
Anna Nilsson, global head of HR at Vizrt Group, describes her journey into media and falling in love with the industry
By TVBEurope Staff
Published: November 28, 2022
Anna Nilsson, global head of HR at Vizrt Group, describes her journey into media and falling in love with the industry
target=_blank title=Share on LinkedIn class=share-linkedin>
Talk us through an average day in your role
It's clich to say, every day is different , but it's true. My day is about making sure our team has the right tools and support to deliver the best solutions to our customers, by bringing the best talent into the business and help them develop and grow. For me, this might involve sitting down with the team and talking through how we are setting our goals for the quarter or the year, whether that is hiring a person for a specific function or focusing on driving new initiatives internally, to deliver something new to our current 700 employees.
For example, this year we've brought in an employee recognition programme, and ramped up our learning and development through access to LinkedIn Learning. We've also been focused on CSR initiatives including diversity and inclusion. In the day-to-day, that might mean a few excel spreadsheets and PowerPoint presentations, but it's quite fun. I have a great team of people working to a shared purpose of helping our customers make more stories, better told. My days are far from mundane.
How did you get started in the media industry?
It was a lot of luck. I was not expecting to go into the media industry. But meeting Elin Tvedt, who was my manager at the time, got me excited about being in this industry and at Vizrt Group. She demonstrated a great disposition and showed me how positive the work culture was. Having a fun and supportive work culture is not a guarantee, so I believe I'm lucky. Only after I started working at Vizrt Group did I realise how dynamic the industry is, and how many people are affected by the possibilities our products have to offer. Our solutions are watched by over four billion people every day. I didn't know that when I got the job, I just took the opportunity and fell in love with this world.
What training did you have before entering the industry?
Other than being a consumer, I didn't know much about the industry. My background is in law, I have a Master's of Law from Ume University in Sweden. I enjoyed working as a lawyer, and I did for many years before I started working in compensations and benefits, which is what I was hired to do at first at Vizrt Group. It was a newly founded role where my key focus was on setting structures and processes in place. When most of that was done, I found my way into HR partnering, and then my role developed from there.
I learned to tie the business goals into my everyday work, to consider what the business wants to achieve and tying that into actions. The actions as a lawyer and as an HR person may be different, but the thought process is quite similar.
Why do you enjoy working in the industry?
It's quite a dynamic industry, things move very quickly, and I enjoy it being fast paced. Working for Vizrt Group, I constantly see how the technology we develop and improve can be used to deliver a better experience for the viewer. In this digital age, when we are bombarded with information all the time, it's important to consider to how make your story appealing not only to maximise your audience numbers, but also to deliver the story in the best possible way, so people can understand and enjoy it but also come away from it better informed.
Something else I appreciate in this industry are the people. They have a lot of ambition; everyone I've met who works in the broadcast industry shows such passion for it. It's wonderful to work with people that possess that level of ambition and drive and sustain it for so many years.
What piece of advice would you offer someone looking to explore a role similar to yours?
My career journey is proof that you don't have to have a specific professional background to work in HR. I don't know if I had started out with the intention to work in HR, that I would be where I am right now. If you come from a different area, you bring different skills and knowledge to the table that will be extremely valuable if you stay curious, determined and work hard.
The technology and the industry are complex, but the people are open and welcoming and will offer support, guide you, and challenge you - which will make you a better professional.
It's learning how to best support and work with people, which are all so unique and incredibly different, through both exciting and hard times, that will help you develop the essential skills for HR - it's all about people.
Most recent headlines
01/05/2023
Our Chief Executive Simon Redlich was recently invited by Alliance for Audited Media (AAM) to share his views on what 2023 might hold. Read what Simon and other...
26/01/2023
Siretta have another high performance antenna coming to the Oscar range. Let us introduce the OSCAR 67.
The OSCAR 67 is a highly efficient directional antenna,...
26/01/2023
Picture Shop, Streamland Media's picture division, has announced that renowned artist Natasha Leonnet has joined its talent roster as a senior colorist. Leo...
26/01/2023
Blackmagic Design has announced that the EuroHockey Indoor Championships relied on an acquisition, control and delivery workflow based on Blackmagic Design hard...
26/01/2023
The Cinema Audio Society has announced its nominees in seven categories for the ...
26/01/2023
By Christine Bunish
Most of us strive to achieve balance in our professional and personal lives, and Ali Greer appears to have succeeded balancing her inside ...
26/01/2023
By Debra Kaufman
One month into 2023, HPA is already fully engaged in evolving its programs and initiatives to meet the community's interests and needs. Pr...
26/01/2023
Deep down, I know that I belong here, I matter and I am enough....
26/01/2023
MWC Barcelona keynote lineup includes CEOs from Extreme E, Maersk, NEC, Vattenfall
26 January 2023, Barcelona: The GSMA today hosted a preview press conference...
26/01/2023
It's back! Starting today, GoPro Awards is kicking off its biggest challenge of the year-the Million Dollar Challenge.
Open exclusively to owners of the ne...
26/01/2023
Brand's Vocal and Instrument Microphones Assist Varying Musical Performances With Sound Quality, Clarity and Reliability
Despite the varied cultural differ...
26/01/2023
Brand's Mics Complement Ensemble's Unique Vocals in Recorded and Live Applications
From first listen, it's obvious that amplified vocal ensemble Ro...
26/01/2023
Studio Owner Greg Miner Relies on Full DPA Microphone Lineup for Inaugural Clients at High-End Recording Space
Nestled in an idyllic wooded setting just north ...
26/01/2023
LONDON Content protection and anti-piracy services specialist Friend MTS this week announced the appointment of Daniel Harris as its chair of the board of direc...
26/01/2023
TVBEurope catches up with ACCESS:VFXs founder Simon Devereux and new European chapter lead Chris Kiser to talk about the need for a European-wide organisation a...
26/01/2023
Among the new use cases are: show control, camera calibration on the go, control of disguise servers, status support and greater colour capabilities.
By George...
26/01/2023
The studio is aiming to deliver sustainable productions and minimise its carbon footprint, with local film and TV crews available
By Jenny Priestley
Publishe...
26/01/2023
Warner Bros Discovery said it will return to The Theater at Madison Square Garden for its upfront event on May 17, the Wednesday morning of broadcast upfront we...
26/01/2023
Disney Advertising said it reached an agreement with measurement company EDO, which will provide outcome measurement for streaming campaigns....
26/01/2023
Reporter Alex Presha has been promoted to correspondent at ABC News. He will be based in Columbus, Ohio. He's been with ABC News since 2020, reporting from ...
26/01/2023
Here's a snapshot of TV by the numbers for the week of January 16-22, highlighting the most-watched shows and networks using glass-level data smart TV data ...
26/01/2023
Disney Advertising Sales regaled advertisers with tales of the data and technology prowess that, along with the company's content, creates effective campaig...
26/01/2023
Entertainment magazines benefited from the start of awards season, which launched with the January 10 return of the Golden Globes on NBC and the Critics' Ch...
26/01/2023
B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv (opens in new tab) for a weekly ranking called Promo Mojo: Exclusive data sh...
26/01/2023
Jose Flores, president and general manager of KTLM McAllen (Texas), a Telemundo ...
26/01/2023
WASHINGTON The FCC has levied a fine of $504,000 against Fox for willfully violating commission rules on transmitting EAS Tones during regular programming. Th...
26/01/2023
PARAMUS, N.J. Sony has launched two scalable new series of its Crystal LED premium display: the bright and rich BH-series and the immersive CH-series....
26/01/2023
MARLOW, U.K. TSL has announced that it is working to help broadcasters migrate to IP infrastructures by launching the MPA1-MIX-NET. Building on the success of i...
26/01/2023
SEATTLE AWS has announced that AWS Elemental MediaLive now offers timecode burn-in so that users can add timecode visually into individual video outputs from a ...
26/01/2023
LOS ANGELES MuxIP, a leading provider of automated solutions for ad-supported streaming, has announced that it will deliver 24/7 live FAST channel capabilities ...
26/01/2023
Best Lightsaber Plugin for Final Cut Pro X!
Render FX January 26, 2023
0 Comments
Check out our latest tutorial on the best lightsaber plugin for Final...
26/01/2023
AJA FiDO Mini-Converters Simplify Long Cable Runs for Focal Point Productions
Brie Clayton January 26, 2023
0 Comments
Baltimore-based Focal Point Prod...
26/01/2023
CoreWeave Acquires Conductor Technologies, Enhancing Its Offerings to VFX Studio...
26/01/2023
WRAL TechWire turns 20 this year! Filling a niche as the only technology-specific news publication in the Triangle, TechWire continues to hone its role as the f...
26/01/2023
SVG Sit-Down: NBA's Teddy Kaplan on the Metaverse and the Future of Fandom NBA Lane in Meta's Horizon World is intended to allow fans to congregate and ...
26/01/2023
Hazelden Betty Ford's Thought of the Day and How to ACT and Break Negative T...
26/01/2023
Tennis Australia, Gravity Media Efforts at Australian Open Embrace Virtual Adver...
26/01/2023
Published On: January 26th, 2023
data-orig-src=https://www.sgo.es/wp-content/u...
26/01/2023
Back to All News
Ensemble Cast Joins Ed Helms and Jennifer Garner in Family Leave
Entertainment
26 January 2023
GlobalUnited States
Rita Moreno (80 for Bra...
26/01/2023
There can't be many hotels in the world where you can look out of the window and see the Eiffel Tower, St Mark's Campanile and the Roman Coliseum - all ...
26/01/2023
The American Society of Cinematographers (ASC) has announced Outstanding Achievement Award nominees in feature film, documentary and television categories. Winn...
26/01/2023
The Motion Picture Sound Editors (MPSE) has announced that Tom Cruise will be am...
26/01/2023
26
January
2023
Local Tamil series Zombie Kadhali premieres 30 Jan on Astro
First local Tamil zombie-themed fantasy romance series
Astro customers can l...
26/01/2023
Arvato Systems Positioned as Leader in the Quadrants Digital Business Enablement and ESG Services and Public Cloud - Solutions and Services
ISG Provider L...
26/01/2023
Oslo, 26 January 2023 - Commissioned by the radio broadcasters NRK, P4-gruppen (Viaplay Group) and Bauer Media, Nielsen has upgraded the measurement of the radi...
26/01/2023
WATCH: The River - Tonight's teaser E254 S5Watch tonight's episode of The River and catch the latest episode every weekday at 20:00 on 1 Magic, don'...
26/01/2023
WATCH: 7de Laan - Tonight's teaser E21 S24Don't miss out on what's happening on tonight's episode of 7de Laan and Catch the latest episode every...
26/01/2023
WATCH: Diep City - Tonight's teaser E214 S2We've got you covered on what's happening tonight. Episodes of Diep City air on Mzansi Magic from Mondays...
26/01/2023
The Wife': Why Mqhele might kill his wife Hlomu The Wife' fans predict Hlomu will get killed by her abusive husband Mqhele, who just found out that his ...
26/01/2023
WATCH: Skeem Saam - Tonight's teaser E149 S11Find out what's going on tonight on Skeem Saam!. Skeem Saam episodes airs on SABC1 Mondays to Fridays at 18...