SVG Sit-Down: Lawo's Andreas Hilmer Discusses Lawo HOME, Future of IP and Cloud Services New platform addresses customer concerns about security, infrastructure By Ken Kerschbaumer, Editorial Director
Monday, October 3, 2022 - 8:30 am
Print This Story | Subscribe
Story Highlights
At IBC 2022 last month, Lawo introduced the HOME-native .edge (read: dot edge) hyper-density SDI/IP conversion and routing platform, designed as an easy drop-in SDI-router replacement. Each rear I/O blade provides 48 HD-BNC connectors for SD/HD/3G/UHD SDI interfacing, resulting in 192 SDI/IP conversions per two rack units. It also provides full support for the SMPTE ST 2110 suite of standards as well as ST 2022-7 redundancy, providing not only advanced essence-based handling but also ensuring seamless protection switching of audio, video, and ancillary data streams in both local and wide-area network operations. SVG sat down with Andreas Hilmer, CMO, Lawo, during the show to discuss HOME and trends that customers were talking about.
Lawo's Andreas Hilmer: Everything that we release is cloud-ready or cloud-capable, but we aren't building our own cloud infrastructure.
What are some of the things you have heard from customers at the show?
Security is getting to be a topic, along with the infrastructure topic, and customers are realizing that security is a necessity. We've addressed that within our HOME-native .edge SDI/IP conversion and routing platform, which debuted in Europe. The cloud is another topic that is like IP was pre-pandemic: you talk about it, start thinking about it, but you're not necessarily doing it yet.
And, like IP, it seems that everyone thinks cloud is a fit but sometimes it isn't.
It's about distributed infrastructure or cloud-like use of processing and a flexible allocation of resources. Now it's about understanding if the customer wants on-premises private pooling of resources, which I think is what most of them currently have in mind. It's not necessarily going to AWS. For some, AWS works, but, for others, it's about making more use of their investment.
What does all the cloud talk mean to Lawo and your product roadmap?
Obviously, it's part of our vision and explicitly mentioned as everything that we release is cloud-ready or cloud-capable with all the software pieces based on micro-services and so forth. But we aren't building our own cloud infrastructure; there are others who do that, and we don't want to compete with them.
The interesting part will be, how to build a sustainable infrastructure that is open; customers don't want to get locked into one vendor. And HOME is a start of that framework, with completely open technologies and a database behind it that is accessible. It's open, transparent technology that, at the end of the day, benefits the customer.
How about the move to IP? What are you hearing on that front?
Pre-pandemic, there was a lot of discussion, but now there isn't any. It was the only solution to enable broadcasters to have distributed productions with operators in different rooms. None of that would have been possible without the underlying IP technology.
North America Stories
03/01/2026
A still from OBEX by Albert Birney, an official selection of the 2025 Sundance...
02/01/2026
Freezing Florida: NHL's EVP, Entertainment Bob Chesterman on Taking the Wint...
02/01/2026
NHL Winter Classic 2026: TNT Sports Prepares for First NHL Outdoor Game in Sunsh...
02/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
02/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
01/01/2026
Latin Grammy Cultural Foundation Announces 2026 Noel Schajris Scholarship The scholarship will cover tuition and housing for one Berklee College of Music stud...
01/01/2026
New year, new games, all with RTX 5080-powered cloud energy. GeForce NOW is kicking off 2026 by looking back at an unforgettable year of wins and wildly high fr...
31/12/2025
Back to All News
NFL Christmas Gameday on Netflix Scores Again With the Lions-V...
30/12/2025
As the College Football Playoff Enters the Quarterfinals, ESPN Blows Out Its Meg...
30/12/2025
SVG's Best of 2025: Original ArticlesTake a look back at all our coverage of big-time productions, game-changing technologies, and state-of-the-art new faci...
30/12/2025
MELBOURNE, Fla., Dec. 30, 2025 - L3Harris Technologies (NYSE: LHX) will release its fourth quarter 2025 financial results before the market opens on Thursday, J...
30/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
29/12/2025
San Francisco 49ers Strike Gold With Halftime Laser SpectacularStunning display caps $200 million renovation of Levi's Stadium techBy Dan Daley, Audio Edito...
29/12/2025
The Cup's Around the Corner: An Inside Look at Broadcast Preparations for th...
29/12/2025
SVG's Best of 2025: Longform VideoWatch the standout keynote conversations, deep dives, and panel discussions from the year for free on SVG PLAY!By Brandon ...
29/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
27/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today!By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
P...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
SVG Sit-Down: Lawo's Andreas Hilmer Discusses Lawo HOME, Future of IP and Cloud Services New platform addresses customer concerns about security, infrastructure By Ken Kerschbaumer, Editorial Director 
