Val Morgan 05 Upfronts.

Val Morgan showcases an unprecedented release slate and launches real-time digital out of home campaign measurement

An unprecedented film release line up is set to propel cinema box office to an all-time high in 2015.

Speaking at the Val Morgan Upfronts, Hoyts and Val Morgan CEO, Damian Keogh showcased highlights of the forward movie release slate to senior marketing and advertising executives, whilst also announcing a suite of innovation across both the cinema and digital out of home divisions.

The outstanding slate of releases ahead includes Star Wars: Episode VII, Bond 24, The Hunger Games: Mockingjay Parts 1 & 2, Fifty Shades of Grey, The Hobbit: The Battle of Five Armies, Jurassic World, Mad Max: Fury Road, Fast & Furious 7, Avengers: Age of Ultron, Terminator: Genisys, Ted 2, The Minions, Penguins of Madagascar, Kung Fu Panda 3 and Mission Impossible 5 alongside many others.

Val Morgan Cinema Network Managing Director, Daniel Hill, hailed 2015 as the year of the franchise, with an unparalleled number of major franchise blockbuster titles scheduled for release across the year, setting up 2015 to be the biggest year for cinema in history.

Daniel Hill signaled the introduction of a mobile based, second screen cinema opportunity for brands. Launching in 2015, this exciting development will provide a natural extension and enhancement to on-screen advertising. Advertisers will be able to extend campaigns and deeper connect with consumers via interactivity within foyer, within the cinema pre-show and via push messages post the movie experience.

Whilst reviewing business growth in the Val Morgan Outdoor division, Damian Keogh flagged further expansion and investment into the retail and petro sectors and announced the launch of DART.

DART (Digital outdoor Audience in Real Time) is a unique market leading measurement platform providing advertisers with post campaign evaluation data gathered from audience metric devices installed on Val Morgan's digital screen inventory.

Reporting audience data from over 300,000 consumers in real time, DART moves out of home measurement to viewer engagement rather than measures of opportunity to see, creating a far more valuable and relevant metric for advertisers. DART delivers real time accountability never before seen in the Australian outdoor sector.

Ongoing capital investment will see the Val Morgan Outdoor network expand to become the world's largest digital screen network in shopping centres, with large format digital panels installed in key traffic and dwell time areas taking the total footprint to 430 locations Australia wide. Further investment and expansion in the petro sector will see an additional 600 panels added to the PumpTV network, taking the footprint to 2,000 screens across 350 locations nationwide.

As a result of this ongoing investment Val Morgan Outdoor will deliver a cumulative audience of 30 million consumers weekly, and cover a third of all retail sales.

The stage is set for 2015 be an unprecedented year of opportunity for brands with Val Morgan across both cinema and outdoor.

LINK:	http://www.valmorgan.com.au/news-events/news/vm-2015-upfronts/...
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