
Anna Nilsson, global head of HR at Vizrt Group, describes her journey into media and falling in love with the industry
By TVBEurope Staff
Published: November 28, 2022
Anna Nilsson, global head of HR at Vizrt Group, describes her journey into media and falling in love with the industry
target=_blank title=Share on LinkedIn class=share-linkedin>
Talk us through an average day in your role
It's clich to say, every day is different , but it's true. My day is about making sure our team has the right tools and support to deliver the best solutions to our customers, by bringing the best talent into the business and help them develop and grow. For me, this might involve sitting down with the team and talking through how we are setting our goals for the quarter or the year, whether that is hiring a person for a specific function or focusing on driving new initiatives internally, to deliver something new to our current 700 employees.
For example, this year we've brought in an employee recognition programme, and ramped up our learning and development through access to LinkedIn Learning. We've also been focused on CSR initiatives including diversity and inclusion. In the day-to-day, that might mean a few excel spreadsheets and PowerPoint presentations, but it's quite fun. I have a great team of people working to a shared purpose of helping our customers make more stories, better told. My days are far from mundane.
How did you get started in the media industry?
It was a lot of luck. I was not expecting to go into the media industry. But meeting Elin Tvedt, who was my manager at the time, got me excited about being in this industry and at Vizrt Group. She demonstrated a great disposition and showed me how positive the work culture was. Having a fun and supportive work culture is not a guarantee, so I believe I'm lucky. Only after I started working at Vizrt Group did I realise how dynamic the industry is, and how many people are affected by the possibilities our products have to offer. Our solutions are watched by over four billion people every day. I didn't know that when I got the job, I just took the opportunity and fell in love with this world.
What training did you have before entering the industry?
Other than being a consumer, I didn't know much about the industry. My background is in law, I have a Master's of Law from Ume University in Sweden. I enjoyed working as a lawyer, and I did for many years before I started working in compensations and benefits, which is what I was hired to do at first at Vizrt Group. It was a newly founded role where my key focus was on setting structures and processes in place. When most of that was done, I found my way into HR partnering, and then my role developed from there.
I learned to tie the business goals into my everyday work, to consider what the business wants to achieve and tying that into actions. The actions as a lawyer and as an HR person may be different, but the thought process is quite similar.
Why do you enjoy working in the industry?
It's quite a dynamic industry, things move very quickly, and I enjoy it being fast paced. Working for Vizrt Group, I constantly see how the technology we develop and improve can be used to deliver a better experience for the viewer. In this digital age, when we are bombarded with information all the time, it's important to consider to how make your story appealing not only to maximise your audience numbers, but also to deliver the story in the best possible way, so people can understand and enjoy it but also come away from it better informed.
Something else I appreciate in this industry are the people. They have a lot of ambition; everyone I've met who works in the broadcast industry shows such passion for it. It's wonderful to work with people that possess that level of ambition and drive and sustain it for so many years.
What piece of advice would you offer someone looking to explore a role similar to yours?
My career journey is proof that you don't have to have a specific professional background to work in HR. I don't know if I had started out with the intention to work in HR, that I would be where I am right now. If you come from a different area, you bring different skills and knowledge to the table that will be extremely valuable if you stay curious, determined and work hard.
The technology and the industry are complex, but the people are open and welcoming and will offer support, guide you, and challenge you - which will make you a better professional.
It's learning how to best support and work with people, which are all so unique and incredibly different, through both exciting and hard times, that will help you develop the essential skills for HR - it's all about people.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
11/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
11/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
11/11/2026
Flanders Scientific (FSI), an Atomos company, has introduced seven new QD-OLED reference monitors across two new series, the VP and V. Designed for professional...
11/11/2026
Pliant Technologies' highly anticipated CrewCom Flex product line is now shipping in the United States. As the industry's first frameless matrix interc...
11/11/2026
Desert Palms Captured with Blackmagic URSA Cine Immersive
Brie Clayton November 10, 2026
0 Comments
Director Tristan Seniuk premieres immersive short ...
11/11/2026
Avid launches Ready to Play, putting new AI creative capabilities into editors...
11/11/2026
Adobe Powers a New Era of Creativity, Bringing Agents and Tools to Creatives Whe...
10/11/2026
ENCO provided live stage captioning, multilingual translation and new audio pass-through services at NAB Show New York, held Oct. 21-22 at the Javits Center, an...
10/11/2026
Vizrt has built a proof-of-concept integration with the Story Object Model (SOM), shown at IBC 2026 in Amsterdam as part of the Smart Stories Accelerator projec...
10/11/2026
Gravity Media's Creative and Managed Services team produced a dedicated live 9:16 vertical broadcast workflow for Meta Connect 2026. Meta asked for more tha...
10/11/2026
Blue Stream Fiber has standardized its OTT streaming services on Ateme's end-to-end video platform for its high value linear channels, providing more effici...
10/11/2026
Haivision has opened the survey for its 2027 Broadcast Transformation Report, inviting broadcast, media, and production professionals worldwide to share their p...
10/11/2026
The League of Live Stream Theater (LOLST), the nonprofit organization partnering...
10/11/2026
USA Sports and The Horse Racing League (HRL) has announced a partnership to air ...
10/11/2026
Matrox Video has launched The Sync, a new video podcast series bringing together Matrox Video experts, customers, and partners to explore the technical and busi...
10/11/2026
The CW Network and Professional Bull Riders (PBR) have announced a new multi-yea...
10/11/2026
There is a certain irony that Chip Adams was turned down when he first looked in...
10/11/2026
Pliant Technologies' CrewCom Flex product line is now shipping in the United States. As a frameless matrix intercom system and complete matrix IP-based inte...
10/11/2026
PARK CITY, Utah (November 10, 2026) The Sundance Institute today announced the appointment of Allison Graff-Weisner as its new Chief Development Officer (CDO)...
10/11/2026
New tool humanises orchestral MIDI parts
Described as a session musician inside your DAW, VSL's latest plug-in aims to make quick work of making program...
10/11/2026
Free EQ launched alongside four major updates
PSPaudioware have just launched their latest free plug-in, along with a set of updates that bring modern OS co...
10/11/2026
Save 25% throughout November 2026
Following the recent release of Cubase 16, regular SOS contributor John Walden has announced that he will be running a 25%...
10/11/2026
Set to launch in early 2027
The latest version of Ableton's DAW software has just been unveiled, and will be making an official appearance in early 2027...
10/11/2026
IoT devices use a wide range of frequency bands below 6 GHz, from Sub-GHz LPWAN sensors to 5G and Wi-Fi systems. Lower frequencies such as 433 MHz, 868 MHz, 915...
10/11/2026
A ceramic patch GPS antenna may fit mechanically but still perform poorly if it is too small, incorrectly orientated, placed near noisy electronics or installed...
10/11/2026
A GPS antenna ground plane provides the conductive RF reference a ceramic GPS/GNSS patch needs, but that does not always mean the product PCB must provide it. T...
10/11/2026
An external GPS antenna is usually the better option when the product enclosure ...
10/11/2026
New R&S FNH combines spectrum analysis, vector network analysis and power meteri...
10/11/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
10/11/2026
Buyers can now access custom CTV deals across on-demand and live content
NEW YORK, November 10, 2026 - Gracenote, Nielsen's content intelligence business, ...
10/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
10/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
10/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
10/11/2026
Clear-Com supported On Air 2026, a 24-hour student-led broadcast connecting 45 universities across 30 countries. Using Station-IC virtual intercom panels, an ...
10/11/2026
Matrox Video today announced the launch of The Sync, a new video podcast series bringing together Matrox Video experts, customers, and partners to explore the t...
10/11/2026
Adobe Brings Agentic AI to the Content Supply Chain with CX Enterprise Coworker
Brie Clayton November 10, 2026
0 Comments
Adobe empowers brands to bui...
10/11/2026
Amplify Berklee Gala Raises More Than $1.3 Million for Berklee City Music Schola...
10/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
10/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
10/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
10/11/2026
Grass Valley K-Frame switching and LDX cameras support live sports production at the Northwestern Wildcats' new stadium, providing a common technology platf...
10/11/2026
The League of Live Stream Theater (LOLST), the nonprofit organization partnering with theaters and producers to bring live theater to audiences worldwide throug...
10/11/2026
COW Jobs: Several remote positions at Chakrra
Brie Clayton November 10, 2026
0 Comments
Several remote positions at Chakrra
November 6, 2026COW Jobs...
10/11/2026
Blackmagic Design Unites Live Solutions for Reggae Land 2026
Brie Clayton November 10, 2026
0 Comments
Festival relies on ATEM Constellation 8K and UR...
10/11/2026
Where Video Editors Earn the Most and Where the Paycheck Goes Furthest
Mark Santos November 10, 2026
0 Comments
Sooner or later every editor asks what...
10/11/2026
Caroline Davis to Perform with Berklee Student Ensemble for Signature Series Con...
10/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
10/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
10/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...