
NBCLX Brings Visual Storytelling and Comment to Gen Z Viewers with Ross posted: 14/07/2021
The last decade has seen an enormous change in patterns of news consumption, and the role of news providers has become increasingly complex as new online media channels have emerged and audiences have shifted away from traditional linear TV. Gen Z viewers tend not to consume their news via traditional newscasts and NBCLX, part of the NBCUniversal family, aims to reach that audience with content and context that reflect their worldview and concerns.
NBCLX was founded as an online network in June 2019 and has the millennial audience firmly in its sights. Our audience cares about context, not just bullet-point headlines, notes Tim Carista, APC Director at NBCLX. We want to give them in-depth storytelling and we use our virtual set to help do that. The NBCLX studio in Dallas features a traditional physical set but also has a green-screen area that's powered by Ross Video. I knew that we wanted to have virtual sets as part of our studio, comments Meagan Harris, NBCLX's News Director. A big part of our brand is authenticity. We wanted the network to have a very normal and authentic voice, and we wanted to do some truly fun stuff with the virtual area. In order to achieve that aim, NBCLX worked with Rocket Surgery, Ross Video's in-house creative and professional services division, to create a variety of virtual set packages that significantly enhance NBCLX's visual storytelling.
The studio features a variety of Ross solutions, including the flagship Acuity production switcher, XPression graphics platform, Furio camera motion system, AcidCam cameras. In terms of the virtual studio element, control is handled by Lucid Studio and the amazing visuals are rendered using Voyager, Ross Video's photorealistic graphics rendering solution that is based on Unreal Engine from Epic Games. We want to do things that absolutely grab people's attention and look different so that people walk past a screen and say whoa, what's that?', says Tim Carista. The visuals go along with great storytelling and that's what really captures our audience's imagination.
Ross Video has embraced Unreal Engine for many years, using the very latest storytelling technology to produce dynamic and impactful visual content that enhances the broadcast experience, said Bernt Johannessen, Broadcast Industry Manager, Epic Games. People worldwide are already familiar with the exceptional games created using Unreal Engine and we're excited to see Ross using the tech to help realize NBCLX's mission to inspire and inform a next-generation audience.
Ross Video - High Impact, High Efficiency Production Solutions
Ross powers live video productions for billions of global viewers daily with the industry's widest range of high impact, high efficiency solutions and services. Ross makes it easy to create compelling news, weather and sports broadcasts, engaging content for sports stadium screens, entertainment shows and rock concerts, educational institutions, legislative assemblies, corporate presentations and inspiring content for houses of worship.
Ross solutions have impressed the audiences and marketing partners of Eurosport, BBC World, SKY, Yahoo! Finance, and the international esports powerhouse ESL. Ross provides an unrivalled range of products and services that includes cameras, real-time motion graphics, production switchers, robotic camera systems, augmented reality/virtual studios, video servers, infrastructure and routers, social media management, newsroom systems and live event production services.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/09/2026
ACEMAGIC First to Introduce Ryzen AI Max PRO 495 AI Mini Workstation at IFA 202...
04/09/2026
Krotos Brings Video to Sound Footsteps Directly into Premiere Pro and DaVinci Re...
04/09/2026
RED DIGITAL CINEMA Comes Out Swinging at IBC 2026 with Next-Generation Live Broa...
04/09/2026
Orty v2.0-web - the cold-outreach assistant moves to the web
Brie Clayton September 4, 2026
0 Comments
Orty today announced v2.0-web of its AI cold-ou...
04/09/2026
Lightware is expanding its LARA (Lightware Advanced Room Automation) platform with the GUDE Power Distribution Units (PDU) driver module. GUDE devices can now b...
04/09/2026
Lightware shares the second release in its ESG communications series. Following the first piece, which focused on the companys environmental performance, this r...
04/09/2026
Big Blue Marble supported a leading European public service broadcaster in delivering the Soccer World Cup 2026 streams, supplying more than 10 Tbps of bandwidt...
04/09/2026
Outstanding achievement in engineering, science and technology
Hitomi Broadcast has been recognised with an Engineering, Science & Technology Emmy from the Ac...
04/09/2026
California, Hollywood at a Crossroads
Andy Marken September 3, 2026
0 Comments
I'm doing everything alone. Crossing roads alone. Seeing the Eiffe...
04/09/2026
Berklee Announces Winners of 2026 SongwritersdB Songwriting Contest Students Luca Alexandru, Annika Wild, and Johanna James received the top prizes for origin...
04/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/09/2026
RT ANNOUNCE NEW DRAMA THE MURDER OF MR. MOONLIGHT
BASED ON THE DISAPPEARANCE...
03/09/2026
Yospace will be at IBC from 11th - 14th September (booth 5.C78). For more inform...
03/09/2026
NEP Group has announced leadership changes at Creative Technology Group. Founder and CEO Graham Andrews will step away from day-to-day leadership at the end of ...
03/09/2026
The NFL and TikTok have announced a multi-year partnership renewal expanding the league's presence on the platform. NFL posts on TikTok increased more than ...
03/09/2026
Grass Valley has appointed Ronny Van Geel as Vice President, Cameras. Van Geel began his career in 1999 at Philips DVS and moved into product management in 2005...
03/09/2026
Telestream has announced Vantage Super Resolution, an AI-powered upscaling capability for the Vantage media workflow platform, developed in collaboration with N...
03/09/2026
Solid State Logic (SSL) will debut the TCA Tour at IBC2026 (Hall 8, Stand 8.B45), a portable production system built from System T components in a desktop frame...
03/09/2026
DPA Microphones has announced the 6388 CORE Headset Microphone, making its debut at IBC2026 (Hall 8, Stand D60). The supercardioid headset features a physicall...
03/09/2026
Qvest will present a multi-vendor Dynamic Media Facility (DMF) showcase at IBC2026 (Booth 10.C24), demonstrating how the EBU's DMF architecture can be imple...
03/09/2026
Imagine Communications will showcase the Magellan PanelFlex control surface and other control portfolio updates at IBC2026 (Stand 1.B73, RAI Amsterdam, Septembe...
03/09/2026
Bridge Technologies will announce at IBC2026 (Booth 1.A71) that its VB440 production probe is now available as a software-based solution, deployable on commerci...
03/09/2026
Audio-Technica has unveiled the BP350ST MS (mid-side) microphone in two versions: the camera-mount BP350ST-UL and the boundary or gooseneck-mountable BP350ST-UB...
03/09/2026
Telos Alliance will introduce updates to the J nger Audio flexAI audio processin...
03/09/2026
DUNKMAN, the professional dunk league founded by Shaquille O'Neal in partner...
03/09/2026
Orlando's WRDQ TV 27, WFTV Channel 9 previously named over-the-air broadcast...
03/09/2026
EverPass Media has announced a multi-year commercial distribution agreement with Netflix, expanding on an existing partnership that has delivered NFL Christmas ...
03/09/2026
Yahoo Sports and Apple TV have announced a partnership to deliver alternate broadcasts of select Friday Night Baseball and MLS games on the Yahoo Sports website...
03/09/2026
With another academic year underway, college athletic departments across the cou...
03/09/2026
Facility becomes permanent home of NFL Live on Sept. 9; centerpiece studio for c...
03/09/2026
Create musical synth bass sounds from scratch
Anthony Marinelli Music have recently announced the launch of Bass DNA, a new online course that teaches music...
03/09/2026
Most powerful Tonex hardware to date
IK Multimedia's latest release introduces their most advanced Tonex hardware unit to date, combining their AI Machi...
03/09/2026
Upmix & downmix software upgraded
Penteo Audio Plugins have announced that the latest version of their powerful upmix and downmix software is now available....
03/09/2026
With the start of the new apprenticeship year, young talent has once again begun their professional careers at SGL Carbon's sites in Germany. Recently, the ...
03/09/2026
With the industry increasingly embracing hybrid, software-defined production models, Calrec will preview a series of Argo and ImPulseV software enhancements at ...
03/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/09/2026
Recognizing the ever-increasing demands for media throughput in challenging environments like post-production, two leaders in network technology have worked tog...
03/09/2026
EVS, a leader in live video technology and production infrastructure solutions, and Matrox Video, a leader in software-defined media technology and IP-based vid...