All Press ReleasesShare
All Press Releases
Australias Leading Employment Marketplace Seek, Leverages Brightcove to Better Connect Job Seekers and Organizations
Using Brightcove, SEEK has seen a 55% higher brand impact through its use of videoSYDNEY - November 10, 2020 - Brightcove Inc. (NASDAQ: BCOV), the global leader in video for business, today announced that SEEK, one of the largest and most-established employment marketplace in Australia, is using Brightcoves video technology to build a stronger brand and create a more human connection between job seekers and organizations. SEEK created a video library on its site powered by Brightcove's Video Marketing Suite and Brightcove Gallery, offering a single location for career and employment advice. Since implementing Brightcove, SEEK has amplified its online user experience with over 200 videos that address different audience needs, has seen 74% video view rate for its WorkaLOLics series, and a 55% higher brand impact overall across its channels.
Creating better connections between organizations and job seekers is one of the key reasons that SEEK invested in more video content, making Brightcove an important part of SEEK's ongoing evolution from being solely functional and transactional to eliciting real human connections between its audiences. This is an attribute that is critical to job seeking and recruitment as these experiences tap into human emotions and people's sense of purpose. Recognizing how videos enhance these connections, Brightcove's video technology helps SEEK to be more accessible and relevant to a broader audience, while offering a more engaging, feature-rich experience that consists of video curation, playlist creation, autoplay functionality, and more.
Video has also played a big role in helping SEEK position itself as approachable and fun, which sets the right tone considering the inherent stress level of the hiring process. For example, video has allowed humor to complement SEEK's editorial content, such as in its WorkaLOLics series which offers playful videos that spoof common workplace concerns. The implementation of Brightcove Gallery also enabled SEEK to seamlessly consolidate all of its video assets into one portal on its site, allowing SEEK to consistently update fresh and interesting videos to ensure their videos speak to current workplace environments - such as how organizations are navigating the COVID-19 pandemic.
For SEEK, video has allowed for creativity in touchpoints and more authentic interactions between job seekers and hiring companies. Because of this, Brightcove's technology plays an important role in helping us achieve our company mission daily, which is to help job seekers lead more fulfilling and productive work lives, and help organizations succeed, said Pip Duncan, Head of Production, SEEK. For example, our Sales and Service team loves Brightcove because they can now send their clients to a beautiful SEEK video portal. And, we've also seen our video performance increase as our What Recruiters Really Think' social video got 30,000 video views in just two days. Telling great stories in a beautiful way is one of the most important attributes of video, and Brightcove's leading video technology has allowed us to do just that - and more.
Video has always been a powerful storytelling mechanism for brands, and today, it's also enhancing the way people communicate as physical connection has been limited. Both are extremely important to the SEEK brand as an employment marketplace, and both have been significantly enhanced through the use of Brightcove's video technology, said Sarah Cunningham, Director of ANZ, Brightcove. Our work with SEEK is a true testament to how powerful our technology is. Our easy-to-use platform quickly accelerated their time to market, and our video analytics offer SEEK valuable insights into video performance. We're thrilled at the success that SEEK has seen to date since implementing Brightcove, and we can't wait to see their brand evolve even further.
To learn more about how SEEK elevated its brand with video, visit https://www.brightcove.com/en/customers/seek
About SEEK
SEEK is a diverse group of companies, comprised of a strong portfolio of online employment, educational, commercial and volunteer businesses. SEEK has a global presence (including Australia, New Zealand, China, Hong Kong, South-East Asia, Brazil and Mexico), with exposure to over 2.9 billion people and approximately 27 per cent of global GDP. SEEK makes a positive contribution to people's lives on a global scale. SEEK is listed on the Australian Securities Exchange, where it is a top 100 company and has been listed in the Top 20 Most Innovative Companies by Forbes.
About Brightcove Inc.
When video is done right, it can have a powerful and lasting effect. Hearts open. Minds change. Creativity thrives. Since 2004, Brightcove has been helping customers discover and experience the incredible power of video through its award-winning technology, empowering organizations in more than 70 countries across the globe to touch audiences in bold and innovative ways.
Brightcove achieves this by developing technologies once thought impossible, providing customer support without parallel or excuses, and leveraging the expertise and resources of a global infrastructure. Video is the world's most compelling, exciting medium. Visit www.brightcove.com for more information. Video That Means Business.
Share
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
21/04/2026
Cloud-based production isnt going anywhere, and BitFire is doubling down by prov...
21/04/2026
The topic of artificial intelligence has a stranglehold on the sports-video-prod...
21/04/2026
5G is still a hot topic in live event production, and this workflow continues to...
21/04/2026
At the 2026 NAB Show, Ed McGivern, GM and President of Appear US, discusses the ...
21/04/2026
Studio Network Solutions (SNS) has announced an on-premise AI suite designed for...
21/04/2026
Suite Studios has integrated its file-streaming technology into the newly announced Frame.io Drive, a desktop application from Adobe company Frame.io. The colla...
21/04/2026
Net Insight has integrated InSync Technology's FrameFormer into the Nimbra E...
21/04/2026
Fox Sports has selected Appear as a technology partner to support the next phase...
21/04/2026
Diversified has appointed Tyler Affolter as Chief Revenue Officer (CRO) to lead the company's commercial organisation. The appointment follows the firm'...
21/04/2026
Layercake has formalised the integration of Bitmovin's video streaming infra...
21/04/2026
The International Judo Federation (IJF) has extended its distribution partnershi...
21/04/2026
Glookast has launched the Cinnafilm Tachyon plugin for its Media Producer and Me...
21/04/2026
Eutelsat has entered into an agreement with Cadena Tres, a division of Grupo Ima...
21/04/2026
Dolby Laboratories and TV Azteca have partnered to introduce Dolby Atmos immersive audio to free-to-air television broadcasts. The implementation utilises the A...
21/04/2026
FOX Entertainment partnered with Verizon to overcome significant production hurd...
21/04/2026
Osprey Video has announced its technology showcase for the NAB Show 2026, highli...
21/04/2026
Riedel Communications (Booth C4908) introduced a range of new solutions at NAB S...
21/04/2026
The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...
21/04/2026
Blackmagic Design has announced the URSA Cine Immersive 100G, an immersive cinem...
21/04/2026
Clark Wire & Cable is continuing its evolution from cable supplier to full-scale solutions partner for broadcast and live production. At the 2026 NAB Show, we s...
21/04/2026
Rashad Frett attends the 2025 Sundance Film Festival premiere of Ricky at Eccles Theatre on January 24, 2025, in Park City, UT. (Photo by George Pimentel/Shut...
21/04/2026
Five years ago, Spotify arrived in Pakistan, opening a new chapter in the country's music scene. Since then, local listeners have explored across genres, ge...
21/04/2026
Since its launch in 2020, RADAR has been our program for spotlighting emerging artists around the world. This year marks the sixth edition of RADAR Spain, our o...
21/04/2026
Offers compact wireless solution for pedalboards
Taiwanese audio brand Cloudvocal have announced the availability of a new pedalboard-friendly wireless syst...
21/04/2026
Latest hybrid sampling/synthesis instrument arrives
Arturia's Augmented series offerings rely on a mixture of sampling and synthesis, allowing users to ...
21/04/2026
Rohde & Schwarz to host Power Electronics Online Conference From Design to Vali...
21/04/2026
MAS and Lockheed Martin partner to establish an F-35 depot in Canada, enabling in-country sustainment and creating high-skilled aerospace jobs....
21/04/2026
Advertising strategies shift as competition grows for a large, active and qualit...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Layercake Deepens Bitmovin Integration to Power End-to-End Media Orchestration w...
21/04/2026
Cobalt Digital Announces Launch of blueCORE at NAB Show 2026: Compact Powerhouse...
21/04/2026
On-Premise AI Suite from Studio Network Solutions Debuts at NAB Show 2026
Melanie Ciotti April 21, 2026
0 Comments
Unlimited processing, no cloud depe...
21/04/2026
London, 21 April 2026 IBC today announced the appointment of Tim Banham as its first Chief Commercial Officer (CCO), a newly created role that reflects the or...
21/04/2026
Motion Design Tools - April 2026
Roland Kahlenberg April 21, 2026
0 Comments
Within 2 days, Maxon and Canva announced pro-level motion design apps - A...
21/04/2026
Chaos and Zero Density to Showcase Real-Time Ray Tracing for Virtual Studios and...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
All Press ReleasesShare
