Nokia Networks smart location experiences place you in the center of personalized services #MWC5

MWC Press Blockbuster

Real-time network data helps tailor content delivery based on user location and available network resources

Location, application and device intelligence improve capacity management and network performance up to 50%

Car sensors and real-time information enhance driving from the pre-trip planning stage to the last-mile navigation

Espoo, Finland - 26 February 2015

Nokia Networks smart location experiences help people connect, interact and get the most out of their surroundings. Content delivery providers are equipped with a better knowledge of the mobile environment to improve download speeds and reduce network load while learning more about the user activity in specific locations.

Operators will be able to offer efficient content delivery to mobile users, as well as tailored services related to nearby points of interest based on insights gained from their subscription packages and device type as well as network data on traffic patterns, building types and other location information.

Click to Tweet: Smart location experiences from @nokianetworks enrich your surroundings http://nokia.ly/1D8fVwE #NetworksPerform #MWC15

Solution details at a glance:

Nokia Liquid Applications throughput guidance helps content providers optimize their transmission policy to reflect dynamically changing network resources in real-time. This improves resource utilization in mobile operators network. YouTube has successfully conducted lab tests of the throughput guidance technology, with initial results showing improvement in network utilization and application quality of experience.

Congestion detection from Nokias Liquid Applications notifies upstream content providers and mobile device clients as to the most efficient time to fetch subscriber content based on real-time cell load information. Akamai, a leading content delivery network (CDN) and cloud computing services provider, is currently testing congestion detection as part of their Predictive Video over Cellular (PVoC) optimization solution for mobile networks.

Nokia smart location experience optimization service provides up to 50% increase in video streaming speeds for consumers based on insights on how applications utilize network resources.

HERE is transforming the way we interact with our vehicle through powerful and flexible in-vehicle navigation systems that provide real-time warnings and contextual services for the entire journey.

Demonstrations of these technologies will be available at the Nokia Experience Center (Hall 3, Stand 3B10) at the Mobile World Congress 2015, in Barcelona, Spain, March 2-5.

Dirk Lindemeier, Head of Liquid Applications at Nokia Networks, said: We are now able to provide completely new insights into the dynamically changing performance of mobile networks, to improve content delivery efficiency and increase network performance. It is important for operators and content providers to keep up with the increasing demand for localized, data-intensive content that users want to receive with the fastest possible speed to their devices.

Lior Netzer, Vice President and General Manager, Emerging Mobile Business Unit at Akamai, said: Akamais PVoC video optimization solution is being designed to work with Nokias Liquid Applications to intelligently deliver video content at the most optimal times across the mobile network. It makes use of radio context information to initiate video downloads and pre-position content on the mobile subscribers device, enabling high quality media experience. Having insight into the real-time capacity levels of the cellular network can result in more efficient utilization of mobile networks.

Smart location experiences build upon a number of Nokias assets, including Liquid Applications, map and navigation technology from HERE, and its Global Services expertise. Nokia is also a member of the European Telecommunications Standards Institute (ETSI) Industry Specification Group (ISG) for Mobile Edge Computing (MEC), which is creating an open environment for its Liquid Applications capabilities within multivendor networks.

Did you know?

According to Nokias Technology Vision 2020, mobile users will consume up to 1 GB per user per day of personalized data when we reach the year 2020. With enhancements in network and device technology, it is possible to deliver this amount of data profitably without compromising on user experience.

Click here to download a picture to illustrate smart location experiences.

To check our Mobile World Congress launches, visit www.networks.nokia.com/performance.

Resources:

Spotlight press release: Nokia Networks shifts network optimization focus to apps and devices #MWC15

LINK:	http://company.nokia.com/en/news/press-releases/2015/02/26/nokia-netwo...
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