
Anna Nilsson, global head of HR at Vizrt Group, describes her journey into media and falling in love with the industry
By TVBEurope Staff
Published: November 28, 2022
Anna Nilsson, global head of HR at Vizrt Group, describes her journey into media and falling in love with the industry
target=_blank title=Share on LinkedIn class=share-linkedin>
Talk us through an average day in your role
It's clich to say, every day is different , but it's true. My day is about making sure our team has the right tools and support to deliver the best solutions to our customers, by bringing the best talent into the business and help them develop and grow. For me, this might involve sitting down with the team and talking through how we are setting our goals for the quarter or the year, whether that is hiring a person for a specific function or focusing on driving new initiatives internally, to deliver something new to our current 700 employees.
For example, this year we've brought in an employee recognition programme, and ramped up our learning and development through access to LinkedIn Learning. We've also been focused on CSR initiatives including diversity and inclusion. In the day-to-day, that might mean a few excel spreadsheets and PowerPoint presentations, but it's quite fun. I have a great team of people working to a shared purpose of helping our customers make more stories, better told. My days are far from mundane.
How did you get started in the media industry?
It was a lot of luck. I was not expecting to go into the media industry. But meeting Elin Tvedt, who was my manager at the time, got me excited about being in this industry and at Vizrt Group. She demonstrated a great disposition and showed me how positive the work culture was. Having a fun and supportive work culture is not a guarantee, so I believe I'm lucky. Only after I started working at Vizrt Group did I realise how dynamic the industry is, and how many people are affected by the possibilities our products have to offer. Our solutions are watched by over four billion people every day. I didn't know that when I got the job, I just took the opportunity and fell in love with this world.
What training did you have before entering the industry?
Other than being a consumer, I didn't know much about the industry. My background is in law, I have a Master's of Law from Ume University in Sweden. I enjoyed working as a lawyer, and I did for many years before I started working in compensations and benefits, which is what I was hired to do at first at Vizrt Group. It was a newly founded role where my key focus was on setting structures and processes in place. When most of that was done, I found my way into HR partnering, and then my role developed from there.
I learned to tie the business goals into my everyday work, to consider what the business wants to achieve and tying that into actions. The actions as a lawyer and as an HR person may be different, but the thought process is quite similar.
Why do you enjoy working in the industry?
It's quite a dynamic industry, things move very quickly, and I enjoy it being fast paced. Working for Vizrt Group, I constantly see how the technology we develop and improve can be used to deliver a better experience for the viewer. In this digital age, when we are bombarded with information all the time, it's important to consider to how make your story appealing not only to maximise your audience numbers, but also to deliver the story in the best possible way, so people can understand and enjoy it but also come away from it better informed.
Something else I appreciate in this industry are the people. They have a lot of ambition; everyone I've met who works in the broadcast industry shows such passion for it. It's wonderful to work with people that possess that level of ambition and drive and sustain it for so many years.
What piece of advice would you offer someone looking to explore a role similar to yours?
My career journey is proof that you don't have to have a specific professional background to work in HR. I don't know if I had started out with the intention to work in HR, that I would be where I am right now. If you come from a different area, you bring different skills and knowledge to the table that will be extremely valuable if you stay curious, determined and work hard.
The technology and the industry are complex, but the people are open and welcoming and will offer support, guide you, and challenge you - which will make you a better professional.
It's learning how to best support and work with people, which are all so unique and incredibly different, through both exciting and hard times, that will help you develop the essential skills for HR - it's all about people.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
17/02/2026
Eutelsat announces the renewal of multiple capacity agreements with Viewsat, rei...
17/02/2026
At Milano Cortina 2026, one statistic stood out across industry reporting: 70% of global signal distribution is now happening over public cloud. What began as e...
17/02/2026
CP Communications provided broadcast support for Super Bowl LX in Santa Clara, Calif. at Levi's Stadium, marking 27 years of working around the Big Game. Th...
17/02/2026
Street-level images of iconic Los Angeles landmarks are incorporated into the regular-season look
With NBC Sports just months into its return to NBA coverage a...
17/02/2026
Sophie Hyde and John Lithgow backstage during the premiere of Jimpa. (Photo by George Pimentel / Shutterstock for Sundance Film Festival)...
17/02/2026
Johannesburg, 17 February 2026 - The National Film and Video Foundation (NFVF), ...
17/02/2026
A Green Beret hangs a 60mm mortar round from a M225A mortar system on a live-fire range. (Photo credit: U.S. Army)...
17/02/2026
AI Is Scaling Faster Than Governance And That's a Risk AI adoption hasn't rolled out through neat transformation programmes. It has spread organically...
17/02/2026
Cable Surges 9% on Strength of College Football Playoffs and News, while NFL Delivers Top 15 Broadcast Telecasts
ESPN (+86%) and FOX News Channel (+17%) Combin...
17/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/02/2026
As the FCC explores a potential clawback of Upper C-Band spectrum currently used for broadcast distribution, BCNEXXT is working with broadcasters and operators ...
17/02/2026
17 Feb 2026
VEON and Hala to Explore Partnership in Ride-Hailing Services Dubai, February 17, 2026 - VEON Ltd. (Nasdaq: VEON), a global digital operator ( VEON...
17/02/2026
Qube Cinema announces the acquisition of the business of Arts Alliance Media (AA...
17/02/2026
Back to All News
Unveiling What's Next on Netflix for Australia and New Zealand in 2026
Entertainment
17 February 2026
GlobalAustraliaNew Zealand
Link ...
17/02/2026
Back to All News
WBD Files Definitive Proxy Statement and Schedules Special Mee...
17/02/2026
Arvato Systems Once Again Named One of Germany's Best IT Service Providers.
The best IT service providers in 2026
G tersloh - Arvato Systems is once ag...
17/02/2026
Open the report
Our 2025 report brings together results from 155 consumer magazine titles across 42 market sectors, published by 59 media owners. Over the year...
17/02/2026
Celebrating 21 Years of the RT Choice Music Prize
RT Choice Music Prize
In association with IMRO and IRMA
Classic Irish Album
And the winning album is
T...
17/02/2026
RT has today announced that as part of its public-service remit, it will expand...
16/02/2026
The production infrastructure scaled seamlessly from regular-season games to the...
16/02/2026
The operations team reimagined traditional workflows were reimagined and built a...
16/02/2026
Once again an in-house operation, the league's network is producing shows fr...
16/02/2026
The league is producing its first All-Star with NBC, Intuit Dome, and, once agai...
16/02/2026
When a customer in London needed a 4K video wall that could take 12G input, the media company found no video wall suppliers that could meet their specs and time...
16/02/2026
Grass Valley, a media and entertainment technology innovator, has won a competitive NATO-wide tender to provide the new camera system for NATO's main broadc...
16/02/2026
Comcast Business announces it is again partnering with NBCUniversal to architect and manage critical components of the linear and digital broadcast for three of...
16/02/2026
Week two of the 2026 Milano Cortina Winter Olympics are underway and crucial to the NBC Sports efforts has been the NEP Group which is providing a full range of...
16/02/2026
The Film Independent Spirit Awards have officially switched things up. This Sund...
16/02/2026
SBS's Powerhouse Current Affairs Line-up is Back with the Conversations and ...
16/02/2026
A THAAD interceptor is launched during a successful Missile Defense Agency intercept test (Photo Credit: Missile Defense Agency)...
16/02/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, is increasing capacity and ramping up p...
16/02/2026
Content Vault, the patent-pending content security platform originally developed for the film, television and entertainment industries, has today announced a ma...
16/02/2026
Back to All News
Unscripted Content Producer MEGUMI Signs Exclusive Partnership with Netflix
Entertainment
16 February 2026
GlobalJapan
Link copied to clip...
16/02/2026
In Ep62 of the AMPS Podcast, they share how a 3 mm DPA 6061 Subminiature Mic became part of a custom solution hidden inside the underwater mask capturing breath...
16/02/2026
Back to All News
Netflix Releases the Second Season of Gangs of Galicia on April 3
Entertainment
16 February 2026
GlobalSpain
Link copied to clipboard
Wat...
16/02/2026
Back to All News
"Unscripted" Producer MEGUMI Signs Exclusive Partnership with Netflix
Entertainment
16 February 2026
GlobalJapan
Link copied to clipboard
...
16/02/2026
RT News & Current Affairs has today announced the new appointments of journalis...
16/02/2026
The NVIDIA Blackwell platform has been widely adopted by leading inference provi...
15/02/2026
With new partnership between the league and NBC, workflows distinguish more between live, broadcast sound
There'll be a lot new for the 75th NBA All-Star W...
15/02/2026
After 24-year absence, NBC Sports returns to NBA All-Star Weekend with unique ca...
15/02/2026
New to NBA coverage, the viewer experience offers several angles in addition to ...
15/02/2026
Coverage features 4X-slo-mo Supracam and Steadicam, Nucleus 4K cameras, closer play-by-play angle, 10 player mics
NBC Sports is in the midst of its first NBA A...
14/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...