
Back to All News
Rio de Janeiros Famed Sugarloaf Serves as a Backdrop for the Launch Event for Desperate Lies, the Series Starring Juliana Paes and Vladimir Brichta
Entertainment
02 July 2024
GlobalBrazil
Link copied to clipboard
Rio de Janeiro, July 2, 2024 - As seen from the window of the lead couples apartment at the launch event for Desperate Lies: this incredible view of Sugarloaf, one of Rio de Janeiros most iconic images, was the postcard setting for a chat about Netflixs first Brazilian melodrama series this Tuesday morning. Host Regina Volpato, actors Juliana Paes and Vladimir Brichta, artistic director Maur cio Farias, and author and screenwriter Angela Chaves all discussed details about the series, which premieres Friday, July 5.
Angela believes that people will identify with what Liana (Juliana Paes) has to deal with at home. "The plot takes on some very difficult subjects without making judgements about the character or her decisions. What matters -- the heart of the story -- is how her life is transformed by the violence she endures. Heteroparental superfecundation is, in fact, just the jumping-off point for a great family drama," Angela confirms.
After watching a scene in which Liana confronts Oscar, the villain, whos played by actor Felipe Abib, Juliana Paes reacted with enthusiasm to the role. "It was complicated to do, its complicated to watch. Liana goes through a lot: the dream of having a family, the pregnancy, the abuse... The most delicate matter for me is how sexual abuse is understood over time. Its a process people take a while to understand. Building this character took a lot of work and sensitivity", the actress says.
Vladimir Brichta jumped into the conversation: "Today things have a name. In 2006, when we start to tell the story, people could say that my character, Tom s, is high-strung. Now, in 2024, we know that he is toxic. And understanding exactly what this type of behavior is and giving things the right name is the first step towards correcting them. I profess a generational faith: the next generations will improve on the ones that come before them.
Maur cio Farias recalled that the natural beauty of the backdrop was part of the reason it became an element of the plot.Desperate Lies is a story that could take place anywhere but, to bring Lianas drama home for viewers, we went to the most intimate and private part of Rio de Janeiro. These locations have an artistic and production design that is very precise. This is realism, onscreen. And the series is long: it took six months of preparation, 27 weeks of recording on two locations, and a team of more than 300 people.
The brunch was also attended by actors Palomma Duarte and Jo o Vitti, who delighted the guests by talking about the breezy and mature love of Vicente and Silvia, the characters they play. In the end, Felipe Abib sent out a special video message: "I hope you hate my character." The current cast includes Martha Nowill, Antonio Grassi, Analu Prestes, Felipe Ricca, Jos Beltr o, Yohama Eshima, Pedro Manuel Nabuco, M rio Borges, Rui Ricardo Diaz, Agatha Marinho, Bento Veiga, Amanda Spanner, Andr Dale and Dani Ornellas.
In a single 17-episode season, produced by A F brica, Desperate Lies is the story of dreams that are hard hit with great plot twists, loss and learning opportunities. Liana, a woman who dreams of becoming a mother, endures events that are beyond her control and affect her marriage to Tom s. After discovering her husbands infidelity, Lianas night ends in a non-consensual encounter and a scientific rarity, heteroparental superfecundation: a pregnancy with twins from different fathers. Liana, willing to fight to keep the situation a secret, finds herself emotionally confused and unsure that she will be able to love both children equally and maintain her family bonds as they were before.
Download more photos of the event HERE (Credits: Nat Odenbreit/Netflix and Marcos Serra Lima/Netflix)
*Please download the images and do not publish the link*
About Netflix
Netflix is one of the largest entertainment services in the world. With 270 million paid subscriptions in 190 countries, Netflix viewers can access series, movies and games in different genres and languages and can watch, pause and continue to enjoy them as many times, and whenever and wherever, they want.
About A F brica
Since its creation in 2016, A F brica, now a division of Banijay Americas (a leading entertainment creator and producer made up of production companies throughout the United States and Latin America), has established itself as a leader in high-quality scripted content in Brazil. Led by partners Luiz Noronha, Renato Fagundes, Cecilia Grosso, Samanta Moraes and Alberto Elias, the company has produced many of the countrys best scripted series and films for TV, cinema and streaming platforms. Its titles include Minha Vida em Marte; Airplane Mode; Double Dad; Lulli; Barba, Cabelo & Bigode; Galera FC; #NoFilter; Wedding Games; the documentary Son of a Mother; and Vai Que Cola, the highest-rated cable TV comedy in Brazil.
Press Information
Ag ncia gora
Anna Oliveira | anna.oliveira@agora.site
Luriana Volpe | luriana.volpe@agora.site
Ana Andrade | ana.andrade@agora.site
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
28/10/2026
SDI Failsafe IP Routing: Inside the UTAH-400 Series 2 Router A pure-IP routing core has no inherent fallback. When the ST 2110 network degrades, when the PTP gr...
28/10/2026
MLB Network is nearly all-day media day coverage across MLB Now, MLB Central, ML...
28/10/2026
Voyage Audio and Shure microphones are in the forefront of the sector's transition to digital
Microphones may have come late to the digital table, but they...
28/10/2026
Having long resisted the transition, broadcast audio's most fundamental element is finally entering the digital era
About 25 years ago, a microphone manufa...
28/10/2026
The Wireless Microphone Spectrum Alliance (WMSA), formed in 2025 to raise awareness with government entities about wireless microphone operations, has held meet...
28/10/2026
Telos Aliiance was at the recently held IBC in Amsterdam once again representing its brands which include Axia Audio, Omnia Audio, Telos Systems, 25-Seven Syste...
28/10/2026
SPORTEL Monaco 2026 wrapped up three days of high-level business, international ...
28/10/2026
By Ramona Flume
One of the most exciting things about the Sundance Film Festiva...
28/10/2026
By Jessica Herndon
One of the most exciting things about the Sundance Film Fest...
28/10/2026
Co-Presented by Letterboxd
BOULDER, Colorado, October 21, 2026 - The nonprofit Sundance Institute announced today the Legacy program for the 2027 Sundance Film...
28/10/2026
Two full-range, flat-response amps revealed
Moog's latest announcement may come as a bit of a surprise to many, as rather than introducing a new synth, ...
28/10/2026
Annual event returns for 12th year in Bristol, UK
Returning for its 12th year, the annual Audio Developer Conference is set to take place between 9-11 Novem...
28/10/2026
Automation updates, Dim Solo mode, multiple Marker Tracks, MIDI 2.0 support & much more
The latest version of Fender's DAW software has just arrived, de...
28/10/2026
Combines tuning & harmony generation
Klevgrand's latest release offers a simplified take on Altitude, the pitch-correction and harmony-generation plug-i...
28/10/2026
Digital Originals backs the next wave of Australian screen talent
28 October, 2026
Media releases
SBS, National Indigenous Television (NITV) and Screen Aus...
28/10/2026
Behind every jinx is a story: Comedian Ting Lim takes a light-hearted look at su...
28/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/10/2026
Sift Clips Now Searches Frame.io Footage
Brie Clayton October 28, 2026
0 Comments
Frame.io search has now been added to Sift Clips. This new feature l...
28/10/2026
Choco Film Adopts DaVinci Resolve Studio and Blackmagic Cloud for Its Editing Wo...
28/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/10/2026
Rise AV has announced the 23 women selected for its 2026 Elevate programme, bringing together professionals from 20 organisations across the UK, Ireland, German...
28/10/2026
MTV Oy, Finland's largest commercial broadcaster, has long been recognized for its ability to deliver fast, reliable and engaging content across news, curre...
28/10/2026
LA JOLLA, CA-The shifty hepatitis C virus (HCV) has a knack for outmaneuvering t...
28/10/2026
Digital Originals backs the next wave of Australian screen talent 28 October 2026
2026 Digital Originals cohort. Photo credit: Teniola Komolafe.
SBS, National...
28/10/2026
COW Jobs: Managing Video Editor - Remote
Brie Clayton October 27, 2026
0 Comments
Managing Video Editor
October 27, 2026COW Jobs: Production......
28/10/2026
COW Jobs: Production Manager
Brie Clayton October 27, 2026
0 Comments
Production Manager
October 27, 2026COW Jobs: Managing Video Editor -......
28/10/2026
Wednesday 28 October 2026
Claire Goodlass joins Sky as Commissioning Editor, Documentaries
Sky has appointed Claire Goodlass as Commissioning Editor, Document...
28/10/2026
Proximic by Comscore Expands Integration Across Magnites CTV Ecosystem First real-time contextual integration across Magnite SpringServe connects audience int...
28/10/2026
NVIDIA RTX Spark powers thin and light laptops built for everything that developers, creators and gamers do.
RTX Spark laptops are now available from ASUS, Del...
28/10/2026
RT is developing its next Statement of Strategy and wants to hear the views of people across Ireland the audience we serve. RT New Direction remains RT '...
27/10/2026
Satellite, bonded cellular, and IP- and cloud-based solutions. Those are three o...
27/10/2026
Eutelsat has renewed its partnership with Qatar Media Corporation (QMC), Qatar...
27/10/2026
PROTON Camera Innovations GmbH will show the PROTON FLEXY at SATIS 2026 (Booth A13-B12), after the camera won a Best in Market award in the ProAV category at IB...
27/10/2026
ATSC, the Broadcast Standards Association, has reported results from a laboratory validation and live demonstration in Brazil of interference cancellation and s...
27/10/2026
The PGA Tour announced Monday that Brian Gordon has joined PGA Tour Studios as executive producer and head of live content. He began with the Tour on Oct. 26 an...
27/10/2026
The NBA has announced agreements to establish a framework for NBA-related predic...
27/10/2026
Apple Music, the NFL and Roc Nation have announced that JAY-Z will perform at the Apple Music Super Bowl LXI Halftime Show at SoFi Stadium in Los Angeles on Sun...
27/10/2026
DIRECTV and DAZN have signed a multi-year distribution agreement for local telec...
27/10/2026
The NHL has announced NHL Monday Night Hockey, a new initiative that will bring 11 live NHL games to fans across Europe in local primetime windows on Monday nig...
27/10/2026
Telef nica Servicios Audiovisuales (TSA) has deployed Grass Valley AMPP for Movi...
27/10/2026
SES and CANAL have extended their partnership through 2040 with a multi-year agreement covering satellite capacity across Europe, Africa and the Caribbean.
Un...
27/10/2026
Gravity Media deployed a flypack production system and RF cameras for Red Bull R...
27/10/2026
Appear has announced that NSC TV, a TV Globo affiliate in Brazil, has selected t...
27/10/2026
MLB's Ryan Zander discusses the league's work to integrate the ABS Chall...
27/10/2026
Pictured: Filmmaker Vero Kompalic (Photo by Gia Rigoli)
By Vero Kompalic
This is the last picture I ever took in Venezuela.
I had seen the girl in the row ah...