climate change in remarkable ways. Getting to know the people and to interact with them and to see their passions reminds me of the GoPro Community-so passionate and intertwined with our environment. It's that energy that fuels the human spirit to make the impossible, possible.
Knowing that GoPro has a program like GoPro for a Cause, that stewards creating and supporting organizations like the Redford Center, gives me hope on many levels. To know that the GoPro team cares, actually gets involved and supports through donations, workshops and exposure to a fantastic audience around the world, makes me smile. At the heart of this great company, at its core, people care. And that speaks volumes to the character of this great brand. There are lots of kind humans inside and out and that is worth celebrating!
To kickoff the new year, start inspired and get motivated to be your best self and ask what you can do to make a positive impact on others and the planet! The future will appreciate it!
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Frequency, the engine powering many of the world's leading streaming television channels, today announced the launch of In-Scene Advertising, a new monetiza...
05/06/2026
Berklee Study Reveals Video Has Become Essential to Music Careers Survey findings show social platforms have become the primary source of music for video cont...
05/06/2026
RT Radio 1 Folk Awards to take place on Tuesday 10th November 2026, Vicar Street, Dublin
Moya Brennan, D nal Lunny, Mary Black and Christy Moore among previou...
04/06/2026
Sony Electronics is introducing the SRG-AS10, a 4K 60p-compatible PTZ auto-frami...
04/06/2026
This recent grad from Spring, TX, led creative-video output for the Aggies' men's basketball team last season and has been producing video and creating ...
04/06/2026
For the first time at a women's golf major, every player in the field will r...
04/06/2026
Three Panasonic PT-RQ45 40,000-lumen 3-Chip DLP projectors made their first live...
04/06/2026
Bitmovin and Akamai have announced a collaboration with NRJ Group, a French mult...
04/06/2026
Telestream will exhibit at InfoComm 2026 (Booth N7952), demonstrating media work...
04/06/2026
Sony has announced the development of RIALTO 65, a 65mm format image sensor block for the VENICE 2 digital cinema camera, targeting release in the first half of...
04/06/2026
KOKUSAI DENKI Electric America will exhibit at InfoComm 2026 (Booth N8025, June ...
04/06/2026
Bell Media's TSN and RDS are the exclusive Canadian broadcasters of FIFA Wor...
04/06/2026
The Challenge: Receiving Heavy Media Files From Road Games Quickly and ReliablyT...
04/06/2026
MASV, a managed file transfer platform used in broadcast and live sports product...
04/06/2026
NESN has announced the appointment of Fahad Haider as Vice President of Operations and Engineering. Haider returns to NESN, where he previously served as Vice P...
04/06/2026
David J. Halberstam, who spent almost 50 years in sports as a broadcaster and an executive, died June 2 after a years-long battle with brain cancer.
Over his l...
04/06/2026
Although collegiate production programs are tasked with delivering high-quality ...
04/06/2026
California studio, two production trucks, global distribution system are combine...
04/06/2026
New global program empowers and supports storytellers through scriptwriting course and access to industry experts
TikTok and Sundance Institute today announce...
04/06/2026
Steinberg DAWs now boast in-depth Tonalic integration
Celemony's innovative virtual session musician plug-in has just received an update that brings ARA...
04/06/2026
Get Hands-On With Over 20 Mic Brands
GearExpo UK is fast approaching, and if you've been looking for a chance to check out some new mics, then you'r...
04/06/2026
Combos feature new Amplifier Intelligence engine
Positive Grid's latest release sees the company introduce two new combo amplifiers that promise to offe...
04/06/2026
Is Your Job Making You Work this June?
4 June, 2026
Media releases
SBS Launches the World Cup Watchers' Rights Association to Stand Up For Australians&...
04/06/2026
Statement regarding unauthorised use of SBS logos on third party social content
4 June, 2026
Media releases
SBS has become aware of social media posts in c...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Bitmovin, a leading provider of video streaming infrastructure, and Akamai, the cybersecurity and cloud computing company that powers and protects business onli...
04/06/2026
American Underground (AU), the Startup Hub of the South and a community of mor...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
NVIDIA and Microsoft Reinvent Windows PCs for the Age of Personal AI
Brie Clayton June 3, 2026
0 Comments
RTX Spark - a 1-Petaflop Superchip, the Full...
04/06/2026
Inside the Peaky Blinders: The Immortal Man Grade
Brie Clayton June 3, 2026
0 Comments
Simone Grattarola discusses shaping the look in DaVinci Resolve...
community 
