Grass Valley Introduces New GV STRATUS Media Services for News Production, Live Production, Digital Media Platforms, and Playout

15/06/2017

Montreal, 2014-04-07 GV STRATUS new media services enable forward-looking

master control and web/mobile distribution workflows

Grass Valley, a Belden Brand, today announced new media services for its market-leading GV STRATUS Nonlinear Media Production Tools. The GV STRATUS service-oriented architecture (SOA) allows customers to purchase, combine, and configure the precise functional components they need to build and orchestrate the most efficient workflows for their unique production environments with GV STRATUS News, GV STRATUS Live, GV STRATUS Digital Media Platforms (DMP), and GV STRATUS Playout.

The new GV STRATUS Playout is a secure and native cloud-based automation playout control solution hosted through Microsoft's Windows Azure system to orchestrate on-site media playout via SSD-based SSP-3801 playout cards that fit within the Densit modular platform.

GV STRATUS Playout was designed from the ground up to provide the most efficient approach to critical automation functions. It does this by employing a hybrid cloud approach. Customers retain full control of the location and movement of their broadcast media assets. Ingest, content preparation, and asset management remain on-site, with control and data management in the cloud.

Broadcasters, although conservative in their workflow choices, have been trying to leverage the cloud to increase revenues and take cost and complexity out of their playout operations. They have not had much success, but that changes with GV STRATUS Playout, said Mike Cronk, Senior Vice President of Strategic Marketing, Grass Valley. With the GV STRATUS Playout solution, content can be further localized at the edge without increasing satellite costs. Additionally, multi-channel playout operations can get on air quickly with low up-front costs and a small footprint and stay nimble for nearly limitless expansion. All these benefits can be achieved while giving staff full control and visibility of their media and all playout operations, whether they're local or remote.

GV STRATUS DMP is the industry's most highly integrated and powerful toolset for the delivery of content to the full spectrum of digital media platforms. It's also the first solution to enable live streaming of local newscasts with embargoed content replacement and hyper-client based advertising for television stations-delivering groundbreaking opportunities to strengthen brands and further monetize content to viewers on all types of devices.

Allowing a shift from a technology-centric approach to business-driven workflows, users can create a set of properties that accompany content throughout the production and preparation processes, and new properties can be created at each stage. Properties determine where content is sent and how it must be transcoded or reformatted by destination. Special instructions include destination-specific directives regarding content embargoes and content replacement instructions for both files and live streams, which can be added manually or automatically via Grass Valley's Ignite Automated Production System.

Monetizing live content across multiple digital media platforms is a growing requirement for all types of content creators, but they need to do it in the most economical fashion possible, said Cronk. GV STRATUS DMP not only enables the profitable monetization of content to new distribution channels, but it also reduces the cost of multiplatform distribution, which allows broadcasters to remain successful in today's highly competitive landscape.

GV STRATUS News provides news organizations with all the tools necessary to plan, create, publish, and archive news broadcasts, whether they are working in the newsroom or in the field. Transforming the way news organizations report news, this complete framework can be configured into agile, participatory workflows that adapt to the logic of news production and where any producer, writer, or journalist can participate in and add to the production process at any point in the workflow including user-generated content.

GV STRATUS Live includes a fast evolving set of tools and media services to efficiently manage and package content during and after a live event. In complex environments such as live studio production or sports production tasks, processes can change from one program to the next or from day to day. With the complete and reconfigurable GV STRATUS framework, live studios can design agile, participatory workflows that adapt to changing production needs, making it possible for any staff member to participate in and contribute to the production process at any point in the workflow.

GV STRATUS is the foundation of Grass Valleys software offerings and the key enabler of sophisticated file-based workflows, added Cronk. The power of GV STRATUS is unmatched in the industry. No other company can provide a seamless workflow that manages all aspects of content capture, production, and distribution within a single production toolset or database environment.

Grass Valley is exhibiting at NAB in Las Vegas from April 7-10, 2014 on booth SL206 and N2513.

###

For information about Grass Valley solutions and services, please visit new.grassvalley.com.

Join the Conversation at GrassValleyLive:

About Grass Valley

The new Grass Valley keeps broadcasters, content owners and service providers future-ready as they navigate the changing landscape of television. With the most comprehensive collection of workflow solutions in the industry, Grass Valley delivers end-to-end television production and content distribution workflows that enable the efficiency and flexibility broadcasters need to stay competitive today - while offering technological foresight they need to keep pace with consumers' desires for more content on more devices. Grass Valley, headquartered in Montreal, leve

LINK:	http://www.miranda.com/press/details/id/769...
	See more stories from miranda

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

18/03/2026

Net Insight Names Larissa GrnerMeeus CPO

Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4. Larissa G rner Meeus will become CPO of Net Insight on May 4...

18/03/2026

SVG Europe's The Football Summit 2026: Select Sessions Now Available to Watch on SVG PLAY

SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...

18/03/2026

SVG's SportsTech@NABShow Blog Goes Live as Countdown to Vegas Heats Up

The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...

18/03/2026

The Premiere of Dead Lover Showcases Grave Robbing and Sex With a Giant Finger

(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...

18/03/2026

Music Row Piano from Wiltone Productions

Yamaha C7 captured in Nashville Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...

18/03/2026

Techivation introduce T-Warmer Mk2

Bass-enhancement plug-in upgraded Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...

18/03/2026

Tonal Balance Control 3 from iZotope

Mix-reference plug-in overhauled iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...

18/03/2026

Toontrack Transistor Organ EKX

Latest EZKeys 2 expansion arrives Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...

18/03/2026

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture 18 March, 2026 Media releases New SBS Audio podcast For The Culture, hosted ...

18/03/2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz at NAB 2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...

18/03/2026

LCTWS 2026

London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...

18/03/2026

SMPTE Unveils 2026 NAB Show Educational Presentations

SMPTE Unveils 2026 NAB Show Educational Presentations Brie Clayton March 18, 2026 0 Comments SMPTE , the home of media professionals, technologists, a...

18/03/2026

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K Brie Clayton March 18, 2026 0 Comments LED wall virtual production blends 12K open gate acquisition w...

18/03/2026