
Back to All News
Rio de Janeiros Famed Sugarloaf Serves as a Backdrop for the Launch Event for Desperate Lies, the Series Starring Juliana Paes and Vladimir Brichta
Entertainment
02 July 2024
GlobalBrazil
Link copied to clipboard
Rio de Janeiro, July 2, 2024 - As seen from the window of the lead couples apartment at the launch event for Desperate Lies: this incredible view of Sugarloaf, one of Rio de Janeiros most iconic images, was the postcard setting for a chat about Netflixs first Brazilian melodrama series this Tuesday morning. Host Regina Volpato, actors Juliana Paes and Vladimir Brichta, artistic director Maur cio Farias, and author and screenwriter Angela Chaves all discussed details about the series, which premieres Friday, July 5.
Angela believes that people will identify with what Liana (Juliana Paes) has to deal with at home. "The plot takes on some very difficult subjects without making judgements about the character or her decisions. What matters -- the heart of the story -- is how her life is transformed by the violence she endures. Heteroparental superfecundation is, in fact, just the jumping-off point for a great family drama," Angela confirms.
After watching a scene in which Liana confronts Oscar, the villain, whos played by actor Felipe Abib, Juliana Paes reacted with enthusiasm to the role. "It was complicated to do, its complicated to watch. Liana goes through a lot: the dream of having a family, the pregnancy, the abuse... The most delicate matter for me is how sexual abuse is understood over time. Its a process people take a while to understand. Building this character took a lot of work and sensitivity", the actress says.
Vladimir Brichta jumped into the conversation: "Today things have a name. In 2006, when we start to tell the story, people could say that my character, Tom s, is high-strung. Now, in 2024, we know that he is toxic. And understanding exactly what this type of behavior is and giving things the right name is the first step towards correcting them. I profess a generational faith: the next generations will improve on the ones that come before them.
Maur cio Farias recalled that the natural beauty of the backdrop was part of the reason it became an element of the plot.Desperate Lies is a story that could take place anywhere but, to bring Lianas drama home for viewers, we went to the most intimate and private part of Rio de Janeiro. These locations have an artistic and production design that is very precise. This is realism, onscreen. And the series is long: it took six months of preparation, 27 weeks of recording on two locations, and a team of more than 300 people.
The brunch was also attended by actors Palomma Duarte and Jo o Vitti, who delighted the guests by talking about the breezy and mature love of Vicente and Silvia, the characters they play. In the end, Felipe Abib sent out a special video message: "I hope you hate my character." The current cast includes Martha Nowill, Antonio Grassi, Analu Prestes, Felipe Ricca, Jos Beltr o, Yohama Eshima, Pedro Manuel Nabuco, M rio Borges, Rui Ricardo Diaz, Agatha Marinho, Bento Veiga, Amanda Spanner, Andr Dale and Dani Ornellas.
In a single 17-episode season, produced by A F brica, Desperate Lies is the story of dreams that are hard hit with great plot twists, loss and learning opportunities. Liana, a woman who dreams of becoming a mother, endures events that are beyond her control and affect her marriage to Tom s. After discovering her husbands infidelity, Lianas night ends in a non-consensual encounter and a scientific rarity, heteroparental superfecundation: a pregnancy with twins from different fathers. Liana, willing to fight to keep the situation a secret, finds herself emotionally confused and unsure that she will be able to love both children equally and maintain her family bonds as they were before.
Download more photos of the event HERE (Credits: Nat Odenbreit/Netflix and Marcos Serra Lima/Netflix)
*Please download the images and do not publish the link*
About Netflix
Netflix is one of the largest entertainment services in the world. With 270 million paid subscriptions in 190 countries, Netflix viewers can access series, movies and games in different genres and languages and can watch, pause and continue to enjoy them as many times, and whenever and wherever, they want.
About A F brica
Since its creation in 2016, A F brica, now a division of Banijay Americas (a leading entertainment creator and producer made up of production companies throughout the United States and Latin America), has established itself as a leader in high-quality scripted content in Brazil. Led by partners Luiz Noronha, Renato Fagundes, Cecilia Grosso, Samanta Moraes and Alberto Elias, the company has produced many of the countrys best scripted series and films for TV, cinema and streaming platforms. Its titles include Minha Vida em Marte; Airplane Mode; Double Dad; Lulli; Barba, Cabelo & Bigode; Galera FC; #NoFilter; Wedding Games; the documentary Son of a Mother; and Vai Que Cola, the highest-rated cable TV comedy in Brazil.
Press Information
Ag ncia gora
Anna Oliveira | anna.oliveira@agora.site
Luriana Volpe | luriana.volpe@agora.site
Ana Andrade | ana.andrade@agora.site
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
26/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/09/2026
In-venue and creative video staffers at the professional and collegiate level ha...
25/09/2026
Infront has named Ronald den Hollander as CEO of its Host Broadcast Services (HBS) subsidiary, effective 1 October 2026. The appointment follows the previously ...
25/09/2026
The North American Broadcasters Association (NABA) will hold Cyber University 2.0, a full-day cybersecurity summit for the broadcast and media industries, on Tu...
25/09/2026
Alpha Networks and Ateme have delivered a joint video platform for the digital d...
25/09/2026
Encompass Digital Media has announced the migration of multiple Viaplay free-to-air channels - TV3, TV6, TV8, and TV10 - to its Altitude Scheduling platform. Al...
25/09/2026
NAB Show New York 2026 will take place October 21-22 at the Jacob K. Javits Convention Center in New York City. Registration is open at nabshow.com/newyork.
Th...
25/09/2026
NHL Network has announced its studio programming lineup for the 2026-27 regular ...
25/09/2026
Clear-Com has announced that First Baptist Nashville has upgraded its production communications with a Clear-Com intercom system as part of a sanctuary technolo...
25/09/2026
Broadcast Management Group (BMG) has deployed EVS XT-VIA live video production s...
25/09/2026
BBright, a Hexaglobe Group company, has announced that dotCentral has joined as a sales and support partner in the United States.
BBright's portfolio cover...
25/09/2026
MeyerPro delivered audio, video, broadcast, and LED production for the Acumatica Summit 2026 at the Seattle Convention Center's Summit Building, January 25-...
25/09/2026
The Professional Women's Hockey League has announced its inaugural All-Star Weekend, to be held Saturday, March 7, 2026, at Scotiabank Arena in Toronto. The...
25/09/2026
The 2026 Presidents Cup is underway at Medinah Country Club outside of Chicago with Team USA and an International Team of men's golfers facing off for four ...
25/09/2026
Warner Bros. Discovery's Atlanta hub hosted a day of discussion on REMI prod...
25/09/2026
Algorithm update & new DVA vibrato-detection engine
A new flagship version of Antares' iconic pitch-correction software has arrived, and along with a co...
25/09/2026
New flagship unit to arrive in early 2027
Two notes Audio Engineering have revealed that a new and improved version of their hugely popular reactive load bo...
25/09/2026
AI-free mixing tool gets an upgrade
Launched in October 2025, Tim Exiles Finalist is an algorithmic mixing tool that's been designed for those who don...
25/09/2026
Rohde & Schwarz Mobile Test Summit 2026 puts the spotlight on 6G - registrations...
25/09/2026
In our latest blog, Tim Pearson reflects on IBC 2026 and considers the main learnings against an industry that saw AI finally coming out of the labs and into pr...
25/09/2026
Digital Anarchy Releases Newest Version of its Real-Time Skin Retouching Tool fo...
25/09/2026
Blackmagic Design Used on More Than 50 Summer Films in 2026
Brie Clayton September 25, 2026
0 Comments
Hero image: Disclosure Day
Blackmagic Design p...
25/09/2026
How I Automated Social Media Resizing in After Effects - Free Script
Graham Quince September 25, 2026
0 Comments
If your text keeps getting cut off on...
25/09/2026
IBC has unveiled the winners of the prestigious IBC2026 Innovation Awards at an event held at the RAI Amsterdam on Sunday 13 September, honouring collaborative ...
25/09/2026
IBC2026 brought the global media, entertainment and technology community together for four days of business, innovation and collaboration at the RAI Amsterdam. ...
25/09/2026
Lightware testing has revealed that each USB-C port on Apple's new MacBook Neo consumes three of the seven USB tiers available under the USB specification, ...
25/09/2026
Lightware is supporting educational institutions in building modern learning environments by combining professional training with education-focused AV technolog...
25/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/09/2026
Long-Standing Customer Renews Multiyear Contract for VO's Secure Video Player, Content Security, and Device Monitoring Solutions
Viaccess-Orca (VO), a glob...
25/09/2026
Automate Video Progress Bars in After Effects - No Keyframes!
Graham Quince September 24, 2026
0 Comments
Learn how to create an automated video playb...
25/09/2026
Friday 25 September 2026
How to watch an unmissable weekend of women's football on Sky Sports and NOW
Sky Sports and NOW will broadcast seven live games f...
25/09/2026
Friday 25 September 2026
YAGA trailer released, coming exclusively to Sky and N...
25/09/2026
Watch this space: a new strategic direction for UK media. Arqiva has submitted its response to the Governments Green Paper on the future of television distribut...
25/09/2026
Want to be part of this year's Late Late Toy Show?
Final call for applications in search for this year's stars
The most wonderful night of the year is...
24/09/2026
Broadcast Management Group (BMG) is supporting Virginia Public Media (VPM), the ...
24/09/2026
RED Digital Cinema's RED V-RAPTOR [X] and RED V-RAPTOR XL [X] cameras with the Phantom Track feature are the first cameras to receive GhostFrame Pro Certifi...
24/09/2026
Bringing together the full family of networks, FOX Sports is also adding Tubi, F...
24/09/2026
Virginia Polytechnic Institute and State University (Virginia Tech) has unveiled...
24/09/2026
The blog collects SVG's reporting on AI across U.S. and European sports broadcasting
Since SVG launched the AI Innovation Lab in April to advance the devel...
24/09/2026
SVG's annual TranSPORT conference, which will be held on Tuesday, Oct. 20 in...
24/09/2026
The self-built Master Control Room has cut streaming operations incident-respo...
24/09/2026
Ortana Media Group, the software systems integrator behind the Cubix workflow platform, has connected AudioShake's audio separation models to ScorePlay thro...