
NBC Sports Group Technical Summit Brings Decision-Makers Together To Preview Latest Production Tech Engineering, production execs get a peek at vendors' latest offerings, tip-of-the-spear workflows By Jason Dachman, Editorial Director, U.S.
Monday, March 17, 2025 - 10:07 am
Print This Story | Subscribe
Story Highlights
NBC Sports Group held its third Technology Expo this week at All Mobile Video's Chelsea Studios in NYC, bringing together key decision-makers from across its various properties for an up-close look at the latest technology the industry has to offer and to discuss common issues and challenges.
More than a dozen technology vendors were handpicked to roll out their latest solutions for the broadcaster's engineering and production leaders gathered for two full days of hands-on demos, in-depth presentations, and interactive workshop sessions. Spearheaded by SVP, Engineering and Technology, Darryl Jefferson and Director, Live Event Workflow and Remote Engineering, Kamal Bhangle, the gathering focused on a variety of industry trends, including cinematic tools for live broadcasts, workflow improvements and automation tools, and immersive and virtual production.
Executives, vendors, and support staffers at NBC Sports Group's Technology Expo at All Mobile Video's Chelsea Studios
The timing is perfect, says Bhangle, because we are actively in planning stages right now for all of our fall sports launches - college football, college basketball, NFL, and NBA - and then we have Olympics and Super Bowl coming up next year. We have a lot on our plate, and this allows us to bring all the key leaders from across the company together to have open conversations with vendors and product owners.
NBC Sports Group production stalwarts Fred Gaudelli, Mike Sheehan, and Drew Esocoff joined the tech and engineering leaders. Bhangle worked closely with AbelCine and a variety of technology providers to put together two days of demos and sessions on the latest in sports-production technology.
This provides our team with a place to collaborate with vendors and see what new technology options are out there while we're actively in our planning stages, she notes. I've truly been astounded at the level of collaboration between the vendors over the last couple weeks to make this all happen. What they've been able to accomplish has been nothing short of amazing.
Cinematic Broadcast: Cine Cameras, Lenses, Movement Tools Come to Sports Production As the use of cinematic capture tools expands in live sports production, technology providers look to streamline the workflows. Thus far, a majority of the cinematic solutions deployed in the broadcast ecosystem have required workarounds and stopgap solutions.
However, major cinema-camera/lens manufacturers are expanding broadcast capabilities and offering tighter integration for Super 35 and full-format cameras in an effort to eliminate pain points for live sports production. In addition, many broadcast-technology providers are offering enhanced cinema-optics capabilities and options on existing products. At the same time, the market is seeing increased performance in capture devices across all form factors and price points.
In addition to tech demos highlighting these new solutions, Sports Broadcasting Hall of Famer Thomas Fletcher presented on the advantages of using cinematic-capture tools for live sports production and how the market is embracing these solutions to deliver a more compelling experience for viewers.
Another session presented by Steadicam guru Rey Reyes highlighted how new movement tools can achieve cinematic vision on the field for live sports productions. The in-depth session began with a look at how the pioneering innovations of Steadicam inventor Garrett Brown have led to the dynamic tools of today and offered a look at the latest stabilized camera offerings on the market.
Other Big Topics: Cloud, Virtual and Immersive Production, 5G, Automation Another major theme at the expo was the increasing popularity and reliability of end-to-end camera-to-cloud workflows. In addition to several cloud-based demos, a Day 2 session featured an NBC Sports Team presentation on camera-to-cloud workflows from multiple vendors.
The buzz around immersive and virtual production could be heard loud and clear, with a variety of demos highlighting XR, AR, and MR technology, frame remapping, and GhostFrame workflows. Immersive-capture solutions for innovative experiences like Cosm and Sphere were also on display.
Other key presentations and demos focused on the evolving role of 5G in live production, automation tools to supplement and support the operator, and a variety of tools to increase interoperability. Parked outside the facility, All Mobile Video's Cinematic HDR mobile unit showcased a REMI studio-production workflow.
I'm so grateful to all the vendors, who have gone above and beyond to make this such an amazing event, says Bhangle. And I'm thankful to our own folks as well. This is the only time we are able to get so many key decision-makers together in one room to have this kind of dialogue. There have been many great conversations between the [NBC Sports] folks attending and the vendors.
More from Sports Video Group
07/07/2026
The Universal Talent Identifier (HAND) has issued HAND IDs to 50 top prospects ahead of the 2026 MLB Draft, including consensus top-ranked players Roch Cholowsk...
07/07/2026
Cisco and the McLaren Mastercard Formula 1 Team have announced an extension of their partnership, expanding the scope from networking and communications to incl...
07/07/2026
LucidLink has announced a workflow integration with Adobe Frame.io that gives production teams unified access to Frame.io projects alongside supporting producti...
07/07/2026
Chyron has announced the appointment of Ahmed Magd as Sales Director for the Middle East. Magd joins from previous senior commercial roles at Riedel Communicati...
07/07/2026
Leader Electronics of Europe has announced that its PHABRIX Qx rasterizer and Le...
07/07/2026
eCLUTCH has announced it has acquired broadcast rights to the Esports World Cup 2026 for EMEA and MENA, covering the Middle East, Africa, the Balkans, Sweden, a...
07/07/2026
Riedel Communications and ARRI supported ORF's host broadcast of the Eurovis...
07/07/2026
ARRI has announced the ALEXA 35 Live Xtreme, a camera that adds high frame rate ...
07/07/2026
LiveU will exhibit at IBC 2026 (Stand 7.C24), showcasing the LU900Q Intelligent Production Unit, expanded Sony collaboration, and additions to its open IP-video...
07/07/2026
Telemundo's coverage is packaged with Multiview, Catch Up with Key Plays, in...
07/07/2026
The Australian Rugby League Commission (ARLC) has announced a seven-year media r...
07/07/2026
Produced onsite at The Star in Frisco, TX, live coverage of the two-day event airs on ESPN platforms
The season for Football Media Days is here, and the Big 12...
07/07/2026
Rogers Communications Inc. has announced an agreement to acquire the remaining 25% ownership stake in Maple Leaf Sports and Entertainment (MLSE) from Kilmer Spo...
07/07/2026
End-to-end broadcast solution includes fleet of mobile units, Cloud Control, and...
07/07/2026
Sports-production-tech experts sound off on the state of the industry...
06/07/2026
Long-developed relationships and informal access, three production models, and c...
06/07/2026
The deal follows Lumine's recent acquisition of Synamedia's video-networ...
06/07/2026
This former SportsCenter producer is shaping local-team studio coverage to surro...
06/07/2026
IMS Productions and FOX Sports deployed more than 100 cameras, 32 onboard feeds,...
06/07/2026
Lumine Group Inc. has announced the completion of its acquisition of the Video Network Business from Synamedia. The business will operate as a standalone compan...
06/07/2026
NASCAR has announced a content and commercial partnership with Motorsport Network, a motorsports and automotive media platform, to distribute NASCAR original co...
06/07/2026
Versant Media Group has announced a definitive agreement to acquire Full Swing, a sports technology company, from Bruin Capital and a group of minority investor...
06/07/2026
DAZN has announced global broadcast rights to 3ICE, a professional hockey format featuring three skaters and a goalkeeper per side, with no power plays or offsi...
05/07/2026
We've gone to another level of integrating the graphics into the set architecture' - Zac Fields, SVP, Graphic Technology and Integration, FOX Sports...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
02/07/2026
BLAST, a competitive entertainment company focused on esports, has announced more than $133 million in revenue for 2025, representing more than 40% year-over-ye...
02/07/2026
Riedel Communications has announced official SKAARHOJ panel support for SimplyLive production workflows, enabled through the SimplyLive 2.1 release. The integra...
02/07/2026
The Fire Rescue Service of the Czech Republic has deployed LiveU video-over-bond...
02/07/2026
Gravity Media USA has announced the appointment of Brittney Boston as Head of Business Development, effective July 1, 2026. Based in Nashville, Tennessee, Bosto...
02/07/2026
TwelveLabs, a video intelligence company, has announced $100 million in Series B funding co-led by NEA and NAVER Ventures, with participation from Amazon, Radic...
02/07/2026
The Pro Padel League (PPL) has announced a broadcast partnership with USA Sports that will air five PPL championship matches on CNBC during the 2026 season, the...
02/07/2026
LiveLike, a digital fan engagement platform, has announced eight confirmed FIFA ...
02/07/2026
Cobalt Digital has received Future's Best of Show Award, presented by AV Technology at InfoComm 2026, for its blueCORE family of standalone signal processor...
02/07/2026
Synamedia has announced the appointment of Dr. Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transition...
02/07/2026
The Esports Foundation (EF) and Sony Group Corporation have announced an expanded collaboration for the Esports World Cup 2026 (EWC), taking place in Paris, Fra...
02/07/2026
Zee Entertainment Enterprises Ltd. ( Z') has announced exclusive broadcast and digital rights for the Bundesliga in India for five years, beginning with the...
02/07/2026
An effort uniting News, Sports, Local, and Telemundo, the 50+-camera live produc...
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...
01/07/2026
Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...
01/07/2026
FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...
01/07/2026
NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...
01/07/2026
Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...
01/07/2026
England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...
01/07/2026
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...
01/07/2026
Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...
01/07/2026
DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...
01/07/2026
Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...
01/07/2026
Gravity Media and the World Economic Forum's production team provided broadc...