M&C Saatchi LA has announced that Kathryn Schotthoefer has been named President of Heavenspot. Heavenspot is an integrated digital creative company founded by Executive Creative Director Chevon Hicks. Known for its industry-leading social and digital campaigns, Heavenspot has worked with a range of entertainment and technology clients. The company became part of M&C Saatchi LA, expanding the agency's digital and social division M&C Saatchi SHARE, in 2015.
During our work together over the last eight months, it was evident that this was the natural next step, says Huw Griffith, CEO and Partner, M&C Saatchi LA (including M&C Saatchi SHARE and Heavenspot). Her leadership will expand the company's social and digital capabilities and offering to our entertainment clients and beyond. We couldn't be more excited.
Previously Heavenspot's Sr. Vice President, Social Media, Kathryn (@katschott) was responsible for driving strategy across Heavenspot's social clients, developing creative, buzz-worthy social campaigns, as well as working with some of the largest companies in the entertainment industry on social research & fan analysis, social CRM, and enterprise-level social strategy. In her new role, she will be unifying Heavenspot's strong strategic, creative, and technical units to offer the innovative campaigns that have earned Heavenspot a reputation as an industry leader, across the complete digital landscape.
Modern marketing requires a deep understanding of the complex nature of a consumer's interaction with brands across all touchpoints and digital is increasing those touchpoints by the day, comments Kathryn. This is an incredible opportunity for me: to be able work with the most talented professionals in the industry and to prepare Heavenspot for continued growth by bringing our teams even closer together for the kind of speed, innovation and flexibility that clients like ours deserve.
With over a decade of experience, marketing hundreds of titles for studios like Warner Bros, New Line Cinema and Twentieth Century Fox, Kathryn has a unique ability to understand fan communities and create social programs that excite the fans and deliver strong ROI to the client. Since moving to the agency side, she has worked on various creative and strategy projects for clients such as Netflix, Disney, FX, Hulu, Maker Studios, Amazon Studios, Warner Bros., and ABC.
About M&C Saatchi LA:
Founded by Maurice and Charles Saatchi with the principal of Brutal Simplicity of Thought,' M&C Saatchi is the worlds largest independent marketing communications group, with 24 offices in 18 countries and was named runner up for Campaign Magazine's Agency Network of the Year 2015. The network employs more than 1,800 people who service over 200 clients, spanning advertising, design, social, content, digital marketing, mobile, public relations, sponsorship and event management. Named in the top 5 of Ad Age's Best Places To Work 2015, M&C Saatchi LA has produced iconic work for Ketel One, Crystal Cruises, Qantas Airways, Epson, Fox, Miramax, ABC, Netflix, the San Diego Zoo, UGG Australia, New Mexico Tourism Department, and Google. Social and digital specialists Heavenspot became part of M&C Saatchi LA in 2015, expanding the agency's reach into the entertainment and technology industries in collaboration with M&S Saatchi SHARE. For more information, please see www.mcsaatchi-la.com.
About Heavenspot:
Heavenspot helps some of the world's greatest brands create technology experiences that tell stories, build communities and start conversations. The company's in-house team of developers, community managers, designers, strategists, creative directors, project managers and writers create groundbreaking campaigns for technology, consumer products and entertainment companies. Founded in 1996, Heavenspot brings collective decades of experience to every project. Everything is digital; it is ubiquitous and Heavenspot's special blend of leading creative, combined with consistently amazing technology, is perfect for any client seeking to disrupt and ultimately own the space they're in.
###
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
29/04/2024
(L-R) Mark Gatiss and Polly Walker on set
Monday 29 April 2024 Further casting is now confirmed for Bookish (6x70), a brand-new drama created by Emmy Award-wi...
29/04/2024
A groundbreaking initiative offering training and mentoring to 30 women journali...
29/04/2024
Even though we've been doing this for over 40 years, a spark of excitement r...
29/04/2024
L3Harris is delivering manpack radios to U.S. Army CH-47 Chinooks as part of the Air-to-Ground Networking Radio program, providing seamless, resilient communica...
29/04/2024
He writes in Defense One: Despite the near-universal acknowledgement throughout the U.S. government and defense industrial base of the criticality of resilient ...
29/04/2024
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/04/2024
Codemill aims to revolutionize media workflow efficiency at this years NAB Show by introducing Just-In-Time (JIT) playback technology in Accurate.Video Validate...
29/04/2024
April 29, 2024
-- TF1 Chooses Broadpeak to Power Targeted Advertising for New...
29/04/2024
LOS ANGELES Allen Media Group (AMG) has partnered with LG Electronics to bring 223 Local Now FAST channels to LG's free streaming service, LG Channels, avai...
29/04/2024
OTTAWA Ross Video has announced the introduction of Raiden, a data-driven weather graphics software that combines data gathering, processing, and visualization ...
29/04/2024
Panalux, a leading rental provider of lighting and power solutions for the motion-picture industry and part of Panavision's end-to-end service offerings for...
29/04/2024
Cobalt Iron Inc., a leading provider of SaaS-based enterprise data protection, today announced that it has received a patent on its technology for dynamic autho...
29/04/2024
SDVI, the leading platform provider for cloud-native media supply chains, today announced that Rally Access Workstation, a fully managed solution for editing in...
29/04/2024
Premier Sports, a premium sports broadcaster, has selected QuickLink's Remote Commentary solution for introducing professional, high-quality remote commenta...
29/04/2024
Glookast has chosen Jigsaw24 Media as the only UK channel partner to represent their portfolio of ingest and workflow optimisation products. The agreement, sign...
29/04/2024
Clear-Com played a pivotal role in the seamless coverage of the recent solar eclipse on April 8, 2024. Leveraging its cutting-edge Eclipse HX Digital Matrix i...
29/04/2024
PlayBox Neo will promote its complete range of television channel management, graphic branding and playout solutions to EMEA region media content owners and bro...
29/04/2024
Lingo, RuPaul's word-twisting game show, returns for season two on CBS Friday, May 24. Two episodes air that night, and stream on Paramount Plus, too....
29/04/2024
ESPN and Amazon Prime Video are reportedly close to scoring television rights to the National Basketball Association, according to published reports....
29/04/2024
Judge Judy and Hot Bench, CBS Media Ventures' genre-leading court shows, have been renewed through the 2025-26 TV season in more than 95% of the country, Gr...
29/04/2024
Premier Sports, an Irish-based premium sports broadcaster, has selected QuickLink's Remote Commentary solution for introducing professional, high-quality re...
29/04/2024
The awards celebrate the craft of behind-the-scenes TV talent and the best programmes of 2023
By Matthew Corrigan
Published: April 29, 2024
The awards cel...
29/04/2024
The team at Milk had to create and deliver the VFX and environment work for the royal residences featured in the drama from scratch
By Jenny Priestley
Publis...
29/04/2024
CEO Bob Bakish is expected to leave the company as early as today, with a new leadership committee likely to run the company on an interim basis
By Jenny Pries...
29/04/2024
Albena Ivanova, director, media and entertainment and strategic products at CHAOS talks to TVBEurope about her route into the industry
By TVBEurope Staff
Pub...
29/04/2024
The acquisition gives Grand Technix the opportunity to expand its footprint in the audio visual and broadcast technology sectors
By Jenny Priestley
Published...
29/04/2024
29 04 2024 - Media release Screen Australia announces James J. Robinson's debut feature First Light
First Light
Principal Photography is underway on Firs...
29/04/2024
Capitol Broadcasting recently became the inaugural company honored with inductio...
29/04/2024
April 29th, 2024 UNINTERRUPTED AND TRIBECA ENTERPRISES PARTNER FOR SECOND-ANNUA...
29/04/2024
Rebrand and refresh: SailGP talks bringing its graphics operations inhouse for a...
29/04/2024
Reflecting on a Storied Career: Sean McManus Looks Back While Keeping an Eye on ...
29/04/2024
Drones Take Flight Inside MSG: How Sky Candy Studios is Upping the Excitement fo...
29/04/2024
Back to All News
Netflix Announces a Diverse Lineup of Polish Titles to Debut i...
29/04/2024
Tonight on Smoke and Mirrors: Fanyana feels embarrassed about his sexual mishapDon't miss Monday, 29 April's riveting episode of South African soapie Sm...
29/04/2024
Talk about commitment. When startup SEA.AI, an NVIDIA Metropolis partner, set out to create a system that would use AI to scan the seas to enhance maritime safe...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
27/04/2024
On April 26, L3Harris Chair and CEO Christopher E. Kubasik joined CNBC's Mor...
27/04/2024
PORTLAND, Oregon Audinate Group Limited, the developer of the Dante AV-over-IP solution, announced significant new additions to Dante Connect, its cloud-based D...
27/04/2024
TORONTO Bell Media has launched 10 English and French-language FAST channels featuring entertainment, factual, news, and sports programming. The new free stream...
27/04/2024
An extensive new analysis of the news segments in the broadcast evening news programs of ABC, CBS, NBC and PBS has found that broadcasters devoted most of their...
27/04/2024
GERMANTOWN, Md. EchoStar's Hughes Network Systems has opened a new manufacturing facility and private 5G incubation center in Germantown, Maryland....
27/04/2024
Harry Pappas, one of three brothers who founded Pappas Telecasting Companies in 1971, died April 24. He was 78 years old....
27/04/2024
ATLANTA and LONDON Mexican telecommunications and broadcast company Televisa has selected Synamedia for an overhaul of its broadcast distribution....
27/04/2024
Participate in the Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this surve...
27/04/2024
SDVI Rally Access Workstation Earns Two Top Awards at 2024 NAB Show
Brie Clayton April 26, 2024
0 Comments
SDVI, the leading platform provider for clo...
27/04/2024
Berklee's Music and Health Institute Launches Community Health Musician Cert...
27/04/2024
Charter Communications reported higher first-quarter profits despite continued cord-cutting and competition for broadband customers....
M&C Saatchi LA has announced that Kathryn Schotthoefer has been named President of Heavenspot. Heavenspot is an integrated digital creative company founded by Executive Creative Director Chevon Hicks. Known for its industry-leading social and digital campaigns, Heavenspot has worked with a range of entertainment and technology clients. The company became part of M&C Saatchi LA, expanding the agency's digital and social division M&C Saatchi SHARE, in 2015.
