Real-time TV audience measurement company TVbeat appoints Raivo Rosts as VP of Busine Development in the Baltic States, Ruia and CIS

Real-time TV audience measurement company TVbeat appoints Raivo Rosts as VP of Business Development in the Baltic States, Russia and CIS 09 October 2014

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TVbeat, the TV analytics company delivering real-time TV audience measurement solutions to pay-TV platforms, broadcasters and media buyers, has appointed Raivo Rosts as Vice President of Business Development in the Baltic States, Russia and CIS.

Rosts will be responsible for TVbeat's expansion into the Baltics in line with the company's vision to expand within the international TV audience measurement industry. He takes up the post with immediate effect.

Rosts has a wealth of experience in sales and strategic business development. He joins TVbeat from Swedish media corporation Modern Times Group MTG AB, where he spent the last ten years in a number of senior roles across the Baltic regions. During this time, Rosts led the team that introduced pay-TV in the Baltic States, transforming MTG's business from a small satellite TV provider into the biggest pay-TV platform in the region, and introducing new channels including Viasat Sport Baltics.

Rosts says: Viewing behaviour is shifting, and audience measurement definitely needs to adapt. TVbeat's technology will equip its partners with powerful insights and drill down capability across multiple connected viewing devices. In this changing landscape, TVbeat will continue to be an innovative voice within the audience measurement industry and enhance operators' control over it, bringing content assessment and product evaluation support, churn diagnosis and monetization strategies. I look forward to helping shape the company's business development as it enters its next phase of growth.

Rosts brings highly relevant knowledge of the Baltic regions and TVbeat will benefit enormously from his deep understanding of the pay-TV industry, says Laurence Miall-d'Aout, TVbeat's CEO. Rosts' valuable experience and knowledge will help to accelerate our vision to put accurate metrics into the hands of pay-TV platforms, broadcasters and media buyers. With the amount of traction that TVbeat is having, now's the perfect opportunity to move into the Baltic and CIS regions and we are very excited to expand further.

Note to Editors

Laurence Miall-d'Aout, TVbeat's CEO, will attend MIPCOM from 13 16 October. TVbeat will be demonstrating its next generation TV analytics SaaS platform at Ad:Tech London from the 21 22 October at Olympia, London and CEO Laurence Miall-d'Aout and TVbeat founder and CPO Robert Farazin will be available for interview.

About TVbeat

TVbeat is a next generation TV analytics SaaS platform that bridges the gap between census based legacy TV measurement and analytics requirements in the digital age. Through partnering with pay-TV platforms and integrating with their back-end servers TVbeat collects subscriber interactions live and on a second-by-second basis, across any connected device. This data is then processed, analysed and presented in one intuitive and easy-to-understand web interface. TVbeat also aggregates viewing data from multiple pay-TV platforms per country, and provides this data as a supplement to the existing trading currencies - to broadcasters, content providers and media buyers alike. Established in 2013, the company brings together seasoned start-up executives, top-notch developers, big data experts and broadcasting business veterans.

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