
Anna Nilsson, global head of HR at Vizrt Group, describes her journey into media and falling in love with the industry
By TVBEurope Staff
Published: November 28, 2022
Anna Nilsson, global head of HR at Vizrt Group, describes her journey into media and falling in love with the industry
target=_blank title=Share on LinkedIn class=share-linkedin>
Talk us through an average day in your role
It's clich to say, every day is different , but it's true. My day is about making sure our team has the right tools and support to deliver the best solutions to our customers, by bringing the best talent into the business and help them develop and grow. For me, this might involve sitting down with the team and talking through how we are setting our goals for the quarter or the year, whether that is hiring a person for a specific function or focusing on driving new initiatives internally, to deliver something new to our current 700 employees.
For example, this year we've brought in an employee recognition programme, and ramped up our learning and development through access to LinkedIn Learning. We've also been focused on CSR initiatives including diversity and inclusion. In the day-to-day, that might mean a few excel spreadsheets and PowerPoint presentations, but it's quite fun. I have a great team of people working to a shared purpose of helping our customers make more stories, better told. My days are far from mundane.
How did you get started in the media industry?
It was a lot of luck. I was not expecting to go into the media industry. But meeting Elin Tvedt, who was my manager at the time, got me excited about being in this industry and at Vizrt Group. She demonstrated a great disposition and showed me how positive the work culture was. Having a fun and supportive work culture is not a guarantee, so I believe I'm lucky. Only after I started working at Vizrt Group did I realise how dynamic the industry is, and how many people are affected by the possibilities our products have to offer. Our solutions are watched by over four billion people every day. I didn't know that when I got the job, I just took the opportunity and fell in love with this world.
What training did you have before entering the industry?
Other than being a consumer, I didn't know much about the industry. My background is in law, I have a Master's of Law from Ume University in Sweden. I enjoyed working as a lawyer, and I did for many years before I started working in compensations and benefits, which is what I was hired to do at first at Vizrt Group. It was a newly founded role where my key focus was on setting structures and processes in place. When most of that was done, I found my way into HR partnering, and then my role developed from there.
I learned to tie the business goals into my everyday work, to consider what the business wants to achieve and tying that into actions. The actions as a lawyer and as an HR person may be different, but the thought process is quite similar.
Why do you enjoy working in the industry?
It's quite a dynamic industry, things move very quickly, and I enjoy it being fast paced. Working for Vizrt Group, I constantly see how the technology we develop and improve can be used to deliver a better experience for the viewer. In this digital age, when we are bombarded with information all the time, it's important to consider to how make your story appealing not only to maximise your audience numbers, but also to deliver the story in the best possible way, so people can understand and enjoy it but also come away from it better informed.
Something else I appreciate in this industry are the people. They have a lot of ambition; everyone I've met who works in the broadcast industry shows such passion for it. It's wonderful to work with people that possess that level of ambition and drive and sustain it for so many years.
What piece of advice would you offer someone looking to explore a role similar to yours?
My career journey is proof that you don't have to have a specific professional background to work in HR. I don't know if I had started out with the intention to work in HR, that I would be where I am right now. If you come from a different area, you bring different skills and knowledge to the table that will be extremely valuable if you stay curious, determined and work hard.
The technology and the industry are complex, but the people are open and welcoming and will offer support, guide you, and challenge you - which will make you a better professional.
It's learning how to best support and work with people, which are all so unique and incredibly different, through both exciting and hard times, that will help you develop the essential skills for HR - it's all about people.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
30/10/2026
A highlight clip goes to air after a person says yes. What would it take to say how often that yes had to be earned?
Andreas EhstandA common design for automat...
30/10/2026
SNF's Chiefs-Seahawks leads the week with 26.3 million, Prime Video's Pa...
30/10/2026
The company aims to be more horizontal and not vertical' in managing sports rights and producing events
GRUP MEDIAPRO has begun charting a new course that...
30/10/2026
Player mics, an in-arena drone, enhanced replay operations, and a full onsite pr...
30/10/2026
By Ramona Flume
Each harvest season brings a sense of renewal and possibility. ...
30/10/2026
(L-R) Peter Dinklage, Alexander Skarsg rd, and Olivia Colman attend the Q&A for Wicker by Eleanor Wilson and Alex Huston Fischer, an official selection of the...
30/10/2026
Creates melodies from wavetables
BangZilla is the new plug-in division of The Audio Programmer, and their debut offering comes in the form of Wave Theory, a...
30/10/2026
30 October - 1 November 2026
This years AES Show is just around the corner, with this year's event marking the annual convention's first appearance ...
30/10/2026
Company launch new digitally controlled analogue hardware
Neve have just entered the world of digitally controlled analogue in style with not one, but four ...
30/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/10/2026
GB Labs Wins Future's Best of Show Award for Core.ONE, Presented by TVBEurope at IBC 2026
GB Labs, a leader in scalable, shared storage solutions, has rec...
30/10/2026
Lightware is introducing GPIO Button control for its Microsoft Teams Rooms on Windows (MTRoW) integration, giving users a simple, one-touch way to switch betwee...
30/10/2026
Lightware has added AVIXA Renewal Units (RUs) to its D sseldorf in-person training program, allowing AV professionals to earn recognized professional developmen...
30/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/10/2026
Creative software developer Foundry today announced Nuke Stage now supports macOS, making the end-to-end virtual production and in-camera visual effects (ICVFX)...
30/10/2026
While science fiction lore tells us that humans will meet extraterrestrial life ...
29/10/2026
Jameis Winston and Willie Colon are among current and former players hosting pro...
29/10/2026
After arriving in Fayetteville with dreams of calling games, the Arkansas native found her passion in the control room, building a promising future in replay an...
29/10/2026
The National Hockey League is taking on a larger role in local game production w...
29/10/2026
Media Links has appointed Mikhail Zavalin Market Development Technical Specialis...
29/10/2026
Gravity Media delivered the live broadcast and media infrastructure for the 2026...
29/10/2026
Rise AV has announced the 23 women selected for the second year of its Elevate program, a six-week management and leadership development course. The cohort incl...
29/10/2026
The F d ration Internationale de l'Automobile (FIA) and Amazon Web Services (AWS) have announced a global partnership under which AWS becomes the Official A...
29/10/2026
Advanced Systems Group (ASG) has appointed Bob Daniel Storage and Workflow Solutions Architect within its Enterprise Storage team. Daniel has more than 30 years...
29/10/2026
FloSports and the Pac-12 Conference have entered a media partnership that will b...
29/10/2026
TSN will launch Film Never Lies Grey Cup Playoffs Watchalong, an altcast hosted by TSN football analyst Luke Willson, for two CFL Grey Cup Playoffs games. Wills...
29/10/2026
For decades, broadcasters have designed production around one rule: build for th...
29/10/2026
Live event production company FOH Productions has built a portable camera switch...
29/10/2026
Gravity Media is marking its 25th year facilitating the host broadcast for the M...
29/10/2026
In-venue and creative video staffers at the professional and collegiate level ha...
29/10/2026
LA28 has named film producer Kathleen Kennedy Head of Ceremonies and Content for the LA28 Olympic and Paralympic Games. Kennedy, an eight-time Academy Award nom...
29/10/2026
In-house local telecasts have added new camera angles, graphics package, and dee...
29/10/2026
In this SVG New Sponsor Spotlight, Jake Blount, EVP, Sales, ICAT Logistics, disc...
29/10/2026
Mastering plug-in treated to ground-up rebuild
With a few plug-in releases now under their belt, Musik Hack have revisited their debut offering and kitted i...
29/10/2026
New modular full-range monitoring system arrives
Following a few weeks of teasers, HEDD Audio have just revealed the latest addition to their high-end monit...
29/10/2026
SGL Carbon LLC ( SGL Carbon ) has received an additional order for the supply of nuclear graphite from X-energy Reactor Company, LLC ( X-energy ) in accordance ...
29/10/2026
Rohde & Schwarz introduces MXO AI Connect for AI-assisted oscilloscope workflows Rohde & Schwarz connects AI assistants to its MXO oscilloscopes through MXO A...
29/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/10/2026
When LinkedIn set out to upgrade meeting spaces across nine APAC cities, the goal was clear: employees needed to walk into rooms in Bangalore, Beijing, Hong Kon...
29/10/2026
Lightware has expanded its LARA (Lightware Advanced Room Automation) Wizard platform with a new Elgato Stream Deck integration, allowing supported Stream Deck d...
29/10/2026
Boston Conservatory Center Stage Presents Opera Masterpiece La Boh me The Conservatory's production of the timeless opera will conclude the fall Center St...
29/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...