Immersing the Fan: Creating Next-Level Viewing Experiences Through XR and Spatial Computing Leaders from Advanced Systems Group, ARound, Ateme, MVP Interactive, and Quintar share their thoughts By SVG Staff
Thursday, January 23, 2025 - 9:19 am
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Extended Reality (XR) and spatial computing are transformative technologies that are redefining how we interact with both the physical and digital worlds.
What are the processes behind some of the most innovative XR and spatial-computing activations in sports (and beyond)? In this exclsuive panel discussion, leaders from Advanced Systems Group, ARound, Ateme, MVP Interactive, and Quintar share their thoughts.
This discussion includes:
Natascha French, MVP Interactive, Chief Marketing Officer
Micka l Raulet, Ateme, CTO
S. (Jay) Jayaram, Quintar, CEO and Co-Founder
Dana Ware, ARound, Chief Creative Officer, NFL Projects
Lucas Wilson, Advanced Systems Group (ASG), Business Development
This conversation was hosted at the SVG NEXT: AI, XR, and Beyond event on November 13, 2024 and was moderated by Jay Tucker, Executive Director, Center for Mgmt. of Enterprise in Media, Entertainment & Sports at the UCLA Anderson School of Management.
Watch the full conversation now on SVG PLAY:
SVG PLAY is your home for all Sports Video Group live-event and long-form video content. SVG members and sponsors have simple access to all SVG event panels, case studies, keynotes, and more - all in one place. To visit SVG PLAY, CLICK HERE.
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Immersing the Fan: Creating Next-Level Viewing Experiences Through XR and Spatial Computing Leaders from Advanced Systems Group, ARound, Ateme, MVP Interactive, and Quintar share their thoughts By SVG Staff 
