
Anna Nilsson, global head of HR at Vizrt Group, describes her journey into media and falling in love with the industry
By TVBEurope Staff
Published: November 28, 2022
Anna Nilsson, global head of HR at Vizrt Group, describes her journey into media and falling in love with the industry
target=_blank title=Share on LinkedIn class=share-linkedin>
Talk us through an average day in your role
It's clich to say, every day is different , but it's true. My day is about making sure our team has the right tools and support to deliver the best solutions to our customers, by bringing the best talent into the business and help them develop and grow. For me, this might involve sitting down with the team and talking through how we are setting our goals for the quarter or the year, whether that is hiring a person for a specific function or focusing on driving new initiatives internally, to deliver something new to our current 700 employees.
For example, this year we've brought in an employee recognition programme, and ramped up our learning and development through access to LinkedIn Learning. We've also been focused on CSR initiatives including diversity and inclusion. In the day-to-day, that might mean a few excel spreadsheets and PowerPoint presentations, but it's quite fun. I have a great team of people working to a shared purpose of helping our customers make more stories, better told. My days are far from mundane.
How did you get started in the media industry?
It was a lot of luck. I was not expecting to go into the media industry. But meeting Elin Tvedt, who was my manager at the time, got me excited about being in this industry and at Vizrt Group. She demonstrated a great disposition and showed me how positive the work culture was. Having a fun and supportive work culture is not a guarantee, so I believe I'm lucky. Only after I started working at Vizrt Group did I realise how dynamic the industry is, and how many people are affected by the possibilities our products have to offer. Our solutions are watched by over four billion people every day. I didn't know that when I got the job, I just took the opportunity and fell in love with this world.
What training did you have before entering the industry?
Other than being a consumer, I didn't know much about the industry. My background is in law, I have a Master's of Law from Ume University in Sweden. I enjoyed working as a lawyer, and I did for many years before I started working in compensations and benefits, which is what I was hired to do at first at Vizrt Group. It was a newly founded role where my key focus was on setting structures and processes in place. When most of that was done, I found my way into HR partnering, and then my role developed from there.
I learned to tie the business goals into my everyday work, to consider what the business wants to achieve and tying that into actions. The actions as a lawyer and as an HR person may be different, but the thought process is quite similar.
Why do you enjoy working in the industry?
It's quite a dynamic industry, things move very quickly, and I enjoy it being fast paced. Working for Vizrt Group, I constantly see how the technology we develop and improve can be used to deliver a better experience for the viewer. In this digital age, when we are bombarded with information all the time, it's important to consider to how make your story appealing not only to maximise your audience numbers, but also to deliver the story in the best possible way, so people can understand and enjoy it but also come away from it better informed.
Something else I appreciate in this industry are the people. They have a lot of ambition; everyone I've met who works in the broadcast industry shows such passion for it. It's wonderful to work with people that possess that level of ambition and drive and sustain it for so many years.
What piece of advice would you offer someone looking to explore a role similar to yours?
My career journey is proof that you don't have to have a specific professional background to work in HR. I don't know if I had started out with the intention to work in HR, that I would be where I am right now. If you come from a different area, you bring different skills and knowledge to the table that will be extremely valuable if you stay curious, determined and work hard.
The technology and the industry are complex, but the people are open and welcoming and will offer support, guide you, and challenge you - which will make you a better professional.
It's learning how to best support and work with people, which are all so unique and incredibly different, through both exciting and hard times, that will help you develop the essential skills for HR - it's all about people.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
10/08/2026
Weekly immersive broadcasts will feature 8K 3D video, a 180-degree field of view...
10/08/2026
Saturation plug-in free until 20 August 2026
fedDSP have announced the launch of Raiju, a new guitar pedal-style saturation plug-in that's capable of de...
10/08/2026
New mix-comparison & feedback tool
Independent Swedish record label I/O Music have recently released a handy new tool that provides artists, engineers, prod...
10/08/2026
Additive soft synth gains free counterpart
Sound Radix have just released a free monophonic additive software synth that's based on the same engine as t...
10/08/2026
Chroma integrates MXO oscilloscopes into ATS 8000 platform, rounding out its hig...
10/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/08/2026
Students in the Technology and Applied Composition (TAC) program at the San Francisco Conservatory of Music (SFCM) gain rare, real world experience in professio...
10/08/2026
FOR-A is using its presence at IBC2026 (stand 2.B53, Amsterdam RAI, 11 14 September) to show how its products deliver the answers to the real challenges faced...
10/08/2026
Frontier EU, official Peplink distributor for Europe, will exhibit at IBC 2026 in Amsterdam from 11 to 14 September, presenting live demonstrations of how Pepli...
10/08/2026
Remote Editing Without Cloud Storage Premiere Pro
Michael Cioni August 10, 2026
0 Comments
This is a step-by-step guide that demonstrates how to setup...
10/08/2026
Stunning Pixelated ASCII Effect for Apple Motion
Simon Ubsdell August 10, 2026
0 Comments
Apple Motion is perfect for building this popular ASCII unic...
10/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/08/2026
Monday 10 August 2026
Welcome to the Show : Sky Creative unites football fans w...
10/08/2026
Red Seat Ventures' Speakeasy Brings Video to Apple Podcasts, Beginning with ...
10/08/2026
A major unconventional operator increased monthly pumping hours by more than 30% by automating critical frac completion processes and eliminating common sources...
10/08/2026
Today, Apple and Major League Baseball (MLB) unveiled the September schedule for...
09/08/2026
Combines physical modelling with subtractive synthesis
reFX, the company behind the popular Nexus and Vanguard2 soft synths have announced the launch of the...
09/08/2026
Human nuance is not a switch
Dreamtonics have built up a solid reputation off the back of their Synthesizer V Studio software, a powerful vocal-synthesis t...
09/08/2026
COW Jobs: Documentary Editor - Remote
Brie Clayton August 9, 2026
0 Comments
Documentary Editor
July 31, 2026COW Jobs: Lead Generation Representativ...
08/08/2026
Enhanced ToneNET integration & 220 new Premium V2 Tone Models
IK Multimedia have just launched a public beta of Tonex 2.0, a release which is said to repres...
08/08/2026
Honouring the drum machine that redefined modern music
Roland have announced their plans for this year's 808 Day, a day that was founded to celebrate th...
08/08/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
08/08/2026
Star Wars Hyperspeed Tutorial: The No-Echo Method in After Effects
Graham Quince August 8, 2026
0 Comments
The Echo Effect to create long streaks is n...
08/08/2026
Chyron Releases AXIS 4.0 With Expanded News Workflows and Richer Map Storytellin...
08/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/08/2026
Foundry Unlocks Professional-Grade AI for VFX with Griptape Enterprise; Appoints...
08/08/2026
Award Winning New Horror Film Shot Using Blackmagic Camera App
Brie Clayton August 7, 2026
0 Comments
Fire Alive, shot using the Blackmagic Camera i...
08/08/2026
The global buildout of AI infrastructure reached a new milestone today - Firebird, an emerging AI cloud, launched the CIS region's largest AI factory in Arm...
07/08/2026
Diversified has appointed industry veteran Pete Emminger as global chief technology officer. Emminger will lead the company's global go-to-market technology...
07/08/2026
O'Shea Jackson Jr., Dave Franco, and Mason Thames appear in Idiots by Macon Blair, an official selection of the 2026 Sundance Film Festival. (Courtesy of ...
07/08/2026
An instrument made for the adventurous composer
Described as an instrument made for the adventurous composer , Sonuscore's latest sample library has b...
07/08/2026
Latest solo Synchron libraries arrive
VSL have just released the final two instalments in their range of muted solo string libraries. Recorded in the large ...
07/08/2026
Channel strip offers plug-in control & recall
Along with some new additions to their Inherit modular preamp system, GC Audio's announcements for NAMM 20...
07/08/2026
Opening Statement: Public hearing of the Inquiry into Racism, Hate and Violence ...
07/08/2026
DoubleVerify Shareholders to Receive $13.60 Per Share in Cash, Representing a 30...
07/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/08/2026
The Award Recognizes ACT's Outstanding Sales Performance, Marketing Collaboration and Long-standing Commitment to the NEUTRIK Brand
ACT Entertainment, one ...
07/08/2026
Beamr Imaging Ltd. (Nasdaq: BMR), a leader in video optimization technology and solutions, today announced it is bringing AI upscaling to live sports, broadcast...
07/08/2026
Berklee City Music Presents Nine Scholarships and Awards at Annual Concert Student recipients from seven states and Canada received scholarships, housing awar...
07/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...