AP Takes Stake in Bambuser

As part of an effort to improve the live user-generated content it can stream from breaking news events, The Associated Press has taken a minority stake in Bambuser.

Terms of the deal werent disclosed.

The deal builds on an existing three-year editorial relationship with Bambuser, which has developed technology for users to broadcast, watch and share live video through mobile phones and computers. Last year, AP inked an agreement giving the news agency exclusive real-time video syndication rights to content from participating Bambuser users.

As part of the deal to take a minority stake, APs director of global video news, Sandy MacIntyre, will take a seat on Bambusers board as a non-executive director.

User-generated video content of live and breaking news is the new frontier of news generation, MacIntyre said. Bambuser is the proven platform for eyewitnesses around the world to stream their video content and has been invaluable to the AP over the past year, allowing us to access footage of verifiable breaking news stories that would simply not have been possible before. Moreover, we have always been deeply impressed by the proven technology from the small but very talented team at Bambuser.

Hans Eriksson, executive chairman at Bambuser, added in a statement that working so closely with the AP over the last year has proven the huge demand for user-generated video content. This equity investment is an important milestone in Bambusers journey as it not only brings our two organizations closer, but enables us to share our expertise to an even greater extent.

Eriksson also noted that Bambuser continues to improve its platform and recently rolled out a new software development kit (SDK) that enables customers to integrate and customize live video broadcasting capabilities directly into their consumer apps for iOS and Android with just a few lines of code.

LINK:	http://www.broadcastingcable.com/article/494156-AP_Takes_Stake_in_Bamb...
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