Amazon Web Services anticipates new services at its annual Conference re:Invent 2017

Amazon Web Services anticipates new services at its annual Conference re:Invent 2017 Among them, highlight Amazon Sumerian, a new service for the creation of virtual reality (VR), augmented reality (AR) and 3D applications, and AWS Elementary Media Services, an integrated set of services that helps video providers have a supply of reliable, flexible and scalable solutions in the cloud.

From November 27 and December 1 Amazon Web Services)AWS) is celebrating its annual Conference in Las Vegas (United States) Re:invent 2017. At the beginning of this Summit of AWS with customers and partners has announced interesting new services.

These include, Amazon Sumerian a new service for the creation of virtual reality (VR), augmented reality (AR) and 3D applications, that can be viewed on mobile devices, virtual glasses, digital signage, or web browsers. With Amazon Sumerian, developers can build virtual environments, realistic, including 3D objects and animated characters in their proposals.

With the editor of Amazon Sumerian, developers can build realistic virtual environments, fill them with 3D objects and animated characters, and guide to how they interact with each other and with users of the application. VR and AR applications created in Amazon Sumerian will run in any browser that supports the representation of WebGL or graphics WebVR, including Daydream, HTC lives, Oculus Rift and mobile devices with iOS. Start with Amazon Sumerian is as simple as logging in the AWS Management Console. Amazon promises will not need software to install or start-up costs since customers pay only for the storage used for 3D assets and volume of traffic generated to access virtual scenes that create.

Customers in many industries are embracing VR and AR technologies for building realistic virtual environments, or superimpose virtual objects in real-world, a wide range of applications. So far, the creation of realistic virtual environments or "scenes" required specialized skills and the use of multiple different tools for disciplines such as 3D modeling, environmental design, animation, lighting effects, editing of audio and more. And then, once a VR or AR application is ready, developers should learn and implement unique specifications and implementation processes for each of the major hardware vendors.

Amazon Sumerian solves these challenges by providing an editor based on web developers can use to create scenes of professional quality of quickly and easily, and an of scripts visual tool to build the logic that controls how the objects and characters in the scenes they behave and respond to the actions. Amazon Sumerian also facilitates the creation of scenes where occurs natural interactions between objects, characters and users through the use of AWS services Amazon Lex, and Amazon Polly, Lambda AWS, AWS IoT Amazon DynamoDB.

Marco Argenti, Vice President of AWS technology, pointed out that "clients of all industries see the potential of VR and AR technologies for a wide range of applications, from education and training employees to create new experiences for customers. But customers feel intimidated and overwhelmed by the initial investment in specialized skills and tools needed to even begin to build a virtual reality or AR application. With Amazon Sumerian, it is now possible for any developer to create an application VR or realistic and interactive AR in a few hours".

Elemental AWS Media Services

Another novelty ahead in Las Vegas is AWS Elementary Media Services, an integrated set of services that helps video providers have a range of reliable, flexible and scalable solutions in the cloud. Based on AWS elementary video solutions, these five new cloud services allow clients to create workflows integrals for live video and on-demand with professional features of image quality and reliability necessary for provide premium viewers experiences across a multitude of devices.

With just a few clicks in the AWS Management Console, customers can create custom video applications and pay only for the technological resources used, without initial capital investment.

Whether for entertainment, education, news, or corporate, todays consumers expect excellent experiences of video delivered in a safe and reliable way to any device, including smartphones, tablets, televisions connected or decoders. Previously, to meet these high expectations, video providers have to buy very expensive specialized transmission equipment which were inflexible, slow to adapt to the new device platforms, difficult to scale for meet the peaks in demand and often lacked support for the latest video formats, resolutions and transmission techniques. In addition, if the video provider wanted to adopt new business models that generate revenue, such as advertising customized for a global customer base, needed to dedicate time and effort so that work run smoothly in all devices.

Elementary means of AWS services eliminate the need to purchase costly equipment for video data centers. These services automate what were previously complex and laborious processes that manage continuous video operations. In addition, AWS Elementary Media Services allows video providers to avoid infrastructure wasted due to the ongoing obsolescence of technology. With AWS Elementary Media Services, which combines proven video solutions for broadcast-quality of Elemental AWS with safety, durability, availability, and scalability of AWS, video providers can focus on creating great content through the cloud instead of creating and maintaining video infrastructure on-site. Projects that once took months or years - as broadcast live 24 7 channels, the conversion of an asset library of video on demand (VOD) for distribution or transmission of a high - profile live event now can be completed in a fraction of weather with AWS Elementary Media Services.

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