
World Games Provide Test Bed for Olympics Production Cloud-based workflow is deployed for 10-day multi-sport event By Dan Daley, Audio Editor
Friday, July 22, 2022 - 11:09 am
Print This Story | Subscribe
Story Highlights
Think of it as a Summer League for the Olympics. The World Games 2022, the international multi-sport event that ended on Sunday after a 10-day run in Birmingham, AL, is a proving ground for possible tweaks to Olympics-production workflows as well as a parade for potential new Olympic sports.
International Sports Broadcasting's David Taunton (left) and Ursula Romero at The World Games 2022
Like an Olympics, The World Games are usually held every four years (one year after a Summer Olympics), but it offers a cavalcade of largely unfamiliar sports: for example, fistball, floorball and korfball, lifesaving, orienteering, and Muay Thai. It's worth noting, however that several sports or disciplines featured at past World Games are now part of the Olympic Games. All told, more than 30 sports were included in the TWG 2022 official program, and around 3,500 participants from nearly 100 nations took part.
Other than the somewhat exotic sports lineup, though, The World Games' workflow would be familiar to many who work the Olympics. That's largely because the overarching federation, the International World Games Association (IWGA), is under the aegis of the International Olympics Committee. Its International Broadcast Center (IBC) is heavily populated by Olympics-broadcast veterans: it's led by Ursula Romero, managing director, International Sports Broadcasting (ISB), the Olympics' longtime broadcast-technology vendor, and includes ISB Head of Engineering Jorge Pickering and Head of Production David Taunton. The World Games events are viewed through Olympics.com as well as various rightsholders like ESPN Latin America and CCTV.
Eight Production Vans Move From Sport to Sport The workflow is pretty much the same, though on a smaller scale, Romero said during the event. We have production OB vans deployed at eight sports [venues] every day, and these mobile units get moved around from sport to sport as needed. Our aim is to cover as many semifinals and finals as possible, and, on some occasions, we've managed to also do all the preliminaries: for example, with gymnastics and lifesaving. But, with the eight mobile units, provided by F&F Productions, we've been basically driving all over Birmingham, going from venue to venue rigging and de-rigging, then packing up and going to the next venue. In an ideal world, we would've had more OB vans to be able to cover more and not have to move around so much. But that's what the budget allowed for.
(A significant difference between The World Games and the Olympics is that host cities are not required to construct dedicated venues for events. Say the World Games website, Ideally, the event is to be staged at existing venues, in appropriately sized facilities that have been planned or built regardless of the candidate host bidding for the event. )
CBS Sports Softball announcers Kayla Braud (left) and Gray Robertson called the gold-medal game from the International Broadcast Center.
A total of 23 competition venues in and around Birmingham were used for TWG 2022. The signal was backhauled from the production vans, over either IP or fiber, to the International Broadcast Center (IBC), located at the Birmingham-Jefferson Convention Complex (BJCC), also the site of the dancesport and gymnastics competitions.
ISB is set up at the BJCC South Hall of the IBC, where we receive all feeds from the venues, explained Pickering, who served as project coordinator. Here, the signal is verified and distributed internally for the production of The World Games Channel, which was offered to broadcasters around the world 24/7 with English commentary.
Production Packaged for The World Game Channel ISB also established a master-control room to receive and distribute the signal internally to the logging and server facilities used for editing and integration at the dispatch station of The World Games Channels. The transmission was offered on audio Channels 1 and 2 for international sound; Channels 3 and 4 had English commentary with a mixdown of the international-feed audio.
From there, said Romero, we package the World Games Channel, which is a 24/7, ready-to-air channel similar to what OBS does during the Olympics with the Olympics News Channel: a mix of live sports, delayed sports, and two daily highlight packages. That includes sport that is covered with ENG, which is edited here in the IBC as well, plus little feature-type pieces about Birmingham.
(For Birmingham, The World Games is its second significant sports coup this year: the state's third-most-populous city was also the site of the entire second season of the USFL, which took place at Protective Stadium. Located at the BJCC, the city's new $180 million stadium hosted the TWG 2022 official introduction and grand-finale entertainment event.)
The IWGA's partnership with [ISB] put the Birmingham Organizing Committee in experienced hands to showcase the city, the competitions, and the athletes to the world, said Hammond Reynolds, executive producer, broadcast, The World Games 2022. The sights and sounds from these games have been spectacular. The beautiful video has showcased our beautiful city and the 34 sports. The sounds, the interviews, and ISB's commitment to the highest quality of audio has allowed viewers to feel like they were there.
Local broadband was provided by Unity, under the auspices of the Birmingham-based WG Organizing Committee. Broadband for streaming to rightsholders was provided by Haivision, using the Secure Reliable Transport (SRT) open-source video-transport protocol. According to Romero, the use of
More from Sports Video Group
05/05/2026
Three phones were hardwired for power and transmission to the truck; camera feat...
05/05/2026
The creative studio behind campaigns for the NBA, Fanatics Sportsbook & Casino, ...
05/05/2026
Nielsen has announced results from a co-viewing pilot program covering February&...
05/05/2026
viztrick AiDi, an on-device AI solution developed by Nippon TV, delivered global...
05/05/2026
ARRI has announced Omnibar, a battery-powered, IP65-rated multi-color LED linear...
05/05/2026
Imagine Communications has announced that France T l visions is the first broadc...
05/05/2026
The Women's National Basketball Association (WNBA) and Bell Media today announced a multiyear agreement to broadcast and stream WNBA games in Canada beginni...
05/05/2026
SVG is proud to announce Warner Bros. Discovery's Techwood Studios in Atlant...
05/05/2026
With no operator required, AutoMic workflow automates talent identification on U...
05/05/2026
A crash in 2015 set the industry back, but this winter proved that drones are he...
04/05/2026
Hardware is still an emphasis - Supershooter 11 is new, and REMI-based 65 is in ...
04/05/2026
Head of International Business Development Min Joo Kim explores the league's...
04/05/2026
Audio-Technica has announced that its ATND1061 ceiling array microphone and ATUC...
04/05/2026
Triple B Media has launched Bowling TV, a free ad-supported television (FAST) channel dedicated to bowling. The channel is available on Prime Video, LG Channels...
04/05/2026
PlayMetrics, a provider of operations management software for youth sports organizations, has announced the completion of its acquisition of substantially all t...
04/05/2026
IHSE GmbH has announced that Dr. Thomas Niessen has joined as CEO and Managing Director, effective May 1, 2026. He joins Frank Breitenfelder, who has served as ...
04/05/2026
PMY Group deployed its AI-powered crowd intelligence platform, Optic, at the For...
04/05/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
01/05/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
01/05/2026
BKB Bare Knuckle Boxing ( BKB ), today announced the appointment of Will Wright ...
01/05/2026
Lawo has been at the center of the industry's transition to IP and other next-generation technologies. At NAB 2026, its story was the Edge One AV stagebox, ...
01/05/2026
HBA Media, acting on behalf of NBC Sports and Churchill Downs Incorporated, has announced broadcast and streaming distribution for Kentucky Derby 152, taking pl...
30/04/2026
The Professional Women's Hockey League (PWHL) concluded its third regular season on Saturday, reporting growth across attendance, viewership, digital engage...
30/04/2026
NBC Sports will air national MLB coverage on Sundays beginning May 3, with MLB Sunday Leadoff on Peacock and NBCSN at 12:30 p.m. ET, followed by the debut of th...
30/04/2026
Clear-Com has appointed Brian Grahn as Market Outreach Manager of the Americas and Ben Turnwell as Business Development Manager for EMEA live.
Grahn joined Cle...
30/04/2026
ARRI has introduced the cforce MAX, a new lens motor for the Hi-5 lens control system. The cforce MAX is twice as fast as the cforce plus motor it replaces whil...
30/04/2026
Knuerr, Voxtronic, and IHSE will jointly present an integrated control room solu...
30/04/2026
The CW Network and ESPN have announced an agreement to make the ESPN App the exclusive streaming home for all CW Sports live events. CW Sports will continue to ...
30/04/2026
Ed Sheeran's The Loop' tour launched in Auckland in January 2026 before moving on to Australia, with South America and the United States to follow late...
30/04/2026
Audinate has announced Dante Preset Creator, a free online tool for configuring Dante network settings before hardware is available on site. Presets created in ...
30/04/2026
Yahoo Sports has announced the appointment of Jarrod Schwarz as General Manager of Yahoo Sports. Schwarz will oversee product, design, and technology; revenue a...
30/04/2026
Nielsen has released a new report, Get Ready with Media Intelligence: 2026 FIFA World Cup Edition, examining U.S. soccer viewership trends, fan engagement, and ...
30/04/2026
USA Lacrosse and SportsEngine have announced an expanded partnership, naming Spo...
30/04/2026
Telos Alliance will participate in the 2026 Media Production and Technology Show (MPTS), taking place May 13-14 at Olympia London. Rather than exhibiting from a...
30/04/2026
The global streamer buys the U.S. DTC platform solutions provider for a reported...
30/04/2026
Tigo Sports, Paraguay's leading sports broadcaster, has upgraded its video infrastructure with Ateme solutions for live encoding, multiplexing, and signal c...
30/04/2026
World Rugby and IMG have announced a long-term media rights partnership focused on growing rugby in the United States ahead of the Men's and Women's Rug...
30/04/2026
For the second year in a row, Overtime and the National Women's Soccer League (NWSL) are teaming up through a renewed content partnership to bring fans even...
30/04/2026
The 22-year ESPN vet's responsibilities will reportedly be taken over by SVP Mike Foss...
30/04/2026
In-venue and creative video staffers at the professional and collegiate level ha...
30/04/2026
Amazon and Duke University have announced a multiyear agreement for Prime Video to present exclusive coverage of three Duke Blue Devils men's basketball neu...
30/04/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
29/04/2026
It was a delicate job in a 150-year-old venue laden with traditions. Begun at th...
29/04/2026
In annual event, the league gives startup companies the opportunity to prove the...
29/04/2026
Panel discussions, networking, and a facility tour will take place in the renova...
28/04/2026
The audio team for the entertainment event must blend speech intelligibility with full-range music reproduction while considering the broadcast
Last week's...
28/04/2026
The Pac-12 Conference has released an updated primary mark and logo as the starting point of the new league's brand identity. The mark was soft-launched acr...
28/04/2026
The DP World Tour and Amazon Leo have signed an agreement making Amazon's lo...
28/04/2026
Pixellot and HELIOS have announced an integration that automatically converts full-game hockey video into individualized shift videos for each athlete, without ...
28/04/2026
Daktronics has partnered with the Asheville Tourists to manufacture and install a new LED video display. The installation was completed in late 2025 and is now ...