Employees from Sky's customer service group receive dedicated time each week to speak to older people
New befriending line launches to support Sky's older customers
Sky signs up to support Loneliness Awareness Week and joins the Tackling Loneliness Network
This Loneliness Awareness Week Sky has announced a new initiative, Time to Care, in partnership with Age UK and other older peoples' charities, to help tackle loneliness across the country. The newly launched Time to Care is part of Sky's wide-ranging volunteering programme, Sky Cares, which allows employees to give back to the communities where they live and work.
Over the past 18 months, Sky have been supporting their flagship partner, Age UK, with loneliness a key area of focus for the partnership. This past year has shown just how valuable and important social interaction is to everybody, especially to some older people. Last winter Age UK reported that 6.1 million people aged 60 and over said that they were feeling lonely while 2.2 million of over 60s who had their well-being impacted by coronavirus said that they haven't had anyone to talk to about their worries during the pandemic.
Time to Care will harness the passion and power of Sky's 15,000 customer service group colleagues and aims to achieve one million interactions with older people each year. The customer service group, which is made up of contact centre staff, retail staff, engineers and their respective support teams, will be given dedicated time each week to volunteer and get in touch with older customers.
Chris Stylianou, Chief Operating Officer, UK and Ireland, Sky said: For too many older people, the isolation we've experienced over this difficult year is permanent. Loneliness is a devastating growing social issue but with the expertise of Age UK we believe Sky can help make real change and connections where they are needed to have a lasting impact.
We recognise the role we play in keeping people connected and look forward to supporting the UK Government's work to tackle loneliness and share our insight with other members of the Tackling Loneliness Network.
Steph Harland, Chief Executive, Age UK said: The pandemic has taken its toll on our older population's health and morale and, for many, has intensified existing feelings of loneliness and anxiety. Age UKs research has demonstrated just how important connection is to them. It found, for example, that when it comes to getting through the pandemic, 5.8 million older people said they wouldn't have managed it without their friendsiii and almost 2 million older people said they wouldnt have coped without the kindness of strangersiv.
In these difficult and uncertain times older people need friendly connections like never before. This is where Sky comes in: through Time to Care, Sky employees will be doing something tangible to help us to support the millions of older people who may otherwise have no one to turn to. We're so grateful to Sky for keeping older people in their minds.
Since the start of the pandemic, Sky has supported local Age UK partners across England, Age Cymru partners and Age Scotland groups. Leveraging Age UK's expertise, Sky engineers have spent more than 1,000 hours delivering goods to those most in need through the pandemic. This included delivering meals and gifts on behalf of 15 different local Age UKs. Additionally, Sky volunteers have dedicated more than 4,000 hours since April 2020 to support Age UK, Age Scotland, Age Cymru, the Silver Line Helpline and Sky's own in-house befriending line. This in-house befriending line supports Skys older customers with weekly friendship calls and is staffed by Sky's customer service group who are able to reach out to customers who might need someone to talk to.
Sky has also signed-up to the government's Tackling Loneliness Network, convened by DCMS, to share knowledge and best practice on how businesses can help tackle loneliness and to raise awareness of the stigma surrounding the issue along with the more than 80 other members of the network.
Media contacts: Kabir Parhar, Corporate Communications and Campaigns Exec, Kabir.parhar@sky.uk
About Sky
Sky is Europe's leading media and entertainment company and is proud to be part of the Comcast group. Across six countries, we connect our 23.4 million customers to the best entertainment, sports, news and arts including our own award-winning original content.
Our technology, including the market leading Sky Q, connects people to everything they love - with entertainment from Sky TV, Netflix, Disney+, Amazon Prime Video and BBC iPlayer, and apps like Spotify, YouTube, BBC Sounds, Highbrow, Peloton, Fiit, and more, in one place, easy. Our streaming service NOW brings viewers all the enjoyment of Sky with the flexibility of a contract-free service. Through our new B2B broadband provider, Sky Connect, we offer superfast broadband with business-grade 4G back-up to small businesses in the UK.
Building on the success of Sky Originals like Chernobyl, Gangs of London and Brassic, we are doubling our investment in original content by 2024 through Sky Studios. Sky News provides impartial and trustworthy journalism for free, Sky Arts is the UK's only dedicated free-to-air arts channel making the arts accessible for everyone and Sky Sports, our leading sports broadcasting service, brings customers some of the biggest and best global sporting events from the Premier League to Formula 1 and everything in-between. Our new TV and movie studio, Sky Studios Elstree, which will open in 2022, is expected to create over 2,000 new jobs and generate an additional £3 billion of production investment in the UK over the first five years.
We believe that we can be a force for good in the communities in which we operate. We're committ
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
12/05/2026
CVP, one of Europe's leading suppliers of professional video and broadcast solutions, has appointed Randy Koeman as Sales Manager, Netherlands, marking anot...
12/05/2026
Taiwan Television has expanded its HD content ingest workflow capabilities by investing in the PlayBox Neo Suite - a leading multi-channel multi-server UHD/HD/S...
12/05/2026
Jigsaw24 is strengthening its media team with the appointment of Tom Laker as Client Director and Ashish Chauhan as Project Manager. These strategic hires bring...
12/05/2026
Broadcast playout leader showcases hybrid IP infrastructure and workflow automation with Videoland deployment as regional benchmark...
12/05/2026
dzjinius, the all-in-one production management platform for the media and entertainment industry, will showcase its centralised approach to production workflows...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
Employees from Sky's customer service group receive dedicated time each week to speak to older people 
