All Press ReleasesShare
All Press Releases
Australias Leading Employment Marketplace Seek, Leverages Brightcove to Better Connect Job Seekers and Organizations
Using Brightcove, SEEK has seen a 55% higher brand impact through its use of videoSYDNEY - November 10, 2020 - Brightcove Inc. (NASDAQ: BCOV), the global leader in video for business, today announced that SEEK, one of the largest and most-established employment marketplace in Australia, is using Brightcoves video technology to build a stronger brand and create a more human connection between job seekers and organizations. SEEK created a video library on its site powered by Brightcove's Video Marketing Suite and Brightcove Gallery, offering a single location for career and employment advice. Since implementing Brightcove, SEEK has amplified its online user experience with over 200 videos that address different audience needs, has seen 74% video view rate for its WorkaLOLics series, and a 55% higher brand impact overall across its channels.
Creating better connections between organizations and job seekers is one of the key reasons that SEEK invested in more video content, making Brightcove an important part of SEEK's ongoing evolution from being solely functional and transactional to eliciting real human connections between its audiences. This is an attribute that is critical to job seeking and recruitment as these experiences tap into human emotions and people's sense of purpose. Recognizing how videos enhance these connections, Brightcove's video technology helps SEEK to be more accessible and relevant to a broader audience, while offering a more engaging, feature-rich experience that consists of video curation, playlist creation, autoplay functionality, and more.
Video has also played a big role in helping SEEK position itself as approachable and fun, which sets the right tone considering the inherent stress level of the hiring process. For example, video has allowed humor to complement SEEK's editorial content, such as in its WorkaLOLics series which offers playful videos that spoof common workplace concerns. The implementation of Brightcove Gallery also enabled SEEK to seamlessly consolidate all of its video assets into one portal on its site, allowing SEEK to consistently update fresh and interesting videos to ensure their videos speak to current workplace environments - such as how organizations are navigating the COVID-19 pandemic.
For SEEK, video has allowed for creativity in touchpoints and more authentic interactions between job seekers and hiring companies. Because of this, Brightcove's technology plays an important role in helping us achieve our company mission daily, which is to help job seekers lead more fulfilling and productive work lives, and help organizations succeed, said Pip Duncan, Head of Production, SEEK. For example, our Sales and Service team loves Brightcove because they can now send their clients to a beautiful SEEK video portal. And, we've also seen our video performance increase as our What Recruiters Really Think' social video got 30,000 video views in just two days. Telling great stories in a beautiful way is one of the most important attributes of video, and Brightcove's leading video technology has allowed us to do just that - and more.
Video has always been a powerful storytelling mechanism for brands, and today, it's also enhancing the way people communicate as physical connection has been limited. Both are extremely important to the SEEK brand as an employment marketplace, and both have been significantly enhanced through the use of Brightcove's video technology, said Sarah Cunningham, Director of ANZ, Brightcove. Our work with SEEK is a true testament to how powerful our technology is. Our easy-to-use platform quickly accelerated their time to market, and our video analytics offer SEEK valuable insights into video performance. We're thrilled at the success that SEEK has seen to date since implementing Brightcove, and we can't wait to see their brand evolve even further.
To learn more about how SEEK elevated its brand with video, visit https://www.brightcove.com/en/customers/seek
About SEEK
SEEK is a diverse group of companies, comprised of a strong portfolio of online employment, educational, commercial and volunteer businesses. SEEK has a global presence (including Australia, New Zealand, China, Hong Kong, South-East Asia, Brazil and Mexico), with exposure to over 2.9 billion people and approximately 27 per cent of global GDP. SEEK makes a positive contribution to people's lives on a global scale. SEEK is listed on the Australian Securities Exchange, where it is a top 100 company and has been listed in the Top 20 Most Innovative Companies by Forbes.
About Brightcove Inc.
When video is done right, it can have a powerful and lasting effect. Hearts open. Minds change. Creativity thrives. Since 2004, Brightcove has been helping customers discover and experience the incredible power of video through its award-winning technology, empowering organizations in more than 70 countries across the globe to touch audiences in bold and innovative ways.
Brightcove achieves this by developing technologies once thought impossible, providing customer support without parallel or excuses, and leveraging the expertise and resources of a global infrastructure. Video is the world's most compelling, exciting medium. Visit www.brightcove.com for more information. Video That Means Business.
Share
Europe Stories
16/12/2025
Hawkins has landed on Spotify, just in time for Stranger Things Season 5, Volume...
16/12/2025
Wherever you are, your favorite music and audio content should go seamlessly with you. That's why Spotify has partnered with NAVER Corp, Korea's leading...
16/12/2025
2025 Wrapped arrived bigger and bolder than ever. This year's experience is designed to be ultra personal and shareable, with new features like Wrapped Part...
16/12/2025
16 Dec 2025
VEON Announces Release Date for Full Year and Fourth Quarter 2025 R...
16/12/2025
16 Dec 2025
VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acq...
16/12/2025
Harmonic's XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement SAN JOSE, Calif. - Dec. 16, 2025 - Harmonic (NASDAQ: ...
16/12/2025
RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December.
On Saturday 20 December live on RT One and RT Player at the earlier t...
16/12/2025
Singer -songwriter Brian Kennedy has been announced as the final celebrity dance...
15/12/2025
Cape Town, November 13, 2025 - SES and International artist and humanitarian, Fo...
15/12/2025
Luxembourg, December 15, 2025 - SES, a leading space solutions company, and Abra Group launched fast and reliable multi-orbit inflight connectivity service on t...
15/12/2025
15 Dec 2025
VEON's Beeline Kazakhstan Delivers First Starlink Direct to Cel...
15/12/2025
Andrew Mountbatten-Windsor finds himself the topic of year's cracker jokes
Oasis, David Harbour, Celebrity Traitors and Angela Rayner all feature in this y...
15/12/2025
Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social New capabilities strengthen cross-platform campaign reporting suite; CCR rebran...
15/12/2025
RT .ie has reached one billion page views this year and is on track to finish 2025 2% ahead of last year. Average time spent on the site is up 3% on 2024, with ...
12/12/2025
Last month, Spotify announced a new collaboration with the ATP Tour, the global governing body of men's professional tennis, aimed at bringing the next gene...
12/12/2025
Friday 12 December 2025
Ted is back! Seth MacFarlane's live-action comedic ...
12/12/2025
Uachtar n na h ireann, Catherine Connolly visited RT Raidi na Gaeltachta's...
12/12/2025
Ireland AM host Eric Roberts has been revealed as the sixth contestant taking to...
11/12/2025
Thomson and the Center for News, Technology and Innovation (CNTI) convened a two-day workshop in Sarajevo bringing together more than 35 journalists, editors, p...
11/12/2025
Having the right song soundtrack your moves can make all the difference when gam...
11/12/2025
It's been a big year for Taylor Swift. Her highly anticipated album The Life...
11/12/2025
11 Dec 2025
VEON's Banglalink Receives Regulatory Approval to Launch Digita...
11/12/2025
Thursday 11 December 2025
Sky Arts paints a picture of Britain's beauty as ...
11/12/2025
It's not every day we're asked to create a website for a classical musician!
So, we were delighted to help pianist Georgina Duncan as she embarks on he...
11/12/2025
It's beginning to look a lot like Christmas!
Irish golfing hero Shane Lowry...
11/12/2025
RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December
On Saturday 20 December live on RT One and RT Player at the earlier ti...
11/12/2025
Sash is ready to samba as Fair City star Stephanie Kelly is revealed as the late...
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
10/12/2025
For the first time, Spotify is giving users the power to steer the algorithm. Gustav S derstr m, Spotify's Co-President, CPO, and CTO, shares the vision beh...
10/12/2025
10 Dec 2025
VEON's Rising Capital Markets Profile Strengthened by Inclusion...
10/12/2025
10 Dec 2025
VEON Recognized for JazzCash, Kyivstar and Jazz at the World Commun...
10/12/2025
Wednesday 10 December 2025
Sky extends partnership with the Ladies European Tour for a landmark 30th year
Sky and the Ladies European Tour (LET) have announce...
10/12/2025
Wednesday 10 December 2025
Walk-on if you love the darts: James Maddison, Luke ...
10/12/2025
Rohde & Schwarz presents world's first RF power sensor with 0.80 mm RF conne...
10/12/2025
It's out of the frying pan and into the sequins for comedian and actor Micha...
10/12/2025
Born That Way airs Thursday 18 December on RT One and RT Player
Born That ...
09/12/2025
For decades, music videos have done more than just accompany a song; they've shaped style, started conversations, and helped us fall in love with our favori...
09/12/2025
Tuesday 9 December 2025
Judy Murray calls for PE to be a priority for all schoo...
09/12/2025
Kyocera and Rohde & Schwarz demonstrate OTA characterization of mmWave PAAM at C...
09/12/2025
Wuppertal December 9, 2025
Riedel and Racing Electronics Announce Strategic Pa...
09/12/2025
Another year, another 12 months of amazing adventures.
We are pleased to bring you our Highlights of the Year 2025.
We've worked hard and played hard this...
09/12/2025
DPA Microphones today announces the immediate availability of its new N-Series Digital Wireless Microphone System for customers throughout the U.S. In addition ...
09/12/2025
Jason, before we get into the detail, what first got you involved in retail media standards? And how did you come to chair IAB Europe's Retail and Commerce ...
09/12/2025
Current Rose of Tralee Katelyn Cummins has been revealed as the third contestant...
08/12/2025
Comscore Releases 2025 AI Intelligence Report: Establishing New Benchmarks for G...
08/12/2025
Over 1.7 million people watched across the weekend
Another record-breaking year...
08/12/2025
08 Dec 2025
VEON's Beeline Kazakhstan Breaks Ground for Hyper Cloud Data Ce...
08/12/2025
Strategic and transformative transaction would sharpen Harmonic's focus on its core Broadband business and advance its growth initiatives
Ensures continued...
08/12/2025
Copenhagen's The Epicurus is a one-of-a-kind Jazz Gastropub that presents exclusive performances curated by Jazz Pianist and Producer Sir Niels Lan Doky. Fe...
All Press ReleasesShare
