
Walking with firm step towards the Ultra high definition Directivos de Sony, Hispasat, SES Astra, Dolby y la C tedra RTVE-UPM debaten en BIT Experience sobre el presente y el futuro de la Ultra Alta Definici n.
BIT Experience 2017 ha abordado este jueves la situaci n actual de la Ultra Alta Definici n y sus perspectivas de futuro en una mesa redonda en la que han participado Jos Manuel Men ndez, director de la C tedra RTVE-UPM; Miguel Pingarr n, director de desarrollo de negocio de SES Astra en Iberia; Jos Antonio Bol s, Country Sales Manager en Sony Professionals Solutions Europe; Guillermo Ni o, director senior de operaciones y broadcast para Europa en Dolby Laboratories; y Jorge Rodr guez, director de marketing en Hispasat. Antonio Castillo, director de Panorama Audiovisual, ha sido el encargado de moderar este panel de expertos.
Jos Antonio Bol s ha destacado que para el desarrollo del 4K es necesario contar con modelos de negocio din micos y ha subrayado que en la actualidad medio centenar de compa as de todo el mundo trabajan ya en Ultra Alta Definici n, siendo Netflix uno de los casos m s paradigm ticos. Bol s ha hecho un repaso tambi n a las primeras experiencias llevadas a cabo en UHD con alto rango din mico HDR.
Jorge Rodr guez, ha admitido que a n estamos en una fase emergente de esta tecnolog a. La mayor a de los servicios emergentes son contenido premium de deportes y ha anticipado que se dar con el tiempo una estandarizaci n de la oferta sobre el 4K generando una realidad comercial.
Por su parte, Miguel Pingarr n ve muchas similitudes entre el desarrollo de la HD y el de la UHD y ha recordado que ya el 10% de las pantallas que se venden en el canal de distribuci n son 4K. Tambi n ha destacado que para contar con una UHD de calidad son necesarios entre 20-25 Mbps lo que le otorga una gran ventaja competitiva al sat lite frente a otras opciones como la TDT o la banda ancha.
En cuanto a Dolby, Guillermo Ni o ha comentado que su empresa est centrada en la optimizaci n del color con su propia propuesta frente a otras como la que impulsan las p blicas NHK y BBC. Tambi n ha se alado la necesidad de optimizar la forma en la que el 4K se distribuye ya que players como Netflix ofrecen contenidos en 4K sin dificultades infraestrucurales. En cuato ha audio, ha afirmado que ser a un error hablar de UHD en referencia a un audio est reo. Es importante elevar la experiencia de usuario con Next Generation Audio (NGA).
BIT Experience is organized by IFEMA and Comunicare Digital, with Panorama Audiovisual as main media partner, and the sponsorship of Aicox, Etiqmedia, Harmonic, SES and Sony (diamond); Akamai, Aspera, Cellnex, Hispasat, Intinor, Riedel, Rohde & Schwarz and TMediaT (gold); Axion, Ebantic, Tedial, VHD and NSP (Silver).
More information and subscription (free for professionals) here.
Acceso al ESPECIAL BIT EXPERIENCE 2017 en Panorama
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