Cox Media Group and Comscore Agree to New Multi-Year Deal For Viewer Measurement and Audience Insights For CMG Television Stations

Cox Media Group and Comscore Agree to New Multi-Year Deal For Viewer Measurement and Audience Insights For CMG Television Stations

ATLANTA (December 16, 2024) Cox Media Group (CMG) announced today that it signed a new multi-year agreement with Comscore (NASDAQ: SCOR) for CMG's TV stations.

Comscore provides reliable and comprehensive cross-platform viewership measurement and advanced audience insights. CMG is an industry-leading media company with 64 TV and Radio stations across the U.S.

We're excited to expand our relationship with Comscore and welcome competition and alternatives for television audience measurement data, said Dan York, CMG's President & CEO. To ensure that we best serve our viewers, clients, and communities, it's critical that we have stable and accurate data and deep audience insights. Comscore, with its massive scale and granularity, provides a robust platform where station ratings are counted with no zero cells, which is great news for our advertisers.

As a leader in market-level measurement, Comscore is proud to be the trusted provider for Cox Media Group. Comscore's peerless TV measurement - down to the zip code level - will allow CMG to showcase the full value of its content and maximize outcomes for its advertising partners, said Steve Bagdasarian, Comscore Chief Commercial Officer.

Comscore is first-to-market with cross-platform deduplicated, unified measurement at a person-level and incorporating all local markets. Comscore is built from the ground up using big data, with one seamless methodology, for measurement at the household, zip code, market levels (all 210 local markets), and nationwide.

About Cox Media Group

CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The companys businesses encompass 14 high-quality, market-leading television brands in 9 markets; 50 top-performing radio stations delivering multiple genres of content in 10 markets; a Washington, DC news bureau; and numerous streaming and digital platforms. CMGs TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com.

About Comscore

Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multi-screen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. For more information, visit www.comscore.com.

Media

Marie Scoutas

Comscore, Inc.

press@comscore.com

LINK:	https://www.comscore.com/Insights/Press-Releases/2024/12/Cox-Media-Gro...
	See more stories from comscore

Most recent headlines