Sony Pixel Power calrec Sony

Meet the global head of HR

28/11/2022

Anna Nilsson, global head of HR at Vizrt Group, describes her journey into media and falling in love with the industry

By TVBEurope Staff

Published: November 28, 2022

Anna Nilsson, global head of HR at Vizrt Group, describes her journey into media and falling in love with the industry

target=_blank title=Share on LinkedIn class=share-linkedin>

Talk us through an average day in your role

It's clich to say, every day is different , but it's true. My day is about making sure our team has the right tools and support to deliver the best solutions to our customers, by bringing the best talent into the business and help them develop and grow. For me, this might involve sitting down with the team and talking through how we are setting our goals for the quarter or the year, whether that is hiring a person for a specific function or focusing on driving new initiatives internally, to deliver something new to our current 700 employees.

For example, this year we've brought in an employee recognition programme, and ramped up our learning and development through access to LinkedIn Learning. We've also been focused on CSR initiatives including diversity and inclusion. In the day-to-day, that might mean a few excel spreadsheets and PowerPoint presentations, but it's quite fun. I have a great team of people working to a shared purpose of helping our customers make more stories, better told. My days are far from mundane.

How did you get started in the media industry?

It was a lot of luck. I was not expecting to go into the media industry. But meeting Elin Tvedt, who was my manager at the time, got me excited about being in this industry and at Vizrt Group. She demonstrated a great disposition and showed me how positive the work culture was. Having a fun and supportive work culture is not a guarantee, so I believe I'm lucky. Only after I started working at Vizrt Group did I realise how dynamic the industry is, and how many people are affected by the possibilities our products have to offer. Our solutions are watched by over four billion people every day. I didn't know that when I got the job, I just took the opportunity and fell in love with this world.

What training did you have before entering the industry?

Other than being a consumer, I didn't know much about the industry. My background is in law, I have a Master's of Law from Ume University in Sweden. I enjoyed working as a lawyer, and I did for many years before I started working in compensations and benefits, which is what I was hired to do at first at Vizrt Group. It was a newly founded role where my key focus was on setting structures and processes in place. When most of that was done, I found my way into HR partnering, and then my role developed from there.

I learned to tie the business goals into my everyday work, to consider what the business wants to achieve and tying that into actions. The actions as a lawyer and as an HR person may be different, but the thought process is quite similar.

Why do you enjoy working in the industry?

It's quite a dynamic industry, things move very quickly, and I enjoy it being fast paced. Working for Vizrt Group, I constantly see how the technology we develop and improve can be used to deliver a better experience for the viewer. In this digital age, when we are bombarded with information all the time, it's important to consider to how make your story appealing not only to maximise your audience numbers, but also to deliver the story in the best possible way, so people can understand and enjoy it but also come away from it better informed.

Something else I appreciate in this industry are the people. They have a lot of ambition; everyone I've met who works in the broadcast industry shows such passion for it. It's wonderful to work with people that possess that level of ambition and drive and sustain it for so many years.

What piece of advice would you offer someone looking to explore a role similar to yours?

My career journey is proof that you don't have to have a specific professional background to work in HR. I don't know if I had started out with the intention to work in HR, that I would be where I am right now. If you come from a different area, you bring different skills and knowledge to the table that will be extremely valuable if you stay curious, determined and work hard.

The technology and the industry are complex, but the people are open and welcoming and will offer support, guide you, and challenge you - which will make you a better professional.

It's learning how to best support and work with people, which are all so unique and incredibly different, through both exciting and hard times, that will help you develop the essential skills for HR - it's all about people.
LINK: https://www.tvbeurope.com/business/people/meet-the-global-head-of-hr...
See more stories from tvb

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

11/08/2026

Apple To Bring Friday Night Baseball Live to Apple Immersive on Vision Pro Beginning Aug. 28

Weekly immersive broadcasts will feature 8K 3D video, a 180-degree field of view...

11/08/2026

Looking for a New Cameraperson? ProductionHUB Guide Lays Out Considerations, Pitfalls

By Briana Brady, Social Media Manager, Production Hub Sports content is having ...

11/08/2026

SVG Sit-Down: Backlight CEO Kathleen Barrett on Building Media Infrastructure for a Global, AI-Driven Sports Landscape

She addresses why media organizations need more than asset storage, how sports t...

11/08/2026

FloSports Dennis LeMire on Implementing Cloud-Based Workflows on Lower Tier Sports

Remote commentary has improved significantly on these broadcasts At a clip of ...

11/08/2026

Miami HEAT's Revamped IP-Based Control Room Coordinates Workflows With Meinberg Intelligent Modular Synchronization System

A pair of LANTIME IMS M2000 PTP Grandmasters deliver resilient timing infrastruc...

11/08/2026

LTN Expands Live Event Master Control Capabilities for Sports Organizations

LTN has announced expanded capabilities for its Live Event Master Control offering, providing sports broadcasters, leagues, rights holders, and content owners w...

11/08/2026

WTA Ventures Appoints IMG as Managed Production Services Partner

WTA Ventures has appointed IMG as its managed production services partner in a multi-year agreement commencing with the 2027 season. The partnership is the late...

11/08/2026

New York Jets and CBS New York Extend Multi-Year Partnership

The New York Jets and CBS New York have agreed to a multi-year extension of their partnership, keeping CBS New York as the official broadcast home of the team. ...

11/08/2026

Nielsen Acquires DoubleVerify to Create New Combined Media Intelligence Platform

Nielsen Holdings and DoubleVerify have announced a definitive agreement under which Nielsen will acquire DoubleVerify in an all-cash transaction with an enterpr...

11/08/2026

AES Elects David v.R. Bowles as President-Elect for 2027, Unveils Other Election Results

The Audio Engineering Society has announced the results of its 2026 Board of Dir...

11/08/2026

SVG Sit-Down Creator Sports Network's Barrick Prince on Building the Next Layer of the Live-Sports Rights Stack

The CSN co-founder details its network and affiliate' model, how creator wi...

11/08/2026

Gravity Media Providing Host Broadcast Operations for Esports World Cup 2026

Gravity Media is providing host broadcast operations for the Esports World Cup (EWC) 2026, supporting ESL FACEIT Group (EFG) in delivering the tournament to glo...

11/08/2026

TAG Video Systems Reduces Memory Requirements for Compressed Workflows

TAG Video Systems has released a memory usage optimization for its MCM software that reduces the cost per channel by up to two-thirds for compressed workflows. ...

11/08/2026

SMT Expands LED Production and Scoring Services at 2026 Cincinnati Open

SMT is expanding its technology partnership with the Cincinnati Open this year, adding new LED displays, production capabilities, and fan-facing experiences at ...

11/08/2026

Pac-12 to Stream Fall Olympic Sports Home Events Free on YouTube

The Pac-12 has announced that home Olympic sports broadcasts throughout the fall season will be available free on the conference's YouTube channel at youtub...

11/08/2026

Case Study: Real Life Network Taps LiveU for Broadcast-Grade Streaming

Spreading a message of faith requires both widespread accessibility and uncompromising visual quality. Real Life Network (RLN), a free, faith-based digital stre...

11/08/2026

Tennessee Titans' New Nissan Stadium Will Live Up to Its Music City Location

Taking the synergy of sports and entertainment a step further, the NFL venue in Nashville will house iterations of two iconic music clubs The marriage of Taylo...

11/08/2026

The Crow Hill Company introduce Pocket Strings

Free library captures pro classical string section There's no shortage of freebies in The Crow Hill Company's line-up, with their Vaults series offe...

11/08/2026

Emergence Audio unveil Envoy

Percussion instrument introduces all-new engine Emergence Audio have just introduced a instrument that brings together a vast collection of percussive analo...

11/08/2026

Boris FX reveal Sequoia 2026.5

Introduces new all-in-one Spatial Panner tool Boris FX have recently announced the latest major update for their mastering and broadcast-focused DAW softwar...

11/08/2026

Rohde & Schwarz installs millimeter wave security scanners at Airports of Thailand (AOT) Airports

Rohde & Schwarz installs millimeter wave security scanners at Airports of Thaila...

11/08/2026

Dolby Acquires VVC Patents From Florida Atlantic University

Share Copy link Facebook X Linkedin Bluesky Email...

11/08/2026

Alyson Stewart Joins Zixi as Senior Director, Sales

Share Copy link Facebook X Linkedin Bluesky Email...

11/08/2026

FCC Issues Alert Over Scammers Impersonating Its Commissioners

Share Copy link Facebook X Linkedin Bluesky Email...

11/08/2026

Comcast, Disney Ink Deal to End NFL Network Blackout

Share Copy link Facebook X Linkedin Bluesky Email...

11/08/2026

farmerswife and Cirkus are Exhibiting at IBC 2026

farmerswife and Cirkus will return to IBC 2026 to showcase new tools designed to help broadcast, media and post-production teams manage workflows with greater s...

11/08/2026

LiveU Powers Cross-Venue Coverage of Glasgow Commonwealth...

LiveUs LU900Q intelligent production unit played a central role in the host broadcast operation for the Games in Glasgow (July 23 to August 2, 2026). The host b...

11/08/2026

Jigsaw24 Appoints James Morse as Client Director to Drive...

Jigsaw24 has appointed James Morse as Client Director, Media Sales, as it deepens its focus on sports, live events and integrated production. His appointment co...

11/08/2026

Net Insight enables one of Europes largest broadcast grad...

Net Insight today announced that DMC Production Norway has selected its Open Live Media solution to centralize the production of Blinkfestivalen 2026. Combining...

11/08/2026

Vivaro Supports Record World Cup Audiences with the Appea...

Modular HEVC and JPEG XS workflows enabled resilient, ultra-low-latency delivery for leading linear and digital media platforms across all 104 matches Appear A...

11/08/2026

Homecoming Artist Spotlight: Fabiola Mndez

Homecoming Artist Spotlight: Fabiola M ndez The first cuatrista to graduate from Berklee talks about the community that shaped her career ahead of her Homecom...

11/08/2026

FOR-A To Highlight MixBoard, Viztrik AiDi Enhancement At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

11/08/2026

AMWA and EBU to Host Demos at IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

11/08/2026

Dalet Solution Suites Enable Media Teams to Move Like a S...

Dalet, a leading technology and service provider for media-rich organizations, today announced Dalet Solution Suites, a new portfolio of cloud-native solutions ...

11/08/2026

Mediagenix Helps Broadcasters Prepare for Brazil DTV Futu...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, will showcase how media companies can prep...

11/08/2026

Transforming your audience into advocates with Kelsey Gamble

Transforming your audience into advocates with Kelsey Gamble 10 August 2026 Building community, harnessing fandom for marketing and activating the four stages ...

11/08/2026

Apple Arcade levels up with Block Blast!+ and Art of Fauna: Cozy Puzzles+ - UPDATE - Posted on 11 August 2026

Whether gamers are looking for high-octane action or a laid-back afternoon, Appl...

11/08/2026

Why Scaling AI Compute Performance Requires a New Power Architecture

Every new generation of accelerated computing demands more from the infrastructure underneath it - more compute performance, higher rack density and more effici...

11/08/2026

Documentary reflecting on the 2015 Marriage Equality Referendum to air on RT

A Day in May airs Wednesday 12 August at 9.35pm RT One and RT Player A Day in May revisits the people and stories behind Ireland's historic marriage equa...

11/08/2026

NVIDIA Nemotron 3.5 Lightning and NeMo Switchyard Deliver Faster, Smarter, More Efficient Agentic AI

As AI shifts from chatbots to autonomous agents, open models are serving market ...

11/08/2026

NVIDIA and Local AI Community Fuel Open Source Models and Intelligent Agents

The open source ecosystem is making it easier for AI enthusiasts and developers to build, customize and run increasingly capable agents locally. Throughout Au...

10/08/2026

Apple to Bring Friday Night Baseball' Live to Apple Immersive on Vision Pro Beginning Aug. 28

Weekly immersive broadcasts will feature 8K 3D video, a 180-degree field of view...

10/08/2026

Raiju from fedDSP

Saturation plug-in free until 20 August 2026 fedDSP have announced the launch of Raiju, a new guitar pedal-style saturation plug-in that's capable of de...

10/08/2026

I/O Music release Talkback

New mix-comparison & feedback tool Independent Swedish record label I/O Music have recently released a handy new tool that provides artists, engineers, prod...

10/08/2026

Sound Radix launch Radical1 Solo

Additive soft synth gains free counterpart Sound Radix have just released a free monophonic additive software synth that's based on the same engine as t...

10/08/2026

Chroma integrates MXO oscilloscopes into ATS 8000 platform, rounding out its high-end power testing ecosystem

Chroma integrates MXO oscilloscopes into ATS 8000 platform, rounding out its hig...