
Back to All News
Rio de Janeiros Famed Sugarloaf Serves as a Backdrop for the Launch Event for Desperate Lies, the Series Starring Juliana Paes and Vladimir Brichta
Entertainment
02 July 2024
GlobalBrazil
Link copied to clipboard
Rio de Janeiro, July 2, 2024 - As seen from the window of the lead couples apartment at the launch event for Desperate Lies: this incredible view of Sugarloaf, one of Rio de Janeiros most iconic images, was the postcard setting for a chat about Netflixs first Brazilian melodrama series this Tuesday morning. Host Regina Volpato, actors Juliana Paes and Vladimir Brichta, artistic director Maur cio Farias, and author and screenwriter Angela Chaves all discussed details about the series, which premieres Friday, July 5.
Angela believes that people will identify with what Liana (Juliana Paes) has to deal with at home. "The plot takes on some very difficult subjects without making judgements about the character or her decisions. What matters -- the heart of the story -- is how her life is transformed by the violence she endures. Heteroparental superfecundation is, in fact, just the jumping-off point for a great family drama," Angela confirms.
After watching a scene in which Liana confronts Oscar, the villain, whos played by actor Felipe Abib, Juliana Paes reacted with enthusiasm to the role. "It was complicated to do, its complicated to watch. Liana goes through a lot: the dream of having a family, the pregnancy, the abuse... The most delicate matter for me is how sexual abuse is understood over time. Its a process people take a while to understand. Building this character took a lot of work and sensitivity", the actress says.
Vladimir Brichta jumped into the conversation: "Today things have a name. In 2006, when we start to tell the story, people could say that my character, Tom s, is high-strung. Now, in 2024, we know that he is toxic. And understanding exactly what this type of behavior is and giving things the right name is the first step towards correcting them. I profess a generational faith: the next generations will improve on the ones that come before them.
Maur cio Farias recalled that the natural beauty of the backdrop was part of the reason it became an element of the plot.Desperate Lies is a story that could take place anywhere but, to bring Lianas drama home for viewers, we went to the most intimate and private part of Rio de Janeiro. These locations have an artistic and production design that is very precise. This is realism, onscreen. And the series is long: it took six months of preparation, 27 weeks of recording on two locations, and a team of more than 300 people.
The brunch was also attended by actors Palomma Duarte and Jo o Vitti, who delighted the guests by talking about the breezy and mature love of Vicente and Silvia, the characters they play. In the end, Felipe Abib sent out a special video message: "I hope you hate my character." The current cast includes Martha Nowill, Antonio Grassi, Analu Prestes, Felipe Ricca, Jos Beltr o, Yohama Eshima, Pedro Manuel Nabuco, M rio Borges, Rui Ricardo Diaz, Agatha Marinho, Bento Veiga, Amanda Spanner, Andr Dale and Dani Ornellas.
In a single 17-episode season, produced by A F brica, Desperate Lies is the story of dreams that are hard hit with great plot twists, loss and learning opportunities. Liana, a woman who dreams of becoming a mother, endures events that are beyond her control and affect her marriage to Tom s. After discovering her husbands infidelity, Lianas night ends in a non-consensual encounter and a scientific rarity, heteroparental superfecundation: a pregnancy with twins from different fathers. Liana, willing to fight to keep the situation a secret, finds herself emotionally confused and unsure that she will be able to love both children equally and maintain her family bonds as they were before.
Download more photos of the event HERE (Credits: Nat Odenbreit/Netflix and Marcos Serra Lima/Netflix)
*Please download the images and do not publish the link*
About Netflix
Netflix is one of the largest entertainment services in the world. With 270 million paid subscriptions in 190 countries, Netflix viewers can access series, movies and games in different genres and languages and can watch, pause and continue to enjoy them as many times, and whenever and wherever, they want.
About A F brica
Since its creation in 2016, A F brica, now a division of Banijay Americas (a leading entertainment creator and producer made up of production companies throughout the United States and Latin America), has established itself as a leader in high-quality scripted content in Brazil. Led by partners Luiz Noronha, Renato Fagundes, Cecilia Grosso, Samanta Moraes and Alberto Elias, the company has produced many of the countrys best scripted series and films for TV, cinema and streaming platforms. Its titles include Minha Vida em Marte; Airplane Mode; Double Dad; Lulli; Barba, Cabelo & Bigode; Galera FC; #NoFilter; Wedding Games; the documentary Son of a Mother; and Vai Que Cola, the highest-rated cable TV comedy in Brazil.
Press Information
Ag ncia gora
Anna Oliveira | anna.oliveira@agora.site
Luriana Volpe | luriana.volpe@agora.site
Ana Andrade | ana.andrade@agora.site
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
18/11/2025
KEIZER, Ore. Municipal broadcaster Keizer City Television, K23 TV, has deployed four Telycam PTZ cameras to upgrade the visual quality of its live meeting cover...
18/11/2025
STAMFORD, Conn. NBC Sports and Peacock have announced that they are working for the second consecutive year with the National Football League, EA Sports and Gen...
18/11/2025
LONDON A new Ampere Analysis study finds that familiar franchises are successfully driving kids' TV consumption on Netflix and that the streamers big bet on...
18/11/2025
PORTSMOUTH, N.H. TV viewers continue to find it challenging to find relevant programs in the fragmented universe of streaming content, according to new findings...
18/11/2025
20 Bob Dylan Songs That Reflect a Legacy of A-Changin On the heels of Bob Dylan receiving a Berklee honorary doctorate, we take stock of one of the most singu...
17/11/2025
EA SPORTS Madden NFL Cast to Return Thanksgiving Night With Immersive, Data-Driv...
17/11/2025
Behind the Broadcast Booth: Impact Ventures' Greer Christian on Building Her...
17/11/2025
SVG Sit-Down: Sportradar's Brian Josephs Talks Peacock's Powerful Perfor...
17/11/2025
2025 Sports Broadcasting Hall of Fame: Greg Gumbel, Iconic Voice and Comforting ...
17/11/2025
ESPN, Pixar, the NFL, and Beyond Sports Team Up for ESPN's Dec. 8 Monsters,...
17/11/2025
SVG Sit-Down: EA SPORTS' Evan Dexter on How the EA SPORTS Madden NFL Cast...
17/11/2025
Cast your votes and sail into 2026 with the return of SBS's the Chillest 100
17 November, 2025
Media releases
Voting is now open for Australia's ul...
17/11/2025
When VSI Group, one of the world's leading localisation providers, set out to modernise its complex, multi-site operations built through years of acquisitio...
17/11/2025
Dealmaking for broadcast stations continues to heat up, with Sinclair reporting it has built up a 8.2% stake in E.W. Scripps and has been talking with Scripps f...
17/11/2025
The worlds online population grew by more than 240 million people in 2025, according to Facts and Figures 2025 released today by the International Telecommunica...
17/11/2025
ASB GlassFloor, the leading provider in LED sports flooring, today announced the opening of Athletes Lab 2.0, a premier athletic training facility designed to e...
17/11/2025
SmallHD today announced the release of its popular Camera Control for Canon cinema cameras. This new integration enables filmmakers to adjust critical camera se...
17/11/2025
Luxury is in the details, and no one captures that better than the creative team at Samuel & Sons. As the visionaries behind iconic photography and advertising ...
17/11/2025
NVIDIA Apollo - a family of open models for accelerating industrial and computat...
17/11/2025
To power future technologies including liquid-cooled data centers, high-resoluti...
17/11/2025
At SC25, NVIDIA unveiled advances across NVIDIA BlueField DPUs, next-generation networking, quantum computing, national research, AI physics and more - as accel...
17/11/2025
Across quantum physics, digital biology and climate research, the world's researchers are harnessing a universal scientific instrument to chart new frontier...
17/11/2025
It used to be that computing power trickled down from hulking supercomputers to ...
17/11/2025
17 Nov 2025
VEON Commences USD 100 million Buyback Program Dubai, November 17, 2025: VEON Ltd. (Nasdaq: VEON), a global digital operator ( VEON or the Compan...
17/11/2025
Monday 17 November 2025
Sky brings top comedy talent to screens with new stand-up specials
Sky and streaming service NOW are bringing audiences a fresh dose o...
16/11/2025
L3Harris to deliver advanced electronic warfare systems quickly for worldwide F-16 programs...
16/11/2025
Upgrading your Apogee Symphony MKII from TB2 to TB3: Need to Knows Upgrading your Apogee interface to Thunderbolt 3 isn't difficult - but it's not a cas...
16/11/2025
Apogee Electronics Acquired by Dirk Ulrich's Rockforce Tech Holding, Parent ...
15/11/2025
BURBANK, Calif. The Walt Disney Company and YouTube TV have reached a new multi-year distribution agreement, ending a carriage dispute that had blacked out ABC,...
15/11/2025
PLYMOUTH, Wis. A group of about 20 TV technology vendors supporting NextGen TV are wrapping up their ATSC 3.0 Interop here at Heartland Video Systems headquarte...
15/11/2025
NEW YORK NBCUniversal has announced that it will be launching NBC Sports Network (NBCSN), a 24/7 linear network featuring a wide range of marquee sporting event...
15/11/2025
WASHINGTON The Federal Communications Commission has released an updated agenda for its Open Meeting on Thursday, November 20, 2025, which is scheduled to comme...
15/11/2025
JERSEY CITY, N.J. OpenVault has released new data showing that DOCSIS 3.1 and higher services are driving significant across-the-board increases in speed and co...
15/11/2025
ATLANTA Gray Media has concluded an agreement with the Ohio Valley Conference ( OVC ) to broadcast OVC college basketball games across 20 Gray markets in five s...
15/11/2025
NEW BERN, N.C. Wheatstone has named company veteran Darrin Paley vice president of business accounts, effective immediately....
15/11/2025
Back to All News
Netflix Serves Up the Trailer for Dining with the Kapoors'...
14/11/2025
Op-Ed: The Automation Imperative - Why AI Is the Only Scalable Defense Against L...
14/11/2025
FutureSPORT 2025: Caretta Research on why streaming won't save broadcasters By Jo Ruddock
Monday, November 10, 2025 - 14:37
Print This Story
Caretta R...
14/11/2025
Daneysse Daniels, Emmy-Winning Production Manager and Beloved Teammate at TNT Sp...
14/11/2025
The NBA 2K League Returns as an Immersive Entertainment Ecosystem' With Non...
14/11/2025
Inaugural SVG LIVE! Conference Brings 250 Top Sports and Entertainment Producti...
14/11/2025
(L-R) Suzette Quintanilla, Isabel Castro, and Chris P rez attend the 2025 Sundan...
14/11/2025
This week, Casa Spotify lit up Las Vegas with an unforgettable celebration of Latin music and culture ahead of the 26th Annual Latin Grammy Awards. Hosted at th...
14/11/2025
Boston Conservatory Orchestra to Perform at Carnegie Hall for United Nations Gen...
14/11/2025
Berklee Alum Lewis Pickett Wins Record of the Year at Latin Grammy Awards Pickett, a 2009 graduate, was nominated six times across three categories at this ye...
14/11/2025
PLYMOUTH, Wisc. A group of about 20 TV technology vendors supporting NextGen TV are wrapping up their ATSC 3.0 Interop here at Heartland Video Services headquar...
14/11/2025
What if your idle operations centers, inactive cloud time, staff or you as a freelancer could start generating revenue tomorrow?
NECF Corporation today announc...
14/11/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, today announced that it has been recognized as a Major Player in the IDC MarketS...
14/11/2025
The recent ADAC RAVENOL 24h Race at Germany's legendary N rburgring circuit marked a milestone for live broadcast production, and Clear-Com played a pivota...