Seoul, Korea, August 4, 2014-Dolby Laboratories, Inc. (NYSE: DLB) today announced that The Pirates will be mixed and released in the Dolby Atmos cinema sound format. Filmmakers use Dolby Atmos to place and move sounds anywhere in the movie theatre, including overhead, to make film audiences feel as if they are inside the movie and not merely watching it.
The Pirates, directed by Seok-hoon Lee, tells the story of a pitched battle among the strongest thieves for the great seal of Choseon. The film is the fourth Dolby Atmos title mixed and released in Korea, following Mr. Go, Genome Hazard, and Kundo: Age of the Rampant. Audiences will be able to experience the next-generation Dolby sound format when Lotte Entertainment releases The Pirates in Korea on August 6.
We are very excited that The Pirates is mixed and released in Dolby Atmos, the most powerful sound technology we have ever used, said Seok-hoon Lee, the films director. With Dolby Atmos, the audiences will experience immersive feeling at the scene of roaring giant whale or fierce marine battle.
We are very proud that Dolby Atmos has been selected for The Pirates, one of the most anticipated movies of this summer. The Pirates is the fourth Dolby Atmos title mixed and released in Korea in the short period of time since the first film, Mr. Go, debuted in July 2013 and the recent release of the film Kundo: Age of the Rampant, said Jay Kim, Country Manager, Dolby Korea. Dolby will bring the full range of our technology and innovation to support the development of Koreas motion picture industry.
Movie patrons who would like to experience Dolby Atmos can visit iwantdolbyatmos.dolby.com/kr or check with their local cinema for select showtimes when tickets become available.
About Dolby Atmos
Dolby Atmos makes it easy for filmmakers to place or move specific sounds anywhere in the movie theatre, including overhead. As a result of this multidimensional sound, audiences feel as if they are inside the film, not merely watching it.
Introduced in April 2012, Dolby Atmos has been embraced by all the major Hollywood studios, seven Academy Award winning directors, and 16 Academy Award winning sound mixers, among others. More than 650 Dolby Atmos screens have been installed or committed to in more than 40 countries with more than 150 exhibitor partners. More than 120 films from 12 different countries have been or are scheduled to be released with Dolby Atmos sound since the first film debuted in June 2012.
Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society. As the inventors of the only object-based audio format used in the cinema today, Dolby is working closely with the Society of Motion Picture and Television Engineers in driving adoption of standards for object-based audio.
For the latest list of Dolby Atmos titles, visit dolby.com/atmosmovies. To learn more about Dolby Atmos, visit dolby.com/Atmos.
About The Pirates
The Pirates is an action adventure film about a pitched battle among the strongest thieves for the great seal of Choseon. The Pirates is Koreas fourth Dolby Atmos title, following Mr. Go, Genome Hazard, and the recently released film Kundo: Age of the Rampant. Korean director Seok-hoon Lee directs the film, starring Son Ye-jin and Kim Nam-gil, the nations top actors.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For nearly 50 years, sight and sound experiences have become more vibrant, clear, and powerful in Dolby. For more information, please visit www.dolby.com.
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Dolby Atmos is a trademark of Dolby Laboratories. Academy Award is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. S14/28206 DLB-G
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Seoul, Korea, August 4, 2014-Dolby Laboratories, Inc. (NYSE: DLB) today announced that The Pirates will be mixed and released in the Dolby Atmos cinema sound format. Filmmakers use Dolby Atmos to place and move sounds anywhere in the movie theatre, including overhead, to make film audiences feel as if they are inside the movie and not merely watching it.
