Sony Pixel Power calrec Sony

Meet the global head of HR

28/11/2022

Anna Nilsson, global head of HR at Vizrt Group, describes her journey into media and falling in love with the industry

By TVBEurope Staff

Published: November 28, 2022

Anna Nilsson, global head of HR at Vizrt Group, describes her journey into media and falling in love with the industry

target=_blank title=Share on LinkedIn class=share-linkedin>

Talk us through an average day in your role

It's clich to say, every day is different , but it's true. My day is about making sure our team has the right tools and support to deliver the best solutions to our customers, by bringing the best talent into the business and help them develop and grow. For me, this might involve sitting down with the team and talking through how we are setting our goals for the quarter or the year, whether that is hiring a person for a specific function or focusing on driving new initiatives internally, to deliver something new to our current 700 employees.

For example, this year we've brought in an employee recognition programme, and ramped up our learning and development through access to LinkedIn Learning. We've also been focused on CSR initiatives including diversity and inclusion. In the day-to-day, that might mean a few excel spreadsheets and PowerPoint presentations, but it's quite fun. I have a great team of people working to a shared purpose of helping our customers make more stories, better told. My days are far from mundane.

How did you get started in the media industry?

It was a lot of luck. I was not expecting to go into the media industry. But meeting Elin Tvedt, who was my manager at the time, got me excited about being in this industry and at Vizrt Group. She demonstrated a great disposition and showed me how positive the work culture was. Having a fun and supportive work culture is not a guarantee, so I believe I'm lucky. Only after I started working at Vizrt Group did I realise how dynamic the industry is, and how many people are affected by the possibilities our products have to offer. Our solutions are watched by over four billion people every day. I didn't know that when I got the job, I just took the opportunity and fell in love with this world.

What training did you have before entering the industry?

Other than being a consumer, I didn't know much about the industry. My background is in law, I have a Master's of Law from Ume University in Sweden. I enjoyed working as a lawyer, and I did for many years before I started working in compensations and benefits, which is what I was hired to do at first at Vizrt Group. It was a newly founded role where my key focus was on setting structures and processes in place. When most of that was done, I found my way into HR partnering, and then my role developed from there.

I learned to tie the business goals into my everyday work, to consider what the business wants to achieve and tying that into actions. The actions as a lawyer and as an HR person may be different, but the thought process is quite similar.

Why do you enjoy working in the industry?

It's quite a dynamic industry, things move very quickly, and I enjoy it being fast paced. Working for Vizrt Group, I constantly see how the technology we develop and improve can be used to deliver a better experience for the viewer. In this digital age, when we are bombarded with information all the time, it's important to consider to how make your story appealing not only to maximise your audience numbers, but also to deliver the story in the best possible way, so people can understand and enjoy it but also come away from it better informed.

Something else I appreciate in this industry are the people. They have a lot of ambition; everyone I've met who works in the broadcast industry shows such passion for it. It's wonderful to work with people that possess that level of ambition and drive and sustain it for so many years.

What piece of advice would you offer someone looking to explore a role similar to yours?

My career journey is proof that you don't have to have a specific professional background to work in HR. I don't know if I had started out with the intention to work in HR, that I would be where I am right now. If you come from a different area, you bring different skills and knowledge to the table that will be extremely valuable if you stay curious, determined and work hard.

The technology and the industry are complex, but the people are open and welcoming and will offer support, guide you, and challenge you - which will make you a better professional.

It's learning how to best support and work with people, which are all so unique and incredibly different, through both exciting and hard times, that will help you develop the essential skills for HR - it's all about people.
LINK: https://www.tvbeurope.com/business/people/meet-the-global-head-of-hr...
See more stories from tvb

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

20/10/2026

ESPN Is Bringing Its Funday Football' Animated Alternate Broadcast Series to Super Bowl LXI, and This Time It's Star Wars' Themed

Sony's Beyond Sports technology will power real-time animation of the game, ...

20/10/2026

NBA App Adds Game Pulse, Ai-Based Chat Feature to Keep Fans Tuned In

The NBA is putting on a full-court press when it comes to digital offerings this year, and that includes some great new features on the NBA App as well as a new...

20/10/2026

Op-Ed: AI Is Making It Cheaper To Build. Sports Needs To Make It Cheaper To Learn

Testing what works is an important part of developing successful fan engagement....

20/10/2026

CBS Sports Amplifies Coverage of U.S. Open Cup Final With Fan Cam in Supporters Section, Onsite Studio Programming

One fan in The Nordecke will wear the device via headset on Wednesday night Spo...

20/10/2026

NBA on NBC Production Team Ready To Build on Year 1 Success, Expands Use of Graphics for Analysis on Tap

Regular-season game coverage will continue to be a mix of REMI and onsite produc...

20/10/2026

Grass Valley Adds Bridge Technologies to Media eXchange Layer Initiative

Grass Valley has added Bridge Technologies to the company's Media eXchange Layer (MXL) initiative, demonstrating how this has supported the containerization...

20/10/2026

Gravity Media Drives Lifted Entertainment's Im A Celebrity... The Wild Frontier, Through Rapid-Deployment IP Production

Gravity Media has rapidly deployed complete IP-based broadcast infrastructure fo...

20/10/2026

Ateme, Viamedia Provide Access to Programmatic TV Advertising to Independent and Regional Operators

Ateme has announced a strategic partnership with Viamedia, the ad tech company b...

20/10/2026

AES Show 2026: Industry Panel Examines Live Entertainment Delivery in Dolby Atmos

As concerts and other live performances reach audiences through global streaming...

20/10/2026

Media Links Powers Live Broadcast Contribution at the All-Asia Games 2026

Media Links' Xscend platform and MDP3020 IP media gateways supported live broadcast contribution for the All-Asia Games, that recently took place in Japan. ...

20/10/2026

Op-Ed: One Sprint Season, Two Season Launches. How MLS Creative Teams Can Prepare for 2027

For Major League Soccer creative teams, 2027 is going to be unlike any year they...

20/10/2026

NHL Constructs Massive Manitoba Cabin Setting for 2026 NHL Heritage Classic on Oct. 25

The National Hockey League (NHL) has given a first look at its planned transform...

20/10/2026

FloSports, National Lacrosse League Begin Exclusive Multiyear Global Streaming Partnership

FloSports and the National Lacrosse League (NLL) have entered into a multiyear m...

20/10/2026

AMWA Takes Home Technology & Engineering Emmy Award for Development of NMOS Discovery, Registration and Connection

The Advanced Media Workflow Association (AMWA) has received a 2026 Technology & ...

20/10/2026

Pearl TV Makes Major Progress Toward Affordable NEXTGEN TV Converter Boxes

Pearl TV has made significant progress in its industry-wide initiative to make NEXTGEN TV converter boxes more affordable and accessible to consumers, marking a...

20/10/2026

37th SPORTEL Awards Honor Best in Content, Sports Productions

The 37th edition of SPORTEL Awards took place on Monday, Oct. 19 at the Grimaldi Forum Monaco, under the High Patronage of H.S.H. Prince Albert II of Monaco. Ch...

20/10/2026

Sistemas de Video Comunicacin S.A. Starts Partnership With Amagi for Media Tech Modernization in South America

Amagi has announced a strategic partnership with Sistemas de Video Comunicaci n ...

20/10/2026

Eurosport, TNT Sports Continue Coverage of Tour de France and La Vuelta a Espaa in Europe

The home of cycling coverage is secure as Eurosport and TNT Sports today extend ...

20/10/2026

Give Me the Backstory: Get to Know Itab Azzam and Jack MacInnes, the Directors of One in a Million

By Ramona Flume One of the most exciting things about the Sundance Film Festiva...

20/10/2026

SUNDANCE INSTITUTE NAMES TRACY BRADY AS CHIEF MARKETING, BRAND AND COMMUNICATIONS OFFICER

Veteran Entertainment and Brand Executive to Lead Global Communications Strategy...

20/10/2026

UJAM release Beatmaker & Usynth Bounce

Inspired by late-90s & early-2000s R&B, hip-hop & club music UJAM have just introduced two new virtual instruments that bring together a versatile selection...

20/10/2026

Groove Synthesis release 3rd Wave Terminal

Synth gains free editor & librarian application Back at Superbooth 2026, Groove Synthesis gave us a sneak preview of a desktop software application that off...

20/10/2026

Calrec appoints Video Progetti as Italian partner

With more than 30 years in the Italian broadcast market, Video Progetti will offer the complete Calrec range, giving broadcasters the freedom to choose and scal...

20/10/2026

Pearl TV Issues Progress Report on Low-Cost 3.0 Converters in Advance of NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

20/10/2026

USSI Global Ups Ted Korte to Chief Technology Officer

Share Copy link Facebook X Linkedin Bluesky Email...

20/10/2026

The Weather Company Unveils Weather Story Assist

Share Copy link Facebook X Linkedin Bluesky Email...

20/10/2026

Calrec appoints Video Progetti as Italian distribution pa...

Calrec has appointed Video Progetti, the Rome- and Milan-based broadcast distributor and AV system integrator, as its distribution partner for Italy. Media comp...

20/10/2026

FOR-A and Canon team up for a unified approach to PTZ pro...

FOR-A has collaborated with Canon to integrate PTZ camera control into the software-defined MixBoard production switcher. The resulting seamless operations wer...

20/10/2026

KRK Monitors Help The Beat Garden Grow a Sound That is Al...

Great music rarely happens in isolation. It emerges when artists, producers, and songwriters exchange ideas, challenge one another, and find unexpected creative...

20/10/2026

BeckTV, Beam Dynamics and Providius Connect Broadcast Sys...

Collaboration gives broadcast teams a faster path from network alerts to the affected equipment, system dependencies and support information BeckTV, Beam Dyna...

20/10/2026

NHK Super Hi-Vision Cameras Join Journey to the Red Planet

Share Copy link Facebook X Linkedin Bluesky Email...

20/10/2026

Kokusai Denki to Debut New Broadcast Camera Viewfinder at 2026 NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

20/10/2026

PrimeTime Lighting Systems Unveils Duo Stream Plug-and-Play Lighting

Share Copy link Facebook X Linkedin Bluesky Email...

20/10/2026

OWC Makes OWC Dock Ejector 2.1 Available for General Release

Share Copy link Facebook X Linkedin Bluesky Email...

20/10/2026

Amagi Expands its South American Presence

Share Copy link Facebook X Linkedin Bluesky Email...

20/10/2026

University of Washington Opens Four-Control-Room IP Produ...

University of Washington Intercollegiate Athletics has brought its new Sundodger Studios production facility on air, with Grass Valley cameras and production sw...

20/10/2026

Miri Technologies to Showcase Whats New and Whats Next fo...

Live demos will include upgrades for the X510 bonding router, self-serve management for NetConnect data plans and a technology preview of future developments ...

20/10/2026

Jigsaw24 Appoints Alex Battrick as Pre-Sales Solution Con...

Jigsaw24 has appointed Alex Battrick as Pre-Sales Solution Consultant, strengthening its technical expertise as the company expands its offering across live pro...

20/10/2026

COW Jobs: Toronto Freelance Crew Call - Your Story - open, ongoing

COW Jobs: Toronto Freelance Crew Call - Your Story - open, ongoing Brie Clayton October 19, 2026 0 Comments Toronto Freelance Crew Call - Your Story (...

20/10/2026

Give your photos a second chance with Open Eyes in Lightroom on mobile

Give your photos a second chance with Open Eyes in Lightroom on mobile Shambhavi Kadam October 19, 2026 0 Comments You know the frustration. Everyone ...

20/10/2026

Paperwolf Studio launches eight creative OpenFX plugins for DaVinci Resolve

Paperwolf Studio launches eight creative OpenFX plugins for DaVinci Resolve Brie Clayton October 19, 2026 0 Comments Datamosh, slit-scan, camcorder lo...

20/10/2026

MLBs Regional Broadcast Rights Worth $1.6B Despite RSN Disruption

Share Copy link Facebook X Linkedin Bluesky Email...

20/10/2026

PSSI Ups Tracy Michaels to Vice President of Engineering

Share Copy link Facebook X Linkedin Bluesky Email...

20/10/2026

Hearst Television Adds Chris Plourde as VP, Strategy and Distribution

Share Copy link Facebook X Linkedin Bluesky Email...

20/10/2026

Scripps Research bestows inaugural Distinguished Alumni Awards

LA JOLLA, CA-The Scripps Research Alumni Network has announced the two divisional winners of its inaugural awards program, created to honor institute alumni for...

20/10/2026

2026 UNTAPPED Development Lab participants announced

2026 UNTAPPED Development Lab participants announced 20 October 2026 Top (L-R): Becki Bouchier, Carly Brand, Leslie Hornung. Bottom (L-R): Joseph Meldrum, Elle...

20/10/2026

Boston Conservatory Center Stage Presents Romantic Musical Comedy She Loves Me

Boston Conservatory Center Stage Presents Romantic Musical Comedy She Loves Me Conservatory musical theater students will perform the charming production, set...

20/10/2026

Rachel McFarlanes American Dialogue Premieres at Carnegie Hall

Rachel McFarlanes American Dialogue Premieres at Carnegie Hall The alum composer and violinists commissioned work is part of Sphinx Virtuosis nationwide tour ...

20/10/2026

FOR-A and Canon team up for a unified approach to PTZ production

Collaboration delivers comprehensive camera control and switching in a single intuitive interface...