ELLE table reinvents itself

ELLE table reinvents itself New format

on newsstands 4 September!

ELLE table, an iconic up-market food and cookery magazine launched in 1999 that remains a leader on its market, is continuing its innovative approach this autumn with a completely redesigned format incorporating augmented reality.

ELLE TABLES INNOVATIVE NEW APPROACH IS:

More modern, with a unique new format and chic, colourful, redesigned layout

More structured, with reorganized features and new sequences

More educational, to provide guidance for all readers from beginner to expert

The magazines focus on the kitchen is evolving and is now structured according to three key sequences: "Starters", "Main Courses" and "Desserts," the recipes for which readers will find in the all-new recipe supplement.

More alive: since food and cuisine are also synonymous with feelings, imagination and sharing, the new ELLE table invites readers to explore new culinary stories by spotlighting truly passionate cooks, both amateur and professional, through two new features: La tribu and La madeleine du chef

...And as passionate about food as ever

THE MAGAZINE COMES TO LIFE WITH AUGMENTED REALITY!

ELLE table is enriched with all-new content accessible via smartphones and tablets

The magazines digital dimension brings topics to life through augmented reality

According to Sandrine Giacobetti, editorial director, "The new ELLE table creates surprise and sparks a passion for food via its unique visual identity; since we are one of the rare food magazines to produce all of our own content, we are thus able to maintain a unique photographic identity thanks to our exclusive contributors."

"With augmented reality, paper comes to life through digital technology."

New selling price: 3.80

LINK:	http://www.lagardere.com/press-room/press-releases/press-releases-363....
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