
Greybeard of audio: A1 Ian Rosam reminisces on a lifetime in sports broadcasting sound By Heather McLean, Editor
Monday, May 17, 2021 - 13:09
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Ian Rosam in Moscow for the FIFA World Cup 2018
From creating the Sky Sports football replay whoosh in 1992 to planning his retirement after the 2021 Euros this summer, A1 audio expert, Ian Rosam, has seen the world of audio evolve over generations.
From the BBC in 1973 to Thames TV, the music business, ITV, Sky Sports, HBS and Olympic Broadcast Services (OBS), to many more, Rosam has a pedigree in audio longer than most.
Memorable whoosh
One of his most memorable career moments that have changed the way we perceive live sports on TV is the association of sound with a graphic wipe; a seemingly small addition, but one that has had a major impact.
Rosam explains: My co-director [Robert Edwards] and I brought to Sky footie the replay whoosh and graphics sound FX. These were things we naturally had on the quiz shows like Catchphrase we mixed. We explained to David Hill, then Sky's head of sport, that a video move such as the replay wipe would normally have an associated sound. He agreed and as I was news dubbing the following day, I spent my lunchtime making the first replay whoosh , which had to be under a certain length in order to fit into the memory of the Yamaha SPX90 that was triggered by a GPI from the Abacus A53 when the wipe was fired by the vision mixer.
From the excitement of a live event to using and playing with state of the art technology to find new solutions, to mixing with great crews, sports audio is a brilliant area to work in
We next added graphics noises, which were manually triggered by the Vision Mixer. Nowadays they are all from the graphics engine in full 5.1 surround. We also treated the football as if it was a gameshow with the various audio sources, crowd, commentators, ball FX, etc; very much as we approached light entertainment (LE) and gameshows, so a much more heavily compressed and LE in sound, rather than just representing what was happening.
The multi-national crew for engineering quality control at the South Korea 2018 Winter Olympics in the control room, made up of five Brits, one Japanese, one Portuguese, and three Spanish. Ian Rosam third from left
Rosam comments on the result of the addition of the whoosh to Sky Sports football coverage: In the early days of Sky Premier League coverage, most viewing was done in pubs. If there was a dull game (heaven forbid!) and you and your mate were ignoring the TV and supping your pints and chatting, on hearing the whoosh you would look up knowing that it signified a replay of an incident that you hadn't seen, with probably three angles of the play. So it became a clever way of re-establishing contact with the viewer for the coverage.
There was some criticism from some parts of the broadcasting world at the time, but it's now the de facto way sport is covered, Rosam notes.
He adds: I think the field of play FX levels were popular with what we termed the Playstation Generation of viewers, and obviously EA Sports and their football video games emulated Sky football audio to the extent of using Sky recordings of games FX.
Mr Rosam out and about inbetween shifts at the ski jump venue for the South Korean 2018 Winter Olympics
Getting hands-on
Rosam started out at the BBC after dropping out of an electrical and electronic engineering degree at the University of Surrey after two terms, as, I realised I was going to be starting in the same job, but three years later . He adds: Also the maths involved with degree level engineering was daunting, so not as enjoyable as the hands-on side .
He had seen an advert in his school magazine for BBC technical trainees, which pushed him towards a career in sound as it seemed to fit in with his obsession with, amps, guitars and a small reel to reel tape recorder, so it seemed like an obvious choice .
He applied to the BBC and began working as an audio assistant for BBC Wales. He got his training at the infamous BBC Wood Norton, and then worked in Welsh radio and television based in Cardiff for the broadcaster.
He later moved to Thames TV at Euston, London, then spent four years in the music industry touring and working on PA rigs and FoH mixing. He went back into TV at Anglia in Norwich, Norfolk, then joined TVS at start of its franchise in 1982. A decade later he was made redundant so formed Video Sound Services with fellow supervisor and friend, Edwards.
He comments: Mixing Premier League led to Video Sound Services being asked to originate an audio production plan for the FIFA World Cup 2002, and we covered Korea and Japan for HBS as part of that with quality control in Korea. We then did the same again for the World Cup in 2006 in Munich, the Euros in 2008, and all subsequent World Cup and Euros events. The Olympics contacted me for Beijing 2008 because of my experience with 5.1 audio. I've covered all Olympic games since then for engineering audio quality control.
Rosam's first proper sports broadcasting role was as one of the two main match sound supervisors with Edwards, for Sky's initial Premier League coverage back in 1992. Prior to that, working as a sound supervisor at Television South, he had occasionally mixed football for ITV in the South East and Southern franchise area.
He says: I'd been a sound supervisor for nine years before the Sky opportunity was offered to Rob and I, and as someone who had worked on live network productions I had the experience to cope with anything thrown my way. I'd worked on every kind of programming, from game shows, LE, docos, children's, news, to single camera, post production, drama, the works! There was lots of live or as-live, in fact sport was the least programming I'd done!
After 48 years in
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