Vienna ATP Open Produces Big Screen Entertainment with Blackmagic Design

Vienna ATP Open Produces Big Screen Entertainment With Blackmagic Design Manchester, UK - October 30, 2014 - Blackmagic Design today announced that the Erste Bank Open in Vienna, part of the ATP mens' tennis tournament, deployed a big screen video production system built featuring the Blackmagic Design ATEM 2 M/E Production Studio 4K and Teranex 2D Processor to enhance the crowd's experience at the tournament.

Event production specialist K-Zwei Kommunikation combined live match feeds from broadcaster ORF, player statistics, HawkEye line calls, music videos and crowd participation elements in a live program mix for the tournament, which this year sees world class players including Andy Murray and David Ferrer competing as the tennis world's elite vie for a place in ATP World Tour Finals.

Blackmagic's ATEM 2 M/E Production Studio 4K helps us solve two key challenges within our live production; managing the sheer number of different video feeds that we are dealing with, and the need to transmit and mix embedded audio, explains Rene Malik of K-Zwei. The switcher is compact enough to fit into our production kit, but the 20 inputs give us the flexibility we need, together with the audio mixing capabilities available through the ATEM Control Software.

The ATEM's professional transitions are also a very important factor in the live production, as Rene explains. We rely on visual features such as picture in picture, for example when a trainer is providing analysis on the match, and SuperSource is very useful when we play games with the crowd, with spectators uncovering squares on a screen to guess the picture underneath. All of these elements mean we can deliver creative content that complements the action on court.

K-Zwei also has to incorporate scores and player statistics from the timekeeper, as well as line calls from HawkEye into the program. Both of these feeds are analog video, so a Teranex 2D Processor is used to upscale signals. HawkEye decisions generate fantastic crowd reactions, so it's critical that the video feed is high quality and can be sent to the big screens at any point during the match without delay. We can upscale with a touch of a button and ensure our production is consistent. The program mix is uploaded to a VJ play out system and transmitted to 5 big screens around the stadium.

The flexibility that the Blackmagic Design workflow affords us is a critical success factor, concludes Rene. Managing so many sources is tricky enough, but the team has to be able to read the crowd's enthusiasm and adapt the production accordingly. It's a massive juggling act, but we can rely on the hardware to ensure spectators get a fantastic show that complements the stunning action taking place on court.

Press Photography Product photos of the ATEM 2 M/E Production Studio 4K and Teranex 2D Processor are available at www.blackmagicdesign.com/press/images.

About Blackmagic Design Blackmagic Design creates the world's highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design's DeckLink capture cards launched a revolution in quality and affordability in post production, while the company's Emmy award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com.

LINK:	https://www.blackmagicdesign.com/press/pressdetails?releaseID=62036...
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