Employees from Sky's customer service group receive dedicated time each week to speak to older people
New befriending line launches to support Sky's older customers
Sky signs up to support Loneliness Awareness Week and joins the Tackling Loneliness Network
This Loneliness Awareness Week Sky has announced a new initiative, Time to Care, in partnership with Age UK and other older peoples' charities, to help tackle loneliness across the country. The newly launched Time to Care is part of Sky's wide-ranging volunteering programme, Sky Cares, which allows employees to give back to the communities where they live and work.
Over the past 18 months, Sky have been supporting their flagship partner, Age UK, with loneliness a key area of focus for the partnership. This past year has shown just how valuable and important social interaction is to everybody, especially to some older people. Last winter Age UK reported that 6.1 million people aged 60 and over said that they were feeling lonely while 2.2 million of over 60s who had their well-being impacted by coronavirus said that they haven't had anyone to talk to about their worries during the pandemic.
Time to Care will harness the passion and power of Sky's 15,000 customer service group colleagues and aims to achieve one million interactions with older people each year. The customer service group, which is made up of contact centre staff, retail staff, engineers and their respective support teams, will be given dedicated time each week to volunteer and get in touch with older customers.
Chris Stylianou, Chief Operating Officer, UK and Ireland, Sky said: For too many older people, the isolation we've experienced over this difficult year is permanent. Loneliness is a devastating growing social issue but with the expertise of Age UK we believe Sky can help make real change and connections where they are needed to have a lasting impact.
We recognise the role we play in keeping people connected and look forward to supporting the UK Government's work to tackle loneliness and share our insight with other members of the Tackling Loneliness Network.
Steph Harland, Chief Executive, Age UK said: The pandemic has taken its toll on our older population's health and morale and, for many, has intensified existing feelings of loneliness and anxiety. Age UKs research has demonstrated just how important connection is to them. It found, for example, that when it comes to getting through the pandemic, 5.8 million older people said they wouldn't have managed it without their friendsiii and almost 2 million older people said they wouldnt have coped without the kindness of strangersiv.
In these difficult and uncertain times older people need friendly connections like never before. This is where Sky comes in: through Time to Care, Sky employees will be doing something tangible to help us to support the millions of older people who may otherwise have no one to turn to. We're so grateful to Sky for keeping older people in their minds.
Since the start of the pandemic, Sky has supported local Age UK partners across England, Age Cymru partners and Age Scotland groups. Leveraging Age UK's expertise, Sky engineers have spent more than 1,000 hours delivering goods to those most in need through the pandemic. This included delivering meals and gifts on behalf of 15 different local Age UKs. Additionally, Sky volunteers have dedicated more than 4,000 hours since April 2020 to support Age UK, Age Scotland, Age Cymru, the Silver Line Helpline and Sky's own in-house befriending line. This in-house befriending line supports Skys older customers with weekly friendship calls and is staffed by Sky's customer service group who are able to reach out to customers who might need someone to talk to.
Sky has also signed-up to the government's Tackling Loneliness Network, convened by DCMS, to share knowledge and best practice on how businesses can help tackle loneliness and to raise awareness of the stigma surrounding the issue along with the more than 80 other members of the network.
Media contacts: Kabir Parhar, Corporate Communications and Campaigns Exec, Kabir.parhar@sky.uk
About Sky
Sky is Europe's leading media and entertainment company and is proud to be part of the Comcast group. Across six countries, we connect our 23.4 million customers to the best entertainment, sports, news and arts including our own award-winning original content.
Our technology, including the market leading Sky Q, connects people to everything they love - with entertainment from Sky TV, Netflix, Disney+, Amazon Prime Video and BBC iPlayer, and apps like Spotify, YouTube, BBC Sounds, Highbrow, Peloton, Fiit, and more, in one place, easy. Our streaming service NOW brings viewers all the enjoyment of Sky with the flexibility of a contract-free service. Through our new B2B broadband provider, Sky Connect, we offer superfast broadband with business-grade 4G back-up to small businesses in the UK.
Building on the success of Sky Originals like Chernobyl, Gangs of London and Brassic, we are doubling our investment in original content by 2024 through Sky Studios. Sky News provides impartial and trustworthy journalism for free, Sky Arts is the UK's only dedicated free-to-air arts channel making the arts accessible for everyone and Sky Sports, our leading sports broadcasting service, brings customers some of the biggest and best global sporting events from the Premier League to Formula 1 and everything in-between. Our new TV and movie studio, Sky Studios Elstree, which will open in 2022, is expected to create over 2,000 new jobs and generate an additional £3 billion of production investment in the UK over the first five years.
We believe that we can be a force for good in the communities in which we operate. We're committ
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
29/05/2026
The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...
29/05/2026
New retro-inspired MPC announced
There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...
29/05/2026
Save up to 30 on acclaimed titles
Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...
29/05/2026
Binaural monitoring application improved
Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...
29/05/2026
6 June 2026 at SAE Institute, London, UK
IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Comparing 5 AI Video Enhancers for Restoring Old Video Quality
Kate Luvis May 29, 2026
0 Comments
Digitizing VHS, MiniDV, and other legacy formats doe...
29/05/2026
Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio
Brie Clayton May 29, 2026
0 Comments
Workflow replaces a patchwork of legacy tools...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
At the Intersection of Music and Dance, an Epic Collaboration Boston Conservatory musicians and dancers found creative parallels in their recent performance o...
29/05/2026
May 29 2026, 09:00 (PDT) Dolby and rednote Bring More Immersive Storytelling to...
29/05/2026
Something fundamental has shifted in how people consume media. Audiences aren't abandoning television or radio content; they're just expanding how, wher...
29/05/2026
Youtube exclusive special drops today
Watch now
UKTV today announces another e...
29/05/2026
Back to All News
The Official Trailer of Physical 100 Italy, on Netflix From Se...
29/05/2026
Genelec announces V2.1 for Aural ID binaural headphone monitoring application posted: 29/05/2026
Aural ID 2.1 enhances binaural monitoring for stereo and ...
29/05/2026
At just 20 years old, Sean Melia from Summerhill Co. Meath has been revealed as the winner of Super Garden 2026. Sean is the youngest ever contestant and winner...
Employees from Sky's customer service group receive dedicated time each week to speak to older people 
