
Press Release
Companies build a virtual reality zone inside stock car race cars operating at the Richard Petty Driving Experience, creating a full 360 in car experience in real time
Joint demonstration shows how the new CBRS band and leading technologies can offer new audience experiences; and how venues and enterprises can deploy a private LTE network for new services and the creation of enhanced fan experiences
7 February 2017
Las Vegas, Nevada - Nokia, Alphabets Access Group and Qualcomm Technologies, Inc. joined forces to demonstrate the first live demo of a private LTE network over CBRS (Citizens Broadband Radio Service) shared spectrum at the Las Vegas Motor Speedway. The companies built a virtual reality zone inside stock car race cars operating at the Richard Petty Driving Experience, with 360 video streaming to provide an in car experience in real time. The demonstration, which achieved speeds in excess of 180 mph, showed not only how the combination of a new CBRS band and innovative technologies can offer new audience experiences, but also how shared spectrum can be used by venues and enterprises to deploy their own private LTE network to offer new services.
Deployment of a private LTE network is becoming a reality due to the availability of the CBRS spectrum (without the auction costs) and advances in network technology that are providing the performance benefits of LTE with an easy deployment model. The live demonstration successfully highlighted some of the key performance benefits of using LTE, including consistent high data rates to stream 360 video for immersive experiences, superior mobility at extreme race car speeds, exceptional outdoor coverage, and capacity that can be customized to meet the needs of the particular service. In this case, the 360 video streaming from within the high-speed vehicles. The demonstrations also showcased that, thanks to the availability of CBRS shared spectrum, an enterprise, campus, venue or other group can deploy their own private LTE network.
The shared spectrum used in the Las Vegas Motor Speedway demo is the new CBRS spectrum released in the U.S. by the Federal Communications Commission. This spectrum allows for broad innovation in wireless business models. Nokia, Alphabets Access Group and Qualcomm Technologies are founding members of the CBRS Alliance, which is promoting LTE-based solutions in the CBRS spectrum. The three companies are committed to driving technology forward to allow for ubiquitous deployment of LTE networks within the CBRS band.
Industry leading technologies push the boundaries of LTE with race car demo:
The collaboration of Nokia, Alphabets Access Group and Qualcomm Technologies brought together industry-leading expertise and technology innovations to create the foundation for a cutting-edge demonstration - revolutionizing the audience experience and showing first-hand the performance benefits of a private LTE network.
Powered by its TD-LTE radio innovation and experience of LTE networks for high density venues and high speed race events, the Nokia CBRS private LTE high performance network used CBRS base stations to cover the complete track and spectator area. CBRS spectrum for the base stations was provisioned by the Access SAS (Spectrum Access System), and the 360 virtual reality video was streamed in real time using YouTube Live Events. This was the first SAS demonstration in support of a live event.
The network was customized* to provide: high uplink data rate on the race track and high downlink data rate in the spectator area; very low latency between car and network; and seamless mobility. Such a set up allows the continuous streaming of real time 4K 360 virtual reality video between the spectators and the cars - in this demonstration driving in excess of 180 mph. The in-car connectivity for the trial was enabled by a Qualcomm Snapdragon(TM) LTE modem.**
Chris Stark, head of strategy and business development for North America, Nokia, said: By bringing together the ingenuity of Nokia, Alphabets Access Group and Qualcomm Technologies, not only are we showing how the CBRS band can enable new business ideas using LTE, but also how such futuristic applications like this are possible. We want this trial to act as a catalyst for carriers and enterprises to start thinking about leveraging this band for new applications. Beyond the high speeds and amazing views this demo provides, the real opportunity is in the life-changing applications that will benefit from the 3.5GHz U.S. CBRS spectrum and transform users experience.
Neville Meijers, vice president, business development, Qualcomm Technologies, Inc. and chairman of the CBRS Alliance, said: Developing technologies that utilize the CBRS band of shared spectrum is a very exciting trend for our industry not only because of the customized customer experiences it can deliver, such as the immersive 360 view demonstrated in this trial, but also the business opportunities it will create for enterprises. We look forward to our work with Alphabets Access Group and Nokia, and all members of the CBRS Alliance to continue to develop new types of LTE-based networks and unlock their potential.
Preston Marshall, director, Alphabets Access Group, said: This is the first demonstration of the capability of shared spectrum to enable otherwise impractical innovations and applications. Co-operation between the U.S. government and industry has made it possible to create a whole new class of wireless systems, fusing the flexibility and accessibility of licensed spectrum with the high performance and effectiveness of carrier grade technologies. The FCC has moved rapidly to establish the CBRS band; the DoD has collaborated with industry to assure non-interference to critical Navy radars, and over 60 companies have jointly developed the standards to implement this prote
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
17/04/2026
Blackmagic Design Announces New Blackmagic URSA Cine Immersive 100G
Brie Clayton April 17, 2026
0 Comments
World's first immersive cinema camera f...
17/04/2026
NAB 2026: Vubiquity and Eluvio Showcase Streaming Solution that Significantly Re...
17/04/2026
What Makes a Good Marathon Running Playlist? We asked Xander Dawson, an eighth-semester saxophone major at Boston Conservatory running the Boston Marathon thi...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
At NAB Show 2026, PTZOptics (Booth N1902) will showcase a live sports streaming demo created in collaboration with Moondream, offering a new look at how Visual ...
17/04/2026
The Eindhoven University of Technology is a research university in the Netherlands spanning 25 buildings, specialising in engineering, science and technology. D...
17/04/2026
Documentary Editor - US, Remote
Brie Clayton April 17, 2026
0 Comments
Documentary Editor
April 13, 2026Freelance Video Cameraman - Los......
17/04/2026
Blackmagic Design Announces New Blackmagic URSA Cine 12K LF 100G
Brie Clayton April 17, 2026
0 Comments
Revolutionary digital film camera brings cinem...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Dubformer, the AI-powered dubbing platform, and Adapt, a global leader in AI-driven localization and dubbing solutions, have enabled Goalcast, the inspirational...
17/04/2026
At NAB 2026, Mavis will launch Mavis Studio, a new live production app for iPad that gives creators, broadcasters, and production teams a powerful new way to bu...
17/04/2026
Avid and Google Cloud today announced a multi-year strategic partnership to integrate generative and agentic AI into the media and entertainment industry's...
17/04/2026
At NAB Show, LucidLink will showcase how its platform brings content, people and workflows closer together than ever before, with newly available capabilities a...
17/04/2026
Beth Morrison and Moses Pendleton to be Honored at Boston Conservatory at Berkle...
17/04/2026
Jacob Collier, Jill Scott, and Vinnie Colaiuta to Receive Honorary Doctorates at...
16/04/2026
Appear ASA (OSE: APR) will announce three additions to its X Platform at NAB Sho...
16/04/2026
Harmonic has announced that CentralCast, a centralized master control facility for U.S. public media, has deployed Harmonic's XOS Advanced Media Processor t...
16/04/2026
Interra Systems has announced that Encompass Digital Media has integrated its BA...
16/04/2026
Grass Valley will demonstrate its Media Infrastructure capabilities at NAB Show 2026 (Booth C2408, Central Hall), bringing routing, signal processing, and orche...
16/04/2026
As preparations ramp up for the FIFA World Cup 2026, Verizon has outlined a sweeping connectivity and infrastructure initiative that will underpin broadcast ope...
16/04/2026
Advanced Image Robotics (AIR) has announced its selection for the 2026 MLS Innovation Lab. AIR will work with MLS clubs, players, and executives on automated vi...
16/04/2026
JWX has announced the acquisition of True Anthem, an AI-powered social publishin...
16/04/2026
Jomboy Media and FuboTV Inc. have launched the Jomboy Media Channel, a 24/7 channel available to FuboTV base plan subscribers. The channel, timed to the start o...
16/04/2026
Wave Central, a Domo Broadcast Company (Booth C2820), and EVS Broadcast Equipmen...
16/04/2026
Tata Communications and Formula 1 have released Race Before the Race, the firs...
16/04/2026
DPA Microphones has released a firmware update for its N-Series Digital Wireless...
16/04/2026
Sony's Live Stage at NAB Show 2026 is the place to hear directly from the content creators, end users, and technology experts who are pushing boundaries in ...
16/04/2026
Perfect Game and Youth Prospects have announced a partnership covering broadcast...
16/04/2026
National Collegiate Rugby (NCR) has announced a media rights partnership with Al...
16/04/2026
Audio-Technica has announced two new mid-side (MS) stereo broadcast microphones:...
16/04/2026
PSSI Global Services has announced the acquisition of Beagle Networks, a provider of IT infrastructure and onsite technical support for media and enterprise cus...
16/04/2026
Blackmagic Design has released Blackmagic Camera for iOS 3.3, a free update available now from the Apple App Store. The update will be demonstrated at NAB Show ...
16/04/2026
As live sports production continues to expand across linear, digital, and in-ven...
16/04/2026
Part of an infrastructure upgrade, the recently constructed spaces accommodate n...
16/04/2026
NBC has added NEP's Supershooter 11, which only just came online in time for...
16/04/2026
At Spotify, we want your experience to feel intuitive and personal across every moment of the day. Whether you're streaming your favorite playlist while you...
16/04/2026
Vintage broadcast experts release second plug-in
Telsie T is the second plug-in to be released by SonicWorld, a German audio company who specialise in servi...
16/04/2026
Compact unit offers hands-on plug-in control
Softube have just announced the launch of their latest hardware unit, the Flow Studio. Housed in a compact desk...
16/04/2026
Use any VST3 plug-in on immersive audio
Fiedler Audio have just released a powerful new plug-in wrapper that brings full VST3 processing to Dolby Atmos and ...